In Missouri, digital marketing programs set students up with all the skills they need to excel in online marketing. These programs cover a wide range of interesting topics, from creating awesome social media strategies to mastering search engine optimization (SEO), content creation, and data analytics. Since businesses are using digital platforms more and more, they’re on the lookout for talented marketers to help them shine online and achieve success. When students graduate from these programs, they’re ready to bring their marketing know-how, digital skills, and knack for spotting market trends to the table.
Students interested in pursuing a degree in digital marketing in Missouri will find that these programs cater to various skill levels and career goals. Whether students are just starting their academic journey or looking to advance their careers, Missouri’s digital marketing degrees offer flexibility and a curriculum designed to meet industry standards. Many programs include hands-on projects, internships, and opportunities to work with local businesses, providing real-world experience that can enhance a graduate’s resume.
Table of Contents
Digital Marketing Degrees in Missouri
Missouri has a great selection of digital marketing degrees designed to cater to different students’ needs. Students can start with an associate degree to get a grasp of the basics or opt for a bachelor’s degree for a deeper dive into exciting areas like SEO, content strategy, social media management, and data analytics. For students aiming for specialization or career growth, master’s degrees in digital marketing are also available, focusing on advanced concepts and leadership skills.
In terms of learning formats, students in Missouri can choose between on-campus or online programs. On-campus programs offer the advantage of face-to-face interaction and networking opportunities, while online programs provide flexibility for working professionals or those with other commitments. Many schools also offer part-time and full-time options, allowing students to balance their education with other responsibilities. For individuals seeking faster, targeted learning, short courses or bootcamps are available, which often focus on specific skills like digital advertising or social media marketing.
These diverse formats and program options make it easier for students in Missouri to find a digital marketing education that fits their personal schedules, career aspirations, and learning preferences. Let’s look over some of these options now.
Bachelors in Digital Marketing in Missouri
A bachelor’s degree in digital marketing provides students with essential skills in social media management, SEO, digital advertising, and content creation. Through hands-on projects with real businesses, students gain practical experience and are prepared for roles such as digital marketing specialist, content strategist, or social media manager.
University of Missouri St. Louis (College of Business Administration Marketing)
- St. Louis, Missouri
- Online + Campus
Program:
College of Business Administration Marketing
Modality: On-Campus or Online
Credit Hours: 18 credit hours
GRE: Not required
Resident Tuition: Request information
Program Overview:
UMSL’s Bachelor of Science in Business Administration with an emphasis on marketing provides students with an education in both traditional and digital marketing strategies. Students will gain essential skills in content creation, SEO, paid advertising, and social media management. By applying the four P’s—product, price, place, and promotion—students will learn how to develop effective marketing campaigns that meet consumer needs. The program also incorporates hands-on experience with industry-standard tools such as HubSpot, Salesforce, and Google Analytics, ensuring students are well-prepared for digital marketing. In addition to marketing-focused courses, UMSL’s program offers a solid foundation in business fundamentals like accounting, finance, and supply chain management, providing students with a broader understanding of the business world. This well-rounded approach equips graduates with various career opportunities, from digital marketing and brand management to business consulting and product development. With options to study both on-campus and online, UMSL’s flexible learning formats allow students to tailor their education to fit their personal schedules and career goals. The program’s focus on real-world experience, internships, and networking opportunities ensures that graduates are highly competitive in the job market.
Southeast Missouri State University (Marketing: Digital & Integrated Marketing Communications)
- Cape Girardeau, Missouri
- Campus
Program:
Marketing: Digital & Integrated Marketing Communications
Modality: On-Campus
Credit Hours: 120 credit hours
GRE: Not required
Resident Tuition: Calculate your cost
Program Overview:
The BSBA in Digital & Integrated Marketing Communications at UMSL equips students with the essential skills needed to thrive in marketing. With a focus on branding, advertising, social media, and public relations, students learn how to create and deliver impactful messages across various media platforms. The curriculum includes core courses in marketing strategy, consumer behavior, and digital marketing, complemented by business fundamentals like finance, management, and accounting. Students also benefit from real-world experience through hands-on projects with local businesses, providing practical applications of their skills and preparing them for a dynamic career in marketing. This program emphasizes experiential learning, offering internships, mentorships, and study abroad opportunities to broaden students’ understanding of global marketing practices.
