A degree or certification in digital marketing can be a game-changer for anyone looking to build a successful career in the field. Whether you’re just starting out or aiming to elevate your existing skills, studying digital marketing opens doors to a wide range of career opportunities. You can work as a digital marketing specialist, social media manager, content strategist, SEO expert, or even venture into entrepreneurship by managing your own digital marketing consultancy.
One of the primary reasons affordable digital marketing programs are in high demand is the need for accessible education. The cost of higher education has skyrocketed over the years, making it challenging for many individuals to pursue their educational goals without accumulating substantial debt. Affordable programs provide a much-needed alternative, enabling students from diverse financial backgrounds to access quality education without breaking the bank.
Additionally, the importance of online and accredited classes cannot be overstated. Online learning offers unparalleled flexibility, allowing students to balance their studies with personal and professional commitments. Whether working full-time, raising a family, or managing other responsibilities, online programs make it possible to pursue a digital marketing education at your own pace. Accreditation ensures that the program meets established academic standards, providing assurance that the education you receive is credible and respected by employers.
When considering a digital marketing education, it’s important to evaluate the different types of programs available. Bachelor’s degrees are ideal for those looking to build a strong foundation and gain in-depth knowledge. Master’s degrees are designed for professionals who already have experience in the field and want to specialize further or move into leadership roles. For those who may not have the time or resources to commit to a full degree program, certificates and bootcamps provide targeted education in specific areas of digital marketing, making them an attractive option for quick upskilling.
Each of these educational paths has its own merits, and the choice ultimately depends on your career goals, current experience, and available resources. Whether you opt for a bachelor’s degree, a master’s, or a certificate program, affordable, online, and accredited options allow you to achieve your aspirations without compromising on the quality of your education.
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Affordable Bachelor’s in Digital Marketing Programs
An affordable bachelor’s degree in digital marketing offers students a well-rounded education that prepares them for a successful career in the industry. In these programs, students learn about important topics like search engine optimization (SEO), social media marketing, content creation, email marketing, and data analysis. These subjects help students understand how to effectively reach and engage with audiences online.
Cleary University (BBA – Digital Marketing)
- Howell, Michigan
- Online
Modality: Online
Credit Hours: 120 hours
GRE: Not required
Resident Tuition: $12,176 per-semester
Program Overview:
The Digital Marketing Bachelor of Business Administration from Cleary University equips students with an understanding of fundamental marketing principles, focusing on the intersection of technology and consumer behavior. Through courses that cover advertising, e-commerce, and consumer psychology, students gain the skills needed to analyze market trends, identify customer needs, and strategically promote products or services. This program emphasizes the importance of understanding digital platforms, enabling graduates to navigate and leverage the ever-evolving landscape of digital media to drive business growth. Graduates will emerge as well-rounded professionals, prepared to meet the growing demand for digital marketing expertise in various industries. The curriculum is designed to build a solid foundation in business essentials, including accounting, financial management, and business law, while also delving into specialized areas like social media marketing, SEO, and data analytics. With career opportunities spanning from sports and entertainment to industrial sectors, students will be equipped to excel in roles that require strategic thinking and digital marketing acumen.
Bryant & Stratton College (BBA Digital Marketing)
- Buffalo, New York
- Online + Campus
Modality: Online or On-Campus
Credit Hours: 120 hours
GRE: Not required
Resident Tuition: Request information
Program Overview:
The Bachelor of Business Administration in Digital Marketing from Bryant & Stratton College is designed to provide students with the skills and knowledge needed to thrive within the digital marketing world. By integrating traditional business principles with cutting-edge digital marketing techniques, the program offers a complete education in areas such as SEO, social media marketing, web analytics, and more. Students will also gain a solid foundation in business management, enabling them to pursue leadership roles within the marketing field. The curriculum is designed to provide both theoretical understanding and practical application, preparing graduates to make data-driven decisions and execute successful marketing strategies across various digital platforms. This program is offered in flexible formats to suit students’ diverse needs, including online and on-campus learning options. Whether studying online or in person, students will receive the same rigorous education, supported by faculty who are committed to their success. Graduates of the Digital Marketing program will be well-prepared to enter the business world with the confidence and skills needed to excel in a wide range of marketing roles.
