Washington State is known for many things—its stunning natural landscapes, including the lush rainforests of the Olympic Peninsula, the rugged coastline, and the majestic peaks of the Cascade Range. The state is also home to a vibrant tech industry, particularly in Seattle, where major corporations like Microsoft and Amazon reside. And let’s not forget its rich cultural scene, thriving wine country, and commitment to sustainability and innovation, which make Washington a go-to place to visit and live for many people.
Due to its high-tech industry, many businesses have come to realize the importance of digital marketing and are increasingly investing in digital marketing strategies to stay competitive. This shift has led to a growing demand for skilled professionals who can effectively manage online campaigns, analyze digital data, and engage with consumers through various online platforms. Thus, many institutions have also begun embracing digital marketing programs to teach students the fundamentals of the digital marketing landscape.
In places like Seattle and Redmond, you’ll find numerous opportunities for aspiring digital marketers, with a variety of academic institutions offering programs that teach social media marketing, SEO, content creation, digital advertising, and data analytics. Students can also take part in internships where they can gain hands-on experience and meet with industry leaders to further enhance their skills and build valuable professional networks.
Whether pursuing undergraduate or graduate studies, students in Washington have numerous options to align with their educational and career aspirations.
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Digital Marketing Degrees in Washington
Students who wish to advance in the digital marketing scene will have ample opportunity to do so in Washington state. Washington’s digital marketing degrees help prepare students to enter the business world, teaching them the fundamentals and ensuring they are able to navigate the challenges of digital marketing.
There are many options to choose from with programs offering Bachelor’s, Master’s, and even short-form content like certificates and bootcamps. Each degree type will offer students the chance to learn different topics, such as social media marketing and digital advertising. During their courses, students will learn how to address real-world problems in the marketing world.
Many programs offer the chance to learn remotely, where students can enjoy the flexibility to balance their studies with personal and professional commitments. Remote learning allows students to access course materials, participate in virtual discussions, and complete assignments from anywhere, making it an ideal option for those with busy schedules or who prefer to study from the comfort of their own homes. Of course, students can also choose the more traditional on-campus learning environment or the hybrid environment, which is a mix of both remote and on-campus learning.
Regardless of the choice, students will gain valuable skills and practical experience that will help them succeed as digital marketers.
Bachelors in Digital Marketing in Washington
Bachelor’s programs in Digital Marketing in Washington provide a well-rounded education that dives into essential topics like social media marketing, SEO, digital advertising, content marketing, and data analytics. Students looking to pursue careers as digital marketers will find these programs invaluable for building a strong foundation of skills and knowledge.
Bellevue College (Digital Marketing)
- Bellevue, Washington
- Online + Campus
Program:
Digital Marketing
Modality: On-campus or Online
Location: Bellevue, Washington
Credit Hours: 180 hours
GRE: Not required
Resident Tuition: Request information
Non-Resident Tuition: Request information
Program Overview:
The Bachelor of Applied Science (BAS) in Digital Marketing at Bellevue College is designed to prepare students for high-earning roles in various industries. The curriculum is updated annually to meet the dynamic demands of the digital marketing industry, providing students with a comprehensive education in mobile marketing, online video content creation, social media marketing, SEO, paid search, display advertising, CRM, marketing analytics, and website design. Students gain practical, hands-on experience through project-based courses, including a year-long Capstone project with a real business client, ensuring they are well-equipped to tackle real-world digital marketing challenges. Graduates of the BAS in Digital Marketing program are distinguished by their robust technical skills and practical experience, making them highly attractive to employers. The program emphasizes applied learning, with students required to complete a capstone project before graduation.
Washington State University (Marketing)
- Pullman, Washington
- Online
Program:
Marketing
Modality: Online
Location: Pullman, Washington
Credit Hours: 120 hours
GRE: Not required
Resident Tuition: $583.90 per-credit-hour
Non-Resident Tuition: $651.00 per-credit-hour
Program Overview:
The Marketing Bachelor’s degree at Washington State is designed to prepare students for the dynamic global business environment. With a curriculum that covers consumer behavior, marketing research, promotion management, marketing management, and international marketing, students acquire both foundational business knowledge and specialized marketing skills. The program’s flexible course offerings, including a 7-week format for upper-division courses, allow students to manage their schedules effectively while gaining practical experience. This structure is ideal for working students and those seeking to complete their degree at an accelerated pace. Graduates of the WSU Marketing program are well-equipped to enter a variety of roles, such as sales representatives, marketing associates, retail managers, and advertising specialists.
