Digital Marketing Majors Offered by 25+ Schools & Universities

Digital marketing majors at a glance

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University of Advancing Technology – Digital Marketing Bachelor’s Degree

The University of Advancing Technology offers a Bachelor of Science in Digital Marketing that equips students with skills in digital strategy, analytics, and content creation. The program integrates hands-on learning with advanced technologies to prepare students for real-world challenges in areas such as SEO, social media, and online advertising. Emphasizing practical experience and industry-relevant tools, the curriculum aims to develop proficient digital marketers capable of driving growth and innovation in today’s competitive landscape.

Arkansas Tech University – Bachelor of Science in Business Administration in Digital Marketing

The University of Advancing Technology’s Bachelor’s Degree in Digital Marketing prepares students to thrive in the fast-paced digital business environment. The program covers a wide range of topics, including marketing research, social media strategies, and digital metrics, equipping students with skills in data analysis and strategic planning. Practical experiences such as consulting for small businesses and conducting research for local organizations enhance learning. Graduates are well-versed in web and mobile technologies, business information systems, and quantitative analysis, making them ready to excel in the digital marketing field.

Los Angeles Pacific – Bachelor of Science in Digital Marketing

The Bachelor of Science in Digital Marketing online program at Los Angeles Pacific provides students with advanced skills to harness digital tools and technologies for targeting consumer audiences and enhancing brand loyalty. The curriculum focuses on practical applications, including the development of integrated digital marketing strategies, the use of analytics for strategic decision-making, and the creation of effective digital touchpoints. Students also learn to integrate ethical decision-making based on a Christian worldview and communicate complex business concepts through modern communication skills. Graduates are prepared for diverse marketing careers, such as brand manager or digital content manager, and possess the competencies to increase customer engagement and drive impactful marketing strategies in a global business environment.

North Park University – Bachelor of Digital Marketing

North Park University’s Digital Marketing program focuses on hands-on experience with digital strategies, web analytics, and social media marketing. Students benefit from industry-relevant assignments and flexible learning options, equipping them with skills in content creation, SEO, PPC, and digital strategy development. With support from experienced faculty and access to real-world projects, graduates are well-prepared for roles such as digital marketing manager, SEO specialist, and content developer.

Lewis University – Bachelor of Science in Digital Marketing

Lewis University’s Bachelor of Science in Digital Marketing combines foundational marketing principles with advanced digital techniques. The curriculum includes essential courses such as Principles of Marketing, Digital Marketing Strategy, Web Analytics, and Introduction to Graphic Design, equipping students with skills in content marketing, SEO, and online reputation management. Students can enhance their expertise with minors tailored for both business and non-business majors, further distinguishing them in the job market. Graduates are prepared for various career paths, including roles like Digital Marketing Strategist and SEO Specialist, and can engage in campus activities such as the American Marketing Association and Delta Sigma Pi for additional professional development.

Wichita State University – BBA in Digital Marketing

Wichita State University’s Bachelor of Business Administration in Digital Marketing helps students develop essential skills in areas like content marketing, social media, website strategy, and brand management. The program includes six core courses on traditional and digital marketing, plus elective options such as Brand Promotion and Activation, Advanced Topics in Marketing and Technology, and Digital Entrepreneurship. Students need to complete 21 credit hours to earn their degree, with most classes available online and some in-person. A grade of C+ or higher in marketing courses is required to finish the program successfully.

Cambridge College – Bachelor of Science in Digital Marketing

Cambridge College’s online Bachelor of Science in Digital Marketing prepares students for success in the digital marketing field. Delivered asynchronously, the program covers key areas including advertising, SEO, social media engagement, and web development, with a focus on practical skills and emerging technologies. Students explore theories from industry experts who teach them how to develop effective marketing strategies, manage online reputations, and navigate legal and ethical considerations. Graduates are well-positioned for roles such as marketing specialist or social media strategist, with potential earnings ranging from a mean annual salary of $78,880 for market research analysts to a median of $138,730 for marketing managers.

