Georgia offers a variety of opportunities for those ready to dive into the digital marketing field. Making $15,000 more than the nationwide median salary, Georgia digital marketers make on average $75,000 – with the potential for exponential growth due to the powers of social media and the internet.
Digital marketing degrees in Georgia stand out for their focus on interdisciplinary learning, preparing students for the dynamic nature of the field. Programs integrate marketing concepts with insights from related disciplines like behavioral psychology, data analytics, and business operations.
A digital marketing degree cover forward-thinking topics, including AI-powered marketing and strategies for sustainable branding. Students gain strategic and theoretical depth, exploring advanced concepts such as cultural marketing, ethical decision-making, and multi-channel campaign management. Alongside this knowledge, programs emphasize both hard and soft skills, ensuring graduates are adept at analyzing data, crafting strategies, and leading teams effectively.
A bachelor’s degree in digital marketing equips students with a strong foundation in essential areas like marketing principles, digital strategy, data analytics, and content creation.
For those seeking to advance their careers, master’s programs provide deeper expertise in areas like digital analytics, strategic marketing, and consumer behavior. These advanced programs are designed for professionals aiming for senior roles, such as digital strategist or chief marketing officer.
If you’re ready to build your skills and thrive in digital marketing, here are some bachelor’s and master’s programs in Georgia that can help set you on the path to success.
Bachelors in Digital Marketing in Georgia
Bachelor’s programs in digital marketing are widely available in Georgia, offering a solid foundation for a career in online marketing. The programs combine general marketing and business education with focused coursework in digital strategies, including social media marketing, SEO, and market research.
Educational Requirements
- High school diploma or equivalent (GED).
- Transcripts showing at least a 2.0–3.0 GPA, depending on program requirements.
- Some programs may require standardized test scores like the SAT or ACT, but not all do.
Experience
- No prior work experience is necessary, but internships or volunteer marketing roles can strengthen your application.
Application Process
- Complete an online application form.
- Submit high school transcripts.
- Include recommendation letters from teachers or mentors.
- Write a personal statement or essay explaining your interest in digital marketing.
- Provide SAT/ACT scores if required.
- Some programs may offer an optional interview to discuss your goals.
Ready to get started? Here are some of the best schools in Georgia offering bachelor’s degrees in digital marketing to help you achieve your goals.
Mercer University – BBA in Marketing
- Atlanta, Henry County
- In-person + Online
Program:
BBA in Marketing
Modality: In-person or online
Location: Atlanta, Henry County, or online
Tuition: $40,890 annually
Program Overview:
Mercer University’s Online and Evening BBA in Marketing offers a comprehensive education in general marketing principles, while also placing a significant emphasis on digital marketing. The curriculum covers essential topics such as market research, consumer behavior, and integrated marketing communications, equipping students with the skills needed for careers like Social Media Manager. This program is perfect for busy adults who still want a traditional degree but may not have the time to pursue a typical in-person education.
University of West Georgia – Bachelor of Business Administration (BBA) in Marketing
- Carrollton, GA
- In-person
Program:
Bachelor of Business Administration (BBA) in Marketing
Modality: In-person with the option to take up to 80% of the course remotely
Location: Carrollton Campus in Carrollton, GA
Tuition: Depends on course credit. In-state students pay $2,186 (12 hours) – $2,732, while out-of-state students pay $7,712 (12 hours) – $9,641 per semester.
Program Overview:
UWG’s BBA degree in Marketing prepares students for a wide range of careers including Brand/Product Management, Sales Promotion, Sales Management, Personal Selling, PR, amongst other careers. With courses tailored specifically to social media and online marketing, it’s also a great option for anyone interested in the digital marketing realm – as this program provides a foundational knowledge base and tailored digital marketing courses. Plus, for anyone with a busier schedule, you have the option to choose from online classes.
Georgia College & State University – Marketing BBA
- Milledgeville, GA
- In-person
Program:
Marketing BBA
Modality: In-person
Location: Milledgeville, GA
Tuition: In-state tuition is $8,998 and $28,178 for out-of-state per semester
Program Overview:
Georgia College and State University’s Marketing BBA focuses on creating students to become well-rounded business and marketing professionals. With coursework that places students with an internship or co-op, helping secure post-grad connections, and published research opportunities – this program is an excellent fit for anyone serious about a future in marketing. Plus, they offer 8 complimentary minors that will go hand-in-hand with your degree.
Georgia Digital Marketing Masters Programs
A Master’s in Digital Marketing is an excellent choice for those looking to move from entry-level roles to managerial positions with higher salaries. These programs offer advanced expertise in digital analytics, strategic marketing, and leadership, giving graduates a competitive edge in the job market.
Educational Requirements
- A completed bachelor’s degree (marketing, business, communications, or related fields).
- Typically, a minimum GPA of 3.0.
- Some programs may require a specific background in business or marketing.
Experience
- 1-3 years of professional experience in marketing or a related field (though some programs may accept applicants without work experience).
Application Process
- Application form.
- Undergraduate transcripts.
- 2-3 letters of recommendation (academic or professional contacts).
- Personal statement or essay.
- GMAT/GRE scores (may be required for some programs).
- Interview (for some universities).
Explore top universities in Georgia offering Master’s Degrees in Digital Marketing to take the next step in your career.
Clayton State University – MBA with Digital Marketing Concentration
- Morrow, GA
- Online + In-person
Program:
MBA with Digital Marketing Concentration
Modality: Online or in-person
Location: Morrow, GA or Online
Tuition: $12,705
Program Overview:
Clayton State University’s MBA program with a concentration in Digital Marketing offers a targeted curriculum designed to develop expertise in the digital marketing field. Core courses include Digital Marketing Strategy, Social Media Marketing, SEO and SEM, Digital Analytics, and Content Marketing. These courses provide in-depth knowledge and practical skills in creating, managing, and analyzing digital marketing campaigns – preparing graduates to lead in the digital marketing landscape.
Georgia State University – M.S. in Marketing
- Atlanta, GA
- In-person
Program:
M.S. in Marketing
Modality: In-person
Location: Atlanta, GA
Tuition: $38,484 for Georgia residents and $47,675 for non-residents
Program Overview:
Georgia State University’s Master in Marketing program is ranked 17th in the nation and 8th among public universities. They have a specialized focus on digital marketing – at graduation, you’ll automatically receive graduate certificates of specialization in brand and customer management as well as digital and social media marketing. This program also focuses on data-driven approaches and is perfect for anyone interested in a career change or accelerator.
Terry College of Business at University of Georgia – Master of Marketing Research
- Athens, GA
- In-person
Program:
Master of Marketing Research
Modality: In-person
Location: Athens, GA
Tuition: In-state: $8,682, out-of-state: $24,630
Program Overview:
The University of Georgia’s Terry College of Business offers a Master of Marketing Research (MMR) program that immerses students in rigorous academic training and hands-on use of industry-standard analytics tools and research methods. This 11-month, STEM-designated program emphasizes business applications and marketing strategy, preparing graduates for high-demand roles in market intelligence and consumer insights. Graduates benefit from strong industry connections, a robust alumni network, and real-world project experience with partner corporations like Coca-Cola and Georgia-Pacific.
Digital Marketing Degree in Other States
Florida
South Carolina
Tennessee
Mississippi
North Carolina
Louisiana