Michigan, home to Mackinac Island, is a hub for fishing enthusiasts and the automobile and agricultural industry.But tech has been making waves in the past few years, and the state has particularly seen a resurgence of digital in cities like Detroit. Proving that resilience and innovation do go hand in hand.
Michigan also has some of the country’s top universities. It ranks 26th for educational attainment, 28th for quality of education, and 27th overall. Although the state isn’t quite near the top for jobs in the digital space, there’s a lot of potential, considering how digitization has taken over the world.
Digital marketing is a promising, potentially very lucrative career, creating astounding prospects for those who pursue it. The average salary of professionals in the digital space is about $57,519 per year.
If you want to study digital marketing in Michigan, here are some courses you can look into.
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Digital Marketing Degrees in Michigan
Michigan has many educational institutes offering bachelor’s and master’s degrees in marketing and digital marketing. These courses focus on preparing students for the professional world by providing in-depth knowledge about the principles of marketing, encouraging students to actively participate in discussions, providing opportunities for internships, and so much more.
Here are some bachelor’s and master’s degree courses students can look into for a thriving career in digital marketing:
Bachelors in Digital Marketing in Michigan
A Bachelor’s degree is a four-year, full-time course, best for those who have just finished high school. These programs prepare students for the professional world through detailed lectures, group and individual projects, discussion participation, and more.
Some of the best digital marketing bachelor’s courses in Michigan include:
Modality: Online
Credit Hours: 120
GRE: Contingent on GPA
Resident and Non-Resident Tuition: Undisclosed
Program Overview:
A career in marketing, specifically digital marketing, calls for creativity and analytical thinking. In a fast-paced industry, these skills are essential. Baker College’s online marketing program teaches these and so much more so students can have a successful career.
Students are taught by marketing professionals with years of firsthand experience working in the industry. As a result, they will be equipped to take on real-life challenges with ease. Through a combination of classroom learning and hands-on experience, students will learn all about the principles of marketing, sales, and business concepts. They will also acquire the technical knowledge and skills to meet business goals.
Modality: On-Campus
Credit Hours: 120
GRE: Contingent on GPA
Resident and Non-Resident Tuition: Undisclosed
Program Overview:
This digital marketing major at the University of Michigan-Dearborn teaches students how to connect with their audience across various mediums for effective and cohesive communication. They will learn how to connect the right audience to a product, service, or experience on offer.
The University of Michigan-Dearborn has some of the best faculty members at the top of their field, covering social media marketing, email marketing, mobile strategies, and other marketing campaigns. Through tactical and data-driven decisions, the course teaches an amalgamation of traditional and digital marketing so students can tackle problems and implement contemporary marketing campaigns in any organization. Students will also learn how to handle different social media platforms, how to measure campaign success, SEO/SEM, and web analytics.
Modality: Online
Credit Hours: 138
GRE: Contingent on GPA
Resident and Non-Resident Tuition: Undisclosed
Program Overview:
A marketing degree is an excellent place to start if someone wants to pursue a career in advertising, sales, consumer research, or product development. The marketing curriculum offered by the University of Michigan – Flint emphasizes these subjects so that students can learn how to price, place, distribute, and promote any product or service.
In addition, the marketing program covers different areas of study, including market research, advertising, selling, and delivering products to consumers or other businesses. This ensures everyone is ready to take on business challenges with ease.
Michigan Digital Marketing Masters Programs
A master’s program is appropriate for students who have just completed their undergraduate degree or are working professionals. It is usually a one to two-year course held online or on campus, depending on the institution. A master’s degree is incredibly valuable and could help you get the salary hike you seek.
Here are some master’s programs in Michigan you can look at:
Modality: Online
Credit Hours: 30
GRE: Contingent on GPA
Resident and Non-Resident Tuition: Undisclosed
Program Overview:
This 20-month course offered by Michigan State University is an all-encompassing program. All subjects are conducted by the same professors who conduct full-time classes, ensuring students get top-quality education.
By the end of the course, students will be well-versed and skilled in traditional marketing analytics techniques and the latest technologies, methodologies, and software packages. Furthermore, all students have access to graduate career services, virtual career fairs, and virtual mentorship from senior executives, helping them build connections at an early stage.
Master of Science in Marketing, Walsh College
- Online + Campus + Hybrid
Modality: Online, On-Campus, Hybrid
Credit Hours: 36
GRE: Contingent on GPA
Resident and Non-Resident Tuition: Undisclosed
Program Overview:
Want to become a marketing expert? Get on the top of your game by learning marketing, its strategies, and resources. Students will develop the skills they need to manage their marketing responsibilities with ease.
This degree program is all about creating marketing leaders equipped with the expertise and knowledge essential for success in this ever-evolving field. Students will be fluent in advanced marketing strategies, in-depth market research, and consumer behavior. The comprehensive curriculum is excellent for addressing real-world marketing problems and finding sustainable solutions.
Master of Science in Marketing, University of Michigan-Dearborn
- Online + Campus + Hybrid
Modality: Online, On-Campus, Hybrid
Credit Hours: 30
GRE: Contingent on GPA
Resident and Non-Resident Tuition: Undisclosed
Program Overview:
As marketing professionals, students need to upskill constantly and be interested in the business or communication side of things. This is where the University of Michigan-Dearborn’s Master of Science in Marketing course can help them succeed.
The program teaches all of the above, along with how to satisfy customers’ needs and wants. It teaches students how to manage the core marketing functions within any type of organization and tailors the program to specific expertise.
Modality: Online
Credit Hours: 36
GRE: Contingent on GPA
Resident and Non-Resident Tuition: Undisclosed
Program Overview:
Aspiring professionals passionate about marketing and communications will find this program beneficial. It has been designed to teach real-world techniques as students collaborate with other professionals to gain critical skills.
