Pennsylvania Digital Marketing Programs

Amber Felton

Written by Amber Felton

Digital Marketing & Technical Writer

Updated & Fact Checked: 09.30.2024

Pennsylvania, often referred to as the Keystone State, has a rich history, diverse culture, and a thriving business scene. With bustling metropolitan areas like Philadelphia and Pittsburgh, as well as picturesque landscapes and charming towns scattered throughout the state, Pennsylvania offers a unique blend of urban and rural environments.

In recent years, Pennsylvania has witnessed a significant shift toward digitalization across various industries. Businesses in the state are increasingly recognizing the importance of establishing a strong online presence and leveraging digital marketing strategies to reach their target audiences effectively.

The rapid evolution of consumer behavior, driven by advancements in technology and the widespread use of the internet and social media platforms, has created a pressing need for skilled digital marketers in Pennsylvania. Businesses are seeking professionals who can navigate the complexities of digital advertising, search engine optimization (SEO), social media marketing, content creation, and data analytics to stay competitive.

Recognizing this demand, Pennsylvania’s educational institutions have responded by offering digital marketing programs tailored to meet the needs of both aspiring marketers and industry professionals looking to upskill or transition into this rapidly growing field. Universities, colleges, and vocational schools across the state provide comprehensive coursework and hands-on training in areas such as digital marketing strategy, web analytics, email marketing, paid advertising, and more.

Pennsylvania’s vibrant startup ecosystem and supportive business environment create ample opportunities for digital marketers to thrive. Whether working for established corporations, small businesses, or innovative startups, professionals in the field have the chance to make a meaningful impact and contribute to the growth and success of Pennsylvania’s economy.

Digital Marketing Degrees in Pennsylvania

Pennsylvania is home to a diverse array of academic institutions offering digital marketing degrees, providing students with the opportunity to gain comprehensive knowledge and practical skills in the digital marketing field.

Some schools offer students a deep dive into cutting-edge marketing strategies, data analysis techniques, and emerging technologies. With access to world-class faculty and industry-leading research centers, students receive a top-tier education that prepares them to excel in the rapidly evolving field of digital marketing.

For those interested in a more hands-on approach, other schools offer experiential learning opportunities through their co-op programs. These programs enable students to gain practical experience by working with industry partners on real-world projects, allowing them to apply classroom knowledge to solve complex marketing challenges and build a professional network in the process.

Students pursuing a digital marketing degree in Pennsylvania can expect to graduate with a solid understanding of marketing principles, consumer behavior, digital advertising platforms, analytic tools, and more.

Graduates of Pennsylvania’s digital marketing programs are well-equipped to thrive in a variety of professional roles and contribute to the ever-evolving field of marketing and business.

Bachelor’s in Digital Marketing in Pennsylvania

Pennsylvania’s Bachelor’s programs in Digital Marketing pave the path for aspiring marketers to succeed in today’s digital landscape. Offering a blend of traditional marketing principles with cutting-edge digital strategies, these programs equip students with the skills and knowledge needed to excel in digital marketing. Students can expect to dive into topics such as SEO, social media marketing, and analytics while gaining hands-on experience.

Modality: Online

Credit Hours: 120 hours

GRE: Not required

Resident Tuition: $431.25 per-credit-hour

Non-Resident Tuition: $927.25 per-credit-hour

Program Overview: The Bachelor of Science in Marketing program at Millersville University offers a comprehensive pathway to success in the dynamic field of marketing. Tailored for both recent high school graduates and transfer students, this online program provides essential skills and knowledge needed to thrive in the modern marketing landscape. Through a flexible curriculum covering key marketing concepts such as consumer behavior, advertising strategies, and international marketing principles, students gain hands-on experience and practical skills essential for success. With options for both full degree completion and degree-completion programs, students can choose the path that best fits their educational and career goals. This program ensures the quality and relevance of education, providing students with the tools they need to excel in marketing careers.

