Washington, D.C., the country’s capital and home to the White House, Lincoln Memorial, and Capitol Hill, is the pride of the nation. It is a massive political hub and, undoubtedly, a unique place to live and work.
Because of Washington D.C.’s offerings, many top companies, like Apple, Capital One, Deloitte, and Cisco Systems, have established bases of operations in the area. As a result, the demand for digital marketing, social media marketing, content marketing experts, SEO management, and data analysts is on the rise. These roles draw an average salary of $79,000/year, which proves that studying and pursuing a career in digital marketing is likely to pay off.
If you are looking for a digital marketing degree program in Washington, D.C., the district has excellent programs at the George Washington School of Business, the Catholic University of America, Howard University, and other highly regarded educational institutions.
Here are some digital marketing programs and courses that you can take a look at.
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Digital Marketing Degrees in Washington D.C.
Digital Marketing degrees, like Bachelor’s and Master’s, are full-time degrees that require students to attend classes on-campus or online; very few universities allow for 100% online classes. These add the most value to your portfolio, as these institutions provide formal courses that have been accredited.
Some of the courses to consider include:
Bachelors in Digital Marketing in Washington D.C.
A Bachelor’s degree, or an undergraduate degree, is a full-time endeavor designed for students who have just completed high school. These four-year-long digital marketing programs cover a wide range of topics, like the principles of marketing, traditional and modern communication, and the ins and outs of digital marketing, for an all-encompassing experience.
Some of the top Bachelor’s programs for Digital Marketing in Washington, D.C. include:
Modality: On-Campus
Credit Hours: 120
GRE: Contingent on GPA
Resident & Non-Resident Tuition: Undisclosed
Program Overview:
A Bachelor of Science in Marketing (BSM) degree equips undergraduate students with the knowledge and skills to understand and specialize in marketing, leading to a long and flourishing career. This program will teach students how to analyze consumer preferences and apply theory to achieve business goals. It will also help them understand the various tools in the digital space, like social media and analytical tools, to ensure effective communication with audiences.
This program by George Washington School of Business acquaints you with the principles of marketing and teaches social responsibility and ethics along with the impact marketing decisions have on society and the environment. It encourages students to develop leadership and people skills and think creatively. Consequently, it creates responsible leaders and team players in the industry.
Modality: On-Campus
Credit Hours: 120
GRE: Contingent on GPA
Resident & Non-Resident Tuition: Undisclosed
Program Overview:
This Bachelor’s degree with a concentration in marketing prepares graduates to analyze consumer needs, create compelling messages for products and services, and effectively promote these offerings. It is a well-known fact that no organization can survive without marketing, and this program is designed to mitigate the lack of marketing experts across various fields.
Through innovation and out-of-the-box approaches, this degree program teaches marketing methods and the nitty-gritty of the industry. For example, design, brand meaning, digital communications, demographics, and data-driven analytics are all part of this marketing program.
The course also takes students through how humans think and why they have such an impact on marketing strategies and management. It provides a well-rounded experience, as it not only explains what you should do as a marketing professional but also why.
Modality: On-Campus
Credit Hours: 120
GRE: Contingent on GPA
Resident & Non-Resident Tuition: Undisclosed
Program Overview:
A Bachelor of Business Administration in Marketing exposes students to the principles of marketing and its methods to help them solve organizational problems and meet business goals. It equips students to be productive and efficient in a market-oriented economy.
The course also covers a broad scope of marketing techniques and subspecialties. For example, since marketing and digital marketing are evolving very quickly, the curriculum keeps up with the latest trends, so students only learn up-to-date information.
The program provides an in-depth overview of each sub-specialty within marketing so that students can have successful and fulfilling marketing careers in their preferred niches.
Washington D.C. Digital Marketing Masters Programs
A master’s program is an excellent way for graduates and working professionals to add value to their portfolios and get updated and valuable insights on digital marketing. A post-graduate program can also help graduates stand out from the rest of their peers and increase their pay scale.
Some of the Masters programs in digital marketing in D.C. include:
Modality: On-Campus
Credit Hours: 36
GRE: Contingent on GPA
Resident & Non-Resident Tuition: $88,000/year
Program Overview:
If a detailed curriculum is what you seek, this Master of Science in Marketing program is a no-brainer. Marketing courses help students develop critical skills, understand the market, and use new-age technologies in preparation for succeeding in the digital economy—the program covers it all.
The Carey Business School also offers students the opportunity to pursue an Optional Practical Training STEM Extension benefit. This ensures you have the necessary analytical skills to make intelligent, informed decisions and solve complex business challenges in a professional environment.
Modality: On-Campus & Online
Credit Hours: 33
GRE: Contingent on GPA
Resident & Non-Resident Tuition: $51,909
Program Overview:
One of the best courses for working professionals, the Master’s in Integrated Marketing Communications program offered by Georgetown University School of Continuing Studies is flexible yet detailed. Students can study in person or online, depending on what is convenient for them.
This course provides all the necessary study materials for graduates to excel professionally. From advertising and direct marketing to social media, you will learn everything you need to deliver brand messages cohesively and analyze customers and market trends.
