Looking to study digital marketing in Minnesota? You’ll be glad to know that the Land of 10,000 Lakes is also home to prestigious universities that offer comprehensive digital marketing curricula like the University of Minnesota and Carlson School of Management. As of 2023, Minnesota ranked 17th in terms of US education, making it a wonderful place to level up your credentials!
Additionally, the local economy supports diverse industries, including technology, retail, finance, and healthcare. This offers students several opportunities for internships, employment, and networking. Businesses in the area readily collaborate with educational institutions by enabling students to work on real-world projects and gain other hands-on experiences.
With digitization on the rise, the demand for digital marketers has likewise grown. It is estimated that digital marketers in Minnesota earn an average of $65,888 annually.
During study breaks and weekends, you can look forward to county fairs, boating adventures, fishing, ice hockey, and the famous Juicy Lucy—Minnesota’s iconic cheeseburger!
Here are different types of educational programs in Minnesota for aspiring digital marketers.
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Digital Marketing Degrees in Minnesota
In the digital age, businesses in nearly all industries need digital marketers to send the right message to the right audience, promote their brand or service, and build connections.
Additionally, studying marketing opens avenues for other professions like PR, data analysis, social media management, and more.
Here are some degrees that teach digital marketing in Minnesota:
Bachelors in Digital Marketing in Minnesota
A bachelor’s degree is a full-time course for students who have just completed high school. They are four years long, and most colleges have on-campus classes; however, some may have online or hybrid options.
Here are some of the best bachelors courses that aspiring digital marketers can pursue :
Modality: Online
Credit Hours: 30
GRE: None
Resident & Non-Resident Tuition: $760 per credit
Program Overview:
The Bachelor of Business Administration in Marketing is one such program that can enable students to become successful marketers.
The faculty focuses on teaching students how to identify target audiences and create relatable and moving messages to spark awareness and interest. Every student participates in projects and internships that prepare them to contribute professionally to any sector.
Modality: Online
Credit Hours: 120
GRE: Contingent on GPA
Resident & Non-Resident Tuition: $441.50 per credit
Program Overview:
The University of Minnesota’s Bachelor of Science in Marketing course is a full-time online degree. It uses a practical approach to teach students the skills and strategies needed to help an organization identify its customers, their needs and wants, and study the challenges marketers face globally.
The course covers subjects like market research, advertising, selling, sales promotions, consumer behavior, ethics, strategic marketing, and more, covering everything a student needs for a successful career. It also teaches students what to expect in a business environment and helps them develop critical thinking skills.
Modality: On-Campus
Credit Hours: 120
GRE: Contingent on GPA
Resident & Non-Resident Tuition: Undisclosed
Program Overview:
The Bachelor of Science in Marketing teaches students how to research and understand consumer behavior, sell products, services, and experiences, and pricing strategies. This course centers on how to create, communicate, and deliver the promised offerings.
It delves into the different forms of integrated marketing communications, supply chain management, and marketing research and strategy to prepare students for what’s to come in a professional setting.
Modality: On campus
Credit Hours: 62-100
GRE: Contingent on GPA
Resident & Non-Resident Tuition: Undisclosed
Program Overview:
Are you looking to become an Account Manager, Marketing Manager, Social Media Manager, or Market Analyst? This program by the University of Minnesota may be just for you.
Students will learn how to design effective short and long-term marketing strategies. Subjects include brand and product management, research, advertising, social media, and digital marketing, ensuring students meet a company’s marketing goals.
Minnesota Digital Marketing Masters Programs
A master’s program is perfect for students who have just completed their bachelor’s degree or working professionals who wish to complete an intensive course in digital marketing.
Some of the digital marketing masters programs in Minnesota include:
Modality: On-Campus
Credit Hours: 32
GRE: Contingent on GPA
Resident & Non-Resident Tuition: Undisclosed
Program Overview:
Master the art of marketing with Carlson School of Management. This course is definitely a stepping stone for students to get their foot in the door and for professionals to earn more.
The degree program opens up more choices for a successful career, and the business school is considered one of the best in Minnesota, giving every student quality education and experience that makes them stand out.
Modality: Online
Credit Hours: 30
GRE: None
Resident & Non-Resident Tuition: $760 per credit
Program Overview:
Boost your career or business with this MBA program in Marketing and Social Media. This degree is designed for working professionals to elevate their careers to the next level. All the classes are held online.
By the end of the course, students will learn to identify target audiences, create compelling messages for their audience’s needs, identify new products and services needed, and spread awareness and interest.
Marketing Degrees with Digital Concentrations
While the previous courses cover digital marketing as a subject, the ones mentioned below focus on digital marketing as a whole. This enables students to learn all the ins and outs of the industry when they enter the professional realm.
Modality: Online
Credit Hours: 18 months
GRE: Contingent on GPA
Resident & Non-Resident Tuition: Undisclosed
Program Overview:
This well-rounded program is perfect for students who want to succeed in marketing. The curriculum combines the study of traditional and online channels along with market research, social media marketing and management, public relations, search engine optimization (SEO), and more.
The program can be completed within 18 months and is completely online. It is well-designed so students will be equipped with the skills and knowledge to advance in marketing. It also provides students with numerous professional opportunities along with freedom and convenience.
Modality: Online
Credit Hours: 60
GRE: Contingent on GPA
Resident & Non-Resident Tuition: $305 per credit
Program Overview:
Southwest Minnesota State University’s Bachelor of Science in Marketing is one of the most unique courses on offer, where students can choose a custom and accredited marketing program. They have the freedom to choose between Digital Marketing, General Marketing, and Sales.
