Texas, known for its rodeos, cowboy culture, diverse landscapes, and delicious cuisine, is also a fantastic place to study digital marketing. It is home to some of the best universities in the country, like Rice University, The University of Texas (Dallas, San Antonio, and Arlington), and Texas State University, to name a few. These institutions offer in-depth, hands-on, and comprehensive programs in digital marketing.
In the digital age, companies of all kinds, like the American Heart Association, AT&T, specialized digital marketing agencies, and startups, are trying to connect with their audiences online, opening many opportunities for professionals in this niche. These positions are very promising in terms of financial and societal benefits.
The average salary of someone who has studied digital marketing is around $79,388/year. And with so many job opportunities available in Texas, there’s a lot of room for career growth for anyone who studies and works in this industry.
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Digital Marketing Degrees in Texas
Texas’s educational institutes offer some of the best bachelor’s and master’s programs for digital marketing. Enrolling in one of the programs mentioned below will help you get noticed by some of the top companies in the world and earn a hefty salary.
Bachelors in Digital Marketing in Texas
Students who have just completed high school can look at some of these programs. They are great for getting acquainted with digital marketing and understanding what the profession entails.
Some of the top Bachelor’s programs in Texas include:
Modality: On-Campus
Credit Hours: 120
GRE: Contingent on GPA
Resident & Non-Resident Tuition: Undisclosed
Program Overview:
Under the University of Texas at Dallas, Naveen Jindal School of Management provides a comprehensive Bachelor of Science in Marketing course. The 120-credit hours program is taught by top-notch faculty members.
The program covers a lot of broad topics, including Professional and Business Communication, Principles of Marketing, and Digital and Internet Marketing. The course also has a mandatory marketing internship, which ensures that students get practical experience and knowledge that can be applied in their future professions. It also helps them stand out from other students after graduation.
Modality: On-Campus
Credit Hours: 120
GRE: Contingent on GPA
Resident & Non-Resident Tuition: Undisclosed
Program Overview:
This Bachelor of Business Administration (Marketing) program at Texas State University encompasses the core of modern-day digital marketing principles. Students will learn subjects like Introduction to Business, Business Communication, Services Marketing, Marketing for Social Change, Sports Marketing, Ethnic and Niche Marketing, and Digital Marketing.
This includes a marketing internship that will help you implement what you learned and demonstrate what you should expect in a corporate setting. Your CV will certainly stand out from the rest of your peers.
Modality: On-Campus
Credit Hours: 120
GRE: Contingent on GPA
Resident & Non-Resident Tuition: Undisclosed
Program Overview:
A bachelor’s degree in marketing is a great way to uncover the formula for developing a successful brand, product, or service. This course by UTA explores how companies show off their brands to audiences via traditional and digital advertising.
But marketing is more than communication; it’s about connecting and retaining customers. This program teaches all of this and more. Whether you’re looking for a career in advertising, sales, or digital marketing, the program is a fantastic option that will arm you for your future career.
Students can also choose to specialize in sports, event, and tourism marketing and management within the program. However, speaking with an academic advisor before choosing an elective is advised.
Modality: On-Campus & Online
Credit Hours: 120
GRE: Contingent on GPA
Resident Tuition: $4,212/Semester
Non-Resident Tuition: $9,108/Semester
Program Overview:
The Bachelor of Business Administration in Marketing program by Texas A&M University of Commerce provides a solid foundation in marketing. This course teaches students how to achieve their business objectives through effective marketing.
With a focus on areas like digital marketing, social media, consumer insights, and brand/product management, students will develop skills that they can employ in real life. In addition, the program provides an internship experience, where students work with various companies to learn the ins and outs of their marketing strategies.
Modality: On-Campus
Credit Hours: 120
GRE: Contingent on GPA
Resident and Non-Resident Tuition: Undisclosed
Program Overview:
The Marketing program at the University of North Texas equips students to become effective decision-makers by teaching them business and marketing fundamentals.
Students will learn to analyze marketing-related data, identify consumers’ wants and needs, and leverage effective communication channels. In addition, logistics management is included, making this program comprehensive and detailed for future professionals.
