Known for its rich cultural heritage and vibrant economy, Louisiana is increasingly recognizing the importance of digital marketing education. As the digital landscape continues to evolve, businesses across the state are leveraging digital strategies to reach their target audiences effectively. This shift has spurred academic institutions throughout the state to develop digital marketing programs designed to equip students with the skills necessary to thrive in the digital marketing field.
Businesses across Louisiana – from the bustling urban centers of New Orleans and Baton Rouge to smaller towns and rural areas – are investing in digital marketing to stay competitive. Recognizing this trend, educational institutions in Louisiana are offering various programs tailored to meet the demands of the digital marketing industry. These programs focus on many topics, including digital advertising, social media marketing, search engine optimization (SEO), content marketing, analytics, and consumer behavior in the digital age.
Louisiana’s digital marketing programs are structured to provide students with a robust foundation in marketing principles while immersing them in the latest digital platforms and technologies. Whether students are pursuing undergraduate or graduate studies, Louisiana offers plenty of options to suit their educational and career goals.
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Digital Marketing Degrees in Louisiana
Louisiana presents a variety of digital marketing degrees designed to prepare students for the contemporary business environment. These programs integrate theoretical knowledge with practical experience, ensuring that graduates are well-prepared to tackle the challenges of the digital marketing sphere.
One pathway for students is to enroll in programs that cover a broad spectrum of topics, including social media marketing, SEO, digital advertising, and data analytics. Through these courses, students gain the expertise needed to address real-world marketing challenges effectively.
Alternatively, students can opt for digital marketing concentrations within broader marketing programs. These concentrations focus on digital marketing concepts while providing a solid grounding in traditional marketing principles. Coursework in these programs typically covers areas such as digital advertising, content marketing, and marketing analytics.
The variety of opportunities available for pursuing digital marketing education in Louisiana, from on-campus programs to flexible online formats, ensures that students can develop the skills necessary to succeed in the roles in business, marketing, and digital marketing.
Bachelors in Digital Marketing in Louisiana
Bachelor’s programs in Digital Marketing in Louisiana offer a curriculum that covers key areas such as social media marketing, SEO, digital advertising, content marketing, and data analytics. Through a combination of coursework, projects, and internships, students gain practical experience and develop the skills needed for entry-level positions in marketing agencies, corporations, and startups. Graduates emerge equipped to develop and execute digital marketing campaigns, analyze data, and stay ahead of emerging trends in the digital landscape, providing a strong foundation for successful careers in the field.
Louisiana State University in Shreveport (Marketing, Bachelor of Science (B.S.))
- Shreveport, Louisiana
- Online + Campus
Modality: On-Campus or Online
Credit Hours: 120 hours
GRE: Not required
Resident Tuition: $305.28 per-credit-hour
Non-Resident Tuition: $548.09 per-credit-hour
Program Overview: The Bachelor of Science in Marketing at Louisiana State University in Shreveport (LSUS) provides students with a comprehensive education in marketing, blending quantitative analytics and creative problem-solving skills. This program prepares students to engage in key marketing activities such as product design, price analysis, market communications, and product placement. Students have the option to specialize in concentrations such as advertising design or international business, enhancing their marketability to employers. LSUS marketing majors benefit from experiential learning opportunities, including internships with well-known firms like Northwestern Mutual, State Farm, and Classic Marketing. These internships often lead to job offers, providing students with valuable real-world experience. The program also offers numerous networking and professional development opportunities through student organizations and honor societies. With flexible in-person and online options, the program caters to diverse student needs.
McNeese State University (Bachelor of Science in Business Administration, Marketing)
- Lake Charles, Louisiana
- Campus
Modality: On-Campus
Credit Hours: 120 hours
GRE: Not required
Resident Tuition: $4,500 per semester
Non-Resident Tuition: $5,000 per semester
Program Overview: The Bachelor of Science in Business Administration (B.S.B.A.) with a focus on marketing at McNeese State University equips students with the skills and knowledge necessary for successful careers in marketing and advertising. Emphasizing hands-on learning, the program integrates client-focused research projects to provide practical experience. Students dive into various marketing disciplines such as consumer behavior, digital marketing, retail marketing, professional selling, and international marketing. McNeese marketing majors benefit from extensive internship opportunities with local industries, gaining real-world experience through client-based research projects. The program supports student-driven learning, offering workshops and open forums tailored to individual needs. Students can specialize in concentrations like General Marketing or Digital Marketing, mastering fundamental marketing concepts and modern digital strategies. Graduates are well-prepared for various roles, including brand manager, marketing analyst, digital marketing manager, and more, or they can pursue advanced degrees in marketing, business administration, or integrated marketing communications.