State Technical College of Missouri (Digital Marketing)
- Linn, Missouri
- Campus
Program:
Digital Marketing
Modality: On-Campus
Credit Hours: 120 credit hours
GRE: Not required
Resident Tuition: $21,832
Program Overview:
State Tech College of Missouri’s Digital Marketing program equips students with the necessary skills of a digital marketer. By offering hands-on training in graphic design, live streaming, video and photo editing, and website management, the program ensures students are prepared for various roles in the marketing field. Students will also gain experience using industry-standard tools like Adobe Illustrator, InDesign, Photoshop, and Premiere, along with programming languages such as JavaScript and HTML. This diverse skill set provides a strong foundation for creating eye-catching digital content and marketing materials that resonate with online audiences. In addition to technical skills, the program emphasizes real-world learning. Students work with experienced instructors in lab settings and industry-simulated environments, fostering a deep understanding of digital marketing in action. With opportunities to apply their knowledge in practical scenarios, graduates are well-prepared to step into professional roles in digital marketing. The program offers a clear pathway into a high-demand industry, where students can pursue careers in content creation, web development, digital advertising, and more.
Missouri Digital Marketing Masters Programs
A master’s degree in digital marketing offers advanced training in digital strategy, analytics, and leadership skills. Students dive deeper into complex topics like data-driven marketing, campaign management, and emerging digital tools. Graduates are prepared for senior-level roles such as digital marketing manager or director, equipped with both strategic vision and hands-on expertise to lead successful marketing efforts.
Webster University (Marketing (MS))
- Webster Groves, Missouri
- Online + Campus
Program:
Marketing (MS)
Modality: On-Campus or Online
Credit Hours: 36 credit hours
GRE: Not required
Resident Tuition: Request information
Program Overview:
Webster University offers a Master of Science in Marketing that prepares students for leadership roles in a wide range of marketing fields. This comprehensive program covers essential marketing practices such as brand management, digital marketing, social media strategy, market research, and advertising. The curriculum focuses on analytical tools, data-driven decision-making, and value creation, equipping students with the knowledge to tackle real-world marketing challenges. The program also emphasizes personal development in communication, leadership, and ethics, ensuring students have the well-rounded skills necessary for professional success. Webster University offers flexible learning options, allowing students to choose between in-person, online, or hybrid formats to accommodate their busy schedules. Graduates are well-prepared to pursue careers in marketing management, product development, digital marketing, and other high-demand roles.
Lindenwood University (Social Media Marketing (MS))
- St. Charles, Missouri
- Online + Campus
Program:
Social Media Marketing (MS)
Modality: On-Campus or Online
Credit Hours: 30 credit hours
GRE: Not required
Resident Tuition: Request information
Program Overview:
The Master of Science in Social Media Marketing from Lindenwood University offers students the opportunity to develop skills in creating, analyzing, and optimizing social media content and campaigns. With a focus on data analysis and audience understanding, students gain expertise in measuring the success of social media strategies and applying information-gathering techniques. This program equips students to meet the demands of the ever-evolving digital marketing landscape by blending theoretical knowledge with practical application. Students can choose between a non-thesis/applied project option, where they complete a professional project for an organization, or a thesis option, which involves original research on a topic in the field. The program’s specialized coursework prepares graduates for professional roles in digital and social media marketing, with the flexibility to tailor their studies to specific areas of interest.
Marketing Degrees with Digital Concentrations in Missouri
Marketing degrees with digital concentrations provide students with a broad foundation in traditional marketing while emphasizing digital-specific skills. Programs typically cover core marketing principles alongside courses in SEO, social media strategy, and digital advertising.
North Central Missouri College (Business: Digital Media & Marketing Emphasis)
- Trenton, Missouri
- Campus
Program:
Business: Digital Media & Marketing Emphasis
Modality: On-Campus
Credit Hours: 65 credit hours
GRE: Not required
Resident Tuition: Request information
Program Overview:
The Business program with an emphasis on Digital Media & Marketing program provides students with a solid foundation in both business and marketing through approximately 65 credit hours of coursework. This Associate of Applied Science (AAS) degree equips students with the skills needed to pursue a career in digital media and marketing. Courses cover essential topics like accounting, management, and social media marketing, preparing graduates for entry-level positions in the field. Throughout the two-year program, students complete a variety of business and marketing courses, including Web Design, Multimedia Production, and Business Ethics. The curriculum also includes practical experience through internships, helping students apply their knowledge in real-world settings.
William Woods University (Business Administration Concentration in Marketing and Advertising)
- Fulton, Missouri
- Campus
Program:
Business Administration Concentration in Marketing and Advertising
Modality: On-Campus
Credit Hours: 15 credit hours
GRE: Not required
Resident Tuition: Request information
Program Overview:
The Business Administration degree with a concentration in Marketing and Advertising equips students with the skills to build and promote brands. This concentration focuses on teaching students how to develop strategies that enhance brand awareness, combining business acumen with creative content development. Students gain a comprehensive understanding of the marketing and advertising industry, preparing them for roles in management, leadership, account coordination, or creative positions within various sectors. Graduates with this concentration are prepared for diverse roles like brand manager, marketing director, strategist, or market research analyst in the fast-growing marketing industry.
