Ohio’s academic institutions, equipped with industry-leading curricula, bridge Digital Marketing graduates to an economy rich with entrepreneurship and innovation. Ohio’s schools offer a well-rounded student experience and equip students with the skills and tools they need to succeed in the high-demand field of digital marketing.
As more companies turn to targeting digital audiences, digital marketing grows in demand. From the buzzing startup scene in cities like Columbus to the established industries in Cincinnati and Cleveland, Ohio’s thriving businesses are increasingly relying on digital marketing specialists to thrive in today’s competitive landscape.
In response to the escalating demand for digital marketers, educational institutions in Ohio are stepping up to the plate by offering a myriad of programs and certificates tailored to equip students with the knowledge and skills needed to excel in this dynamic field. These institutions align their curriculum with industry standards, ensuring graduates can enter the field of digital marketing armed with the knowledge and skills required to thrive.
Ohio’s academic institutions provide options ranging from comprehensive degree programs like bachelor’s and master’s degrees to specialized certificates and bootcamps catering to professionals seeking to upskill or transition into digital marketing roles.
For prospective students, these institutes offer endless opportunities for enrichment and growth. From bustling student organizations and clubs to engaging campus events and activities, there’s always something happening to foster personal growth and encourage networking opportunities. The supportive and inclusive environment on campus fosters a sense of belonging and encourages students to thrive academically and personally.
Digital Marketing Degrees in Ohio
Ohio’s degree programs boast extensive coverage of digital marketing topics and industry standards, as well as high job placements post-commencement. Prestigious schools like Ohio University, Cleveland State University, and Hiram College offer competitive programs that equip students with hands-on experience, industry-leading tools, and strategic insights essential for success in today’s digital landscape.
Students can expect a rigorous curriculum, experienced faculty, and ample opportunities for internships and industry partnerships to hone their skills and prepare for rewarding careers in digital marketing, a field that is set to grow faster than the national average.
The following outlines in-depth marketing bachelor’s and master’s degrees in digital marketing. It provides information about accreditation status, study options, and tuition fees, as well as opportunities to earn certificates and engage in bootcamps.
Bachelors in Digital Marketing in Ohio
The bachelor’s marketing programs in Ohio equip students with the skills to address marketing needs in an ever-growing digital market. With technology rapidly evolving, these industry-leading programs ensure students use the latest applications and techniques in the field.
Ohio University (Marketing Major (B.B.A.))
- Athens, Ohio
- Campus
Modality: On-Campus
Credit Hours: 120 hours
GRE: Not required
Resident Tuition: $13,746
Non-Resident Tuition: $24,114
Program Overview: Ohio University’s Marketing Major degree program provides students with a broad overview of marketing, allowing them to build skills and experience in professional selling, marketing research, understanding consumer behavior, and marketing strategy. The course Digital Marketing and Sales Strategies ensures that students know how to design and implement digital marketing strategies that are developed for the ever-changing needs of modern-day consumers. The program includes an internship requirement to allow students to gain experience in the field and to put their education to use in real-world scenarios. It also teaches students Ethical Perspectives, a course designed to enable graduates to make difficult decisions based on ethical situations they may face in the world of digital marketing.
Hiram College (Digital Marketing)
- Hiram, Ohio
- Campus
Modality: On-Campus
Credit Hours: 117-122 hours
GRE: Not required
Resident Tuition: $27,100
Non-Resident Tuition: $40,657
Program Overview: Hiram College offers a Digital Marketing program specifically tailored for the needs of the virtual audience. Students learn to create integrated marketing strategies by understanding consumer behavior, leveraging social media, optimizing digital platforms, and analyzing data. This program’s extensive curriculum encompasses courses in consumer behavior, market research, social media, email marketing, and analytics. Students develop critical thinking and teamwork skills essential for success in the field. The program offers flexibility through elective courses, including options to explore multinational marketing or other business disciplines. Located centrally between Akron, Cleveland, and Youngstown, Hiram College provides students with a vibrant campus life and access to numerous off-campus activities like hiking or attending local festivals. With a low student-to-faculty ratio, diverse academic offerings, and immersive campus involvement opportunities, Hiram College ensures graduates of its Digital Marketing program are well-equipped for rewarding careers in digital marketing.