Those interested can use UNT’s tuition calculator, as the fees are contingent upon many factors.
Texas Digital Marketing Masters Programs
A master’s program broadens your knowledge, updates you on the latest practices after you’ve completed a Bachelor’s program, and makes your portfolio stand out. It is one of the best ways to let potential recruiters know you have in-depth marketing knowledge and experience.
Some of the top master’s programs in marketing in Texas include:
Modality: On-Campus
Credit Hours: 10 months
GRE: None
Resident and Non-Resident Tuition: Undisclosed
Program Overview:
The Master of Science in Marketing program at the University of Texas at Austin teaches applied analytical training. It focuses on analytics and prepares you for a career in marketing, keeping in mind the changing times.
The program also teaches decision-making and action to take in the new world of data. Students studying will become familiar with various forms of communication, qualitative and quantitative skills, and meaningful business solutions.
Furthermore, the program provides networking opportunities and industry connections. Through events, guest lectures, and student leadership programs, students can be recruited by industry-leading organizations.
Modality: Online
Credit Hours: 30
GRE: None
Resident and Non-Resident Tuition: Undisclosed
Program Overview:
This Master of Science in Marketing and Marketing Analytics program uses cutting-edge analytics tools to teach analysis, customer insights, customer relationship management (CRM), digital marketing, and strategic decision-making. Students will learn how to create and use marketing plans based on these analytics.
It prepares students to evolve with the business and global environment with the goal of a lucrative and long-term career in marketing. This challenging and fast-paced program prepares students for a professional environment through coursework and collaboration. So, whether students want to expand their skills or add value to their portfolio, a marketing program like this one would make perfect sense.
Marketing Degrees with Digital Concentrations
A general marketing degree—bachelor’s or master’s—usually covers all types of marketing processes and disciplines. While they are comprehensive, they do not focus on digital marketing as a specialty.
These courses cover marketing tactics, with the core study being digital marketing:
Modality: On-Campus
Credit Hours: 120
GRE: None
Resident and Non-Resident Tuition: Undisclosed
Program Overview:
This Bachelor of Business Administration in Marketing – Digital Marketing from St. Mary’s University pays particular attention to the changing trends in the industry to accommodate the needs of a digital marketing professional.
It also covers other necessary areas, like economics, various sciences, and business ethics. However, the program’s primary focus is on covering the nuances of digital marketing in depth. It teaches students how to create and execute social media and content marketing strategies, SEO marketing, and so much more.
Those who complete this program will have the knowledge and experience needed to meet the demands of a fast-paced organization.
Modality: On-Campus & Online
Credit Hours: 12 months
GRE: Contingent on GPA and Incoming GMAT score
Resident Tuition: $30,100
Non-Resident Tuition: $45,300
Program Overview:
This MS in Marketing program provides foundational knowledge to understand modern-day marketing strategies, including data analytics, social media marketing, search engine optimization, and more. You can also choose from various electives, like Digital Marketing, Selling And Sales Management, Marketing Research And Analysis, and Marketing Communications.
The digital space is always changing, and this program helps acquaint students with traditional and modern-day communication. Some of the areas covered under this elective include email, search engine marketing, social media, and more.
The program is available on campus and online, so it’s great for full-time students and working professionals alike.
Modality: Online
Credit Hours: 30
GRE: None
Resident and Non-Resident Tuition: Undisclosed
Program Overview:
Professionals can take their knowledge and experience to the next level with this Master of Science in Digital Marketing and Analytics degree program. It focuses on SEO and social, email, and mobile marketing within the digital space. It takes a closer look at how to solve marketing problems and achieve business goals.
Students will also learn the various forms of effective communication, optimize processes, and create a sound ecosystem in digital marketing. Needless to say, this course works as an exceptional foundational and advanced learning base for students and professionals.
Digital Marketing Certificates and Courses in Texas
If a specialized certificate in digital marketing is what you seek, these programs are perfect. They are certified courses that only focus on the fundamentals and application of digital marketing. Anyone—undergraduates, graduates, or working professionals—can apply for this.
