Atlanta has emerged as an economic hotspot for businesses in the past few decades and is home to over a dozen billion-dollar companies. With an average cost of living 10% lower than the national average, Georgia is a perfect place to start or advance your digital marketing career.
Several universities and colleges across the state provide comprehensive digital marketing programs designed to equip students and professionals with the necessary skills to excel in this growing field. Plus, they offer internships, co-ops, and networking opportunities to establish connections with professionals in your field.
With Bachelor’s programs from Georgia College and State University to a Master’s in Marketing Research from the University of Georgia, as well as online and in-person certificates, boot camps, and courses from accredited institutions – there is truly an option for everybody.
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Digital Marketing Degrees in Georgia
Georgia has a wide array of options for those looking to break into the digital marketing industry. Making $15,000 more than the nationwide median salary, Georgia digital marketers make on average $75,000 – with the potential for exponential growth due to the powers of social media and the internet.
While there is something for everyone, it’s important to understand what you’re looking for in terms of monetary and time commitment as well as the outcome you wish to achieve.
Bachelor’s degree programs in digital marketing provide a comprehensive foundation in marketing principles, digital strategy, analytics, and content creation. These programs typically include coursework on social media marketing, SEO, and market research, equipping students with broad skills suitable for entry-level positions like marketing coordinators, social media managers, and SEO specialists.
For those aiming to advance their careers, master’s programs delve deeper into digital analytics, strategic marketing, and consumer behavior. These advanced degrees are ideal for professionals looking to secure higher-level positions such as digital strategists and chief marketing officers.
In addition to traditional degrees, Georgia also offers certificates, short courses, and digital marketing boot camps. These programs are perfect for those seeking to quickly gain specific skills without committing to a full degree. Certificates and boot camps focus on practical, hands-on learning and can lead to roles such as PPC specialists, content marketers, and digital marketing analysts.
Bachelors in Digital Marketing in Georgia
Georgia offers a variety of bachelor’s programs in digital marketing, preparing students for the dynamic field of online marketing. These programs provide students with comprehensive foundational knowledge about marketing and business as a whole, in combination with specific coursework tailored towards digital marketing – giving students the best of both worlds.
Mercer University – BBA in Marketing
- Atlanta, Henry County
- In-person + Online
Program:
BBA in Marketing
Modality: In-person or online
Location: Atlanta, Henry County, or online
Tuition: $40,890 annually
Program Overview:
Mercer University’s Online and Evening BBA in Marketing offers a comprehensive education in general marketing principles, while also placing a significant emphasis on digital marketing. The curriculum covers essential topics such as market research, consumer behavior, and integrated marketing communications, equipping students with the skills needed for careers like Social Media Manager. This program is perfect for busy adults who still want a traditional degree but may not have the time to pursue a typical in-person education.
University of West Georgia – Bachelor of Business Administration (BBA) in Marketing
- Carrollton, GA
- In-person
Program:
Bachelor of Business Administration (BBA) in Marketing
Modality: In-person with the option to take up to 80% of the course remotely
Location: Carrollton Campus in Carrollton, GA
Tuition: Depends on course credit. In-state students pay $2,186 (12 hours) – $2,732, while out-of-state students pay $7,712 (12 hours) – $9,641 per semester.
Program Overview:
UWG’s BBA degree in Marketing prepares students for a wide range of careers including Brand/Product Management, Sales Promotion, Sales Management, Personal Selling, PR, amongst other careers. With courses tailored specifically to social media and online marketing, it’s also a great option for anyone interested in the digital marketing realm – as this program provides a foundational knowledge base and tailored digital marketing courses. Plus, for anyone with a busier schedule, you have the option to choose from online classes.
Georgia College & State University – Marketing BBA
- Milledgeville, GA
- In-person
Program:
Marketing BBA
Modality: In-person
Location: Milledgeville, GA
Tuition: In-state tuition is $8,998 and $28,178 for out-of-state per semester
Program Overview:
Georgia College and State University’s Marketing BBA focuses on creating students to become well-rounded business and marketing professionals. With coursework that places students with an internship or co-op, helping secure post-grad connections, and published research opportunities – this program is an excellent fit for anyone serious about a future in marketing. Plus, they offer 8 complimentary minors that will go hand-in-hand with your degree.
Georgia Digital Marketing Masters Programs
A Master’s in Digital Marketing is a great opportunity for anyone looking to trade entry-level positions for managerial positions with higher salaries. These programs provide advanced knowledge in digital analytics, strategic marketing, and leadership skills, making graduates more competitive in the job market.