University of New Orleans (Bachelor of Science in Marketing)
- New Orleans, Louisiana
- Campus
Modality: On-Campus
Credit Hours: 120 hours
GRE: Not required
Resident Tuition: $9,454 per semester
Non-Resident Tuition: $14,290 per semester
Program Overview: The Bachelor of Science in Marketing program at the University of New Orleans (UNO) equips students with the skills needed to thrive in the dynamic field of marketing. Emphasizing the study of connections and behaviors, the program explores how people, brands, and businesses interact to create mutual benefits. Students learn foundational strategic and analytical theories, consumer behavior, and both classic and emerging marketing techniques. The curriculum is designed to help students adapt to changing markets and consumer preferences, preparing them to confidently guide their future organizations. UNO’s marketing program offers various concentrations, including professional sales, which provides an additional dimension to understanding customer behavior and persuasion techniques. The program prepares graduates for diverse careers such as social media strategist, sales manager, product manager, and marketing analyst.
Louisiana Digital Marketing Masters Programs
Louisiana’s Digital Marketing Master’s programs offer an in-depth curriculum that covers advanced topics such as social media marketing, analytics, and digital advertising. These programs balance theoretical knowledge with practical application, preparing graduates for leadership roles in the digital marketing industry. Ideal for aspiring marketing professionals seeking advanced education, these programs equip graduates to excel in the digital landscape.
Loyola University (Master of Science in Marketing and Communications)
- New Orleans, Louisiana
- Online
Modality: Online
Credit Hours: 30 hours
GRE: Not required
Resident Tuition: Request information
Non-Resident Tuition: Request information
Program Overview: Loyola University New Orleans offers an innovative Master of Science in Marketing and Communications program designed to accelerate careers in these dynamic fields. This online program allows students to customize their curriculum with tracks in marketing or communications, or even design their own path based on individual career goals. Students benefit from diverse perspectives and real-world insights in marketing, business, media, and communications. The curriculum includes core courses in strategic marketing, digital marketing, and journalism, complemented by elective tracks such as ethics and diversity, crisis communication, and consumer analysis. Students engage deeply with their cohort through interactive online platforms, participating in virtual field trips, guest lectures, and hands-on projects with real clients in New Orleans. The program culminates in a capstone project, providing an opportunity for students to apply their learning to real-world marketing and communications challenges. Graduates emerge prepared for a variety of roles including market research analyst, public relations specialist, advertising manager, and more.
Louisiana State University (Online Master of Business Administration with a Marketing Concentration)
- Baton Rouge, Louisiana
- Online
Modality: Online
Credit Hours: 30 hours
GRE: Required, but a wavier is available for qualified applicants
Resident Tuition: $14,370
Non-Resident Tuition: Request information
Program Overview: The Online Master of Business Administration (MBA) with a Marketing Concentration at LSU Shreveport is designed for working professionals seeking to enhance their expertise in marketing strategy and business leadership. This 30-credit program offers flexibility, with courses covering managerial accounting, economic analysis, financial management, and organizational behavior as core components. Students specializing in marketing explore advanced topics such as Data-Driven Decision Making, International Marketing, and Advanced Marketing Analytics, equipping them with skills to analyze quantitative data and formulate effective marketing strategies. Graduates emerge prepared to navigate complex marketing challenges, apply strategic insights, and drive organizational growth in diverse business environments.
Marketing Degrees with Digital Concentrations
Louisiana’s educational institutions offer marketing degrees with digital concentrations that integrate traditional marketing principles with modern digital techniques. These programs provide an understanding of both conventional marketing strategies and the latest digital tools and platforms, equipping graduates with a competitive edge in today’s business environment.