Cleveland State University (BBA – MARKETING MAJOR)
- Cleveland, Ohio
- Campus
Modality: On-Campus
Credit Hours: 120 hours
GRE: Not required
Resident Tuition: $6,972.55
Non-Resident Tuition: $10,561.20
Program Overview: The BBA Marketing Major offers students a comprehensive understanding of the principles and practices needed to be successful in marketing. This program explains the intricacies of consumer behavior, strategic marketing research, and crafting effective marketing strategies. With specializations available in consumer marketing, international marketing, and digital marketing, students can tailor their education to align with their career aspirations. The curriculum consists of a mix of foundational courses and elective options, allowing students to explore areas such as retail strategy, business-to-business marketing, and social media marketing. An internship requirement provides invaluable hands-on experience, while courses like Marketing Strategy and Consumer Behavior hone strategic thinking and analytical skills. Graduates emerge with a solid foundation in marketing, ready to navigate the dynamic landscape of today’s business world.
The University of Akron (Marketing Major)
- Akron, Ohio
- Campus
Modality: On-Campus
Credit Hours: 120 hours
GRE: Not required
Resident Tuition: $12,799.20
Non-Resident Tuition: $17,239.20
Program Overview: The University of Akron’s Marketing program stands out as a top-tier choice for aspiring marketing professionals. With its hands-on approach, students are immersed in state-of-the-art classrooms and experiential learning labs, gaining practical skills and interacting with both national and local firms. The program boasts a strong reputation, ranking among the top 5 undergraduate business schools in Ohio. The curriculum spans key areas such as Digital Marketing, Consumer Behavior, and Marketing Research, preparing students for diverse roles like Director of Digital Marketing, Content Strategist, or Market Research Analyst. Experiential learning opportunities are abundant, with focus group facilities, survey software, and mentorship from the Marketing Advisory Board enriching the educational experience.
Ohio Digital Marketing Masters Programs
Ohio’s Master’s programs for digital marketers include degrees in business, marketing, and digital marketing. These programs provide students with an understanding of digital strategies, analytics, consumer behavior, and the latest technologies needed to succeed in digital marketing.
John Carroll University (Online Master of Science (M.S.) in Digital Marketing & Communication Strategy)
- University Heights, Ohio
- Online
Modality: Online
Credit Hours: 30-33 hours
GRE: Not required
Resident Tuition: $48,700
Non-Resident Tuition: $48,700
Program Overview: The Online Master of Science in Digital Marketing & Communication Strategy at John Carroll University offers a comprehensive and interdisciplinary approach to mastering the digital marketing landscape. This program seamlessly blends coursework from communication and business disciplines, equipping students with a well-rounded understanding of marketing, communication, public relations, and advertising. Students delve into key concepts such as marketing analytics, social media strategies, digital advertising, and content marketing, drawing from the best practices and theories of each field. The curriculum emphasizes essential digital tools like search engine optimization and audience research, preparing students to lead teams and make data-driven decisions in today’s digital-centric world.
University of Cincinnati (Master of Science in Marketing)
- Cincinnati, Ohio
- Online + Campus
Modality: On-Campus and Online
Credit Hours: 48 hours
GRE: Required
Resident Tuition: $11,159.00
Non-Resident Tuition: $15,696.00
Program Overview: The Master of Science in Marketing program at the University of Cincinnati offers a comprehensive and innovative curriculum designed to equip students with the latest tools and practical experience needed to excel today. With core courses focusing on strategy, analytics, and consulting, students also have the flexibility to specialize in areas such as digital marketing, consumer psychology, and branding through elective courses. Taught by world-renowned faculty ranked in the top ten for publications in consumer psychology journals, the program emphasizes real-world field-study experiences and interdisciplinary learning. The capstone project provides students with hands-on experience, partnering with organizations to solve real-world marketing challenges. Additionally, the program offers flexibility with courses available on campus or online, full-time or part-time, making it accessible to students with diverse backgrounds and career goals.