Clayton State University – MBA with Digital Marketing Concentration
- Morrow, GA
- Online + In-person
Program:
MBA with Digital Marketing Concentration
Modality: Online or in-person
Location: Morrow, GA or Online
Tuition: $12,705
Program Overview:
Clayton State University’s MBA program with a concentration in Digital Marketing offers a targeted curriculum designed to develop expertise in the digital marketing field. Core courses include Digital Marketing Strategy, Social Media Marketing, SEO and SEM, Digital Analytics, and Content Marketing. These courses provide in-depth knowledge and practical skills in creating, managing, and analyzing digital marketing campaigns – preparing graduates to lead in the digital marketing landscape.
Georgia State University – M.S. in Marketing
- Atlanta, GA
- In-person
Program:
M.S. in Marketing
Modality: In-person
Location: Atlanta, GA
Tuition: $38,484 for Georgia residents and $47,675 for non-residents
Program Overview:
Georgia State University’s Master in Marketing program is ranked 17th in the nation and 8th among public universities. They have a specialized focus on digital marketing – at graduation, you’ll automatically receive graduate certificates of specialization in brand and customer management as well as digital and social media marketing. This program also focuses on data-driven approaches and is perfect for anyone interested in a career change or accelerator.
Terry College of Business at University of Georgia – Master of Marketing Research
- Athens, GA
- In-person
Program:
Master of Marketing Research
Modality: In-person
Location: Athens, GA
Tuition: In-state: $8,682, out-of-state: $24,630
Program Overview:
The University of Georgia’s Terry College of Business offers a Master of Marketing Research (MMR) program that immerses students in rigorous academic training and hands-on use of industry-standard analytics tools and research methods. This 11-month, STEM-designated program emphasizes business applications and marketing strategy, preparing graduates for high-demand roles in market intelligence and consumer insights. Graduates benefit from strong industry connections, a robust alumni network, and real-world project experience with partner corporations like Coca-Cola and Georgia-Pacific.
Marketing Degrees with Digital Concentrations
Choosing to pursue a marketing degree with digital concentrations as opposed to a degree in digital marketing is a smart option for those who want more of an expansive and foundational understanding of marketing as a whole. Students don’t have to commit to the digital realm with a concentration, rather it allows you to pursue digital marketing to see if that’s something you’re truly interested in, without making it your entire knowledge base.
Piedmont College – Business Administration (BS) Digital Marketing Concentration
- Demorest, GA
- In-person
Program:
Business Administration (BS) Digital Marketing Concentration
Modality: In-person
Location: Demorest, Georgia
Tuition: $31,700 annually
Program Overview:
Piedmont’s BS in Business Administration requires students to select a concentration, one of those options being a concentration in digital marketing. With core classes such as Social Media Marketing, Consumer Behavior, SEO / Search Engine Marketing, and Digital Marketing Analytics plus a choice of electives that range from sports and email marketing to personal selling, and internships – this provides students with an expansive knowledge base. The variety of electives also gives students the freedom to decide what’s important to them and their future careers.
Program:
Marketing Major with Digital Marketing as an “Area of Emphasis”
Modality: In-person
Location: Athens, GA
Tuition: In-state tuition costs on average $11,180, out-of-state costs $30,220
Program Overview:
The Digital Marketing program at the University of Georgia’s Terry College of Business provides students with a foundation in marketing principles, emphasizing the development of analytical and strategic skills. Core courses cover essential topics such as consumer behavior, marketing research, and digital marketing strategies, ensuring that students are well-prepared to navigate the complexities of the digital landscape. Through practical experiences like internships, digital marketing competitions, and a speaker series, students gain hands-on knowledge that prepares them for successful careers in digital marketing and beyond. Graduates of the Digital Marketing program at the University of Georgia’s Terry College of Business often secure positions with notable employers such as Coca-Cola, Altria, Cox Communications, Morgan Stanley, and more.
Digital Marketing Certificates and Courses in Georgia
Digital marketing certificates and courses are an excellent option for anyone looking to break into the field or expand their knowledge on specific topics. They offer a fast-track way into digital marketing without the commitment of obtaining a degree.
Albany Technical College – Social Media Specialist Technical Certificate
- Albany, GA
- In-person
Program:
Social Media Specialist Technical Certificate
Modality: In-person
Location: Albany, GA
Tuition: Not specified for this course – average tuition is $1,500 per semester or $100 per credit hour for part-time students.