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PennState World Campus (Bachelor of Science in Marketing)

  • University Park, Pennsylvania
  • Online

Modality: Online

Credit Hours: 120 hours

GRE: Not required

Resident Tuition: $626/$671 per-credit-hour

Non-Resident Tuition: Request information

Program Overview: Penn State’s AACSB-accredited online Bachelor’s in Marketing offers a dynamic blend of traditional marketing principles and innovative industry methods, empowering students to apply consumer behavior science to market research and strategy. With the flexibility of 100% online coursework, students can progress at their own pace, making education accessible and convenient. This nationally recognized program equips students with the skills to develop strategic marketing plans tailored for modern organizations, utilizing analytical tools to drive success in both brick-and-mortar and online marketing environments. With a curriculum designed to foster interdisciplinary understanding and problem-solving, graduates emerge prepared to tackle diverse business challenges and seize opportunities in the marketing landscape.

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Pennsylvania Digital Marketing Masters Program

Pennsylvania’s Digital Marketing Masters Programs are tailored for professionals seeking to advance their careers in the digital realm. With a focus on business acumen and digital expertise, these programs explore topics like consumer behavior, data analytics, and emerging technologies. These programs offer a deep dive into consumer behavior, data analytics, and emerging technologies, providing professionals with the tools they need to succeed.

Temple University (Digital Marketing MS)

  • Philadelphia, Pennsylvania
  • Online

Modality: Online

Credit Hours: 30 hours

GRE: Not required

Resident Tuition: $1,165.00 per-credit-hour

Non-Resident Tuition: $1,165.00 per-credit-hour

Program Overview: Temple University’s Fox School of Business offers a cutting-edge Master of Science in Digital Marketing, designed to elevate professionals’ expertise in navigating the rapidly evolving digital media landscape. Through a blend of market research, design thinking, and hands-on learning, students develop persuasive communication skills and gain insights into digital infrastructure, enabling them to integrate modern and traditional marketing strategies effectively. This 30-credit, part-time program, completed over five semesters, caters to working professionals with its flexible online platform and convenient weekly schedule. Ideal for digital marketing professionals seeking career advancement or recent graduates aiming to enhance their marketability, this program equips students with industry-relevant expertise and certifications, empowering them to shape brand interactions and drive organizational success in today’s competitive marketplace.

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Modality: On-Campus or Online

Credit Hours: 45 hours

GRE: Not required

Resident Tuition: $1,173 per-credit-hour

Non-Resident Tuition: Request information

Program Overview: Drexel University’s LeBow Master of Science in Marketing has adapted to the rapidly evolving marketing landscape, offering two new STEM-designated concentrations in digital marketing technology and marketing technology and analytics. Through hands-on projects, case competitions, and industry seminars, students gain practical skills in communication management, consumer analytics, digital media management, and more. With faculty expertise in ongoing research projects and access to high-tech behavioral labs, students engage in industry-leading research and real-world experiences with companies like the Philadelphia Zoo and Saxbys. Experiential learning opportunities, including consulting projects and industry engagements, ensure students graduate with the skills and knowledge needed to excel in today’s dynamic marketing landscape.

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Marketing Degrees with Digital Concentrations

Explore the intersection of traditional marketing principles and digital strategies with Pennsylvania’s Marketing Degrees offering specialized concentrations in Digital Marketing. These programs cater to the evolving demands of the industry, providing comprehensive training in both foundational marketing concepts and advanced digital tactics.

Modality: Online

Credit Hours: 36 hours

GRE: Not required

Resident Tuition: $780 per-credit-hour

Non-Resident Tuition: Request information

Program Overview: Messiah University’s MBA with a concentration in Digital Marketing responds to the demands of today’s digitally driven marketplace, equipping leaders with the latest strategies and tools in online advertising, social media, mobile marketing, and big data analytics. With a focus on ethical and effective practices, students learn to connect with target audiences and drive business growth through innovative digital marketing techniques. The program features a flexible, fully online format, allowing students to complete their degree in just one year, plus a capstone project. With a faculty committed to mentorship and practical application, students gain valuable skills that have an immediate impact on their careers.

