A digital marketing program is not just a course; it’s a gateway to a lucrative career. It’s based on the main pillars of communication, experience, skills, and knowledge, which are keys to success in the digital marketing industry.
In today’s rapidly developing technological landscape, a career in digital marketing is a smart move that can lead to endless opportunities. Digital marketing programs focus on real-world techniques that can be applied in real life and online. It teaches students marketing strategies, social media marketing, analytics, technology sales, content creation, and how to grow audiences and revenue for a brand or organization.
Students in Virginia will be happy to know that the state offers some of the best digital marketing programs. From degree-granting programs to certifications, bootcamps, and more, the state has plenty of options. Let’s get to know them better so you can decide where to enroll.
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Digital Marketing Degrees in Virginia
Digital marketers stand to earn between $50,000 and $78,000. The exact salary depends on the specific role and the company. There are different types of digital marketing jobs such as digital marketing manager, social media manager, blog manager, content manager, influencer marketing manager, and SEO manager.
To be part of this industry, you can obtain a bachelor’s degree, a master’s degree, a certificate course, or enroll in a boot camp. Bachelor’s and master’s degrees offer more formal academic recognition while certificate degrees and bootcamps are quicker to complete.
Explore your options by taking a look at digital marketing programs offered by various learning institutions below.
Bachelors in Digital Marketing in Virginia
For those who want to set out on a digital marketing career, a bachelor’s degree is the perfect start. Most bachelor’s degrees will equip you with the fundamentals and background you need to be hired in the industry.
Digital Marketing (Marketing, B.S.B.A), Old Dominion University (ODU)
- Norfolk, Virginia
- Campus
Modality: On-campus
Credit hours: 120 – 126
GRE: Verbal reasoning score of 150
Resident tuition: $408 per credit
Non-resident tuition: $1,109 per credit
Program Overview:
Old Dominion University’s fourth-largest college, Strome College of Business (SCB), has one of the best undergraduate digital marketing programs for those who want to learn the ins and outs of the industry.
This digital marketing program equips graduates with basic and advanced knowledge so they can lead digital marketing projects and use various platforms. It teaches skills like social media and search engine marketing. The college provides students with marketing, communication, and analytical knowledge.
It helps prepare them for demanding roles like digital marketing manager, social media strategist, SEO specialist, and more.
Expert faculty members with years of experience in the field lead the program so they can learn from the best. This course is ideal for individuals who want to enhance their skills, be thoroughly prepared for a career in digital marketing, and build connections as a dynamic marketing professional.
Communication and Digital Studies, University of Mary Washington
- Fredericksburg, Virginia
- Campus
Modality: On-campus
Credit hours: 120
GRE: Optional
Resident tuition: $520 per credit
Non-resident tuition: $1,070 per credit
Program Overview:
If a dynamic Bachelor’s program in Communication and Digital Studies is what you seek, the University of Mary Washington’s curriculum is worth considering. The 4-year, full-time course encourages the sharing of ideas and enables students to master communication in the digital space.
The curriculum is designed to keep students updated with emerging technology. Participants are also taught how to create powerful messaging, design multimedia campaigns, and build a digital identity. The course can be paired with a range of electives like Introduction to Film Studies, Games and Culture, Approaches to Video Art, and Social Media (among others) for a well-rounded curriculum.
Communication Studies, Radford University
- Radford, Virginia
- Campus
Modality: On-campus
Credit hours: 69
GRE: Equivalent of a 400 GMAT score
Resident/Non-resident tuition: $522 per credit (includes comprehensive and technology fees)
Program Overview:
The communication degree offered by Radford University is comprehensive. This program has everything from public and investor relations and human resources to community relations, crisis management, and governmental or legislative relations.
Through active learning and a hands-on syllabus, students will learn to tackle conflict while handling teams, leadership, relationships, public relations, and political campaigns online and offline.
Besides mastering communication, students can analyze and assess communication practices in various settings. In addition, they can put their knowledge to the test by using their written, oral, and visual communication skills.
Business Administration (Digital Marketing and Advertising), Liberty University
- Lynchburg, Virginia
- Campus
Modality: On-campus
Duration: 4 years
Contingent on GPA/GED, SAT/ACT/CLT
Resident/Non-resident tuition: $23,800 per year
Program Overview:
Liberty University’s Bachelor of Science in Business Administration (Digital Marketing and Advertising) is a must if you want to master market research, digital marketing, and advertising. Besides textbook learning, students will also develop skills and critical understanding that will help them gauge the needs and preferences of consumers. This will help them attract, convert, and retain customers through digital content.
