Illinois blends urban sophistication and natural beauty, with iconic cities like Chicago driving its bustling economy. From the shores of Lake Michigan to the rolling plains of the heartland, Illinois offers a diverse landscape that mirrors its multifaceted business environment.
In recent years, Illinois has witnessed a rapid surge in digital transformation across various sectors. Businesses statewide are increasingly recognizing the pivotal role of digital marketing in engaging with consumers and driving growth. With the digital landscape constantly evolving, there’s a growing demand for skilled professionals adept at navigating the intricacies of online marketing strategies.
The shifting dynamics of consumer behavior, fueled by technological advancements and the ubiquity of online platforms, have underscored the importance of digital expertise in Illinois’ business landscape. From search engine optimization (SEO) to social media management, content marketing to data analytics, businesses are seeking marketers who can harness the power of digital channels to drive results.
To address this demand, educational institutions in Illinois have stepped up to offer a wide array of digital marketing programs tailored to meet the needs of aspiring marketers and seasoned professionals alike. Universities, colleges, and specialized institutes across the state provide comprehensive coursework and hands-on training in digital marketing strategy, web analytics, email campaigns, paid advertising, and more.
The entrepreneurial spirit that permeates Illinois’ business culture, coupled with its thriving startup ecosystem, presents abundant opportunities for digital marketers to excel. Whether working with established corporations, small businesses, or innovative startups, professionals in the field have the platform to make a meaningful impact and contribute to the vibrancy of Illinois’ economy.
Digital Marketing Degrees in Illinois
Just as diverse as its landscape, Illinois boasts a rich selection of academic institutions offering digital marketing degrees, equipping students with the knowledge and skills needed to succeed in digital marketing.
Within these institutions, students can dive deep into the latest marketing strategies, cutting-edge data analysis techniques, and emerging technologies. With access to esteemed faculty members and state-of-the-art research facilities, students receive a first-rate education that positions them for success in the fast-paced world of digital marketing.
For those inclined towards hands-on learning, several schools in Illinois offer co-op programs that provide invaluable experiential learning opportunities. Through these programs, students collaborate with industry partners on real-world projects, applying classroom theories to tackle real marketing challenges and forging valuable connections along the way.
Students pursuing a digital marketing degree in Illinois can anticipate graduating with a comprehensive understanding of marketing fundamentals, consumer behavior dynamics, digital advertising platforms, analytical tools, and more.
Armed with this knowledge and experience, graduates from Illinois’ digital marketing programs are well-prepared to thrive in various professional capacities and contribute to the continual evolution of marketing and commerce.
Bachelor’s in Digital Marketing in Illinois
Illinois’ Bachelor’s programs in Digital Marketing open doors for aspiring marketers to thrive in the modern digital era. These programs seamlessly integrate traditional marketing foundations with avant-garde digital methodologies, providing students with a robust toolkit to navigate the intricacies of digital marketing. Throughout the curriculum, students dive into crucial topics such as SEO, social media marketing strategies, and analytics, all while immersing themselves in practical, hands-on learning experiences.
North Park University (Digital Marketing (BA))
- Chicago, Illinois
- Online + Campus
Modality: Online or On-Campus
Credit Hours: 120 hours
GRE: Not required
Resident Tuition: $630 per-credit-hour
Non-Resident Tuition: Request information
Program Overview: Embark on a comprehensive journey in marketing with North Park University’s Digital Marketing (BA) program, tailored for recent high school graduates and transfer students alike. This program offers a flexible curriculum covering essential marketing concepts like consumer behavior, advertising strategies, and international marketing principles, providing hands-on experience and practical skills crucial for success. With options for full degree completion or degree-completion programs, students can align their educational and career goals seamlessly. Whether starting fresh or building upon existing knowledge, this program ensures the quality and relevance of education, equipping students with the tools they need to excel in diverse marketing careers.
Northern Illinois University, College of Business (Bachelor of Science in Marketing)
- DeKalb, Illinois
- Campus
Modality: On-Campus
Credit Hours: 120 hours
GRE: Not required
Resident Tuition: $13,248
Non-Resident Tuition: Request information
Program Overview: The Bachelor of Science in Marketing from Northern Illinois University offers a comprehensive education in various facets of the marketing field, including international marketing, strategic marketing, professional sales, and digital marketing. With an emphasis on practical skills and industry relevance, students can tailor their coursework to align with their career aspirations. The Professional Sales Program boasts an impressive track record, with a majority of students securing positions in their desired companies prior to graduation. Meanwhile, the Digital Marketing specialization equips graduates with sought-after skills for roles in direct marketing service bureaus, online marketing agencies, and more. Through a combination of core curriculum, departmental requirements, and elective options, students develop a well-rounded understanding of marketing principles while gaining hands-on experience to thrive in the marketing landscape.
