Oregon’s business environment offers a great backdrop for students pursuing a degree in digital marketing. Known for its strong entrepreneurial spirit, Oregon boasts a vibrant mix of established industries and tech startups, making it a prime location for digital marketing careers. From Portland’s tech scene to the thriving outdoor recreation and sustainable product sectors, businesses nationwide rely on digital marketing to drive their success and connect with customers in an increasingly online world.
For students studying digital marketing in Oregon, there are plenty of opportunities to apply their skills. A digital marketing degree equips students with a deep understanding of online advertising, social media strategy, search engine optimization (SEO), and data analytics—highly sought-after skills in today’s job market. Students can explore various roles like content strategist, SEO specialist, social media manager, and digital marketing analyst, all while contributing to the growth of Oregon’s diverse industries.
However, digital marketing careers in Oregon aren’t just limited to working for local companies. Many graduates have the chance to work for national or global brands, leveraging the flexibility of remote work. Whether students aspire to work in tech, retail, or nonprofit organizations, digital marketing offers various career paths. With the rise of e-commerce, digital media, and tech-driven consumer trends, Oregon provides fertile ground for launching a successful marketing career.
For students looking to make an impact in today’s fast-paced digital landscape, Oregon is an excellent place to start.
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Digital Marketing Degrees in Oregon
Oregon offers a variety of digital marketing degrees and programs for students at different stages of their education. Bachelor’s degrees in digital marketing typically cover core topics like SEO, social media, and online advertising, giving students a solid foundation in the field. Master’s degrees, on the other hand, often focus on advanced strategies and data analytics, perfect for those looking to deepen their expertise.
In addition to traditional degrees, students can also pursue certificates in digital marketing. These programs are generally shorter and more focused, ideal for those wanting to enhance specific skills or break into the field quickly.
When it comes to format, Oregon provides flexible options. Many schools offer on-campus programs for students who prefer face-to-face interaction. For those needing more flexibility, online and hybrid programs combine in-person and virtual learning. Bootcamps are another option, providing an intensive, fast-track learning experience, usually focused on practical, hands-on skills.
With so many paths available, students in Oregon can choose the option that best suits their career goals and lifestyle.
Bachelors in Digital Marketing in Oregon
A Bachelor’s degree in Digital Marketing in Oregon provides a comprehensive understanding of online marketing, covering digital advertising, social media strategy, content creation, email marketing, and SEO. Students also learn about consumer behavior, brand management, and data analytics. Practical experience through real-world projects or internships is emphasized, helping students develop technical skills and a strong portfolio. Graduates are prepared for careers as digital marketing specialists, social media managers, SEO analysts, and content strategists, with opportunities to move into management roles with experience.
Oregon State University (Digital Marketing)
- Corvallis, Oregon
- Online
Modality: Online
Credit Hours: 180 credit hours
GRE: Not required
Resident Tuition: $392 per credit
Program Overview:
The Digital Marketing option at Oregon State University equips students with the knowledge and skills needed for the marketing landscape. With the shift from traditional print and TV advertising to digital platforms, this program focuses on data-driven strategies for social media, websites, and email campaigns. Students gain proficiency in key areas like SEO, SEM, and business intelligence, preparing them to make informed marketing decisions that drive consumer engagement and business growth. Offered as part of the online Business Administration program through Ecampus, the Digital Marketing option allows students to balance other commitments. The program also emphasizes real-world application, with opportunities to study abroad and participate in hands-on experiences like the Microbusinesses project, where students launch their own business ventures. Graduates are well-positioned for roles such as market research analysts, public relations specialists, or sales managers.
