Marketing analytics blends marketing strategy with data science, teaching you to measure campaigns, model customer behavior, and turn numbers into decisions using tools like R, Python, SQL, and Tableau. The programs below are AACSB-accredited master’s and bachelor’s degrees, grouped by how strongly we recommend them, each verified as currently offered and checked for accreditation in July 2026.
Marketing analytics programs at a glance
Compare paths: degrees · no-GRE options · certificates
How to choose a marketing analytics program
Weigh a few things together. Look for a curriculum that teaches current tools (R, Python, SQL, Tableau) and real projects, not just theory; a format and schedule that fit your life, whether online, hybrid, or on-campus; faculty with industry as well as academic experience; and genuine career support. Cost and accreditation matter too, favor AACSB-accredited business schools, which every program below holds. Many of these are STEM-designated, which benefits international students seeking extended work authorization.
Careers and salaries
Graduates work as marketing analysts, marketing data scientists, insights or CRM managers, growth analysts, and, with experience, marketing analytics managers and directors. According to the U.S. Bureau of Labor Statistics (OEWS, May 2025), marketing specialists earn a median of $78,760 per year and marketing managers earn a median of $166,790, with analytics-heavy roles often paying toward the top of that range.
Top marketing analytics programs
Highly Recommended
Consumer Behavior, Integrated Marketing Campaigns, Digital Marketing, Web Analytics, MArketing Analytics, Customer Relationship Management, Social Media Marketing and Analytics.
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RH Smith is ranked 13th among public institutions and 23rd according to the U.S. News and World Report, 2025. A whopping 99% of their undergraduates get hired within 6 months of finishing their degree.
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Bentley University in Waltham, Massachusetts, offers a STEM-designated MS in Marketing Analytics through its McCallum Graduate School of Business, pairing a foundation in statistics and economics with strategic marketing, research, and quantitative decision-making. A strong, analytics-focused fit for students who want a dedicated marketing analytics credential.
Visit program website →The University of Texas at Austin’s McCombs School of Business offers a 10-month, STEM-eligible MS in Marketing that blends traditional marketing with advanced data analytics, digital strategy, and consumer insights. It consistently ranks among the nation’s top five graduate marketing programs.
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Saint Joseph’s University, a Jesuit institution in Philadelphia, offers an online Master of Science in Marketing with a Data Analytics concentration that blends marketing strategy with hands-on data science, statistics, and analytics coursework. Delivered through its AACSB-accredited Haub School of Business, it is a flexible, career-focused U.S. option for working professionals.
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