Lewis University (Digital Marketing, B.S.)
- Romeoville, Illinois
- Campus
Modality: On-Campus
Credit Hours: 128 hours
GRE: Not required
Resident Tuition: $19,400 per semester
Non-Resident Tuition: Request information
Program Overview: At Lewis University, the Digital Marketing, B.S. program offers a forward-looking approach to marketing in today’s digital landscape. Through a blend of traditional marketing principles and cutting-edge online strategies, students dive into the intricacies of reaching and engaging audiences across digital platforms. With a focus on practical skills, graduates emerge equipped to navigate the complexities of digital marketing, from content creation to SEO and beyond. The program boasts an impressive record of success, with graduates entering the workforce or pursuing further education, supported by a strong network of over 300 employers. Additionally, minors in Digital Marketing cater to both business and non-business majors, providing diverse opportunities for skill development and career advancement. Through sample courses and on-campus involvement, students gain hands-on experience and industry insights, preparing them for roles as online community managers, digital marketing strategists, and more.
Illinois Digital Marketing Masters Program
Designed with seasoned professionals in mind, Illinois’ Digital Marketing Masters Programs are crafted to propel career growth within the digital domain. Centered on cultivating both business acumen and digital prowess, these programs dive into essential subjects such as consumer behavior dynamics, advanced data analytics techniques, and the latest in emerging technologies. Through comprehensive coursework, professionals undergo an immersive exploration of these topics, equipping them with the strategic insights and technical skills necessary to excel in digital marketing.
Modality: Online
Credit Hours: 36-37 hours
GRE: Not required
Resident Tuition: $909.75 per-credit-hour
Non-Resident Tuition: $909.75 per-credit-hour
Program Overview: Go on a journey into digital marketing with Northern Illinois University’s AACSB-accredited Online Master of Science in Digital Marketing (MSDM) program. Led by industry-focused faculty, the curriculum covers a spectrum of essential topics, from content creation and social media management to SEO strategy and marketing analytics. With flexible enrollment options, including fall and spring admission, and 100% online delivery, the program accommodates diverse schedules, allowing students to graduate in as little as 18 months. Exclusive networking opportunities further enhance the learning experience, connecting students with industry professionals for valuable insights and career advancement prospects. Upon completion, graduates are equipped for a range of high-demand roles, including content strategist, SEO strategist, marketing manager, and more.
Illinois Institute of Technology (Master’s in Marketing Analytics (M.S.))
- Chicago, Illinois
- Campus
Modality: On-Campus
Credit Hours: 33 hours
GRE: Not required
Resident Tuition: $1,780 per-credit-hour
Non-Resident Tuition: Request information
Program Overview: Immerse yourself in the cutting-edge world of marketing analytics with the Illinois Institute of Technology’s Master’s in Marketing Analytics (M.S.) program. Designed to meet the demands of today’s data-driven marketing landscape, this STEM-designated program equips students with the skills to analyze consumer behavior and optimize marketing strategies for maximum impact and return on investment. Led by industry experts and bolstered by hands-on experiences through Illinois Tech’s Elevate program, students can dive into predictive analytics, artificial intelligence, digital marketing, and more. Plus, with scholarships available for both domestic and international students, pursuing an M.S. in Marketing Analytics at Illinois Tech is a strategic investment in anyone’s future.
DePaul University (Marketing (MS))
- Chicago, Illinois
- Campus
Modality: On-Campus
Credit Hours: 28 hours
GRE: Not required
Resident Tuition: Request information
Non-Resident Tuition: Request information
Program Overview: Enter into the marketing world with DePaul University’s Master’s in Marketing program. Designed to cultivate dynamic professionals, this program offers a hands-on approach to learning under the guidance of esteemed faculty who are experts in the field. Through a comprehensive curriculum, students explore key areas such as marketing strategy, consumer trends analysis, and ethical decision-making, equipping them with the skills necessary for success in today’s competitive market. Through initiatives like the Marketing Leaders Community and a strong alumni network, students can collaborate with peers and build valuable connections that extend beyond the classroom. With scholarship opportunities available and a supportive community, taking the next step toward a fulfilling career in marketing has never been more attainable.
Marketing Degrees with Digital Concentrations
Dive into the fusion of timeless marketing fundamentals and cutting-edge digital methodologies through Illinois’ Marketing Degrees featuring specialized concentrations in Digital Marketing. These programs are meticulously crafted to address the evolving needs of the industry, offering students a well-rounded education encompassing essential marketing principles alongside advanced digital strategies.