Bushnell University (Digital Marketing)
- Eugene, Oregon
- Campus
Modality: On-campus
Credit Hours: 120 credit hours
GRE: Not required
Resident Tuition: Request information
Program Overview:
The Digital Marketing program at Bushnell University is designed to equip students with the skills and knowledge necessary to break into the field of digital marketing. With a focus on hands-on learning and real-world application, students will create high-quality content, analyze data, and launch digital marketing strategies for local non-profits. This face-to-face program offers opportunities to learn from industry experts who have worked for companies like Google and YouTube, giving students an edge. Bushnell’s emphasis on social good sets this program apart, as students are encouraged to align their marketing efforts with purpose-driven strategies that benefit both businesses and the community. The curriculum covers various topics, including SEO, social media marketing, digital analytics, content marketing, and multimedia communication. Students will also have the chance to build their portfolios by managing entire digital campaigns for non-profits, ensuring they graduate with the experience needed to succeed in the workplace.
With small class sizes, personalized instruction, and a 12:1 student-to-faculty ratio, students receive a focused education that prepares them for careers as SEO specialists, content strategists, social media managers, and digital marketing managers. Bushnell University’s Digital Marketing degree combines innovative practices with a commitment to social impact, providing graduates with the technical skills and the values needed to make a meaningful difference in the industry.
Oregon Tech (Marketing)
- Klamath Falls, Oregon
- Campus
Modality: On-campus
Credit Hours: 188-189 credit hours
GRE: Not required
Resident Tuition: Request information
Program Overview:
Oregon Tech’s Marketing degree equips students with cutting-edge technical skills in strategic marketing management, design, and research. The program offers various paths to match students’ interests, including market research, marketing design, and a customized curriculum that allows students to tailor their courses based on their professional goals. Students gain hands-on experience and practical skills, ensuring they are confidently prepared to enter the workforce.
With a strong focus on technical proficiency, students engage in coursework that covers essential topics such as marketing analytics, social media, graphic design, and advertising. The program also emphasizes hands-on learning through real-world projects and internships, allowing students to apply their business knowledge to solve real problems for local businesses and clients. The senior project experience is a capstone where students integrate their education by developing solutions for real-world business challenges, culminating in a presentation at the annual Oregon Tech Project Symposium.
Oregon Digital Marketing Masters Programs
A Master’s degree in Digital Marketing in Oregon offers an in-depth exploration of advanced marketing concepts and strategies. The programs, designed for working professionals or recent graduates, typically span one to two years and focus on strategic decision-making, analytical thinking, and practical application in digital marketing. Students engage with a diverse curriculum covering digital marketing strategy, consumer behavior analysis, SEO, data-driven marketing, and social media engagement. They learn to use data analytics tools for targeted marketing campaigns and gain practical experience through real-world projects and internships. Graduates typically pursue roles such as digital marketing managers, marketing directors, data analysts, and brand strategists, and they are well-prepared to lead marketing initiatives in various sectors.
Oregon State University (Marketing)
- Corvallis, Oregon
- Online + Hybrid
Modality: Online or Hybrid
Credit Hours: 60 credit hours
GRE: Not required
Resident Tuition: $49,800
Non-Resident Tuition: $95,700
Program Overview:
Oregon State University’s MBA in Marketing equips students with the skills and knowledge to make strategic marketing decisions across various industries. The program focuses on creating, communicating, and delivering valuable products and services, emphasizing the in-demand field of digital marketing. Students learn to develop marketing strategies by incorporating customer insights and problem-solving techniques, preparing them to direct marketing efforts in both for-profit and non-profit sectors.
Students can conduct market research with OSU’s Center for Marketing and Consumer Insights (CMCI) or participate in internships with leading firms. The program offers flexible learning formats, including fully online, in-person, and hybrid options, making it ideal for working professionals. With ten custom learning tracks designed in collaboration with industry advisory boards, the program ensures students develop forward-thinking business skills.
Modality: On-campus
Credit Hours: 46 credit hours
GRE: Not required
Resident Tuition: Request information
Program Overview:
The Master’s Degree in Advertising and Brand Responsibility is a pioneering program designed for professionals seeking to make a meaningful impact through their careers. This one-year graduate program focuses on equipping students with the skills to advise and work for brands that prioritize cultural and economic responsibility. As the first of its kind, this program prepares graduates to contribute to a global movement emphasizing ethical advertising practices.
