Thinking of studying digital marketing in Utah? The Beehive State is home to educational institutions with strong academic programs. It is particularly known for its focus on innovation and technology, affordable tuition, quality of life, low cost of living, cultural diversity, and a growing job market.
This place is home to some of the best companies, including Amazon, Goldman Sachs, Infosys, and Wells Fargo, to name a few. According to a job portal, the average salary of someone working in digital marketing is $68,411 a year.
Whether you’re starting your career, changing professions, or upgrading your skills, Utah has several outstanding programs to meet different needs and goals. In this article, we list 10 digital marketing programs in Utah that are worth checking out. Discover each curriculum’s unique benefits so you can be successful in the constantly evolving world of digital marketing.
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Digital Marketing Degrees in Utah
Studying digital marketing opens doors to numerous career opportunities. With some industry giants operating in Utah, you have plenty of opportunities to find the job of your dreams.
Utah has a good selection of prestigious colleges that offer some of the best digital marketing programs. From Bachelor’s to Master’s degrees, there are plenty of educational curricula that one can enroll in for a lucrative and rewarding career.
Let’s take a look at some of them.
Bachelors in Digital Marketing in Utah
A Bachelor’s or undergraduate degree is usually a four-year, full-time program. These curricula are typically conducted on campus; however, there are some exceptions. This learning path is perfect for students who have just gotten out of high school and are looking to earn a valuable degree while learning the principles of digital marketing.
Here are Utah’s top Bachelor’s degree programs in digital marketing:
Modality: On-Campus
Credit Hours: 120
GRE: Contingent on GPA
Resident & Non-Resident Tuition: Undisclosed
Program Overview:
Most universities understand the importance of digital marketing and offer well-rounded curricula based on current industry standards. Utah Tech University is one such institution. The university’s Bachelor of Science in Marketing prepares students with all the skills they need in the new age of online marketing.
Their curriculum focuses on traditional marketing along with modern techniques. It teaches students how to evaluate real-world situations in various fields. The course also shows students how to analyze and address relevant business issues.
By the end of the program, students will know how to create a comprehensive, integrated marketing plan through internships and practical projects.
Bachelor’s in Marketing, Southern Utah University (SUU)
- Location
- Campus
Modality: On-Campus
Credit Hours: 120-125.5
GRE: Contingent on GPA
Resident & Non-Resident Tuition: Undisclosed
Program Overview:
If traditional and modern marketing skills are what you want to study, Southern Utah University is the perfect place. It teaches the principles of marketing, with a focus on online advertising, social media, search engine optimization (SEO), pay-per-click (PPC), and other digital marketing approaches. Thanks to a partnership with the Leavitt School of Business, participants can study luxury brands in Paris, enhancing their profiles.
In addition, enrollees gain real-world knowledge in digital marketing through projects that include the study of actual marketing and business experiences. This helps ensure individuals have successful careers in product and brand management, sales, public relations, advertising, research, and more.
Modality: On-Campus and Online
Credit Hours: 120
GRE: Contingent on GPA
Resident & Non-Resident Tuition: Undisclosed
Program Overview:
Marketing is undoubtedly one of the most multidisciplinary career paths. Students who learn it discover so much more than they anticipated. For example, they are exposed to different socioeconomic and political environments while learning how to create marketing plans, set prices, execute successful campaigns, and distribute goods and services.
At Utah State University, students gain an understanding of buyer and seller behavior as well as how to influence them. This degree empowers participants to take on numerous career opportunities, including roles in advertising, media, and sales. Projects and study prepare students for real-life working environments so they can face the next chapter in their professional lives with confidence and the necessary digital marketing skills.
Bachelor of Science in Marketing, Brigham Young University
- Online + Campus
Modality: On-Campus and Online
Credit Hours: 120
GRE: Contingent on GPA
Resident & Non-Resident Tuition: Pro Rata basis
Program Overview:
Brigham Young University’s marketing program is unique. It covers topics like marketing research, consumer insights, advertising and promotion, and the development of marketing strategies. In addition, it also adopts a practical and meticulous approach to mentoring students so they can track their efforts.
The course also provides instruction on global supply chain management and marketing, ensuring it covers all bases. It also involves statistical programming, which can be applied in the execution of various projects and sales.
Hence, students will have all the knowledge they need to succeed in life, no matter which sub-field of digital marketing they choose.
Utah Digital Marketing Masters Programs
A Master’s program is suitable for graduates or working professionals who want to boost their qualifications. It’s a great way to enhance one’s credentials, take on more challenging opportunities, and receive more competitive compensation. Usually, these programs are one to two years long depending on the chosen modality and university.
Some of Utah’s best Master’s programs in digital marketing include:
Modality: Online
Credit Hours: 36
GRE: Contingent on GPA
Resident & Non-Resident Tuition: $16,005
Program Overview:
Immerse yourself in the world of marketing with South Utah University’s Master of Business Administration in Marketing. The program covers a broad range of marketing lessons along with real-world applications, such as promoting campaigns and management, traditional and digital advertising, sales, direct marketing, and public relations.
The course also highlights fundamental operational responsibilities like accounting, economics, and finance. This helps participants understand all the relevant aspects of product marketing.
Aside from the MBA, South Utah University offers an integrated capstone course. This enables students to apply what they learned in the real world. Students can develop strategic solutions and manage challenges in any organization with South Utah University’s Marketing MBA.