North Park University (Digital Marketing (BA))
- Chicago, Illinois
- Online + Campus
Modality: Online or On-Campus
Credit Hours: 120 hours
GRE: Not required
Resident Tuition: $630 per-credit-hour
Program Overview:
The Bachelor of Arts in Digital Marketing at North Park University is designed for students eager to lead in digital media. This program provides a robust education in digital marketing fundamentals, including SEO, social media management, and online analytics. Through a blend of theoretical knowledge and practical application, students gain essential skills to thrive as digital strategists, content creators, or marketing analysts. The curriculum emphasizes hands-on learning, enabling students to develop and execute digital marketing strategies that address real-world challenges and capitalize on emerging trends. North Park University stands out with its commitment to flexibility and support, offering the program in both on-campus and online formats. This approach allows students to tailor their education to fit their personal and professional lives while benefiting from a curriculum that integrates the latest technological advancements. With a focus on both traditional and cutting-edge marketing techniques, graduates are well-prepared to enter the workforce in various roles, including digital marketing managers, SEO specialists, and content strategists. The program’s comprehensive approach ensures that students are equipped with the knowledge and skills needed to succeed as the digital world continues to change.
Los Angeles Pacific University (Bachelor of Science, Digital Marketing)
- San Dimas, California
- Online
Modality: Online
Credit Hours: 120 hours
GRE: Not required
Resident Tuition: $515 per-credit-hour
Program Overview:
Los Angeles Pacific University’s Bachelor of Science in Digital Marketing equips students with the expertise to leverage digital tools and technologies for effective consumer engagement and brand management. This program covers essential areas such as digital marketing analytics, social media, mobile marketing, SEO, and consumer behavior. Students will gain hands-on experience creating digital touchpoints, optimizing the buyer’s journey, and using data analytics to drive marketing strategies. Graduates are prepared for various roles, including Digital Content Manager, Marketing Manager, and Brand Manager, with a curriculum that includes courses in business analytics, project management, and strategic management.
Concordia University, St. Paul (Online B.S. in Digital Marketing Degree)
- Saint Paul, Minnesota
- Online
Modality: Online
Credit Hours: 120 hours
GRE: Not required
Resident Tuition: $420 per-credit-hour
Program Overview:
The online Bachelor of Science in Digital Marketing at Concordia University, St. Paul offers a comprehensive and practical education designed to equip students with skills in key areas such as social media marketing, SEO, and data analysis. The program is 100% online and features a project-based curriculum that includes a portfolio capstone project to showcase a student’s abilities to future employers. Students benefit from a career-connected curriculum, industry-experienced faculty, and additional certificates in data analysis, digital marketing, and e-commerce.
Affordable Digital Marketing Master’s Programs Online & Accredited
An affordable master’s degree in digital marketing gives students the chance to deepen their knowledge and specialize in advanced areas of the field. These programs are designed for students who may already have some experience in digital marketing or a related area and are looking to advance their careers. Throughout the program, students explore complex topics like advanced data analytics, digital strategy, consumer behavior, and emerging marketing technologies.
Rutgers Business School (Master of Science in Digital Marketing)
- Newark, New Jersey
- Online
Modality: Online
Credit Hours: 30 hours
GRE: Optional but preferred
Resident Tuition: $15,576.00 per-semester
Program Overview:
The Master of Science in Digital Marketing from Rutgers Business School is a comprehensive, 30-credit program offered entirely online, designed to enhance the expertise of marketing professionals. The program addresses the growing need for advanced digital marketing skills by providing students with current, relevant content delivered by industry experts. With the flexibility to complete the degree in 9-12 months or up to 4.5 years, students can balance their studies with professional and personal commitments. The curriculum includes an option to earn certifications in popular marketing platforms and offers a residency option to complement online learning. Graduates of this AACSB-accredited program will gain practical knowledge in digital marketing, preparing them for advanced roles in the field. The program’s rigorous coursework and career development resources support students in applying their skills effectively.