Program Overview:
The Social Media Specialist Certificate at Albany Technical College focuses on creating and distributing content through social media to attract attention and encourage sharing. This 12-credit program covers the fundamentals of computer and internet use, marketing principles, and social media marketing. The curriculum includes courses like Introduction to Computer Literacy, Principles of Marketing, Exploring Social Media, and Integrated Marketing Communications, providing students with a comprehensive understanding of the digital marketing landscape. Entrance dates are available each semester, and admission requires a high school diploma or equivalent and minimum test scores.
Program:
Digital Marketing Professional Specialist Certificate
Modality: Online
Location: Online
Tuition: $1,895
Program Overview:
In this 6-month online program organized by the University of Georgia, you’ll learn everything there is to know about top customer engagement marketing channels with a strong emphasis on content creation via social media. If you’re a marketing professional aiming to deepen your understanding of digital audiences, this course is your ultimate resource for social media, email, and mobile marketing, as well as for developing effective content strategies. Plus, you can complete it at your own pace, thanks to its online format.
Program:
Digital Marketing Strategist Course
Modality: Online
Location: Online
Tuition: $3,865
Program Overview:
In this one-year-long self-paced 400-hour course taught by the University of Georgia, you’ll get a more in-depth understanding of one of the fastest-growing global industries. Students will gain expertise in key areas such as SEO, email marketing, paid advertising, and content marketing best practices, including copywriting and creating editorial calendars. The course also emphasizes hands-on experience with tools like Google AdWords and market research techniques, equipping students with the skills needed to effectively manage digital marketing campaigns and drive customer engagement.
Kennesaw State University – Social Media Marketing Certificate
- Kennesaw, GA
- In-person
Program:
Social Media Marketing Certificate
Modality: In-person
Location: KSU Center in Kennesaw, GA
Tuition: $1,249
Program Overview:
Kennesaw State’s Social Media Marketing Certification consists of 24 hours of instruction spread over 5 weeks and 8 in-person sessions, led by a senior marketing lecturer at KSU since 2003. This course is perfect for entrepreneurs, businesses, or employees aiming to enhance brand awareness and increase revenue, as social media is among the fastest-growing markets. You’ll learn the fundamentals of content creation and management, gain familiarity with various social media platforms, and explore SEO techniques. The only prerequisite is a basic knowledge of computers and the Internet!
American Graphics Institute – Digital Marketing Certificate
- Atlanta, GA
- Online + In person
Program:
Digital Marketing Certificate
Modality: Live online or in person
Location: Atlanta, GA
Tuition: $5,700
Program Overview:
The Digital Marketing Certificate from the American Graphics Institute comprises 133 hours of instruction, conducted during regular business hours from Monday through Friday, over a span of 6 weeks. Included in the program is a dedicated career counselor and one-on-one mentoring, which has landed 91% of previous students with a job placement following the course. This hands-on program will not only teach you digital marketing, but also modern digital tools such as Google Analytics and creating HTML emails, building landing pages and websites via WordPress, and so much more!
Digital Marketing Bootcamps in Georgia
Think of digital marketing bootcamps as a sugar rush – they’re going to be the most niche, and jam-packed sessions, making it a perfect option for someone who doesn’t have that much spare time, but still wants to learn.
Augusta University – Digital Marketing Suite
- Online
- Online
Program:
Digital Marketing Suite
Modality: Online
Location: Online
Tuition: $365
Program Overview:
Augusta University’s instructor-moderated online course only takes 72 hours to complete and prepares you with practical methods to establish an online presence and build brand identity, even with limited resources. You will learn essential skills such as SEO, web analytics, online advertising, email marketing, and social media strategies to drive traffic and retain visitors. By the end of the course, you’ll be prepared to develop and implement an effective Internet marketing plan tailored to your business needs.
Small Business Development Center at University of Georgia – Digital Marketing Bootcamp
- Depending on the specific class
- In-person
Program:
Digital Marketing Bootcamp
Modality: In-person
Location: Locations vary depending on the specific class selected
Tuition: Completely free for small business owners!
Program Overview:
UGA’s Digital Marketing Bootcamp might just be Georgia’s best-kept secret. Taught by digital marketing experts with over 30 years of experience in the digital realm, this three-hour course comes at no cost to you, which means there’s absolutely no excuse not to freshen up your skillset. It’ll cover vital topics such as what to post on various social media platforms like Facebook, Instagram, and Linkedin; as well as what motivates your target audience, how to get found on local searches, and more.
Digital Marketing Degree in Other States
Florida
South Carolina
Tennessee
Mississippi
North Carolina
Louisiana