Maryland offers a variety of digital marketing programs at prestigious institutions, catering to both undergraduate and graduate studies. These programs provide a solid foundation in traditional marketing principles while integrating the latest digital marketing strategies.
Graduates from Maryland’s top-ranked universities like the University of Maryland can expect to make an average starting salary of $77,781, while John Hopkins grads can expect an average of $94,000.
Plus, the average salary for a Digital Marketing Manager in Maryland is approximately $128,238 annually. With Maryland’s relatively affordable cost of living, these above-average incomes will allow you to live a comfortable lifestyle.
The state is also within an hour’s distance from Washington D.C. – a prime market and location for anyone looking to advance their careers and network. With 16 Fortune 500 companies based there, professional opportunities are expansive.
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Digital Marketing Degrees in Maryland
Maryland universities’ small, intimate class sizes taught by industry-leading professionals with strong networking connections makes it an excellent choice to pursue a bachelor’s or master’s degree.
A bachelor’s in digital marketing will prepare you for careers in social media management, content creation, SEO optimization, digital advertising, market analysis, and more. If the digital world intrigues you, but you’d prefer to get a traditional marketing degree – a concentration in digital marketing could be the perfect avenue. This route will teach you a foundational understanding of business while also taking classes that cater to digital methods like web management, digital technology, and graphic design.
Maryland also has several master’s programs for those looking to advance their career, have higher starting salaries, and gain a competitive edge in this job market.
If a traditional degree isn’t your forte due to time and/or money constraints, then you may want to consider a digital marketing certificate, course, or bootcamp. These are all excellent options to fast-track your skills, some even promising job placement after graduation, as well as networking opportunities, and access to the material after program completion.
Bachelor’s in Digital Marketing in Maryland
With universities like John Hopkins, the University of Maryland, and other nationally recognized programs – Maryland is an excellent place to pursue a bachelor’s degree.
University of Maryland – B.S. in Marketing
- College Park, MD
- In-person
Program:
B.S. in Marketing
Modality: In-person
Location: College Park, MD
Tuition: In-state: $5,904.50, Out-of-state: $20,593 per semester
Program Overview:
The University of Maryland’s B.S. in Marketing is ranked 12th nationally among the best undergraduate marketing programs. An impressive 42% of graduates secure full-time positions in the metro DC area, 24% in NYC, and 14% in Baltimore, demonstrating the program’s strong connections to careers in vibrant cities with competitive salaries. Students will delve into consumer behavior, understand what drives consumer decisions, design impactful marketing campaigns, master analytics, and adapt to the ever-evolving market landscape, all under the guidance of industry-leading professionals.
Program:
B.S. in Marketing
Modality: Online
Location: Online
Tuition: $324 per credit in-state, $499 per credit out-of-state
Program Overview:
UMGC’s online program covers key areas of digital marketing with courses like Social Media Marketing, Digital Marketing Principles, Global Marketing, Consumer Behavior, and more. This program is designed for students interested in nonprofit marketing, international marketing, customer relationship management, and organizational sustainability. Students may also be eligible to join organizations like UMGC’s Chapter of American Marketing Association which will provide them with professional growth opportunities, leadership development, and academic recognition.
Towson University – B.S. in Business Administration with Marketing Track
- Towson, MD
- In-person
Program:
B.S. in Business Administration with Marketing Track
Modality: In-person
Location: Towson, MD
Tuition: In-state: $11,728, Out-of-state: $29,820 per semester
Program Overview:
Towson University’s B.S. in Business Administration – Marketing provides a foundational understanding of business as a whole as well as requires students to take 24 credits in marketing-related classes. This is a competitive skill set for any graduate as it will allow them to understand the market and tailor business behavior accordingly. It’s a perfect opportunity for anyone interested in careers involving brand management, advertising, public relations, international marketing, supply chain management, social media, and more!
Maryland Digital Marketing Masters Programs
Looking for a career change or advancement? Look no further! Digital marketing is expected to grow 13.6% annually from 2024 to 2033 – making a master’s degree in this industry the perfect investment.
