New Jersey is home to numerous community colleges and private universities, offering various digital marketing programs for students to choose from.
Digital marketing has a projected job growth of 6.6% in the upcoming decade and a medium wage of $83 per hour in New Jersey – making it the perfect place for anyone looking to start or advance their career. Some of the largest employers of marketing managers, PR specialists, market research analysts, and digital marketing managers reside in the tri-state area and include companies like Johnson & Johnson, Amazon, Verizon, Prudential Financial, and Bristol Myers Squibb.
If that wasn’t enough to convince you – as of May 2024 the average salary for marketing managers in New Jersey is $131,640, substantially higher than the national average income of $59,384.
Plus, New Jersey’s location is perfect for anyone who wants to enjoy the job and lifestyle benefits of New York City, without having to pay city rent prices (we all know how crazy rent in Manhattan can be)! This allows new graduates to have a higher quality of life while still advancing their careers.
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Digital Marketing Degrees in New Jersey
When considering a degree in digital marketing, there are several options to choose from, especially in a vibrant city like New Jersey.
Students looking for a more traditional path may want to consider a bachelor’s degree in digital marketing where you’ll learn everything you need to know about content creation, social media, web development, e-commerce, digital marketing strategies, email marketing, and more.
However, if you’re not convinced that digital marketing is for you – you can opt for a digital marketing concentration. That way you’re still acquiring a foundational understanding of digital marketing while learning other valuable skills from another major.
A master’s degree is always a great way to set yourself apart in a competitive and expanding market. New Jersey master programs are highly accredited and nationally ranked.
If you don’t have the money, time, or desire for a degree there are also several other options ranging from certificates and courses to bootcamps. These are fast-track ways to enhance your skills and some even promise job placement after graduation!
Bachelors in Digital Marketing in New Jersey
New Jersey has plenty of options to choose from when it comes to digital marketing bachelor’s degrees. These programs provide a solid marketing foundation and specialized courses in online marketing, so students graduate with the skills needed to penetrate the growing market.
Rutgers University Business School – Bachelor of Science in Marketing
- New Brunswick, NJ
- In-person
Program:
Bachelor of Science in Marketing
Modality: In-person
Location: New Brunswick, NJ
Tuition: Residents: $9,912, out-of-state: $16,860 per semester
Program Overview:
Rutgers University’s BS in Marketing prepares students for careers as advertising account executives, copywriters, public relations directors, media planners, and more. They also offer digital marketing as its own separate major, although substantial information regarding that may have to be discussed with an advisor. Students have the opportunity to work with industry professionals at global marketing agencies on Madison Ave, startup companies, as well as across various industries in popular cities like New York, Philadelphia, and the tri-state area; giving them a competitive edge in the job market post-graduation.
Montclair State University – B.S. in Business Administration Marketing
- Montclair, NJ
- In-person + Online
Program:
B.S. in Business Administration Marketing
Modality: In-person, option for online classes
Location: Montclair, NJ, or remotely
Tuition: Residents: $7,382.85, out-of-state: $12,062.85 per semester
Program Overview:
Montclair State University’s B.S. in Business Administration Marketing focuses on understanding how customer perceptions and preferences evolve and how to position products or services in this ever-changing environment. The foundation of business administration will teach students how to successfully operate any business and provide a fundamental understanding of how to grow and attain a clientele. With real-world internships, co-ops, live case studies, and consulting projects, students will learn how to blend creativity with rigorous situations and data analysis to develop insightful strategies that catch the attention of buyers and consumers. Plus, small class sizes help students stay engaged with peers, faculty, employers, and corporate partners.
Seton Hall University – Bachelor of Science in Business Administration in Marketing
- Online + In-person
- South Orange, NJ
Program:
Bachelor of Science in Business Administration in Marketing
Modality: Online and in-person classes are offered
Location: South Orange, NJ, or remotely
Tuition: $25,190 per semester
Program Overview:
Seton Hall University’s BSBA in Marketing offers both in-person and online classes, in addition to flexible completion times to save money. Their stats don’t lie with a 95% job placement post-graduation, 76% of students completing at least one internship, ranked #1 for leadership development programs nationally, and 90 market research projects completed – students will graduate at the top of their game. Classes are centered around real-world, practical assignments and aim to get every student engaged instead of your typical lecture style halls. Seton also offers electives like international marketing, branding, pricing, sales marketing, etc. to cater to individual interests.