In addition, the degree also touches on aspects of domestic and international business like accounting, finance, and marketing. All these components make the program a well-rounded course.
Along with core classes, students can also choose a specialized class in digital marketing and advertising like Marketing Research, Digital Marketing in a Virtual World, Conversion and Optimization, Customer Retention Through Digital Marketing, Capstone: Human Resource and Marketing, and Composition and Rhetoric.
Virginia’s Digital Marketing Masters Programs
If you’re a marketing professional or a professional from another field, you can pursue a digital marketing career and become a specialist with the right master’s degree program. These programs offer more in-depth perspectives that will allow you to take on more advanced roles in your company.
Master’s in Marketing, Raymond A. Mason School of Business
- Williamsburg, Virginia
- Online
Modality: Online
Credit hours: 33
GRE: Not required
Resident/Non-resident tuition: $1,125 per credit hour
Program Overview:
This Master of Science in Marketing degree program prepares graduates to be leaders in digital marketing. It educates them about digital marketing tools, technologies, and strategies. The program focuses on creating a strong foundation, diving deeper into marketing than regular MBA programs.
Fresh graduates or working professionals who want to advance in their careers can leverage this program to stand out from their peers and thrive in the digital age. In addition, the program is part-time, making it perfect for those who want to learn while working.
MS in Digital Marketing Communications, West Virginia University
- Morgantown, Virginia
- Campus
Modality: On-campus
Credit hours: 120 – 126
GRE: Verbal reasoning score of 150
Resident/Non-resident tuition: $750 per credit hour
Program Overview:
West Virginia University (WVU) has an office in Morgantown but many of its classes, including the MS in Digital Marketing Communications, can be conveniently attended online. Since they’re asynchronous, students don’t even have to log on at the same time.
The Digital Marketing Communications course is comprised of 10 online courses. It includes certifications from HubSpot, Google, and other industry leaders. Meanwhile, you can learn from faculty who are leading major agencies and servicing national clients.
Through WVU’s digital marketing curriculum, you can learn how to build a brand-centric community. You’ll understand how search engine optimization, display marketing, organic and paid searches, content marketing, online campaigns, social media marketing automation, multi-channel analytics, and user experiences work.
Marketing Degrees With Digital Concentrations in Virginia
For those who want a more general marketing degree that provides some exposure to digital media, these courses may be for you.
Marketing with a Major in Digital Marketing, Old Dominion University
- Norfolk, Virginia
- Campus
Modality: On-campus
Credit hours: 120 – 126
GRE: Verbal reasoning score of 150
Resident tuition: $408 per credit
Non-resident tuition: $1,109 per credit
Program Overview:
This marketing degree program at Old Dominion University offers comprehensive training in marketing, communication, and analytics. It prepares students for various marketing careers and has three specialized tracks: Digital Marketing, Marketing Analytics and Research, and Professional Sales.
If you major in digital marketing, you’ll learn how to leverage digital marketing platforms like search engines and social media.
Meanwhile, students of marketing analytics and research will focus on customer insights and developing data-driven marketing strategies. This major can also be useful for students looking for a graduate degree in marketing.
Finally, those who want to concentrate on professional sales will acquire the skills to conduct business-to-business sales.
Bachelor of Business Administration – Digital Marketing, Radford University
- Radford, Virginia
- Campus
Modality: On-campus
Credit hours: 42
GRE: Equivalent of a 400 GMAT score
Resident/Non-resident tuition: $522 per credit (includes comprehensive and technology fees)
Program Overview:
Radford will help you understand what drives customer decisions and how to create successful strategies. Students will uncover the nitty-gritty of consumer behavior, learn to develop compelling brand messages, launch targeted ads, connect with audiences on social media, and much more.
Radford’s program covers everything from data analysis to digital marketing and professional sales techniques. This program will help participants learn the latest trends in social media marketing, search engine optimization, and email marketing. Students will also get hands-on experience in digital marketing campaigns, data analysis, campaign strategy refinement, and content creation.
Marketing Management in Digital Marketing Strategy, Virginia Tech
- Blacksburg, Virginia
- Campus
Modality: On-campus
Credit hours: 125
GRE: No minimum scores specified
Resident/Non-resident tuition: $12,698
Program Overview:
Virginia Tech’s Marketing Management degree has two specializations: Digital Marketing Strategy (DMS) and Professional Selling. With the digital marketing major, participants get to explore the dynamic world of online advertising and consumer engagement. Students will also learn the intricacies of social media marketing, search engine optimization, and email marketing.