The course is taught by some of the most distinguished faculty members who ensure students understand and practice branding, messaging, and innovative marketing strategies. Marketing consultants, executives, directors, managers, and even entrepreneurs—everyone can benefit from this program.
Marketing Degrees with Digital Concentrations
Today, many bachelor’s or master’s degree courses have a special concentration in digital marketing. These courses are perfect to kickstart your career, as they involve everything a professional would need to know to succeed in the industry.
Some of the courses that concentrate on digital marketing include:
Modality: Online & On-Campus
Credit Hours: Undisclosed
GRE: Contingent on GPA
Resident and Non-Resident Tuition: Undisclosed
Program Overview:
In this program, students will learn about marketing, graphic design, and information technology for a well-rounded strategic approach. They will also learn to develop effective digital marketing strategies to capture their target markets, create interactive digital marketing materials, and analyze data.
From posting and tracking digital content to gauging the success of a campaign, students will learn to do it all. Naturally, all of these skills make them highly sought after for in-demand positions in the digital space.
Modality: On-Campus
Credit Hours: 120
GRE: Contingent on GPA
Resident and Non-Resident Tuition: Undisclosed
Program Overview:
This program covers everything from social media and SEO to web analytics and social network marketing. The course also covers market research and reputation management.
Students will learn all about important business disciplines and become effective communicators for big and small teams, with a sound understanding of digital technology. Through knowledge across diverse disciplines, students are encouraged to develop critical thinking skills to solve business problems.
Modality: Online & On-Campus
Credit Hours: 30
GRE: Contingent on GPA
Resident and Non-Resident Tuition: Undisclosed
Program Overview:
Whether you want to study online or in-person, Western Michigan University has got you. The Bachelor’s in Digital Marketing and eCommerce teaches communication, media, and technology skills to equip future marketers.
The university has some of the best professors who teach the latest techniques, trends, and tools so students can deliver their digital expertise to their future employment with ease. Subjects include content creation, Google Analytics, SEO, and social media strategy, all of which will help plan, execute, and track campaigns for success.
Digital Marketing Certificates and Courses in Michigan
Digital marketing certificate courses are best suited for professionals who want to amp up their resumes and stand out in a crowded industry. These don’t have formal education requirements and are part-time, lasting only a couple of weeks or months.
Some of the best digital marketing certificate courses in Michigan include:
Modality: Online
Credit Hours: None
GRE: Contingent on GPA
Resident and Non-Resident Tuition: Undisclosed
Program Overview:
This program integrates online and offline marketing with multi-channel marketing, and students can learn how to create campaigns that boost business.
Skills like managing databases and catering to B2B and B2C can help students grow exponentially and execute effective marketing strategies. The course covers new, old, and trending internet-based marketing platforms that can enhance skills in direct marketing, advertising, and professional selling.
Digital Marketing Certificate, Jackson College
- Online + Campus
Modality: Online & On-Campus
Credit Hours: 24-27
GRE: Contingent on GPA
Resident and Non-Resident Tuition: Undisclosed
Program Overview:
Aspiring digital marketers will learn to communicate through various platforms and promote and create engaging content with subjects focused on creativity, communication, and technology skills for successful campaigns.
Those who finish this course will know how to build a brand, engage with its audience, and promote it effectively. They will also learn how to track the effectiveness of communication strategies and measure success against those goals.
Digital Media Graduate Certificate, Michigan State University
- Online + Campus
Modality: Online & On-Campus
Credit Hours: 9
GRE: None
Resident and Non-Resident Tuition: $867
Program Overview:
Professionals can elevate their careers by studying digital media at Michigan State University. The certificate course teaches students how to become leaders in marketing and apply the latest digital innovations such as mobile, social media, location-based services, and big data.
Students also learn to integrate marketing, advertising, sales, and logistics into traditional and digital channels to analyze and interpret data and make informed decisions.
Modality: Online & On-Campus
Credit Hours: 17-18
GRE: None
Resident Tuition: $10,076
Non-Resident Tuition: $14,224
Program Overview:
This program combines basics like accounting, Microsoft Office suite, computer programming, advertising, marketing, and even graphic design. It is designed to help professionals become more tech-savvy, improve their digital skills, and advance their careers.
Digital Marketing Boot Camps in Michigan
Bootcamps are fast-paced courses that teach students about digital marketing in one to five sessions. A boot camp is best suited for professionals who want refreshers. Beginners wouldn’t benefit much from these, as fast-paced classes could hinder retention.
This digital marketing boot camp is an excellent option:
Program Overview:
This fast-paced program ensures students can keep up with the ever-changing industry. Participants will learn about the latest digital marketing trends and exactly what to expect in a professional setting. This also gives them the analytical and creative skills needed to thrive.
During the 18-week online program, students will get hands-on lessons on digital advertising, web design, campaign analysis, and content marketing. It covers almost every subject despite being a short-term course.
Conclusion
In the digital age, the need for professionals in the field will only continue to rise. Consequently, this creates a surplus of jobs, such as marketing manager, marketing research analyst, public relations, communications specialist, sales manager, sales representative, and more. These opportunities are not limited to advertising and marketing—other fields like Automotive/Transportation, Consulting, Education, and Healthcare also require skilled digital marketing professionals.
The study of digital marketing opens numerous opportunities and avenues for professional growth. With so many great courses available in Michigan, there are many paths to this lucrative field!
Digital Marketing Degree in Other States
Minnesota
Wisconsin
Illinois
Indiana
Ohio
Pennsylvania