The program helps students understand the role of marketing in an ever-changing world. It also acquaints them with the core principles of marketing and the various forms of communication to understand the effectiveness of a cohesive, compelling message.
Modality: Online
Credit Hours: 120
GRE: Contingent on GPA
Resident & Non-Resident Tuition: $420 per credit
Program Overview:
In this Bachelor of Science in Digital Marketing degree program, students will develop practical SEO, social media, email marketing, e-commerce, and data analysis skills. They will also learn how to measure marketing success.
Expert faculty members have designed a well-rounded curriculum to ensure mastery of data analysis tools, such as Google Analytics and Facebook Insights. In-depth knowledge of these subjects will help students further their careers.
Modality: Online
Credit Hours: 60
GRE: Contingent on GPA
Resident & Non-Resident Tuition: Undisclosed
Program Overview:
Students can build a solid foundation in SEO, social media marketing, PPC, web and digital analytics, and mobile and email strategies through Minnesota State Community and Technical College’s Associate of Applied Science in Digital Marketing.
Students will also learn to integrate traditional marketing with new-age tools for spectacular results. With hands-on learning and project-based teaching, future digital marketing professionals can engage audiences and build rapport with clients in the digital marketplace.
Modality: Online & On-Campus
Credit Hours: 57
GRE: Contingent on GPA
Resident & Non-Resident Tuition: Undisclosed
Program Overview:
Concordia St. Paul consulted with top Fortune 500 companies to identify the essential subject areas for a successful digital marketer. Then, the institution formulated a perfect curriculum for its Bachelor of Science in Marketing with an emphasis on digital marketing.
The curriculum includes the study of SEO, marketing analytics, social media strategy, and automated email marketing. In addition, the syllabus covers topics like viral growth techniques, influencer marketing, data mining, and lead generation. Adding these to an individual’s resume will make them stand out.
Modality: Online
Credit Hours: 120
GRE: Contingent on GPA
Resident & Non-Resident Tuition: Undisclosed
Program Overview:
This program focuses on the essential technical and strategic planning skills for marketing, public relations, communications, data analysis, and project management. It also encourages students to become leaders in the industry by understanding and influencing consumers on how to make purchasing decisions, manage a company’s customers, and connect with broad audiences.
Along with a well-formulated curriculum, Minnesota State University works closely with industry leaders to ensure students continue learning and growing in the field.
Digital Marketing Certificates and Courses in Minnesota
Many universities in Minnesota also offer digital marketing certificate programs. These are usually part-time courses perfect for working professionals who need a refresher or those interested in learning more about digital marketing.
Some of the digital marketing certificates and courses in Minnesota include:
Modality: Online
Credit Hours: None
GRE: None
Resident & Non-Resident Tuition: Undisclosed
Program Overview:
Do you want practical knowledge of SEO, email, mobile and social media marketing, and digital advertising? This certificate program is perfect. St. Thomas has some of the best faculty and industry professionals who will teach students about digital trends, tools and promotional channels, plus how to optimize and track marketing effectiveness and identify and achieve goals.
During the sessions, students are also expected to develop and present a digital marketing strategy. This collaborative technique helps them build networks and gain experience.
Modality: Online
Credit Hours: 18
GRE: None
Resident & Non-Resident Tuition: Undisclosed
Program Overview:
This course covers subjects like Marketing Management, Introduction to Digital Marketing, Social Media Marketing, Digital Marketing Analytics, Content Marketing, and SEO. Needless to say, it covers all the necessary information needed to become a thriving digital marketing professional.
Modality: Online
Credit Hours: 24
GRE: None
Resident & Non-Resident Tuition: Undisclosed
Program Overview:
This certificate program helps students understand the basics of marketing, including effective strategies, promotion, and social and digital media. Students will not only learn the nitty-gritty of these topics but also develop essential skills to put said strategies into practice at their own businesses or in high-profile positions.
Digital Marketing Bootcamps in Minnesota
Bootcamps are informative programs conducted in short durations. These are usually recommended to professionals who need to get acquainted with new trends or those who need a refresher.
Some bootcamps that focus on digital marketing in Minnesota include:
Modality: Online
Credit Hours: None
GRE: None
Resident & Non-Resident Tuition: $395
Program Overview:
Students and working professionals can get hands-on experience in creating and implementing digital marketing strategies and learn how to clarify their brand and sales objectives, conduct a competitive analysis, and identify and profile their target audience.
These subjects ensure students understand digital marketing and how it differs from traditional marketing. They will also know the importance of strategizing and competitive analysis.
At the end of the bootcamp, students are tasked to create a draft of a digital marketing plan. This will ensure they can apply what they study.
Modality: Online
Credit Hours: None
GRE: None
Resident & Non-Resident Tuition: Undisclosed
Program Overview:
This 18-week boot camp is great for those who want to learn about digital advertising, web design, and campaign analysis. Those who enroll in this program will know how to make the most of the best industry tools, such as Google Ads, Google Analytics, Facebook Ads Manager, and WordPress.
Students will also create, launch, and track advertising campaigns to build brand awareness and loyalty. Finally, they will know about brand positioning and how to optimize strategies and processes for better results.
Conclusion
Studying digital marketing can lead you to many opportunities. Moreover, it is not just restricted to a specific industry: digital marketing has been proven to help companies across various industries worldwide.
Courses in digital marketing in Minnesota have well-rounded curricula, so students and working professionals from every background can experience and learn what digital marketing is all about.
If you’re in Minnesota and are looking for a lucrative career path, these digital marketing courses are worth signing up for.
Digital Marketing Degree in Other States
Michigan
Indiana
North Dakota
South Dakota
Iowa
Nebraska