Washington Digital Marketing Masters Programs
Washington’s Digital Marketing Master’s programs offer a deep dive into advanced topics such as social media marketing, analytics, and digital advertising. Students in these programs will learn cutting-edge strategies and industry best practices, as well as develop the skills needed to succeed in leadership roles as a digital marketing professional.
Carson College of Business, Washing State University (Online MBA in Marketing)
- Pullman, Washington
- Online
Program:
Online MBA in Marketing
Modality: Online
Location: Pullman, Washington
Credit Hours: 9 hours
GRE: Not required
Resident Tuition: $898 per-credit-hour
Non-Resident Tuition: Request information
Program Overview:
Washington State University’s Online MBA in Marketing is designed to equip students with the advanced skills needed to excel in the marketing world. This comprehensive program emphasizes the importance of marketing beyond traditional sales and promotion, focusing on brand building and fostering consumer relationships. Students will explore consumer behavior patterns and the psychological factors that drive them, preparing to create value for customers through strategic marketing initiatives. The curriculum covers essential topics such as international marketing management, new product development, and promotional strategies, ensuring graduates are well-prepared to meet the demands of a globalized marketplace. The Online MBA in Marketing offers flexibility and efficiency, allowing students to balance their personal and professional commitments while completing the program in less than two years. Graduates will gain the expertise to identify and leverage marketing opportunities, apply research data for strategic decisions, and develop innovative marketing strategies. Career paths for graduates are diverse and lucrative, with roles such as Marketing Director, Business Development Manager, and Chief Marketing Officer.
Marketing Degrees with Digital Concentrations
In Washington, students can find marketing degrees with digital concentrations that blend classic marketing principles with cutting-edge digital techniques. These programs give students a full picture of traditional strategies and the latest in digital tools.
Central Washington University (Digital Marketing Minor or Certificate)
- Ellensburg, Washington
- Online + Campus
Program:
Digital Marketing Minor or Certificate
Modality: On-Campus or Online
Location: Ellensburg, Washington
Credit Hours: 25 hours
GRE: Not required
Resident Tuition: $7,021
Non-Resident Tuition: $24,600
Program Overview:
Central Washington University’s Digital Marketing Minor and Certificate programs offer specialized training to equip students with essential skills for digital marketing. Whether aiming to enter high-demand careers in digital marketing or seeking to enhance business operations through effective online strategies, this program provides comprehensive education in social media, SEO, digital analytics, artificial intelligence, and digital marketing strategy. Available both on-campus in Ellensburg and online, the program emphasizes practical learning through project-based assignments, industry certifications, and interactions with professionals in the field. Students gain hands-on experience in designing and executing digital marketing campaigns, preparing them for roles such as Social Media Specialist, Digital Strategist, or Marketing Analyst. Central Washington University’s approach ensures graduates are well-prepared to meet the evolving demands of the digital marketplace, making it an ideal choice for those looking to advance their careers or launch into new opportunities within the digital marketing field.
Digital Marketing Certificates and Courses in Washington
Students looking to have a shorter go at learning digital marketing can benefit from Washington’s many digital marketing certificates and course programs. Learn valuable skills efficiently and effectively, gaining practical knowledge and hands-on skills in a matter of months.
North Seattle College (Marketing)
- Seattle, Washington
- On-Campus
Program:
Marketing
Modality: On-Campus
Location: Seattle, Washington
Credit Hours: 30 hours
GRE: Not required
Resident Tuition: $127.59 per-credit-hour
Non-Resident Tuition: $328.13 per-credit-hour
Program Overview:
The Marketing Certificate program at North Seattle College provides a focused curriculum on essential business marketing principles, strategy development, and the practical application of technology tools. Designed to equip students with foundational knowledge and skills, the program covers key areas such as advertising, digital marketing, and social media strategies. Students also gain hands-on experience through an internship and job shadowing opportunities, preparing them for immediate entry into the marketing workforce. With an estimated completion time of 30 credits, the program offers flexibility for both full-time and part-time students. Coursework includes core subjects like Introduction to Marketing, Project Management, and specialized courses in advertising and digital media. This certificate not only prepares graduates for careers in marketing but also serves as a solid foundation for further academic pursuits or career advancement in the field.