Some of the digital marketing certificates that you’ll find in Texas include:
Modality: Online
Credit Hours: 5
GRE: None
Resident and Non-Resident Tuition: Undisclosed
Program Overview:
Need to advance your skills in digital marketing? The Marketing Certificate program by the University of Texas is an excellent option to consider. It is designed to help students understand marketing theory and practices, strategic planning and management, and market research.
This certification will give students a strong foundation to build marketing campaigns, analyze target audiences, and launch effective communication and marketing applications.
Modality: Undisclosed
Credit Hours: 4-day program
GRE: None
Resident and Non-Resident Tuition: $4,950
Program Overview:
This four-day certification program is the one to choose if you want to get a head start in the digital marketing game. It covers Search Engine Optimization and how to make decisions based on that. It also covers Search Engine Advertising, which will help individuals learn how to enhance their company’s position in SERPs. Furthermore, it covers content marketing and web analytics.
Students also learn about social media marketing and the various strategies used to maximize engagement. This will help students communicate effectively and put themselves ahead of their competitors.
Modality: Undisclosed
Credit Hours: 4-day program
GRE: None
Resident and Non-Resident Tuition: Undisclosed
Program Overview:
Companies are realizing the importance of digital marketing, which has caused them to enforce various checks, including a grip on cutting-edge technology. The best way to ensure you’re up-to-date on the latest trends is a digital marketing certification program.
This one from Texas State University covers pay-per-click (PPC), SEO, social media, and email marketing. And since you have to undergo the Online Marketing Certified Associate (OMCA) certification exam, it would add significant value to your portfolio.
Digital Marketing Boot Camps in Texas
If you’re looking for a refresher, a boot camp is exactly what you may need. It will keep you updated on the latest trends, hone your skills, and stay ahead of the competition.
Here are some digital marketing boot camps in Texas to consider:
Modality: Online
Credit Hours: 18-week program
GRE: None
Resident and Non-Resident Tuition: Undisclosed
Program Overview:
This 18-week digital marketing boot camp enables students to interact with professionals and make decisions about products and businesses. Individuals who join the camp will gain experience with trending tools like Google Ads, Google Analytics, Facebook Ads Manager, and WordPress.
It covers the fundamentals so you can apply your knowledge in the real world. Since the program is flexible, it would be perfect for anyone who has a little time on their hands and wants to gain valuable real-world experience and build their professional portfolio.
Modality: Online
Credit Hours: 18-week program
GRE: None
Resident and Non-Resident Tuition: Undisclosed
Program Overview:
Rice University’s 18-week certification in Digital Marketing takes a multidisciplinary approach to teaching marketing strategies, campaign development, digital advertising, and more.
Thanks to flexible online classes, individuals will learn all about the latest tools without a hiccup in their already busy schedules. Getting real-world digital marketing insights is now possible.
Modality: Online
Credit Hours: 18-week program
GRE: None
Resident and Non-Resident Tuition: $3,500
Program Overview:
Enroll in the Digital Marketing Bootcamp from the University of Texas at Arlington for an immersive training program. It teaches web optimization, paid search, social media management, and content marketing through a comprehensive curriculum. During these 18 weeks, students will learn from some top organizations and gain new skills.
Getting a certificate like this will certainly help take anyone’s career upward.
Conclusion
Texas has some of the best digital marketing programs for undergraduates, graduates, and working professionals. With so many options available, finding one that suits your needs shouldn’t be hard. Choosing any of the options mentioned above will kickstart your career and help you have a fulfilling future in the field of Digital Marketing.
These programs have a unique approach to teaching, ensuring students not only study but also understand how to apply each concept. From traditional marketing principles and new technologies to emerging trends, students will have a well-rounded education.
Texas’s up-and-coming world of digitalization is perfect for beginners and seasoned professionals, creating the need for more job opportunities than ever before.
Digital Marketing Degree in Other States
New Mexico
New York
Oklahoma
California
Louisiana
Florida