Throughout the program, students will develop a comprehensive set of transferable skills, including creativity, critical thinking, strategic planning, storytelling, entrepreneurship, and data analysis. These skills are crucial for tackling the complex challenges faced by brands today. Students will engage in real-world campaigns, case studies, and client projects, applying their classroom learning to practical scenarios. The collaborative environment fosters a tight-knit cohort of like-minded individuals committed to using their talents for social good.
Marketing Degrees with Digital Concentrations in Oregon
Marketing degrees with digital concentrations in Oregon provide students with a comprehensive education that combines traditional marketing principles with specialized digital skills. Undergraduate programs cover essential marketing concepts and digital-specific topics, emphasizing experiential learning. Graduate programs focus on advanced topics such as digital marketing analytics and integrated marketing communications. Students also gain practical experience with contemporary marketing tools and platforms. Graduates are prepared for roles like digital marketing specialists, social media managers, and brand strategists, equipped to meet the demands of today’s competitive marketing landscape.
Willamette University (MBA Marketing Concentration)
- Salem and Portland Oregon
- Campus
Modality: On-campus
Credit Hours: Request information
GRE: Required
Resident Tuition: $59,950
Program Overview:
The MBA Marketing Concentration at Willamette University is designed for professionals eager to advance their careers while making meaningful contributions in the marketing field. This concentration equips students with a comprehensive understanding of marketing principles, strategies, and analytics, alongside essential skills in consumer behavior. Whether transitioning from a different academic background or looking to deepen marketing expertise, this program offers a robust framework to enhance a student’s professional capabilities.
The marketing program covers fundamental and advanced marketing concepts. It is open to students from various disciplines, even those without prior marketing experience. Graduates are well-prepared for careers such as Director of Marketing, Public Relations Manager, Account Executive, Marketing Analyst, and Product Manager. The program’s alumni have transitioned into diverse positions across marketing communications and executive leadership, demonstrating its effectiveness in preparing students for impactful careers.
Modality: Online
Credit Hours: 45 credit hours
GRE: Not required
Resident Tuition: $19,350
Program Overview:
The Master of Business Administration (MBA) with a Concentration in Marketing at Southern Oregon University (SOU) is designed to prepare professionals for leadership roles by equipping them with essential marketing skills grounded in real-world applications. This fully online program allows students to deepen their understanding of key marketing concepts while maintaining the flexibility needed for busy lifestyles. Students in the program will gain a solid foundation in business management, focusing on various aspects of marketing, including internal marketing, e-commerce, marketing channel management, pricing strategy, and the utilization of Geographic Information Systems (GIS). Graduates will be well-prepared for diverse roles such as Marketing Manager, Sales Manager, Brand Manager, Market Research Analyst, and Media Planner.
The curriculum emphasizes current industry trends and practical knowledge. Students will learn about one-to-one marketing, digital technology, online advertising, brand-building, and product development, as well as the formulation of marketing strategies and tactics. Coursework also covers inventory distribution, order processing, customer service, and the establishment of efficient transportation systems. A key component of the program is understanding how to leverage data to inform marketing decisions, ultimately enhancing decision-making processes.
Digital Marketing Certificates and Courses in Oregon
Digital marketing certificates and courses in Oregon offer a flexible approach for individuals seeking to enhance their skills in the digital landscape. These programs cater to working professionals, recent graduates, and entrepreneurs. Certificate programs cover key areas such as SEO, social media marketing, content creation, email marketing, and digital analytics. Many institutions offer condensed programs, allowing completion in a few months to a year, with hands-on learning and industry-standard tools. Online options are available, and graduates pursue roles like digital marketing coordinators, social media managers, content marketers, and SEO specialists. These certifications enhance employability and career advancement opportunities in the rapidly growing digital marketing field.