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Duquesne University (Marketing)

  • Pittsburgh, Pennsylvania
  • Campus

Modality: On-Campus

Credit Hours: 69 hours

GRE: Not required

Resident Tuition: $48,986 for two semesters

Non-Resident Tuition: Request information

Program Overview: At Duquesne, the Marketing major offers a specialized concentration in Digital Marketing and Analytics, focusing on the rapidly growing area of digital marketing strategies and analytical techniques. Through a comprehensive curriculum, students gain expertise in SEO, paid search campaigns, customer relationship management software, and content marketing, including social media marketing. Students become well-equipped to navigate the evolving landscape of digital marketing and analytics.

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Digital Marketing Certificates and Courses in Pennsylvania

Pennsylvania offers Digital Marketing Certificates and Courses designed to upskill professionals and meet the demands of the digital age. Whether you’re looking to refine your SEO expertise, master social media marketing, or dive into data analytics, these programs provide practical training and hands-on experiences.

Modality: Online

Duration: Request information

GRE: Not required

Cost: $549

Program Overview: The Digital Marketing Certificate offered by the Community College of Philadelphia covers a comprehensive range of topics essential for navigating the dynamic landscape of online marketing. From Social Media Marketing to SEO and Web Analytics, students dive into strategic issues, marketing methods, industry terminology, and best practices crucial for success in the digital realm. Each course within the certificate program explores key concepts, strategies, and metrics relevant to today’s digital marketing landscape. Whether mastering Marketing Automation, Content Marketing, or Conversion Rate Optimization, students gain practical insights and skills necessary to develop effective marketing strategies aligned with evolving technology.

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Modality: Online

Duration: 6 weeks, 3-5 hours per week

GRE: Not required

Cost: $2,340

Program Overview: The Digital Marketing Certificate Program by Wharton School offers an online curriculum designed to equip students with essential marketing skills demanded in today’s competitive landscape. Developed by renowned marketing professors, this program covers omnichannel marketing, marketing analytics, social media strategy, and data-driven customer-centric approaches to retention. With a focus on practical application, students learn to navigate digital-first communications effectively, capitalize on market growth opportunities, and address knowledge gaps within marketing teams. Whether you’re a marketing professional, entrepreneur, or small business owner, this program provides the tools needed to succeed in digital marketing.

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Modality: Online

Duration: 30 hours

GRE: Not required

Cost: $1,899

Program Overview: The Digital Marketing Professional Certification from Penn State Abington offers a comprehensive program designed to equip students with the latest digital marketing skills essential for success in today’s dynamic digital landscape. Individuals can earn credentials in PCM® Digital Marketing and Certified Digital Marketing Professional, enhancing their credibility and career prospects. The curriculum covers key disciplines including website optimization, content marketing, social media strategy, SEO, paid search, email marketing, analytics, and digital strategy. Students engage in hands-on learning activities and dynamic video presentations to develop a strong foundation in digital marketing.

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Digital Marketing Bootcamps in Pennsylvania

Digital Marketing Bootcamps are intensive programs designed to teach a wide range of skills needed to excel in Pennsylvania’s fast-paced business world. Students learn about crafting effective digital strategies, understanding data analytics, and staying updated on the latest trends in the industry. Through practical exercises and real-world projects, they gain hands-on experience to confidently navigate the complexities of digital marketing.

Modality: Online

Duration: 3 months, 15-20 hours per week

GRE: Not required

Cost: $5,341 upfront or $2,253 month-to-month

Program Overview: The Online Digital Marketing Bootcamp from Thinkful offers a comprehensive curriculum designed to equip students with the skills needed to excel in the dynamic field of digital marketing. Delivered entirely online, the program provides flexibility for working professionals and individuals seeking a career change. With the guidance of industry professionals and career mentors, students will gain practical knowledge and hands-on experience to kickstart their careers in digital marketing. This program equips individuals with skills in SEO, content marketing, social media marketing, pay-per-click, email marketing, and more.

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Digital Marketing Degree in Other States

New York

New Jersey

Delaware

Virginia

Maryland

Ohio