Pace University – BBA in Digital Marketing

Pace University’s STEM-designated Bachelor of Business Administration in Digital Marketing, offered by the Lubin School of Business, equips students with essential skills in SEO, social media, mobile technologies, and data science. The program emphasizes hands-on learning through real-world projects and collaborations with the Seidenberg School of Computer Science and Information Systems, enabling students to tailor their expertise in areas like web authoring and cybersecurity. Graduates are prepared for high-impact roles such as Digital Marketing Analyst or Chief Marketing Officer, with competitive salaries like the nationwide average of $158,280 for marketing managers. Notably, 93% of Lubin’s class of 2023 graduates are employed or continuing their education, and Pace University is ranked in the top 9% of private U.S. colleges for return on investment by PayScale.

Fordham University – Digital Marketing & Advertising

Fordham University’s Digital Marketing and Advertising curriculum focuses on leveraging real-time data to adapt marketing strategies effectively, emphasizing responsible marketing and consumer privacy. Students will gain skills in copywriting, creative development, data analytics, and strategic campaign management – equipping them for roles such as display marketing managers who oversee complex B2C digital campaigns.

Bellevue College – Bachelor of Applied Science in Digital Marketing

Bellevue College’s Bachelor of Applied Science (BAS) in Digital Marketing is crafted to launch careers across various industries. The engaging curriculum, updated every year, includes key topics such as mobile marketing, social media strategies, SEO, and more. Students gain hands-on experience through project-based coursework, including a year-long Capstone project with a real business client, ensuring they graduate with both technical skills and practical experience to thrive in the digital marketing world.

University of Northern Iowa – BA in Advertising & Digital Media

UNI’s Advertising and Digital Media BA prepares students for careers at leading companies like Coca-Cola, AEGON, Wells Fargo, and Lincoln Savings Bank. This major combines a solid business foundation with innovative and creative media strategies, putting students in real-life marketing situations. UNI, recognized by the Princeton Review as a “Best Business School” for over a decade, equips students to launch companies, brands, and products, setting them up for entry-level roles such as Search Engine Marketing Account Manager, Social Media Manager, and Media Strategist.

University of Michigan Dearborn – BBA in Digital Marketing

The University of Michigan offers a Bachelor of Business Administration with a Digital Marketing major, requiring only 21 credits to complete. Learn from professors at one of the nation’s top business schools about social media marketing, email marketing, and mobile strategies to implement contemporary marketing campaigns. Courses such as Digital Consumer Search and Marketing, Marketing Research, E-tailing and Retailing, Advertising, and Digital Analytics and Content equip students with foundational business knowledge, global business practices, and critical thinking skills, while the program’s structure allows for easy double majoring.

Louisiana State University – BS in Digital Marketing

LSU ranks number 4 in best online marketing degrees as well as 4th for most affordable online bachelor’s – making their BS in Digital Marketing a valuable degree for anyone interested in the sector. There are no out-of-state tuition fees, and graduates earn the same diploma as their on-campus peers. Through LSU E. J. Ourso College of Business, students will gain essential skills and knowledge to succeed in the modern digital and social media landscape, including creating engaging content across various platforms.

Arizona State University – Online Bachelor of Science in Digital Audiences

Arizona State University’s Online Bachelor of Science in Digital Audiences encompasses 41 classes, each lasting 7.5 weeks, totaling 120 credit hours. Students learn about critical subjects like social media strategy, SEO, digital analytics, and content creation, and conclude their studies with a hands-on capstone project that involves developing and implementing audience growth strategies for real clients. Graduates will feel prepared for careers in areas like community management, content creation, and public relations, with job prospects including roles such as Fundraising Consultant, Market Research Analyst, and Marketing Associate. Plus, it won’t specify that this is an online program on your diploma!

Old Dominion University – Bachelor of Science in Business Administration (BSBA) with Digital Marketing Concentration

The Bachelor of Science in Business Administration (B.S.B.A.) with a Digital Marketing concentration at Old Dominion University blends core marketing knowledge with cutting-edge digital skills, covering everything from social media and search marketing to understanding online consumer behavior. Students will dive into practical courses like Marketing on the Internet, Multi-National Marketing, and Social Media Marketing, gaining hands-on experience that’s directly applicable to their careers. With this degree, you’ll be ready for exciting roles such as search marketing strategist, statistician, or advertising manager, with potential salaries ranging from $71,450 to $123,880.