Seattle University (MARKETING, CERTIFICATE)
- Seattle, Washington
- On-Campus
Program:
MARKETING, CERTIFICATE
Modality: On-Campus
Location: Seattle, Washington
Credit Hours: 15 hours
GRE: Not required
Resident Tuition: Request information
Non-Resident Tuition: Request information
Program Overview:
The Graduate Certificate in Marketing Seattle University is tailored for professionals seeking to deepen their expertise in strategic marketing principles. This intensive program equips students with essential skills in segmentation, targeting, positioning, and differentiation—key components of effective marketing strategies. With a curriculum emphasizing stakeholder understanding and societal impact, graduates are prepared to navigate complex marketing landscapes with insight and innovation. Spanning 15 credit hours, the certificate program includes core courses such as Marketing Strategy, Marketing Research, and Brand Management, supplemented by elective options like Personal Selling, New Product Development, and Social Media Marketing. Designed for flexibility, the program allows students to tailor their learning experience to align with career goals and academic schedules. Whether advancing current careers or preparing for new opportunities, this certificate equips professionals to lead in marketing environments.
The University of Washington (CERTIFICATE IN DIGITAL MARKETING)
- Seattle, Washington
- Online
Program:
CERTIFICATE IN DIGITAL MARKETING
Modality: Online
Location: Seattle, Washington
Duration: 8-9 months
GRE: Not required
Cost: $4,647
Program Overview:
The Certificate in Digital Marketing from the University of Washington offers students a comprehensive pathway to mastering digital marketing strategies. This program, conducted entirely online over 8-9 months with evening classes, equips students with the skills needed to develop effective digital marketing plans aligned with business objectives. Participants will explore a range of digital channels including advertising, SEO, email marketing, and social media, learning to optimize digital properties for enhanced customer engagement and measurable outcomes. Designed for career changers or those seeking advancement in digital marketing roles, the certificate program covers essential topics such as marketing automation, performance measurement, and client relationship management. Hands-on experience with tools like Google Analytics and practical projects, such as creating digital marketing plans for real companies, ensures graduates are prepared to drive digital growth and innovation in their careers. This program also offers the opportunity to transfer credits towards a Master’s degree, providing a seamless pathway for further academic and professional advancement in the field of digital marketing.
Shoreline Community College (Social Media Marketing Certificate)
- Shoreline, Washington
- Online + Campus
Program:
Social Media Marketing Certificate
Modality: On-Campus or Online
Location: Shoreline, Washington
Credit Hours: 30 hours
GRE: Not required
Resident Tuition: $150.18 per-credit-hour
Non-Resident Tuition: $337.97 per-credit-hour
Program Overview:
Shoreline Community College offers a Certificate of Completion in Social Media Marketing, designed to equip students with the skills needed to leverage social media platforms effectively in professional settings. This short-term program, spanning 30 credits and available year-round, focuses on developing comprehensive social media marketing strategies that enhance brand visibility and engagement. Participants learn to create and manage content across various digital platforms, analyze market environments, and optimize communications to target audiences. Ideal for those seeking entry-level positions in business or aspiring to advance their careers in digital marketing, this certificate program covers essential topics such as business fundamentals, marketing principles, advertising, and digital marketing strategies. Graduates can expect to pursue roles such as Social Media Manager, Digital Strategist, or Marketing Consultant, with opportunities for further academic pursuits in business or marketing fields.
Digital Marketing Bootcamps in Washington
Digital marketing bootcamps in Washington offer immersive training in essential areas like strategy development, SEO, and social media marketing. Taught by industry experts, these programs provide hands-on experience and practical skills to prepare students to start a career in digital marketing.
Program:
Digital Marketing Short Course
Modality: Online
Credit Hours: 40 hours
GRE: Not required
Cost: $4,500
Program Overview:
General Assembly’s Digital Marketing Short Course empowers professionals across industries to master contemporary digital marketing strategies, driving business growth through data-driven multichannel campaigns. Designed for career advancement or entry into the tech industry, this course equips learners with practical skills essential for success in today’s digital landscape. Offered in flexible formats—a 10-week part-time evening course or a one-week full-time accelerated option—students benefit from expert-led instruction and hands-on practice. Key topics include digital campaign execution, customer acquisition strategies, social media and search optimization, and leveraging tools like Google Analytics for conversion optimization. With a curriculum curated by the #1 global digital marketing bootcamp provider, General Assembly ensures participants gain a competitive edge in roles such as Digital Marketing Manager, Social Media Specialist, or Marketing Analyst.
Digital Marketing Degree in Other States
Alaska
Hawaii
Oregon
Idaho
Nevada
California