University of Illinois Urbana-Champaign (Digital Marketing Concentration)
- Champaign, Illinois
- Online
Credit Hours: 12 hours
GRE: Not required
Resident Tuition: Request information
Non-Resident Tuition: Request information
Program Overview: Experience digital marketing with a Concentration in Digital Marketing, offered online in select programs at the University of Illinois Urbana-Champaign. Designed to equip leaders with the skills necessary to navigate the evolving digital landscape, this concentration provides a comprehensive understanding of marketing tools, strategies, and analytics in the digital realm. Students will explore topics such as marketing analytics, data visualization, and the utilization of digital channels, preparing them to thrive in today’s digital-centric marketing environment. This concentration offers students valuable opportunities to apply their digital marketing knowledge in real-world scenarios, setting them on a path toward success in digital marketing.
DePaul University (Digital Marketing Concentration)
- Chicago, Illinois
- Campus
Modality: On-Campus
Credit Hours: 28 hours
GRE: Not required
Resident Tuition: Request information
Non-Resident Tuition: Request information
Program Overview: Dive into the rapidly evolving landscape of digital marketing with DePaul University’s Digital Marketing Concentration, designed to equip students with the skills and knowledge needed to thrive in this dynamic industry. As the demand for digital marketers continues to soar, with a projected growth rate of 39%, this concentration provides a strategic pathway for students to enter this burgeoning field. Through a comprehensive curriculum encompassing courses such as Social Media Marketing, Search Engine Marketing & Analytics, and Digital Marketing Analytics and Planning, students gain practical insights and hands-on experience essential for success in digital marketing roles. Whether aspiring to work for large corporations, non-profit organizations, or startups, graduates of the Digital Marketing Concentration are well-equipped to make meaningful contributions in today’s marketplace.
Digital Marketing Certificates and Courses in Illinois
Unlock your potential with Illinois’ Digital Marketing Certificates and Courses tailored to elevate professionals in the digital era. Whether honing your skills in SEO, mastering the intricacies of social media marketing, or diving into data analytics, these programs deliver practical training and immersive experiences aimed at meeting the evolving demands of the digital landscape.
Northern Illinois University, College of Business (Digital Marketing Certificate)
- DeKalb, Illinois
- Campus
Modality: On-Campus
Credit Hours: 15 hours
GRE: Not required
Resident Tuition: Request information
Non-Resident Tuition: Request information
Program Overview: Dive into the roots of digital marketing with the Northern Illinois University College of Business Digital Marketing Certificate, designed to equip students with the latest industry best practices and hands-on experience. By integrating top-tier sales strategies with cutting-edge digital marketing tools and analytics, this certificate program prepares students for a successful career in the digital sphere. Throughout the program, students can hone their communication skills and develop an advanced understanding of key digital marketing concepts, enabling them to effectively engage with diverse clients and audiences. From mastering search engine marketing and website analytics to exploring social media strategies and integrated marketing communication, students will gain practical expertise that’s highly sought after in today’s job market. Plus, with the opportunity to complete the Google certification process, students can enhance their credentials and stand out as qualified digital marketing professionals.
Gies Online Programs at the University of Illinois Urbana Champaign (Digital Marketing Graduate Certificate)
- Champaign, Illinois
- Online
Modality: Online
Credit Hours: 12 hours
GRE: Not required
Cost: $3,984
Program Overview: Elevate your career in digital marketing with Gies Online Digital Marketing Certificate. Led by industry experts, this program equips students with the latest tools, techniques, and strategies essential for success in today’s digital landscape. Whether students are aiming to advance in their current role or transition into a marketing career, this certificate empowers them with the in-demand skills needed to thrive in various roles, from Digital Marketing Analyst to Marketing Manager. Designed for professionals seeking to adapt to the digital era, entrepreneurs, and leaders across different sectors, this program provides practical insights and hands-on experience that students can immediately apply in their work environment. From mastering digital marketing analytics to understanding consumer behavior and harnessing the power of social media marketing, each course offers valuable knowledge that drives real-world results. With a flexible structure consisting of three courses delivered in 8-week sessions, students can complete the certificate in as little as 8 months, making it convenient to balance their professional and educational commitments.
Digital Marketing Bootcamps in Illinois
Illinois’ Digital Marketing Bootcamps offer intensive programs designed to equip individuals with the diverse skill set required to thrive in the state’s dynamic business landscape. Participants dive into the art of crafting impactful digital strategies, decoding the nuances of data analytics, and staying abreast of the ever-evolving industry trends.
Boot Camp Digital (Digital Marketing Workshop)
- Chicago, Illinois
- In-Person
Modality: In-Person
Time commitment: 4 days
GRE: Not required
Cost: $2,997
Program Overview: Improve your digital marketing skills at Boot Camp Digital’s exclusive 4-Day Digital Marketing Workshop in Chicago’s iconic Aon Center. Led by experienced instructors, this intimate boot camp offers personalized guidance and hands-on learning to enhance students’ strategy, execution, and results in digital marketing and social media.
Digital Marketing Degree in Other States
Wisconsin
Iowa
Missouri
Kentucky
Indiana
Michigan