Tiffin University (MASTER OF BUSINESS ADMINISTRATION, STRATEGIC BRAND & DIGITAL MARKETING)
- Tiffin, Ohio
- Online + Campus
Modality: On-Campus and Online
Credit Hours: 32-36 hours
GRE: Not required
Resident Tuition: $32,790
Non-Resident Tuition: $33,500
Program Overview: Tiffin University’s MBA with a concentration in Strategic Brand & Digital Marketing offers a dynamic 14-month program either online or on campus, with multiple start dates for flexibility. Designed to make graduates highly marketable, this program equips students with advanced skills in marketing, emphasizing strategic brand management, global marketing, and digital strategies. Students benefit from an accelerated 7-week course format, allowing them to balance education with personal commitments, and can complete the program in as few as 15 months. With a faculty of experienced marketing professionals, the program provides comprehensive training that prepares students for management and executive roles.
Marketing Degrees with Digital Concentrations
Marketing degrees with digital concentrations are based on marketing principles but integrate digital technologies and platforms. These Ohio-based Marketing Degrees with Digital Concentrations aim to provide students with information on how to market in a digital landscape.
Ohio Christian University (Digital Marketing MBA Concentration)
- Circleville, Ohio
- Online
Modality: Online
Credit Hours: 12 hours
GRE: Not required.
Resident Tuition: $11,175
Non-Resident Tuition: $36,410
Program Overview: The Digital Marketing concentration from Ohio Christian University is tailored for marketing managers and professionals aiming to advance in the digital marketing landscape. This 12-hour program equips students with key skills to lead and manage strategic marketing initiatives in the digital economy. Courses cover essential topics such as Marketing and Advertising for Managers, Digital Marketing, Psychology of Marketing, and Product and Brand Development. Offered 100% online, the program features a flexible 5-week format with forum discussions and weekly assignments, catering to the needs of busy adults at both undergraduate and graduate levels.
Credit Hours: 36 hours
GRE: Not required.
Resident Tuition: $11,175
Non-Resident Tuition: $36,410
Program Overview: The MBA program from Ohio Christian University prepares future leaders with critical thinking, management skills, and a focus on ethics and practical applications. Graduates will master management principles, analyze business through a Christian worldview, craft global strategies, and use qualitative and quantitative analyses for decision-making. The 36-hour curriculum includes core courses like Economics for Managers, Quantitative Methods, and Global Business Environment, culminating in an Applied Business Administration capstone. Offered 100% online in a flexible 5-week format, it caters to both undergraduate and graduate students.
Digital Marketing Certificates and Courses in Ohio
Ohio offers several certificates for digital marketing, with many of them flexible and geared toward virtual learning. These programs are flexible and offer students the chance to enter into the digital marketing field. Students enjoy online video presentations and interactive learning activities to gain an understanding of digital marketing.
Modality: Online
Credit Hours: 30 hours
GRE: Not required
Cost: $1,900
Program Overview: The Certified Digital Marketing Professional + Professional Certified Marketer program offers a comprehensive online course with dual certifications from the Digital Marketing Institute and the American Marketing Association. Students gain proficiency in key digital marketing areas such as SEO, PPC, content marketing, and analytics through dynamic video presentations and practical exercises. The program covers ten modules, including Digital Marketing Strategy and Google Analytics, tailored for Marketing Executives, Managers, IT Managers, and those keen on a digital marketing career. Upon completion, you’ll be prepared to execute effective digital strategies and receive globally recognized certifications, enhancing LinkedIn profiles and providing access to continuous professional development.
