Located in the heart of the American South, Tennessee is known for country music and cowboy culture. However, this vibrant state is also a growing hub for digital innovation.
As digital technology continuously advances, more businesses are looking for digital marketing experts. Salaries for digital marketing experts in Tennessee average $69,869 annually. In addition, the cost of living is low while the state is home to several large companies.
Whether you have zero or several years of experience, its educational institutions offer rigorous, relevant, and rewarding experiences that will benefit your marketing career. Colleges like East Tennessee State University, Tennessee Wesleyan University, and Tennessee Tech are known for their robust outstanding digital marketing programs.
Join us as we explore various digital marketing training available in the Volunteer State.
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Digital Marketing Degrees in Tennessee
Marketing and digital marketing courses provide students with basic, advanced, and practical knowledge. These curricula are designed to offer students a well-rounded education so they have the tools to succeed professionally.
From 4-year bachelor’s degrees to 1 to 2-year master’s programs, here are some courses that teach digital marketing.
Bachelors in Digital Marketing in Tennessee
A bachelor’s degree is typically a full-time, 4-year program. These need at least 120 credits to complete. A bachelor’s degree covers a wide range of subjects that require active class participation and the timely submission of assignments.
Some of the best bachelor’s programs in digital marketing include:
Modality: Online
Credit Hours: 120
GRE: Contingent on GPA
Resident & Non-Resident Tuition: $9,950
Program Overview:
This bachelor’s degree from ETSU teaches marketing principles, strategies, and techniques. It also covers consumer behavior, market research, advertising, and campaign management. Through this intensive program, students learn how to target and engage customers effectively. They will also discover how to research markets, identify unique propositions, add value to the brand, and sell products or services through different channels.
Moreover, students who enroll in integrated marketing communications will understand how to coordinate and align various marketing channels while studying communication tools that can deliver a cohesive message for the brand.
ETSU’s marketing degree enables students to gain valuable knowledge and versatility, paving the way for a successful digital marketing career.
Modality: On-Campus
Credit Hours: Undisclosed
GRE: Contingent on GPA
Resident & Non-Resident Tuition: Undisclosed
Program Overview:
The Business Administration in Marketing course teaches students how to create compelling messages and sell more goods and services with the right channels.
The business administration course has a marketing focus that exposes students to a wide range of business marketing experiences through hands-on projects and the capstone course. Participants get to build websites, craft marketing plans, mine data, and more. This helps them prepare for different roles in marketing.
Those who want to make the most of their marketing program can earn minor degrees in Communication Studies or Entrepreneurship. These allow them to diver deeper into subjects like digital media, journalism, and public relations.
Modality: On-Campus
Credit Hours: 120
GRE: Contingent on GPA
Resident & Non-Resident Tuition: Undisclosed
Program Overview:
Students who want a keen understanding of marketing would do well to consider Tennessee Tech. Its marketing major is designed to offer students a broad understanding of product management, distribution, promotion, and pricing processes.
Course participants also learn how to strategize and create meaningful and cohesive messages for a successful campaign. Those who complete the program can work in brand management, sales, advertising, retail, industrial and digital marketing, marketing research, customer service, and more.
Although the program focuses on marketing as a whole, its lessons include the study of manufacturers, wholesalers, retailers, small businesses, service firms, and non-profit organizations.
Tennessee Digital Marketing Masters Programs
A master’s program is ideal for university graduates, marketing professionals, and employees who want to switch careers. Considered formal programs, master’s are typically 1 to 2 years long depending on your college of choice. In most cases, they are hybrid, making them suitable for those with busy schedules.
Here are some master’s digital marketing courses in Tennessee:
Modality: On-Campus
Credit Hours: 32
GRE: Contingent on GPA
Resident Tuition: $26,377
Non-Resident Tuition: $52,061
Program Overview:
Passionate marketers will love studying at the University of Tennessee. Their master of science in marketing program has an industry-focused curriculum. It helps students develop marketing skills like decision-making, analyzing data, managing and marketing digital and social media, customer and brand management, and strategy formulation and execution.
The program also involves personal mentorship. Industry experts focus on students’ careers through planning and professional development. These mentors help them develop critical skills while cultivating useful professional connections.
Modality: On-Campus
Credit Hours: 10 months
GRE: Contingent on GPA
Resident & Non-Resident Tuition: $68,500
Program Overview:
Vanderbilt’s Master of Marketing employs a balanced approach to education. They focus on accomplishments, social responsibility, and interpersonal and creative skills, enabling students to realize their leadership potential.
Vanderbilt’s marketing faculty are experts in cutting-edge marketing strategies, consumer research, and market analysis, ensuring every student gets the attention they need. This allows the college to offer top-notch education.
According to Vanderbilt, most course participants receive an offer in their chosen field within 6 months of graduation. Graduates receive qualifications that empower them to work with a wide range of organizations, from international giants to entrepreneurial startups.
Marketing Degrees with Digital Concentrations
The programs above focus on the wider field of marketing. Those looking for curricula specific to digital marketing should refer to our recommendations in this section.
Programs in Tennessee that feature a special focus on digital marketing include:
Modality: Online
Credit Hours: Dependent on the duration of the program
GRE: Contingent on GPA
Resident & Non-Resident Tuition: Pro-rata basis
Program Overview:
Students can choose between 12- and 24-month programs in digital marketing. Since it’s 100% online, learners can enroll even if they’re working or aren’t residing in Tennessee.