Those who choose to specialize in professional selling will learn how to implement sales techniques and theories for their future organizations.
Overall, the program will equip students with practical skills through hands-on experience with real-world digital marketing campaigns. A degree like this opens doors for career opportunities in advertising and promotional management, brand management, consumer research, business development, and digital marketing.
Digital Marketing Certificates and Courses in Virginia
Undergraduate and master’s degrees aren’t your only options if you’re an aspiring digital marketing specialist. You can also enroll in certificate courses that will allow you to join this dynamic industry. These types of courses are also suitable if you’re still trying to decide if digital marketing is right for you.
A big advantage of certificate courses is they don’t take as much time to earn as degrees. While degrees can take a few years, you can earn your certificate anywhere from a few days to a few weeks depending on the specific training.
Program Overview:
This Digital Marketing Certificate Program covers all the essentials of digital marketing, including analyzing campaigns, designing tools, website development, and more.
Students get one-on-one mentoring from experienced digital marketing professionals and hands-on learning in small group settings, ensuring personalized attention. Even though it is only 133 hours long, it offers a thorough understanding of essential digital marketing principles. In addition, you can retake the course within a year.
Upon completion, students will receive a verified certificate from the American Graphics Institute, which the Massachusetts Department of Private Licensed Schools licenses.
Program Overview:
Dive into the world of digital marketing with Virginia Commonwealth University. The program offers a comprehensive course, perfect for beginners and advanced marketers. Students will learn about the essentials of digital marketing strategies and practices. So, whether you’re a part of an organization or run your own business, you’ll be equipped with the necessary knowledge to promote different types of companies online.
Digital Marketing Certificate, Shenandoah University
- Winchester, Virginia
- Online + Campus
Modality: Online or on-campus
Credit hours: 12
GRE: Unspecified
Resident/Non-resident tuition: $565 per credit
Program Overview:
The Digital Marketing Course of Shenandoah University can be taken by beginners in digital marketing and more experienced professionals. The program teaches the principles shared by industry giants such as Google Ads, Google Analytics, HubSpot Inbound, and the American Marketing Association, making it the perfect addition to your digital marketing portfolio.
Digital Marketing Bootcamps in Virginia
Boot camps are a quick and intensive way for digital marketers to brush up on their skills. Some of the best digital marketing boot camps in Virginia include:
Digital Marketing Bootcamp, Old Dominion University
- Norfolk, Virginia
- Campus
Modality: On-campus
Credit hours: Unavailable, 16 weeks
GRE: Unspecified
Resident/Non-resident tuition: $6,400
Program Overview:
Over 24 weeks, this certification course teaches you all you need to build, test, and deploy software applications in digital marketing. Students will also explore key concepts and strategies, like marketing research, strategic target market identification, engaging content creation, campaign optimization, and the utilization of various digital marketing channels.
Those who enroll in this program will be surprised by how much it covers. Its robust, dynamic curriculum teaches you how to track and apply real-world concepts so you can make more informed marketing decisions.
Two-Day Bootcamp, Marketing Nice Guys
- Nice Guys, Washington DC
- Office-based
Modality: Office-based
Credit hours: Unspecified, 2 days
GRE: Unspecified
Resident/Non-resident tuition: $899
Program Overview:
This two-day boot camp is hosted by a notable marketing agency. Because of this, you can expect the latest industry insights from practicing digital marketing professionals. They proudly offer an interactive course that includes general digital marketing knowledge as well as its specific principles. Hence, participants will be able to appreciate the big picture and how the smaller components fit together.
This intensive boot camp is ideal for working digital marketing professionals who want to enhance their skills, learn best practices, and become even better at their jobs. Marketing Nice Guys can work with their participants’ organizations and conduct the boot camp exclusively for the company.
Becoming a Digital Marketing Expert in Virginia
Residents of Virginia have multiple opportunities to learn about digital marketing. They can also choose from a wide range of learning formats, durations, and certifications. Whether you prefer a formal degree or just need to supplement your knowledge with a boot camp, these classes will ensure that you remain competitive in the digital marketing industry.
Digital Marketing Degree in Other States
North Carolina
West Virginia
Kentucky
Maryland
Delaware
Pennsylvania