Digital Marketing Certificates and Courses in Missouri
Digital marketing certificates and courses offer focused, short-term education for those looking to gain specific digital marketing skills. These programs cover key areas such as Google Analytics, SEO, email marketing, and social media management. Designed for both beginners and professionals, certificates provide quick, practical knowledge that can be immediately applied to current roles or help in transitioning to a digital marketing career.
Columbia College (Digital Marketing Certificate)
- Columbia, Missouri
- Online
Program:
Digital Marketing Certificate
Modality: Online
Credit Hours: 16-18 credit hours
GRE: Not required
Resident Tuition: Request information
Program Overview:
The Digital Marketing Certificate from Columbia College equips students with essential skills in digital marketing, providing a competitive edge in today’s job market. This program offers a foundational understanding of key marketing principles, consumer behavior, social media marketing, and marketing research and analytics. Whether students are pursuing a degree or seeking a standalone certificate, this program prepares them to plan and execute effective digital marketing campaigns and strategies. This certificate, requiring 16-18 credit hours, is designed to offer flexibility with online and on-campus learning options. Courses can be applied toward a Bachelor’s degree in Marketing or taken independently. Columbia College’s long-standing commitment to online education allows students worldwide to complete their studies in a way that fits their lifestyle, ensuring they stay competitive in the evolving field of digital marketing.
Robert J. Trulaske, Sr. College of Business, University of Missouri (Digital Marketing Certificate)
- Columbia, Missouri
- Online
Program:
Digital Marketing Certificate
Modality: Online
Credit Hours: 12 credit hours
GRE: Not required
Resident Tuition: Request information
Program Overview:
The Digital Marketing Certificate program at the Trulaske College of Business equips students with the skills to develop integrated, targeted, and measurable marketing strategies in an evolving digital landscape. This certificate focuses on understanding the digital customer experience, encompassing campaign development, user acquisition, digital advertising, content marketing, digital analytics, search engine optimization, and retention strategies. Students gain practical experience with industry-standard tools and technologies, including Google Ads, Google Analytics, Facebook Ads Manager, and more, preparing them for the dynamic field of digital marketing. Upon completing the 12 credit-hour curriculum, students will receive a Certificate in Digital Marketing, complementing their bachelor’s degree. To qualify, degree-seeking students must meet the requirements for a BSBA or a minor in business at the University of Missouri. With a minimum GPA requirement across specific courses, this program offers a pathway to careers such as Content Manager, SEO Specialist, Social Media Manager, and more, reflecting the growing demand for skilled professionals in the digital marketing arena.
Digital Marketing Bootcamps in Missouri
Digital marketing bootcamps are intensive, fast-paced programs designed to teach key skills in a short amount of time. These bootcamps focus on practical, hands-on learning in areas like SEO, digital advertising, and social media marketing. They are ideal for individuals looking to quickly transition into digital marketing roles or professionals wanting to upskill. Graduates often leave with a portfolio of work and the skills necessary for entry-level positions in the digital marketing field.
Northwest Missouri State University (Digital Marketing Institute)
- Maryville, Missouri
- Online
Program:
Digital Marketing Institute
Modality: Online
Credit Hours: 30 credit hours
GRE: Not required
Resident Tuition: $1,995-$2,440
Program Overview:
In partnership with Northwest, the Digital Marketing Institute (DMI) offers globally recognized digital marketing courses designed to enhance students’ career prospects. As the leading certification body in the digital marketing industry, DMI boasts over 190,000 members and collaborates with major industry players like Google, Facebook, and LinkedIn to ensure their curricula meet the highest standards. This partnership allows students to obtain valuable digital marketing credentials that are trusted by employers worldwide. DMI certifications have a proven track record in advancing careers: 68% of graduates report receiving promotions, 62% attribute salary increases to their certification, and 38% have successfully transitioned to new roles in digital marketing. Among the available certifications, the Certified Digital Marketing Specialist – Digital Strategy & Planning course ($1,995) provides comprehensive training in digital communication, analytics, marketing automation, and strategic planning. Alternatively, the Professional Certificate in Digital Marketing + Marketer from AMA ($2,440) combines the expertise of DMI and the American Marketing Association, delivering essential knowledge in areas such as Google Ads, analytics, SEO, and more. This course equips students with both technical and soft skills through 100% online delivery, ensuring they remain at the forefront of the ever-evolving digital marketing landscape.
Digital Marketing Degree in Other States
Wisconsin
Iowa
Illinois
Kentucky
Indiana
Michigan