This course is led by industry experts, which ensures you get first-hand lessons from those with extensive experience in digital marketing. These instructors will help students understand the field better and encourage them to build professional connections.
Modality: Online
Credit Hours: 30
GRE: Contingent on GPA
Resident & Non-Resident Tuition: $2,000/credit
Program Overview:
Students who study strategic communication will learn how to plan and execute branding messages to gain a decisive advantage in the marketplace. American University’s program imparts knowledge and skills to capture the target audience’s attention with pivot messaging and various market strategies based on rapidly changing environments and trends.
Students will also learn how to launch communication campaigns integrating public relations, advertising, and marketing techniques to help companies grow. The university has a diverse range of industry experts teaching the program. They help students develop meaningful and robust digital marketing strategies based on experience, creating a more impactful communication channel.
Modality: On Campus
Credit Hours: 30
GRE: GMAT/GRE test score or a Waiver Essay
Resident & Non-Resident Tuition: $60,000
Program Overview:
Graduates and working professionals can pursue a dynamic career in marketing after completing this course at American University. The rewarding degree integrates innovation, strategy, and imagination and covers branding, consumer behavior, data analysis, and management, so every student is ready to take on career challenges.
In addition, the program has a collaborative learning approach. Students can share classes, study, and work together on various projects to learn to work as a team and form a strong network.
Marketing Degrees with Digital Concentrations
Marketing programs with a specialized concentration in digital marketing dive deep into strategies to succeed in the digital world. From new forms of communication to technology, these programs ensure you are ready to face the challenges of a professional digital marketer.
Modality: Online
Credit Hours: 54
GRE: None required
Resident & Non-Resident Tuition: $1,890/credit
Program Overview:
Carey Business School under Johns Hopkins allows graduates and working professionals to specialize in digital marketing through its flexible MBA program. The course covers issues in the digital era and shows aspiring marketers how to navigate through this in real-time through different projects.
The curriculum is curated and designed to build a strong marketing foundation and enhance analytics skills. Needless to say, those who opt for this course will be equipped with cutting-edge marketing techniques that will help them identify, understand, and build meaningful relationships with customers in the digital environment.
Modality: On Campus & Online
Credit Hours: 30
GRE: Contingent on GPA
Resident & Non-Resident Tuition: $50,200 – $52,200
Program Overview:
If you choose to pursue a Masters in Communication with a specialized focus on digital communication, you will be exposed to cutting-edge tools and technologies. This concentration teaches students how to use the internet and social media to reach target audiences.
The program also teaches the integration of digital and traditional campaigns to strengthen marketing messaging. Those who study this course can work in web design and strategy, public relations, and all things digital marketing.
Digital Marketing Certificates and Courses in Washington D.C.
A certificate course is usually more flexible than a degree and can be completed within a short period. Instructors can still cover many topics, even given a limited time frame. Many opt for certifications as refreshers that will add value to their portfolio.
Some of the digital marketing certificate programs offered in D.C. include:
Modality: Online
Credit Hours: 95
GRE: Bachelor’s degree or any equivalent course
Resident & Non-Resident Tuition: $4,995
Program Overview:
Georgetown’s 12-week Online Certificate in Digital Marketing Strategy is an advanced one. It encompasses multi-channel marketing, so students have advanced skills and knowledge in marketing. This helps them identify, execute, and apply various strategies in the digital environment.
The instructors are industry experts who combine lectures with practical exercises, ensuring every student is ready for the real world and can create and execute digital marketing strategies. By completing this course, students will gain knowledge and experience about cutting-edge digital marketing tools, optimize strategies, Calculate ROI, and be a spokesperson and decision maker.
Digital Marketing Bootcamps in Washington D.C.
Bootcamps are a quick and efficient way to learn more and get updates about the digital marketing industry. These sessions are usually short but cover a wide range of topics. Because of the nature of these sessions, they are best suited for professionals who already know the nuances of digital marketing. This is more of a refresher than a portfolio enhancer.
This is a great digital marketing boot camp in Washington, D.C.:
Modality: Online
Credit Hours: 18 weeks
GRE: None
Resident & Non-Resident Tuition: Undisclosed
Program Overview:
An 18-week course, the digital marketing boot camp by the George Washington University is as detailed as they come. In just a short period, students will learn the fundamentals of marketing and how to use in-demand tools and technologies, such as Google Ads, Google Analytics, Facebook Ads Manager, and WordPress.
Signing up for a flexible boot camp like this ensures individuals can still attend sessions while working full-time. The sessions are collaborative, so attendees will also feel like they are in a real classroom, broadening their knowledge base and networking with a supportive group.
Wrapping Up
Studying digital marketing in an emerging digital world can be a lucrative career option. It is a sure way to secure a career and earn a hefty salary, as the need for digital marketing experts is increasing daily.
Studying any of these courses in Washington, D.C., can help you get the much-needed headstart. Whether you are an undergraduate, college graduate, working professional, or someone who is simply looking to learn something in a new field, there’s something for everyone in the district.
Opting for any of these programs can acquaint you with the basics of marketing and the latest digital trends. You can choose from full-time courses to flexible ones—the options are truly endless.
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