Marketing Degrees With Digital Concentrations
Marketing degrees with digital concentrations encompass Bachelor’s and Master’s programs. While they cover other subjects under marketing, the concentration is on digital marketing, its principles, the tools and technology used, and more. These programs explore digital marketing on deeper levels, allowing individuals to become experts once they complete the program.
Some of Utah’s marketing degrees with digital concentrations include:
Modality: On-Campus
Credit Hours: 120
GRE: Contingent on GPA
Resident Tuition: $215 per credit
Non-Resident Tuition: $666 per credit
Program Overview:
Expect an analytical, applied, and engaging learning approach to digital marketing at Utah Valley University. Students here learn marketing strategies, content creation, graphic design, and website/social media analytics for marketing campaigns. In addition, they get basic and advanced courses that will take their marketing skills to the next level.
Through this program, the university promises that students will know how to analyze market conditions quantitatively and qualitatively so they can make informed decisions. Students will understand how to develop effective marketing plans and campaigns to meet customer preferences and outperform competition.
Furthermore, course participants will become proficient in creating digital marketing campaigns through digital advertising, social media, and analytics. This prepares them to formulate and analyze effective marketing strategies.
Digital Marketing Certificates and Courses in Utah
Though certification courses aren’t considered formal education, they still hold value. These are ideal for individuals who want to enhance their résumés without spending too much time or money.
Certificate-granting courses are usually short but they still cover most of the basics, including some advanced digital marketing techniques.
Here are some digital marketing certification courses in Utah:
Modality: Online
Credit Hours: 20
GRE: Contingent on GPA
Resident & Non-Resident Tuition: $2,592
Program Overview:
Many people misunderstand digital marketing as a job that only uses social media, but it’s so much more than that. It’s one of the few career paths that lets you use your creative and analytical skills. A certificate in digital marketing is a great way to tap into your abilities.
Snow College’s Digital Marketing and Analytics Certificate is about strategy, knowing your audience, and using the right channel to reach them. This helps young professionals kickstart their careers while keeping professionals up-to-date with the latest online marketing trends.
With this certificate, it’s possible to get at least a 10% hike in salary, making it the perfect addition to one’s portfolio.
Modality: Online
Credit Hours: 15 weeks
GRE: Contingent on GPA
Resident & Non-Resident Tuition: $375
Program Overview:
Want to know all about digital marketing and website optimization? Most professional digital marketers struggle to get enough leads, phone calls, or e-commerce sales from their websites. This certificate course helps students overcome this obstacle by guiding them in tracking data effectively, formulating sound strategies, and executing their plans.
Armed with this course, participants become familiar with how to set up Google data tracking tools like Analytics, Tag Manager, and Search Console. It also covers SEO and PPC strategies and skills. Implementing these tactics can help businesses grow by ranking more highly on Google and increasing website traffic. Aside from gaining a valuable credential, attendees can apply their lessons to their own businesses and increase sales.
Modality: On-Campus
Credit Hours: 18
GRE: Contingent on GPA
Resident & Non-Resident Tuition: Undisclosed
Program Overview:
Access relevant insights in social media marketing, online ads, analytics, content marketing, email marketing, and SEO with the Woodbury School of Business. Offered through Utah Valley University, the Certificate of Proficiency in Digital Marketing ensures every student is updated on the latest trends and can carry out effective online campaigns.
Filled to the brim with cutting-edge digital strategies, enrollees are shown how to analyze market conditions quantitatively and qualitatively so they can eventually make data-driven decisions. Students also learn to develop effective marketing plans and campaigns that employ digital advertising, social media, and web analytics.
Digital Marketing Bootcamps in Utah
Digital marketing boot camps are the quickest and easiest way to learn the ins and outs of digital marketing. These informal programs cram as much information as possible into a few sessions, ensuring you get the most out of them.
They are ideal for working professionals who want to brush up on the latest digital marketing trends and those interested in switching careers.
Some of the best digital marketing boot camps in Utah include:
Modality: Online
Credit Hours: 18 weeks
GRE: None
Resident Tuition: $536
Non-Resident Tuition: $868
Program Overview:
Created in partnership with edX, this digital marketing boot camp is unlike any other. Within 18 weeks, the program promises to provide students with the necessary skills they need to become successful digital marketing professionals.
Some of the best university-approved instructors teach subjects like marketing fundamentals, digital marketing strategy, campaign and website optimization, digital advertising, and automation. Upon graduation, students receive a certificate of completion which can make them more attractive in the job market.
Conclusion
Any marketing professional understands that knowledge in digital marketing is critical. With advancements in technology, marketing channels and techniques have likewise evolved. To stay abreast of the latest opportunities, tactics, and tools, digital marketing experts have become highly sought after.
Whether it’s increasing quality leads, encouraging organic website traffic, boosting sales, becoming more visible online, or executing effective online campaigns, a solid understanding of digital marketing is a huge advantage.
Because of its multifaceted nature, its study opens doors to multiple industries. This makes it an ideal choice for many. Digital marketing graduates can work as social media and content managers, PR, advertising experts, or data analysts—the options are abundant. Moreover, the salaries are competitive and estimated to get better with time.
Utah’s universities offer some of the best programs, making the state an inviting and conducive place to learn and grow.
Digital Marketing Degree in Other States
Arizona
Nevada
Idaho
Wyoming
Colorado
California