John Carroll University (Digital Marketing Certificates)
- University Heights, Ohio
- Online
Modality: Online
Credit Hours: 9 credits
GRE: Not required
Resident Tuition: $48,700
Non-Resident Tuition: $48,700
Program Overview: John Carroll University’s Digital Marketing Certificates offer an interdisciplinary online program blending communication and business coursework. This integrated approach covers marketing, communication, public relations, and advertising with a focus on both theoretical understanding and practical skills. Whether you’re a seasoned professional or transitioning into marketing, the program provides a marketplace edge. Taught by faculty from the Tim Russert Department of Communication and the Boler College of Business, these certificates combine academic rigor with the convenience of online learning.
Columbus State Community College (Digital Marketing Certificate)
- Columbus, Ohio
- Online
Modality: Online
Credit Hours: 21 credits
GRE: Not required
Resident Tuition: $3,736.53
Non-Resident Tuition: $ 7,642.32
Program Overview: The Digital Marketing Certificate from Columbus State Community College offers an online program focusing on core digital marketing concepts and principles. Designed for professionals seeking specialized education in digital marketing, the certificate consists of 21 credit hours covering subjects like Marketing Principles, Introduction to Social Media, Database Fundamentals, Digital Photography, Digital Marketing, Direct and Database Marketing, and Consumer Behavior. This program falls under the Business and Hospitality Services pathway and is administered by the Marketing Department.
University of Cincinnati Online (Digital Marketing Graduate Certificate)
- Cincinnati, Ohio
- Online
Modality: Online
Credit Hours: 12 credits
GRE: Not required
Resident Tuition: $12,000
Non-Resident Tuition: $12,180
Program Overview: The University of Cincinnati’s Online Graduate Certificate in Digital Marketing offers a comprehensive curriculum covering key areas like marketing strategy and analytics, led by award-winning faculty. This program not only equips you with in-demand skills in SEO and social media marketing but also allows you to apply earned credits towards advanced degrees like the MS in Marketing or MBA at Lindner College of Business. The certificate enhances your career prospects, streamlines admission to master’s programs, and can significantly boost your earning potential, preparing you for roles across various sectors in digital marketing.
Digital Marketing Bootcamps in Ohio
Ohio’s digital marketing bootcamp scene is meant to supercharge students’ curiosity in the field of digital marketing. These bootcamps provide students with the knowledge and skills to enter the digital marketing field at a faster pace. Led by industry experts, digital marketing bootcamps will arm students with knowledge of all tools and techniques needed in the current world of digital marketing.
Boot Camp Digital (Digital Marketing)
- Cleveland, Ohio
- In-Person
Modality: In-Person
Length: 4 days
Cost: $2,997
Program Overview: This Digital Marketing Workshop in Cincinnati, Ohio provides extensive training in just four days. Limited to 25 participants for personalized attention, the workshop is run by experienced instructors who help students learn everything from foundational concepts to advanced strategies in digital marketing. This boot camp allows participants to gain hands-on experience. Students receive a certification that validates their gained knowledge in digital marketing, covering crucial areas including strategy development, website optimization, SEO, email marketing, online advertising, mobile marketing, and social media strategy. The bootcamp equips attendees with tools and techniques to enhance ROI and measure success, ensuring they’re ready to enter the digital marketing field.
The Ohio State University, Fisher College of Business (Business Bootcamp)
- Columbus, Ohio
- In-Person
Modality: In-Person
Length: 1 day
Cost: Request information
Program Overview: The Fisher College of Business at the Ohio State University offers a Business Bootcamp for high school students aimed at preparing them for college. This day-long program, designed for Ohio high schoolers, covers the college application process, career readiness, financial aid, and introduces them to business as a potential major. Through workshops with Fisher students, alumni, and faculty, participants gain valuable insights and resources to navigate their college search effectively.
Digital Marketing Degree in Other States
Michigan
Pennsylvania
West Virginia
Indiana
Kentucky
Illinois