University of Maryland – Master of Science in Marketing Analytics
- College Park, MD
- In-person
Program:
Master of Science in Marketing Analytics
Modality: In-person
Location: College Park, MD
Tuition: $62,160 for the entire program
Program Overview:
University of Maryland’s Robert Smith School of Business M.S. in Marketing Analytics teaches students how to refine massive amounts of consumer data to help businesses engage with the right audiences and launch cost-effective campaigns. This Stem-designed program focuses on turning students into experts who can address and understand companies’ target market, their goals, and price points. 82% of students have found employment within 6 months of graduating from this program. Plus, if you’re already attending the University of Maryland you can pursue your M.S. via their Plus 1 program to save thousands of dollars and time.
Loyola University Maryland – MBA Specialization in Data Analytics and Digital Technologies
- Baltimore, MD
- In-person + Hybrid
Program:
MBA Specialization in Data Analytics and Digital Technologies
Modality: In-person and hybrid options
Location: Baltimore, MD
Tuition: $1,115 per credit
Program Overview:
Loyola’s MBA program specialization in Data Analytics and Digital Techologies equips students with the skills to manage and apply analytics to business problems and influence strategic decisions. Students can earn a SAS Institute joint certificate in business intelligence and data mining by completing four specified courses. The curriculum includes electives such as Business Intelligence and Data Mining, Data Visualization for Decision Making, and Digital Marketing and Analytics, ensuring a comprehensive education in contemporary data analytics and digital technologies.
Johns Hopkins University – Master of Science in Marketing
- Baltimore, MD
- In-person
Program:
Master of Science in Marketing
Modality: In-person
Location: Baltimore, MD
Tuition: $36,000 per semester
Program Overview:
John Hopkins University’s Master of Science with a concentration in marketing analytics is a STEM-focused full-time program meant to provide students with a deeper understanding of market theory, analysis, and practical applications. Ranked as the 9th best college, Johns Hopkins offers students an extensive alumni network and valuable networking opportunities to secure high-profile jobs. With courses such as Social Media Analytics, Strategic Market Intelligence, and Pricing Analysis, graduates will be fully prepared for any career in the field after graduation.
Marketing Degrees with Digital Concentrations
Cover all your bases with a marketing degree that has a digital concentration. You’ll gain a foundational understanding of consumer behavior, and how to develop marketing strategies that resonate with your target audience, while also taking classes catered to the digital world like SEO and social media marketing.
Full Sail – Online Digital Marketing Concentration
- Online
- Online
Program:
Online Digital Marketing Concentration
Modality: Online
Location: Online
Tuition: Unlisted for this specific program, request information
Program Overview:
Full Sail University’s online Digital Marketing Bachelor’s Concentration offers a comprehensive education in both traditional marketing principles and the digital realm. This program covers essential topics like SEO, social media marketing, and analytics, and includes hands-on projects to develop real-world skills. With upcoming start dates and scholarship opportunities, this program is ideal for those looking to enhance their digital marketing expertise and advance their careers.
Digital Marketing Certificates and Courses in Maryland
Digital marketing certificates and courses in Maryland help students gain a professional skillset without dropping thousands on a degree. They usually focus on SEO, content creation, creating ads, web analytics, and more depending on the program.
Program:
Digital Marketing Certificate
Modality: Online
Location: Online
Tuition: $324 per credit in-state, $499 per credit out-of-state
Program Overview:
The University of Maryland Global Campus offers an online undergraduate certificate in Digital Marketing, requiring 18 credits to complete. This program integrates foundational marketing principles with practical applications, including creating online content and utilizing data visualization to enhance customer insights. Students gain hands-on experience with tools such as Facebook Ads™, Google Ads™, and Google Analytics™, and the program is accredited by the Digital Marketing Institute.
Program:
Digital Marketing Certificate
Modality: Online
Location: Online
Tuition: $599 for the entire course
Program Overview:
Loyola’s Certificate in Digital Marketing is a comprehensive 30-hour program aligned with OMCP standards, offering a detailed understanding of online marketing methods like social media messaging, website ads, and Google Adwords. This bundle includes nine courses covering topics such as SEO, content marketing, and web analytics, featuring interactive elements like videos and games to ensure mastery. You’ll have 365 days to start each course and 90 days to complete it, with access to expert assistance and no need for additional materials.
Program:
Digital Marketing Certificate
Modality: Online
Location: Online
Tuition: BCC is tuition-free, if you don’t qualify in-state tuition is $110 per credit hour, and out-of-state is $280 per credit hour
Program Overview:
The Digital Marketing Certificate at BCCC is perfect for community college students looking to break into the digital marketing field with hands-on projects and industry-standard software. This program not only boosts your marketing credentials but also prepares you for roles like Marketing Associate and Social Media Specialist. With small class sizes and excellent job placement or transfer rates to bachelor’s programs, it’s a fantastic way to jumpstart your career. Graduates will be ready to create engaging content, manage ad campaigns, and analyze marketing performance metrics.