St. Edward’s University (Master of Science in Digital Marketing and Analytics)
- Austin, Texas
- Online
Modality: Online
Credit Hours: 30 hours
GRE: Not required
Resident Tuition: $36,000
Program Overview:
Students earning their Master of Science in Digital Marketing and Analytics from St. Edward’s University will be equipped to stand out in digital marketing. This 100% online program, which can be completed in as little as 16 months, provides comprehensive training in areas like business intelligence, digital and social media analytics, and marketing automation systems. The curriculum integrates practical, real-world projects to enhance learning and application, preparing graduates for leadership roles in various industries. St. Edward’s University stands out for its AACSB accreditation, reflecting its high academic standards and commitment to quality education. The program benefits from a flexible 7-week class schedule and small class sizes, which foster personalized learning experiences. Graduates emerge ready to tackle advanced marketing challenges, supported by a network of industry connections and a prestigious degree that opens doors to opportunities in various sectors.
Brandeis Online (Digital Marketing and Design Online Master’s Degree)
- Waltham, Massachusetts
- Online
Modality: Online
Credit Hours: 30 hours
GRE: Not required
Resident Tuition: $1,220 per-credit-hour
Program Overview:
The Digital Marketing and Design Online Master’s Degree from Brandeis Online blends digital marketing skills with in-depth design principles. This program, which can be completed in as little as one year for full-time students or up to two and a half years for part-time students, offers a comprehensive curriculum that prepares graduates to stand out in digital fields. The program covers essential topics such as multichannel marketing campaigns, marketing and customer analytics, and digital marketing strategy. It integrates technical and creative aspects, ensuring graduates can design and manage effective marketing campaigns across various platforms. With small class sizes and courses taught by industry professionals, students benefit from personalized instruction and real-world insights.
Fairleigh Dickinson University Online (Master of Science Digital Marketing)
- Teaneck, New Jersey
- Online
Modality: Online
Credit Hours: 30 hours
GRE: Not required
Resident Tuition: $1,038 per-credit-hour
Program Overview:
The Master of Science in Digital Marketing from Fairleigh Dickinson University offers an online program designed to equip students with advanced digital marketing skills. The curriculum provides in-depth training across essential areas such as content creation, social media management, and digital strategy. Students benefit from a program that integrates real-world applications and experiential learning, preparing them for leadership roles in a variety of marketing fields. The program is accredited by AACSB International and is recognized for its rigorous academic standards. Graduates of this program are well-prepared to advance their careers in digital marketing, leveraging their expertise to excel in roles such as marketing director, SEO manager, and user experience director. The program’s flexible online format allows students to balance their studies with professional and personal commitments, while the focus on practical skills and industry certifications, such as Google Analytics and Hootsuite, enhances their marketability and readiness for digital fields.
Northern Illinois University (Online Master of Science in Digital Marketing)
- DeKalb, Illinois
- Online
Modality: Online
Credit Hours: 30 hours
GRE: Not required
Resident Tuition: Request information
Program Overview:
The Online Master of Science in Digital Marketing from Northern Illinois University provides students with a robust foundation in digital marketing strategy and analysis. This accelerated program allows students to complete their degree in just 18 months if studying full-time or at a more flexible pace if part-time. As the only AACSB-accredited online M.S. in Digital Marketing program in Illinois, it ensures that students receive a high-quality education aligned with industry standards, covering key areas such as artificial intelligence in marketing and data-driven decision-making. Graduates are well-prepared to excel in dynamic marketing roles with competitive salaries, including positions such as marketing manager, public relations manager, and creative director. The program emphasizes practical skills and offers certification preparation for key industry tools like Google Ads and Facebook Blueprint. Through small class sizes and experienced faculty, students benefit from personalized attention and a curriculum designed to meet the evolving demands of the digital marketing field, all while maintaining the flexibility of an online format.