New Jersey Digital Marketing Master Programs
We live in a world run by the internet and social media, so it’s not surprising the digital marketing industry is projected to grow at a compound annual rate of 13.1% between 2023 and 2032; making a digital marketing master’s all the more valuable. New Jersey has several programs that will make students stand out in this competitive, and increasingly demanding market:
Program:
Master of Science in Digital Marketing
Modality: Online
Location: Online
Tuition: Unlisted for this specific program, same cost for residents and out-of-state students
Program Overview:
Rutgers University’s Master of Science in Digital Marketing program, delivered entirely online, holds the rank of #2 among the best online graduate marketing programs in the United States. Accredited by the AACSB, this comprehensive program is designed to be completed within a flexible timeframe of 9 to 12 months, requiring 30 credit hours. The curriculum is taught by seasoned industry practitioners who bring real-world experience into the classroom. This program not only equips students with advanced skills needed for significant roles in the digital marketing arena but also offers extensive career development resources to enhance their professional journey.
Montclair State University – MS in Digital Marketing Analytics
- Online or Montclair for in-person sessions
- Online + Hybrid
Program:
MS in Digital Marketing Analytics
Modality: Fully online or a mix of hybrid classes
Location: Online or Montclair for in-person sessions
Tuition: $28,480
Program Overview:
Montclair’s MS in Digital Marketing Analytics is a 30-credit, STEM-designated program tailored for both experienced marketing professionals and newcomers to the field. Students in this program will acquire several professional certifications, including the Facebook Blueprint Community Manager Certification, Hootsuite Social Media Certification, Google Ads Display Certification, and HubSpot CMS for Marketers, among several other qualifications. With the option to complete your degree in as few as 16 months full-time with a mix of in-person and online classes or 21 months fully online – this program is perfect for individuals already managing a busy schedule.
Marketing Degrees with Digital Concentrations
Marketing degrees with digital concentrations provide the perfect foundational mix between general business and marketing knowledge, needed for any job; in combination with techniques catered to growing an online business and presence in this social media dominated world.
Fairleigh Dickinson University – Digital Marketing Concentration
- Teaneck, NJ
- In-person
Program:
Digital Marketing Concentration
Modality: In-person
Location: Teaneck, NJ
Tuition: $36,972 annually
Program Overview: Fairleigh Dickinson University’s Digital Marketing concentration is perfect for anyone looking to build a successful career in social media marketing, advertising, or anything within the digital marketing realm. The program includes hands-on courses such as Social Media Marketing, Consumer Behavior, and Digital Marketing, and offers credit for internships encouraging students to gain real-world experience. Graduates can expect to work as digital creators, content strategists, design specialists, market research analysts, and more!
Rutgers Business School – Digital Marketing Concentration
- Online + In-person
- New Brunswick, NJ
Program:
Digital Marketing Concentration
Modality: Online or in-person
Location: Online or in New Brunswick, NJ
Tuition: Unlisted
Program Overview:
Rutgers’ Digital Marketing concentration is offered both in-person and online and is perfect for anyone interested in the marketing field but who may not want to fully commit to the digital sector just yet. With guest speakers and in-class exercises used to give students insight into this rapidly expanding and ever-changing industry, graduates will be prepared for careers as digital marketing managers, marketing communications managers, and media content creators, amongst other things. Different prerequisites are required depending upon which modality you choose.
Digital Marketing Certificates and Courses in New Jersey
Digital marketing certificates and courses in New Jersey offer a focused and practical approach to upskilling in specific areas such as content creation, advertising, marketing strategy, social media, SEO, and more. These options are ideal for those who may not have the time or money to enroll in a full degree program but still want to advance their expertise.
