No GRE Required Digital Marketing Programs

Studied digital marketing in college, but want to advance your skills? Maybe you’re just looking to break into the field or give yourself a competitive edge against fellow peers competing for similar jobs…

Whatever the case may be, a master’s in digital marketing might be the perfect opportunity for you to advance your career. 

On average, those with a master’s degree in marketing earn 16% more than those with a bachelor’s. Plus you’ll start out at higher positions like Marketing Director, SEO Manager, and Online Marketing Director just to name a few; with starting salaries upwards of six figures.

The best part? These programs don’t require students to submit a GRE score – so you can apply to your dream program without all the hassle and stress of studying for an additional test!

But what are the GRE and GMAT, and why are they becoming less common as admissions requirements?

The Graduate Record Examination (GRE) and the Graduate Management Admission Test (GMAT) are standardized tests traditionally used for graduate school admissions in the United States and around the world. The GRE is more widely used across a range of graduate programs, while the GMAT has been specifically tailored for business school applicants.

Established in 1936, the GRE was designed to measure verbal reasoning, quantitative reasoning, and analytical writing skills. It has long been considered a benchmark for assessing a candidate’s readiness for graduate-level work.

Meanwhile, the GMAT, introduced in 1953, was developed to evaluate skills needed for success in business and management programs, including analytical writing, integrated reasoning, quantitative, and verbal skills.

Why are they being phased out?

• Holistic Admissions: Universities are shifting toward a more holistic approach to admissions, considering work experience, personal statements, and interviews more heavily than test scores.
• Diversity and Accessibility: Standardized tests have been criticized for not accommodating diverse backgrounds and learning styles. Eliminating test requirements can make programs more accessible to a broader range of applicants.
• Research and Efficacy: Studies have shown that standardized test scores are not always the best predictors of success in graduate programs, leading institutions to reconsider their weight in the admissions process.

So, whether you’re advancing your career or starting fresh in digital marketing, the trend away from requiring GRE and GMAT scores makes it easier to pursue your educational goals. Programs can focus on evaluating the experiences and skills that truly set you apart.

No GRE Masters in Digital Marketing Programs

The need for digital marketers is on the rise as the advertising and marketing field is expected to grow by 10% by 2031. 

One of the most unique parts of this track is the fact that you’re not cornered into one job, there are plenty of avenues students can choose from. Jobs include content marketing, social media management, email marketing, SEO, social media strategies, digital directors, and so much more. 

Generally speaking, marketing jobs are highly valued and continuously in demand – combine this with the growing digital age, and it makes the perfect opportunity for someone interested in a fast-growing industry.

Digital Marketing Master’s That Don’t Require the GRE

A master’s in digital marketing is the perfect opportunity for those looking to take their career to the next level. These accredited master’s programs online and across the country don’t require students to submit a GRE, which is often the biggest hassle for students.