Affordable Digital Marketing Degrees with Concentrations Online & Accredited
Affordable digital marketing degrees with concentrations allow students to tailor their education to specific areas of interest within the field. These programs offer core courses in digital marketing while also providing the option to focus on specialized topics like social media marketing, SEO, content strategy, data analytics, or digital advertising. By choosing a concentration, students can develop expertise in a particular niche, making them more competitive in the job market.
Concentrated programs are ideal for students who have a clear idea of the area they want to specialize in. For instance, a student interested in social media marketing can dive deep into strategies for platforms like Instagram, Facebook, and Twitter, learning how to create and manage campaigns that drive engagement. On the other hand, a student-focused on SEO might study advanced techniques for improving website visibility on search engines.
Modality: Online
Credit Hours: 120 hours
GRE: Not required
Resident Tuition: $60,240
Program Overview:
The Bachelor of Science in Digital Marketing from Cambridge College offers a flexible path for students looking to enter the field of digital marketing. Designed to accommodate both newcomers and seasoned professionals, this online degree program provides an in-depth education in key areas such as SEO, social media engagement, web analytics, and digital content creation. With three specialized concentrations—Marketing Analytics, Strategic Marketing, and Virtual Marketing—students can tailor their studies to align with their career goals and interests. The curriculum emphasizes practical skills and contemporary digital strategies, preparing graduates to lead and innovate in various marketing roles. The program’s online format ensures accessibility and convenience, allowing students to balance their education with professional and personal commitments. Students will benefit from a curriculum that integrates cutting-edge technologies and theories from leading experts, alongside practical assignments and real-world applications. Graduates of the program are equipped to pursue diverse career opportunities in digital marketing, from social media specialists to marketing managers, with competitive salaries and strong job prospects. This degree not only provides the skills needed for immediate career advancement but also lays a foundation for long-term success in digital marketing.
Modality: Online
Credit Hours: 48 hours
GRE: Not required
Resident Tuition: $455 per-credit-hour
Program Overview:
The Online Bachelor of Science in Marketing with a specialization in Digital Media Business Strategies from Indiana Wesleyan University equips students with essential skills for a career in digital marketing. The program, designed for completion in approximately 22 months, offers a comprehensive curriculum that covers social media management, branding, advertising, and more. Students will gain practical knowledge in digital platforms and media, preparing them for diverse roles such as marketing manager or market analyst. The program’s 100% online format provides flexibility for busy professionals, allowing them to balance their studies with personal and work commitments.
Johnson & Wales University (Bachelor of Science, Digital Marketing & Social Media)
- Providence, Rhode Island
- Online
Modality: Online
Credit Hours: 123 hours
GRE: Not required
Resident Tuition: $495 per-credit-hour
Program Overview:
The Bachelor of Science in Digital Marketing & Social Media at Johnson & Wales University prepares students to excel in digital marketing. This online program focuses on essential skills such as SEO, content marketing, and data analysis. Students will learn to craft effective social media strategies, analyze data, and enhance brand presence across various digital platforms. The curriculum, delivered in a flexible online format, is designed to help students achieve career growth in roles such as social media manager or digital marketing strategist. The program is designed to accommodate working professionals with its flexible scheduling and online format, making it easier to balance education with personal and professional commitments.
