New York is a global center of commerce, culture, and technology – making it a vibrant hub for digital marketing. With this busy environment, businesses of all sizes—from startups in Silicon Alley to multinational corporations headquartered on Wall Street—rely heavily on cutting-edge digital marketing strategies to connect with their diverse audiences. The state’s unique demographic and economic landscape creates a perfect environment for digital marketers to innovate and expand their skills – making it an excellent location to start or advance your career.
Educational institutions across New York have developed programs to equip students with the necessary skills and knowledge. These programs, ranging from certificates to advanced degrees, are offered by prestigious universities, community colleges, and specialized training centers; and cover various aspects of digital marketing such as search engine optimization (SEO), social media marketing, content marketing, and data analytics. Thus, ensuring that graduates are well-prepared to take on the dynamic challenges of the marketing world.
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Digital Marketing Degrees in New York
New York’s vibrant landscape for digital marketing education offers a wealth of opportunities for both newcomers and seasoned professionals looking to deepen their expertise. Whether you’re looking to forge a new career in digital marketing or enhance your existing skills, the variety of digital marketing degrees in New York can cater to your ambitions.
From professional certificates that validate your expertise to comprehensive bachelor’s and master’s degrees that delve deeply into the nuances of digital marketing, these programs encapsulate the breadth and depth of knowledge required in today’s competitive landscape.
These courses aren’t just about traditional marketing; they emphasize the digital aspects that are crucial in the digital age, integrating analytics, digital advertising, and content strategies – making graduates proficient in both the strategic and technical sides of marketing.
A professional certificate in digital marketing emphasizes real-world applicability and can be a game-changer for anyone looking to enter the industry. They often include case studies, project-based learning, and internships that link academic learning with practical experience.
Bachelors in Digital Marketing in New York
New York is a centerfold for education and the arts, making it the perfect place to pursue a bachelor’s degree. With such a wide variety of schools, locations, programs, and endless internship opportunities that could lead to full-time careers, these courseloads will set you up for success!
Here are some programs you may want to consider:
Pace University – BBA in Digital Marketing
- New York City, NY
- Online + Campus
Program:
BBA in Digital Marketing
Modality: On-campus and online
Location: New York City, NY
Tuition Price: $49,550 per academic year
Program Overview:
Unlike other digital marketing programs, Pace’s BBA is stem-orientated, meaning you’ll be trained in areas of technology that are high in demand with United States employers. You’ll develop a conceptual background, as well as the tools for actionable digital strategies in digital content creation, e-commerce, search engine marketing, data science, and analytics.
Fordham University – Digital Marketing & Advertising
- Bronx, NY
- Online + Campus
Program:
Digital Marketing & Advertising
Modality: On-campus and online
Location: Rose Hill Campus in the Bronx or the Lincoln Center Campus in Manhattan
Tuition Price: $58,467 per academic year
Program Overview:
The curriculum focuses on leveraging real-time data to adapt marketing strategies effectively, emphasizing responsible marketing and consumer privacy. Students will gain skills in copywriting, creative development, data analytics, and strategic campaign management – equipping them for roles such as display marketing managers who oversee complex B2C digital campaigns.
Rochester Institute of Technology – New Media Marketing
- Rochester, NY
- Campus
Program:
New Media Marketing
Modality: On campus
Location: Rochester, NY
Tuition: $54,518 per academic year
Program Overview:
This program focuses on a comprehensive curriculum that includes internet marketing, graphic design, social media marketing, SEO, and more. It’s an interdisciplinary major that provides insights into both the present and future trends of graphic communications along with the dynamic field of digital marketing. Earning a digital marketing degree from RIT will equip you with the skills to enhance brand and product visibility, engage effectively with customers, and foster brand loyalty.
New York Digital Marketing Masters Programs
New York Digital Marketing Masters Programs programs are created to provide an in-depth understanding of digital marketing campaigns, employing state-of-the-art techniques to harness the power of online digital marketing tools. Participants in these programs will explore a range of topics, from the basics of media marketing to the intricacies of marketing analytics.
