The GRE is no longer a barrier to a master’s in digital marketing. Many accredited universities have dropped the exam entirely, or waive it for applicants who meet a GPA or work-experience threshold, so you can apply based on your record and goals instead of a test score. Below are graduate programs that do not require the GRE, each verified as currently offered and checked for accreditation in July 2026.
No-GRE master’s programs at a glance
Compare paths: degrees · bootcamps · certificates
Why the GRE is optional now
Business schools increasingly find that undergraduate performance and work experience predict graduate success better than a standardized test, and dropping the GRE widens access for working professionals. For applicants, that means less time and money spent on test prep and a faster path into a program. It does not signal lower standards: many of the schools below hold AACSB accreditation, the top credential for business education.
Careers and salaries
A digital marketing master’s is aimed at specialization and advancement, into roles such as marketing manager, brand or product marketing lead, marketing analytics manager, and director-level strategy positions. According to the U.S. Bureau of Labor Statistics (OEWS, May 2025), marketing managers earn a median of $166,790 per year, while marketing specialists earn a median of $78,760.
Digital marketing master’s programs with no GRE
Wake Forest University’s Master’s in Digital Marketing is perfect for individuals looking for a balanced work, life, and school ratio with 100% online courses. Graduates will be prepared to enter this growing market with classes starting three times a year and courses specializing in data visualization, digital design, UX, SEO, SEM, and more. Plus, Wake Forest has been a top-ranked university for the past 25+ consecutive years, so you know you’ll be receiving a high-quality education.
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The Master of Science in Digital Marketing Analytics at Montclair State University’s Feliciano School of Business is tailored for marketing professionals or those entering the field, focusing on using real-world data to develop growth-driven campaigns. This 30-credit, STEM-designated program offers a balance of analytics and digital marketing content, ensuring students gain proficiency with industry-relevant tools and techniques without the need for GRE or GMAT scores for admission. Offered in both online and full-time blended formats, the program allows students to complete their studies in as few as 21 months, enhancing their resumes with high-demand skills and preparing them for leadership roles in the flourishing digital marketing field.
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The online Master’s in Digital Marketing at Fairleigh Dickinson University (FDU) is designed to equip students with advanced skills in digital engagement, preparing them for leadership roles in various marketing fields. Offered through the AACSB-accredited Silberman College of Business, which is ranked among the nation’s best business schools, this 30-credit program provides comprehensive training, including certifications in Google Analytics and Hootsuite. With no GRE or GMAT required, students benefit from a flexible, fully online format that accommodates their professional and personal commitments, allowing them to study at their own pace.
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Georgetown University is a highly accredited institution offering a Master’s in Integrated Marketing Communications that does not require a GRE score. This 33-credit program allows you to study full-time or part-time and provides the option to take classes online, on-campus, or a combination of both, with only 6-9 hours of work outside of classes each week – it’s ideal for working professionals. Led by faculty of communications practitioners and industry experts, their courses emphasize practices that are in high demand by employers.
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Complete your Master’s in Digital Marketing Communications in just one year at West Virginia University. With 10 online courses that teach students how to create an online community and brand using modern media, students will graduate prepared to enter this competitive industry. Plus, they’ll earn 10 certificates that are built into the courses.
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Southern New Hampshire University’s (SNHU) Master of Science in Marketing program is designed for professionals seeking to enhance their strategic and creative marketing skills. With one of the lowest tuition rates in the nation, this ACBSP-accredited program can be completed in as little as 15 months and offers courses like Multinational Market Strategies and Integrated Marketing Communications. The program prepares graduates for the dynamic business environment, equipping them to tackle challenges with innovative solutions while benefiting from the support of SNHU’s dedicated academic advisors and career services.
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ASU’s Master of Science in Digital Audience Strategy is a total of 10 classes and 30 credits, offered fully online. In addition to courses like Defining Digital Marketing, Digital Audience Analytics, and Media Law for Strategic Communication, amongst others, you’ll also earn certifications in Google Ads, Google Analytics, and Inbound marketing. Students will graduate prepared for careers as audience analysts, communications managers, marketing directors, digital content creators, and more. Plus, you’re degree is the same as if you were taking classes in person!
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Cal Poly Pomona’s Master of Science in Digital Marketing program is a STEM-designated program that combines digital marketing skills with marketing analytics to prepare students for the digital economy. The program offers two tracks: digital marketing execution, focusing on skills for running campaigns through social media, email, and pay-per-click advertising; and digital marketing analytics, which focuses on interpreting and communicating digital marketing data. With 34 credits over 14 courses, students can complete the program in one or two years, featuring face-to-face and hybrid classes with evening schedules to accommodate working professionals. The program does not require the GRE/GMAT and offers a fast-track application process for current CPP undergraduates.
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The Online Master of Science in Digital Marketing & Communication Strategy at John Carroll University is a fully online program that combines courses in communication and business to give you a strong foundation in marketing analytics, social media, and digital advertising. You can earn certificates in Digital Marketing Analytics, Content Marketing, and Digital Advertising and Social Media Marketing, and complete a capstone project to earn your master’s degree, all without needing GRE/GMAT scores. Whether you’re a seasoned professional or new to the field, this program will help you excel in digital marketing and lead teams effectively.