Modality: Online
Credit Hours: 120 hours
GRE: Not required
Resident Tuition: $399 per-credit-hour
Program Overview:
The Bachelor of Science in General Business with a concentration in Digital Marketing from LSU Online equips students with a comprehensive understanding of business principles and specialized digital marketing skills. This 120-credit hour program covers essential areas such as marketing analytics, e-commerce, and integrated campaign management. Students will gain expertise in using data to drive marketing strategies, manage social media campaigns, and enhance online brand presence. The flexible online format allows students to balance their studies with professional and personal commitments. Offered by LSU’s E. J. Ourso College of Business, this program delivers a rigorous education focusing on practical, real-world applications. The curriculum integrates business fundamentals with advanced digital marketing techniques, ensuring students are equipped to handle the complexities of modern marketing environments. Additionally, the opportunity to earn credits through prior learning assessments and a flexible online format support students in balancing their academic pursuits with other commitments. Graduates emerge ready to excel in various digital marketing roles, including SEO/SEM specialist and digital marketing manager.
University of California, Los Angeles (Marketing with Concentration in Digital Marketing)
- Los Angeles, California
- Online + Campus
Modality: Online or On-Campus
GRE: Not required
Resident Tuition: $6,900.00
Program Overview:
University of California, Los Angeles Marketing with a Concentration in Digital Marketing allows students to gain expertise in marketing with a strong emphasis on digital strategies through this comprehensive program. Whether delivered online or in person, the curriculum covers essential topics such as social media, SEO, email marketing, and advanced digital tools. The program is ideal for those aspiring to build a career in marketing, business professionals seeking formal training, and individuals considering a career change. This program provides a thorough understanding of marketing fundamentals, including brand management, integrated marketing communications, and digital analytics. By integrating cutting-edge online tools with traditional marketing practices, students develop a robust foundation that prepares them for diverse roles in the digital marketing field. No prior marketing experience is required to benefit from this program, making it accessible to newcomers and experienced professionals alike.
Affordable Digital Marketing Certificates and Courses
Affordable digital marketing certificates and courses offer a flexible and targeted way for students to gain valuable skills in specific areas of digital marketing. These programs are typically shorter and more focused than full degree programs, making them an ideal choice for those looking to quickly upskill or explore a new aspect of digital marketing without committing to a long-term program.
University of California San Diego (Digital Marketing, Specialized Certificate)
- San Diego, California
- Online + Campus
Modality: Online or On-Campus
Duration: 6-12 months
GRE: Not required
Cost: $3,500
Program Overview:
The Digital Marketing Certificate program equips individuals with the skills to excel in modern marketing. Offered online and in person, the program provides hands-on training in digital, content, social, mobile, and data-driven marketing. Participants will gain practical expertise in campaign development, analytics, content creation, and digital strategy, preparing them to effectively navigate and leverage digital marketing. Ideal for aspiring marketing professionals and business practitioners, this program offers comprehensive insights into digital marketing channels and strategies. Students will learn to use web analytics to refine marketing plans and drive successful digital campaigns, making it a valuable asset for those seeking to advance in their current roles or transition into a marketing career.
Duke University (Program Name)
- Durham, North Carolina
- Online
Modality: Online
Duration: Self-paced
GRE: Not required
Cost: $3,195
Program Overview:
Duke University’s Digital Marketing Specialist program equips participants with both foundational and advanced marketing skills, focusing on current industry technologies. The curriculum includes interactive live sessions, real-world case studies, and practical use of over 30 digital marketing tools. The program covers key areas such as SEO, SEM, social media, email marketing, mobile marketing, and analytics. By engaging in more than 20 projects and case studies, students will gain knowledge in digital marketing strategy and tactics. The program is designed to prepare students for the digital marketing field, culminating in a Duke University certificate upon completion. It offers flexible learning formats and integrates well with Google Ads, Google Analytics, and Microsoft Bing certification exams. The program’s structure includes beginner, intermediate, and advanced courses, with optional modules available to tailor the learning experience.