NYU SPS – MS in Integrated Marketing
- New York City, NY
- Campus
Program:
MS in Integrated Marketing
Modality: On-campus
Location: New York City, NY
Tuition Price: Approximately $25,483 per 10-12 credit hours
Program Overview:
NYU’s MS in Integrated Marketing, offered through the School of Professional Studies (SPS), provides a comprehensive curriculum designed to equip students with the necessary skills to excel in our digital world. One of its most promising features for students is landing internships at leading NYC advertising and digital firms, which can lead to full-time positions. Having the ability to complete the degree in 18 months also saves students money and allows for a better student-to-life ratio.
Pace University – MS in Social Media and Mobile Marketing
- New York City, NY
- Campus
Program:
MS in Social Media and Mobile Marketing
Modality: On-campus
Location: New York City, NY
Tuition Price: Approximately $25,029
Program Overview:
The Lubin School of Business is designed to provide students with advanced skills in digital marketing communications. This program is particularly beneficial for both new graduates and seasoned marketers looking to deepen their expertise in social and mobile media strategies. It integrates real-world projects and gives students access to leading industry professionals, enhancing their practical learning experience. The program also supports international students with STEM designation, allowing an extended stay in the U.S. post-graduation.
Yeshiva University – MS in Digital Marketing and Media
- New York City, NY
- Campus
Program:
MS in Digital Marketing and Media
Modality: On-campus
Location: New York City, NY
Tuition Price: $35,070
Program Overview:
Yeshiva University, a private Orthodox Jewish institution, offers a flexible MS program in digital marketing that can be completed full or part-time. The STEM-approved curriculum includes 10 courses focused on advanced marketing strategies such as SEO, SEM, mobile marketing, email campaigns, and video content, aimed at effectively identifying, segmenting, and engaging target audiences.
Marketing Degrees with Digital Concentrations
Digital marketing programs are intensively tailored to cover areas like the internet, graphic design, social media, and SEO. Meanwhile, a marketing degree provides a wider array of knowledge in various aspects such as consumer behavior, marketing research, marketing strategies, social media, SEO, and more – utilizing both digital and traditional techniques.
For someone looking to gain a more comprehensive knowledge base of the industry, as well as apply these learnings to the digital realm, a digital concentration may be a better option.
Fordham University – Concentration in Digital Marketing
- Bronx, NY
- Campus
Program:
Concentration in Digital Marketing
Modality: On-campus
Location: Rose Hill Campus in Bronx, NY or Lincoln Center Campus in Manhattan
Tuition Price: $58,467 per academic year
Program Overview:
The Digital Marketing Concentration offered within the undergraduate in Digital Marketing at Fordham University requires the completion of three courses totaling 9 credits, covering key topics such as digital marketing fundamentals, customer experience management, and marketing technology and innovation. This concentration not only builds foundational digital marketing skills but also integrates advanced concepts, preparing students for a range of roles in the digital marketing sphere.
Program:
Marketing Communications and Digital Marketing Concentration
Modality: On-campus
Location: Albany, NY
Tuition Price: $41,980 per year
Program Overview:
Siena College’s Marketing Communications and Digital Marketing Concentration develops and utilizes a combination of traditional and digital marketing tactics to get a full understanding of today’s current market and how to infiltrate it. Through coursework such as consumer behavior, digital marketing, and integrated marketing communications, students engage in realistic business scenarios to hone their skills in media planning, campaign execution, and strategic communication, setting them up for roles such as marketing communications specialists or digital marketing managers.
Mount Saint Vincent – Concentration in Digital Marketing
- Bronx, NY
- Campus
Program:
Concentration in Digital Marketing
Modality: On-campus
Location: Bronx, NY
Tuition: $40,980 per year
Program Overview:
The Concentration in Digital Marketing offered within Mount Saint Vincent’s undergraduate studies allows you to choose 4 courses from a list of 8 that will give them a competitive edge. Classes vary from advertising to digital marketing analytics, and search engine optimization and search engine marketing – providing you with a comprehensive skillset.
Digital Marketing Certificates and Courses in New York
In New York, a variety of digital marketing certificates and courses are available for those looking to enhance their marketing skills in the digital domain. These educational offerings range from short courses designed for quick skill enhancement to comprehensive certificate programs that provide deep dives into specialized areas of digital marketing.