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The Online Master of Science in Digital Marketing and Design at Brandeis University is a flexible program designed to be completed in 1 to 2.5 years, with options for both full-time and part-time study. The curriculum includes 30 credit hours spread across 10 courses, focusing on multichannel marketing campaigns, marketing analytics, and digital strategy. This program is ideal for those aiming for leadership roles in marketing, communications, and media, preparing graduates for positions such as brand strategy manager and digital marketing specialist. Graduates can expect to work at top companies Adobe, Apple, BCforward, BNY Mellon, and other top companies.
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The Online Master of Science in Digital Marketing and Design at Brandeis University is a flexible program designed to be completed in 1 to 2.5 years, with options for both full-time and part-time study. The curriculum includes 30 credit hours spread across 10 courses, focusing on multichannel marketing campaigns, marketing analytics, and digital strategy. This program is ideal for those aiming for leadership roles in marketing, communications, and media, preparing graduates for positions such as brand strategy manager and digital marketing specialist.
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Rutgers Business School offers a fully online Master of Science in Digital Marketing, designed for working professionals seeking advanced knowledge and skills in digital marketing. The 30-credit program, which can be completed in 9-12 months, includes courses taught by experienced industry practitioners and provides flexibility through online learning. Admission requires a 3.0 GPA, relevant experience, strong essays, and recommendations, with GMAT/GRE scores optional but preferred for scholarships. The program is ranked #2 for graduate marketing programs and #4 for best online digital marketing master’s programs.
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Earning an MS in Digital Media Management from a top 25 university like USC Annenberg is one of the best things you can do for yourself as someone interested in the field. USC is ranked #1 in the US for communications and media studies as well as has an alumni network of over 475,000. Students can earn their degree in just one year while learning business practices of digital content production, distribution, and innovation.
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Aurora University offers an accredited online Master of Science in Digital Marketing and Design, which can be completed in 1 to 2 years through flexible, 8-week courses. This program provides comprehensive training in brand communication, analytics, media strategy, and design, with options for internships, portfolio projects, or capstone projects. The curriculum combines graphic design and digital strategy, with courses like Marketing Management, Consumer Insight for Marketing Decisions, Marketing Analytics, and Data Storytelling, among others, preparing students for leadership roles in various marketing fields.
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The Katz School’s M.S. in Digital Marketing and Media is an accredited, project-based program available full-time or part-time in New York City, with options for a one-year or 15-month duration. The curriculum focuses on digital media, analytics, and behavioral strategies, preparing students for roles in social media, SEO, SEM, and content marketing. With a 95% employment rate within 6 months and eligibility for STEM-OPT, the program offers a comprehensive education with optional GRE scores and affordable fixed-rate tuition.
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Sacred Heart University’s accredited Master of Science in Digital Marketing can be completed online or on campus, offering a flexible schedule with multiple start dates. The program equips students with advanced skills in digital marketing strategy, content creation, social media, analytics, and user experience, and allows them to work on real-world projects. Graduates are employed by top organizations like Microsoft and NBC Universal and benefit from STEM-OPT eligibility, extending their U.S. work authorization by 24 months.
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Temple University’s accredited Master of Science in Digital Marketing, offered by the Fox School of Business, is a 30-credit, part-time program designed for working professionals. The program, completed online with classes one night per week, integrates market research, design thinking, and digital marketing strategies to enhance brand management and communication. Students will earn digital marketing certificates and complete a capstone project, preparing them for advanced roles in the industry. Tuition is $1,165 per credit for both in-state and out-of-state students, with various financial support options available.
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Western Governors University’s (WGU) Master’s in Digital Marketing is an online, competency-based program designed for working professionals. It includes 11 courses and a capstone project where students work on real-world marketing challenges. The program covers digital marketing foundations, social media, email marketing, and more, and allows students to progress at their own pace, potentially completing it in as little as 18 months. Graduates often see an average salary increase of $11,813. The program also encourages participation in the American Marketing Association (AMA) for additional networking and professional development.
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Baruch College’s Zicklin School of Business offers an online Master of Science in Marketing with a concentration in Digital Marketing. This STEM-designated program provides a flexible, fully online format, allowing students to balance their studies with professional and personal commitments. The curriculum emphasizes hands-on experience with advanced digital marketing tools like Google AdWords and SEMRush. The program is designed for both beginners and those with experience in digital marketing. Zicklin is AACSB-accredited and recognized by U.S. News & World Report for its excellence. Admissions are currently open for Fall 2024, with GMAT/GRE scores optional. Students benefit from access to the Graduate Career Management Center and Baruch College Library.
Visit program website →How to choose a program
Confirm accreditation first, and favor AACSB-accredited business schools where possible. Check the exact admissions policy, since some programs waive the GRE only above a GPA cutoff, and weigh format, cost, and curriculum currency. Comparing options? See digital marketing degrees and what you can do with a digital marketing degree.