University of Illinois Urbana-Champaign, Gies College of Business (Digital Marketing Graduate Certificate)
- Champaign, Illinois
- Online
Modality: Online
Credit Hours: 12 credit hours
GRE: Not required
Cost: $4,164
Program Overview:
The Digital Marketing Graduate Certificate program from the University of Illinois Urbana-Champaign, Gies College of Business equips participants with advanced skills in digital marketing analytics, SEO, social media marketing, and more. This 12-credit hour program, comprised of three 8-week courses, is designed for professionals seeking to enhance their marketing expertise or transition into marketing roles. Courses include Digital Marketing Analytics, Digital Media and Marketing, and Marketing in Our New Digital World, with options to complete the certificate in as little as 8 months. Students will learn to apply strategic marketing concepts, use analytics to drive performance, and understand consumer behavior to attract customers effectively. The program prepares graduates for roles such as Digital Marketing Analyst, Marketing Manager, and Digital Marketing Director.
Georgetown University (Online Certificate in Digital Marketing Strategy)
- Washington, D.C
- Online
Modality: Online
Duration: 12 weeks
GRE: Not required
Cost: $4,995
Program Overview:
Georgetown University’s 12-week Online Certificate in Digital Marketing Strategy equips professionals with advanced skills to lead multi-channel marketing efforts and develop effective strategies in digital media. The program combines lectures, individual and group exercises, and a capstone project, offering practical experience with current digital marketing tools. Students will gain expertise in creating and executing marketing strategies that drive business success, including calculating ROI and presenting strategies to stakeholders. Designed for entry- and mid-level professionals, the certificate is delivered online with classes held on Friday evenings and Saturdays, and the program can be completed in 12 weeks. Successful participants will be prepared to deploy digital marketing tactics effectively and optimize strategies to meet business objectives. Registration is open year-round, with courses available in fall, spring, and summer semesters.
Affordable Digital Marketing Bootcamps Online & Accredited
Columbia University (Become a Digital Marketing Professional)
- New York, New York
- Online
Modality: Online
Duration: 9 hours per week, 18 weeks
GRE: Not required
Cost: Request information
Program Overview:
The Columbia Engineering Digital Marketing Boot Camp is an 18-week, part-time program designed to equip professionals with essential digital marketing skills. This boot camp offers live online classes, including hands-on projects and individualized guidance from industry experts. Participants will gain expertise in SEO, social media marketing, analytics, and digital advertising, and will complete the program with a portfolio showcasing real-world projects. Ideal for those seeking to start or advance their career in digital marketing, the program is designed for flexible learning, accommodating professionals with various schedules.
Modality: Online
Duration: 3-6 months
GRE: Not required
Cost: $6,900
Program Overview:
The Digital Marketing Bootcamp from CareerFoundry equips students with essential skills in digital marketing. Over a flexible, self-paced online format, students will master core practices and innovative techniques, including the use of AI to enhance their marketing strategies. The curriculum is designed to provide a thorough foundation through practical, hands-on projects and real-world applications. Students will receive personalized guidance from experienced mentors and career specialists, ensuring they are well-prepared to enter the job market with confidence. With a commitment to job placement, the program includes a job guarantee, promising employment within six months of graduation or a refund of tuition fees. Graduates will leave with a comprehensive portfolio showcasing their skills, ready to pursue careers in an industry where demand for skilled digital marketers is high. The program supports students throughout their career journey, from job preparation to ongoing professional development.
Modality: Online
Duration: 18 weeks
GRE: Not required
Cost: Request information
Program Overview:
The Digital Marketing Boot Camp at Texas McCombs is an 18-week, part-time program designed to equip students with the skills to break into digital marketing. Through a curriculum that covers everything from value propositions and audience segmentation to social media advertising and SEO, students will gain hands-on experience with industry-standard tools like Google Ads and WordPress. The program’s flexible evening classes allow students to balance their studies with existing work commitments, making it accessible to those seeking to transition into or advance within the digital marketing field. Students will also benefit from the opportunity to participate in paid micro-internships, gaining valuable real-world experience while building their professional resumes. The program emphasizes a strategic, hands-on approach to learning, ensuring that graduates are prepared to develop and execute effective marketing plans across various digital channels.