Program:
Digital Marketing Certificate
Modality: Online
Location: Online
Tuition: Two class sessions cost $75
Program Overview:
The Digital Marketing Certificate at Prince George’s Community College is designed to introduce business leaders and small business owners to various digital marketing tools. Their courses, taught Tuesdays and Thursdays from 6:30-9 pm by experienced instructors, include an Introduction to Marketing and Content Marketing, Social Media Marketing, Google Analytics and Paid Searches, Search Engine and Website Optimization, Email Marketing, and Digital Marketing Strategies. Completing the six-course program provides students with a Digital Marketing Continuing Education Certificate, preparing them for various marketing career opportunities such as Marketing Manager, SEO Specialist, and Social Media Manager. Their low cost of $75 per two sessions is an unbeatable offer for anyone looking to freshen up their skills.
Program:
Digital Marketing Professional Certificate
Modality: Online
Location: Online
Tuition: $999
Program Overview:
Caroll Community College offers a completely online Digital Marketing Professional Certificate for those interested in entry roles like content writers, SEO specialists, email marketing associates, social media coordinators, and more. While the coursework may be remote, instructor support is required for completion and will necessitate work outside of class time. Financial aid is available to help pay for short-term job training and access to a social media business page is recommended.
Allegany College – Social Media Marketing Certificate
- Cumberland, MD
- In-person
Program:
Social Media Marketing Certificate
Modality: In-person
Location: Cumberland, MD
Tuition: Unlisted for this specific program, however, in-state tuition is $136 per credit hour and $392 for out-of-state students.
Program Overview:
Allegany’s Social Media Marketing Certificate trains students to use social media to enhance and support businesses rather than for personal use. As social media marketing experts, students will learn to manage marketing campaigns, create engaging content, generate web traffic, design ads, and analyze data, all of which this program prepares them for. Additionally, 10 students will be able to enroll in a paid internship at Rainmaker Music Management’s digital marketing lab and experiential learning site, gaining essential hands-on experience.
Georgetown University – Digital Marketing Strategy
- Online
- Online
Program:
Digital Marketing Strategy
Modality: Online
Location: Online
Tuition: $4,995
Program Overview:
Georgetown University’s Digital Marketing Certificate is a live-instructed online course taught over 12 weeks on Friday evenings and Saturdays. This course is ideal for entry to mid-level professionals who want to develop advanced skills in marketing knowledge needed to identify, engage, and form relationships with consumers in our digital world. Upon completion, students should be able to successfully calculate the ROI of digital marketing efforts, present and explain digital marketing strategies to diverse stakeholders, and use digital marketing tools effectively, amongst other things.
Digital Marketing Bootcamps in Maryland
If digital marketing courses and certificates are too much of a commitment, money or time-wise, a bootcamp might be the way to go. These are jam-packed online courses that will teach you everything you need to know over the course of a few weeks with minimal time commitment.
BrainStation – Digital Marketing Bootcamp
- Online
- Online
Program:
Digital Marketing Bootcamp
Modality: Online
Location: Online
Tuition: Unlisted
Program Overview:
The Digital Marketing Boot Camp at BrainStation is a comprehensive 400-hour program available in both full-time and part-time options, designed to equip you with essential skills for a successful career in digital marketing. The bootcamp covers a wide range of topics, including SEO, social media marketing, content creation, and analytics, with hands-on projects that provide real-world experience. Additionally, students benefit from career support, including resume building, LinkedIn optimization, and job interview preparation, ensuring they are well-prepared to enter the job market.
Program:
Digital Marketing Boot Camp
Modality: Online
Location: Online
Tuition: $12,245
Program Overview:
The GW Digital Marketing Boot Camp is an 18-week, part-time program designed to teach digital marketing strategies, campaign development, and tools like Google Ads and WordPress. Classes are held in the evenings from 6:30-9 pm to accommodate working professionals, and the program includes hands-on projects and a non-credit professional certificate from an esteemed university. Students also have the opportunity for paid micro-internships through Parker Dewey, gaining real-world experience while building their resumes.
Digital Marketing Degree in Other States
Delaware
New Jersey
Pennsylvania
New York
Virginia