Stony Brook University – Certified Digital Marketing Professional Program
- Stony Brook, NY
- Online
Program:
Certified Digital Marketing Professional Program
Modality: Online
Location: Stony Brook, NY
Tuition: $1,365
Program Overview:
Stony Brook University’s 10-week, self-paced online program equips students with practical knowledge and skills in digital marketing, preparing them for two industry-recognized certifications from the Digital Marketing Institute and the American Marketing Association. Coursework covers a broad range of topics including SEO, content marketing, social media marketing, paid search and display advertising, email marketing, and digital marketing strategy. It’s designed for a variety of professionals including traditional marketers seeking digital skills, digital marketing professionals looking to advance their careers, small business owners, entrepreneurs, recent graduates, and career changers.
Adelphi University – Advanced Certificate in Digital Marketing
- Garden City, NY
- Online
Program:
Advanced Certificate in Digital Marketing
Modality: Online
Location: Garden City, NY
Tuition: Not listed, request more information directly on their site.
Program Overview:
The program offered by Adelphi University provides a fast and accessible pathway for professionals to enhance their digital marketing skills without committing to a full master’s degree. To apply to this program you must have a bachelor’s degree or higher in any field, submit a graduate application and $60 fee, as well as send all university transcripts and resumes. Credits earned from this certificate can be applied toward an MBA at Adelphi, making it a valuable stepping stone for further graduate studies.
BrainSation – Digital Marketing Course
- New York City, NY
- Part-time
Program:
Digital Marketing Course
Modality: Live classroom sessions, part-time
Location: New York City, NY
Tuition: Not listed, request more information directly on their site.
Program Overview:
BrainStation’s Digital Marketing Course is designed to equip professionals with job-ready skills in digital marketing, focusing on key areas such as SEO, SEM, social media, and email marketing. Taught by experienced industry professionals, the course includes hands-on learning and practical application, enabling students to develop and execute comprehensive digital marketing strategies. Upon completion, participants earn a Digital Marketing Certificate from BrainStation, enhancing their credentials and preparing them for advanced roles in the digital marketing field.
Digital Marketing Boot Camps in New York
A digital marketing boot camp is a fast-track way to master the essentials of digital marketing, offering a hands-on, immersive experience that stands out from more traditional educational paths like bachelor’s or master’s degrees. These boot camps pack essential topics into a few intensive weeks, making them perfect for anyone looking to quickly boost their skills—whether you’re shifting careers, looking to enhance your business quickly, or just wanting to stay current in a rapidly changing field.
Columbia University – Engineering Digital Marketing Boot Camp
- Broadway, NY
- Online
Program:
Engineering Digital Marketing Boot Camp
Modality: Online
Location: Broadway, NY
Tuition: $10,745
Program Overview:
The Engineering Digital Marketing Boot Camp offered by Columbia University is an 18-week program that’s perfect for students and professionals looking for flexibility while enhancing their skills. The curriculum emphasizes digital marketing skills such as SEO, social media marketing, paid search, and content strategy. One of its best features is the career support and micro-internship opportunities, allowing students to build their portfolios and practice real-world implications.
Noble Desktop – SEO Bootcamp
- NYC campus
- Live online + In-person
Program:
SEO Bootcamp
Modality: in person or live online
Location: NYC campus
Tuition: $650
Program Overview:
SEO Bootcamp run by Noble Desktop includes 12 hours of intensive instruction focused on key SEO techniques and best practices, including keyword research, SEO content writing, and link building – all vital components of digital marketing. It includes a one-year free retake policy so students can refresh their knowledge and is taught by expert, industry professionals.
SUNY Schenectady – Digital Marketing Bootcamp
- Schenectady, NY
- In-person
Program:
Digital Marketing Bootcamp
Modality: In-person
Location: Schenectady, NY
Tuition: $6,400
Program Overview:
SUNY Schenectady’s 16-week Digital Marketing Bootcamp introduces students to a broad range of digital marketing topics, including marketing research, multi-channel marketing, marketing automation, and marketing analytics. Students will engage in practical applications of digital marketing strategies and tools, learning to optimize campaigns and utilize various digital channels effectively. One of its standout features is the hands-on projects offered, supported by career coaching and access to a network of over 200 hiring partners.
Conclusion
From comprehensive degree programs at renowned universities to focused certifications and dynamic boot camps, New York provides a rich educational landscape for both budding and seasoned digital marketers. Whether you’re just starting out or looking to enhance your skills, the state’s extensive offerings ensure that every learner can find a program that fits their career goals.
Digital Marketing Degree in Other States
Vermont
California
Massachusetts
Texas
New Jersey
Florida