University of Oregon (Become a certified Digital Marketer)
- Eugene, Oregon
- Online
Modality: Online
Duration: 10 weeks; 8 hours per week
GRE: Not required
Cost: $2,250
Program Overview:
The University of Oregon’s Digital Marketing certificate course is a fast-paced, 10-week program designed to provide students with the tactical and strategic skills needed as a digital marketer. Delivered through flexible, online learning with optional live mentor-led sessions, this program allows students to learn independently while benefiting from expert guidance. Key topics include digital marketing fundamentals, website analytics, email marketing, search engine marketing, and even integrating emerging technologies such as AI and ChatGPT into marketing strategies.
One of the standout features of this program is the emphasis on practical, hands-on experience. Students work through real-world scenarios and projects, receiving expert feedback to help them refine their skills and build confidence. Upon completing the course, students earn a valuable certificate of completion from the University of Oregon and three highly sought-after certifications in Google Analytics, Google Ads Search, and HubSpot Email Marketing.
With the ability to complete the program online, including optional live sessions with industry experts, students can learn from professionals working in the field. This blend of theoretical knowledge, hands-on practice, and career support makes the University of Oregon’s Digital Marketing certificate course an excellent choice for anyone looking to enhance their marketing career quickly.
Portland Community College (Marketing, 1 year certificate)
- Portland, Oregon
- Online
Modality: Online
Credit Hours: 48 credit hours
GRE: Not required
Cost: Request information
Program Overview:
The Business Administration program offers three Associate of Applied Science degrees: Accounting, Management, and Marketing. These one-year degrees are designed to equip students with practical skills directly applicable to the workforce upon graduation. They are not intended for those who wish to transfer to four-year institutions; students concerned about course transferability should consult their prospective institutions for guidance. Given the fast-paced changes in employment opportunities, technological advancements, and regulatory requirements from certifying agencies, the Business programs are regularly updated to reflect current industry needs. To graduate, students must meet the writing and math competencies established by Portland Community College (PCC). Placement tests are available for students needing assistance in these areas. Additional prerequisites for specific business courses can be found in the Course Description section of the catalog.
Digital Marketing Bootcamps in Oregon
Digital marketing bootcamps in Oregon offer intensive, hands-on learning in key areas like SEO, PPC advertising, and social media marketing. Participants work with industry-standard tools and gain practical skills for roles such as digital marketing specialists and social media managers. These bootcamps also provide networking opportunities and career support to help graduates transition smoothly into the workforce. Overall, they offer a quick way for individuals to acquire the skills needed to succeed in the dynamic world of digital marketing.
Oregon State University (Digital Marketing Fundamentals – Online Microcredential)
- Corvallis, Oregon
- Online
Modality: Online
Credit Hours: 12 credit hours
GRE: Not required
Cost: $392 per credit hour
Program Overview:
Enhance skills in digital marketing with the online microcredential in Digital Marketing Fundamentals from Oregon State University. As more consumers go online, it’s vital for brands to have strong digital marketing strategies. This program teaches key topics like search engine optimization (SEO) and search engine marketing (SEM), helping students improve their business and achieve their goals. Students will learn how to boost search rankings, use major digital platforms, and apply effective marketing strategies. The 12-credit curriculum includes courses like Principles of Marketing, Digital Marketing Platforms, and Search Marketing, providing valuable skills in digital marketing and SEO that can boost careers. Plus, these credits can count toward many of Oregon State’s online bachelor’s degrees in business, helping students advance their education and career.
Modality: Online
Duration: 6 Months, 2 sessions per week
Cost: $6,995
Program Overview:
The Digital Workshop Center’s Digital Marketing Certificate Bootcamp offers a comprehensive pathway for aspiring marketers to gain the skills needed to become a digital marketer. Over six months, participants engage in live online sessions, diving into essential topics like SEO, social media marketing, and content strategy. With a focus on practical applications and real-world scenarios, this bootcamp equips students with the knowledge and confidence to excel in various marketing roles. Additionally, the program includes personalized career coaching, ensuring graduates are well-prepared to navigate the job market and take full advantage of numerous scholarship opportunities. Whether a beginner or looking to advance their skills, this bootcamp is designed to transform student careers in digital marketing.
Digital Marketing Degree in Other States
Washington
Idaho
Alaska
Hawaii
Nevada
California