This digital marketing course boasts an updated and relevant curriculum. It includes the study of cutting-edge technology, dynamic strategies, and choosing the right communication channels to meet business goals. It also steers students toward a more professional environment with the help of projects and presentations. By taking it, they will be ready for what’s to come in the evolving field of digital marketing.
Modality: On-campus & Online
Credit Hours: 120
GRE: Contingent on GPA
Resident & Non-Resident Tuition: Undisclosed
Program Overview:
Middle Tennessee State University is the perfect chance for attendees to familiarize themselves with different marketing strategies and tools, including digital marketing. It emphasizes digital tools while meeting the demands of businesses and the economy.
Students who study here earn a digital marketing concentration with a strong foundation based on experiential learning. And since businesses need the best digital technologies to attract and retain customers, knowledgeable students will find it easy to deliver profound results. Learners will be able to recommend the best practices for solving real-world challenges while exceeding expectations.
Modality: Online
Credit Hours: Undisclosed
GRE: Undisclosed
Resident & Non-Resident Tuition: Pro rata basis
Program Overview:
The Master of Science in Digital Marketing (MSDM) prepares students to tackle real-world digital environments in professional settings. It emphasizes the latest tools and strategies so they can stay on top of various business goals.
The program covers social media, SEO, digital marketing research, B2B and B2C digital marketing, online consumer behavior, digital marketing strategies, online metrics, web analytics, and web search marketing.
Those who undergo this course will be ready to take on digital marketing projects at a professional level even before they complete the program.
Digital Marketing Certificates and Courses in Tennessee
Although certificate programs aren’t considered formal degrees, they still add value to your portfolio. These courses are usually part-time as they are geared toward working professionals who want to stay informed on the latest trends or advance in their careers.
Some of the best digital marketing certificate courses in Tennessee include:
Modality: Online
Credit Hours: 32
GRE: Undisclosed
Resident & Non-Resident Tuition: $4,995
Program Overview:
Professionals can enhance their skills in under 32 hours with the Digital Marketing Certificate. Participants gain a deeper understanding of how to promote a brand, connect with potential customers, and adopt techniques to strengthen existing relationships.
The program also walks students through the latest integrated strategies to stay ahead of the competition. Students will learn how to solve real-life industry-specific challenges and use strategies developed by top companies, creating a practical learning environment.
In addition, expert faculty guide students on each step, help them hone their skills, and develop a unique portfolio that will draw many career opportunities.
Digital Marketing Boot Camps in Tennessee
Like certification courses, boot camps aren’t regarded as formal degrees; however, they cover a wide range of digital marketing principles. Boot camps are recommended for working professionals who need a refresher. These informal programs are typically held for a few hours with each session cramming a lot of information in a limited time so participants can get the most out of them.
Some of the highly recommended digital marketing boot camps in Tennessee include:
Modality: Online
Credit Hours: 6 months
GRE: High School Diploma or GED
Resident & Non-Resident Tuition: $4,995
Program Overview:
This six-month program equips professionals with all the skills and knowledge they need to excel in the world of digital marketing. Whether participants are budding marketers, business owners, or aspiring professionals looking to upgrade their skills, this boot camp encompasses various needs. It helps them master digital marketing strategies with ease.
The digital marketing mastery boot camp has three special subjects, namely Web Design and Search Engine Optimization, Social Media Marketing, and Google Marketing and Analytics. These are designed to provide in-depth knowledge and practical skills in specific areas of digital marketing. By the end of the course, attendees will have the expertise to excel as a professional digital marketer.
Modality: Online
Credit Hours: 162 (9 hours per week over 18 weeks)
GRE: Open to all
Resident & Non-Resident Tuition: $8,745
Program Overview:
Aside from its master’s program, Vanderbilt also offers much shorter Technology Boot Camps that can be accomplished in 12, 18, and 24 weeks. This is a series of courses that are subdivided into particular areas of mastery: coding, data analytics, cybersecurity, and of course digital marketing.
Developed in partnership with edX, the digital marketing curriculum is 18 weeks long. It boasts a challenging part-time multidisciplinary approach that highlights modern analytics and reporting tools, digital advertising, campaign development, and marketing strategy.
Meanwhile, paid micro-internships enable attendees to gain valuable experience, strengthen their portfolio and resume, generate income while taking the course, and cultivate a professional network of potential employers.Participants who are impressed with the program and want to continue their studies can explore Vanderbilt’s more comprehensive Master of Marketing.
Conclusion
Regardless of how much or how little experience you have in digital marketing, these courses will help you join and succeed in the field. As the world is evolving and moving to the digital space, the demand for professional and knowledgeable digital marketers is on the rise. And having a well-rounded education is the need of the hour.
Thankfully, these courses encompass the basics and the latest information in marketing so students are prepared for the real world. In addition, many of these programs encourage students to complete practical projects and participate in discussions, familiarizing them with professional environments and helping them build strong, lasting connections.
Since digital marketing is multi-faceted, students aren’t restricted to a particular industry. This makes it an ideal choice for many. Digital marketing graduates can work as advertising experts, social media and content managers, PR, or data analysts, and more. Plus, the salaries are competitive and are anticipated to get better with time.
With the help of these study programs, participants can be part of the exciting world of digital marketing, achieve greater mastery, and advance in their careers.
Digital Marketing Degree in Other States
Kentucky
Mississippi
South Carolina
Georgia
North Carolina
Arkansas