Louisiana State University (Bachelor of Science in Marketing)
- Baton Rouge, Louisiana
- Online
Modality: Online
Credit Hours: 120 hours
GRE: Not required
Resident Tuition: $399 per-credit-hour
Non-Resident Tuition: Request information
Program Overview: Louisiana State University’s online Bachelor of Science in Marketing with a concentration in Digital Marketing prepares students for dynamic careers in digital marketing. This program equips students with essential skills in digital and social media marketing, using platforms like TikTok, Twitter, Snapchat, Instagram, and Facebook. The curriculum integrates knowledge of promotions, marketing research, consumer behavior, and statistics to inform strategic marketing decisions. The program is highly flexible, allowing students to study from anywhere, and provides dedicated support from application to graduation, ensuring a supportive learning experience. The coursework covers general education, business core, marketing core, and digital marketing concentration, providing a robust foundation in both traditional and digital marketing principles.
Digital Marketing Certificates and Courses in Louisiana
Louisiana offers a variety of digital marketing certificates and courses designed to equip students with specialized skills in the field. These programs cover topics ranging from SEO and PPC to social media marketing and analytics, providing flexible options for individuals looking to enhance their digital marketing expertise. Whether for career advancement or skill enhancement, these certificates and courses offer practical, hands-on learning opportunities.
Loyola University (Digital Marketing Certificate)
- New Orleans, Louisiana
- Online
Modality: Online
Credit Hours: 30 hours
GRE: Not required
Resident Tuition: $549
Non-Resident Tuition: Request information
Program Overview: Loyola University New Orleans offers a comprehensive Certificate in Digital Marketing designed for professionals looking to enhance their marketing skills using current digital technologies. This self-paced program covers strategic marketing issues, industry best practices, and practical techniques—from social media marketing to Google AdWords. Participants benefit from interactive content, expert guidance, and the opportunity to earn industry-recognized credentials aligned with the Online Marketing Certified Associate (OMCA) standard.
Louisiana State University (Digital Marketing Certificate)
- Baton Rouge, Louisiana
- Online
Modality: Online
Credit Hours: 98 hours
GRE: Not required
Resident Tuition: $2750
Non-Resident Tuition: Request information
Program Overview: Louisiana State University offers a Digital Marketing Certificate Program designed to equip learners with essential skills in high-demand marketing domains. This 10-week online course covers key topics such as web analytics, SEO, and search engine marketing (SEM), preparing participants for industry certifications including Google Ads Search, Google Analytics, and HubSpot Email Marketing. Taught by industry experts, the program is ideal for aspiring sales professionals and entrepreneurs looking to enhance their business acumen.
Digital Marketing Bootcamps in Louisiana
Digital marketing bootcamps in Louisiana provide intensive training in key digital marketing areas, including strategy development, SEO, and social media marketing. Led by industry experts, these bootcamps offer hands-on experience and practical skills that prepare participants for entry-level roles in digital marketing or advancement in their current careers. These bootcamps are designed to be immersive and fast-paced, often completing the curriculum in a few weeks, making them ideal for those looking to quickly transition into the digital marketing field.
University of Louisiana at Lafayette (Digital Marketing and Artificial Intelligence)
- Lafayette, Louisiana
- Online + Campus
Modality: On-Campus or Online
Duration: 9-18 weeks
GRE: Not required
Resident Tuition: Request information
Non-Resident Tuition: Request information
Program Overview: The Digital Marketing & AI Program at the University of Louisiana at Lafayette is tailored for professionals aiming to enter or advance their careers in the marketing field. Offering flexible 18-week part-time or 9-week full-time options, this program equips learners with practical skills crucial for today’s digital landscape. Curriculum highlights include web analytics, SEO, and generative AI techniques, complemented by certifications such as Google Ads Search and Google Analytics. Participants benefit from remote learning with interactive sessions and access to industry experts, enhancing their readiness for roles in digital marketing and AI.
Digital Marketing Degree in Other States
Texas
Arkansas
Mississippi
Tennessee
Alabama
Florida