Program:
Graduate Digital Marketing Certificate
Modality: Online
Location: Online
Tuition: Unlisted, request more information
Program Overview:
Montclair’s Digital Marketing Certificate requires a bachelor’s degree to apply – so it’s perfect for professionals looking to enhance their skills and stand out in the job market. The 12-credit curriculum includes classes like Social and Mobile Media, Omni-Channel retailing, and Digital Marketing Strategy, among others. Students will gain real-world experience developing mobile social, and web strategies for organizations, that way once the course is complete, students will feel prepared when working with their first client.
Program:
Online Digital Marketing Certificate
Modality: Online
Location: Online
Tuition: $5,247
Program Overview:
William Paterson University’s Online Digital Marketing Certificate is ideal for anyone with a bachelor’s degree looking to enhance their skills on a flexible schedule. This AACSB-accredited course is taught by experienced and supportive faculty there to help you understand modern marketing strategies and cutting-edge approaches to help you integrate into marketing. With just 9 credit hours, this course can be completed in as little as 6 months.
American Graphics Institute – Digital Marketing Certificate in Princeton
- AGI’s Princeton, NJ
- Online
Program:
Digital Marketing Certificate in Princeton
Modality: Online
Location: Remotely or can attend in-person classes at AGI’s Princeton, NJ classroom
Tuition: $5,700, payment plans available
Program Overview:
American Graphics Institute’s Digital Marketing Certificate lasts for 6 weeks, Monday through Friday with a part-time option of one class per month for up to 12 months. The certificate consists of a hands-on program that covers tools such as Google Analytics, creating HTML emails, as well as other digital marketing techniques. With 133 hours of instruction, one-on-one mentoring, a dedicated career counselor, and the ability to retake any course for a full year without any extra costs – this program truly transforms students into professionals ready to break into the field.
Digital Marketing Bootcamps in New Jersey
Bootcamps are a great choice for those seeking to rapidly develop their skills while adhering to financial and time limitations. These programs compress all the necessary information into a few classes conducted over several weeks, rather than extending over months or years. Rest assured, you won’t be shortchanged; these bootcamps are highly effective, with some even offering job placement guarantees upon completion.
Bergen Community College – Digital Marketing Bootcamp
- Paramus, NJ
- In-person
Program:
Digital Marketing Bootcamp
Modality: In-person
Location: Paramus, NJ
Tuition: $8,400
Program Overview:
Bergen Community College’s Digital Marketing Bootcamp offers a 16-week Digital Marketing bootcamp designed to prepare learners for dynamic career opportunities in the field. Classes are held on Mondays, Wednesdays, and Thursdays from 6pm to 9pm EST, making it convenient for working professionals. Students will learn everything from market research, and creating engaging content, to email and social media marketing, as well as leveraging AI, and analyzing real market data.
CareerFoundry – Digital Marketing Program
- Online
- Online
Program:
Digital Marketing Program
Modality: Online
Location: Online
Tuition: $6,555 with 5% discount if paid up-front; other payment options available
Program Overview:
With the option to take CareerFoundry’s online Digital Marketing program full-time or part-time, it’s an ideal bootcamp for anyone with a busy schedule looking to break into the field. CareerFoundry teaches students everything from market research to branding, as well as buyer personas, and on-page SEO. CareerFoundry is so confident in their product that they offer a job guarantee within 6 months of graduating or you can get your money back!
Brainstation – Digital Marketing Bootcamp
- Online
- Online
Program:
Digital Marketing Bootcamp
Modality: Online
Location: Online
Tuition: Unlisted
Program Overview:
Brainstation offers a full-time option that lasts 12 weeks, with classes held Monday to Friday, and a part-time option that spans 24 weeks, with classes on weekday evenings and Saturdays. The program is separated into five units and focuses on branding, strategy, and marketing; content marketing; social media marketing; search marketing; and analytics, reporting, and professional development. Through online materials, peer interactions, career coaching, and personal mentoring, this course enables students to graduate with a completed portfolio, extensive interview experience, and the skills needed to be successful in this competitive market.
Digital Marketing Degree in Other States
New York
Delaware
Maryland
Pennsylvania
Connecticut