Utah Valley University – Bachelor of Science in Digital Marketing

Utah Valley University’s Bachelor of Science in Digital Marketing is a total of 120 credits and equips you with crucial skills in digital advertising, social media, and analytics. Students are required to complete a Digital Marketing Capstone, to ensure they’re ready for real-world challenges. Graduates from the Woodbury School of Business enjoy impressive outcomes, with 70% earning over $50K annually at graduation, and many landing roles as Marketing Managers, one of the top job titles. With 41% of internships completed by students over 25 and a high percentage working in their degree field, UVU’s program is designed to set you up for success in the dynamic world of digital marketing.

Southwest Baptist University – Digital Marketing Major

Southwest Baptist University’s Bachelor of Science in Digital Marketing equips you with essential skills in social media, SEO, and online strategy. The program has a remarkable 100% job placement rate for recent graduates and over 75% of students completed an internship before graduating. Students will also have opportunities to engage with clubs like JumpStart for entrepreneurial ventures, Sentrepact for mentoring high school students, and Delta Mu Delta for academic excellence. Plus, organizations like the Financial Management Association and Future Business Leaders of America offer additional networking and professional growth.

Baldwin Wallace University – Digital Marketing Major

At Baldwin Wallace University, the Digital Marketing major is all about blending essential business skills with cutting-edge digital expertise. Courses cover topics like digital advertising, content marketing, multimedia, and more, all while students are working on real projects with actual clients. The program not only helps you build a strong portfolio but also offers certifications from top industry leaders like Google and HubSpot. You can also pair your major with minors like Media Production or Social Media to match your interests. With career options ranging from Digital Marketing Manager to SEO Specialist, you’ll be ready to jump into a growing field.

Colorado Technical University – Bachelor of Science in Business Administration in Digital Marketing

The Bachelor of Science in Business Administration with a concentration in Digital Marketing at Colorado Technical University consists of 180 total credits – 66 in general education, 86 credits in core business topics, and 28 credits focused on digital marketing. Students will dive into topics like SEO, Big Data, and integrated marketing strategies. This program prepares you to create impactful digital campaigns and navigate the evolving tech landscape. Plus, it’s highly ranked for its online offerings, ensuring you get a top-notch education that’s both practical and relevant.

Nebraska Wesleyan University – Digital Marketing BA or BS

Nebraska Wesleyan University’s Digital Marketing program offers both a Bachelor of Arts and a Bachelor of Science, each with 57 credits focused on developing your skills in this high-demand field. Courses like Social Media Marketing, SEO, Email Marketing, and Digital Marketing Analytics, are all designed to blend creative, communicative, and analytical skills. The program also emphasizes hands-on learning with internships and industry certifications from Google and HubSpot. With a mix of in-person and online classes taught by national experts, you’ll be well-prepared to tackle the challenges of digital marketing and make impactful contributions to any team.

Bryant University – Digital Marketing Major

At Bryant University, the Digital Marketing program gives students the hands-on skills to thrive in today’s digital landscape learning everything from social media and SEO to marketing automation and analytics. Maybe the most unique part about this program is students earn valuable industry certifications from Google, HubSpot, and Hootsuite. Plus, you’ll have the opportunity to work on real projects for businesses and nonprofits. Graduates often land roles with top companies like Amazon and Disney, or continue their studies at elite schools like Stanford and Boston College.

Newberry College – Bachelor of Science in Digital Marketing

Newberry College’s Bachelor of Science in Digital Marketing is the perfect combination of digital communication and tangible business strategies. This program mixes coursework from Business Administration, E-Commerce, Communications, Graphic Design, and Social Media to give you a well-rounded skill set for the digital age. Students will learn how to optimize search engines, create compelling content, and more, all while preparing for exciting careers like Marketing Analyst or Social Media Manager.

Johnson & Wales University – Bachelor of Science in Digital Marketing and Social Media

Johnson & Wales University allows students to take classes remotely or attend in-person sessions at their beautiful Providence campus. U.S. News has ranked them among the best value colleges, as well as the most innovative, and best for veterans in 2024 alone. Students will learn how to reach audiences with content that generates interactions on popular social media platforms like Facebook, Instagram, Snapchat, and YouTube, while learning about to how develop effective social and digital marketing strategies – providing them with a valuable skillset post-graduate.