Earning a digital marketing degree in Washington State gives you the skills and knowledge to thrive in one of today’s most dynamic industries. Unlike bootcamps or certificates that focus on specific skills or quick training, a degree offers a comprehensive education. You’ll gain a strong foundation in marketing principles, consumer behavior, analytics, and cutting-edge digital strategies, preparing you for a successful career.
Digital marketers in Washington reportedly earns an average salary of $62,913 annually, with entry-level roles starting around $42,007 and experienced professionals earning over $94,225. With the state’s booming industries—like tech, retail, and tourism—the opportunities for growth are huge. If you’re looking for a career with staying power, a digital marketing degree is a smart choice.
From 4-year bachelor’s degrees to advanced master’s programs, Washington’s schools offer a range of options to help you build the skills and confidence you need to stand out.
Bachelors in Digital Marketing in Washington
A bachelor’s degree is a 4-year commitment designed to provide a strong foundation in marketing and related disciplines. Most programs require 120 credits and cover everything from basic marketing concepts to hands-on projects that prepare you for real-world challenges.
Educational Requirements
- High school diploma or GED
- Transcripts with a minimum GPA (usually 2.5–3.0)
- SAT/ACT scores (optional for some schools)
Experience
- No prior professional experience is required, but internships, part-time jobs, or volunteer work in marketing can strengthen your application.
Application Process
- Complete an online application.
- Submit high school transcripts.
- Provide letters of recommendation (typically from teachers or mentors).
- Write a personal statement or essay explaining your interest in digital marketing.
- Some schools may require optional standardized test scores or an interview.
Washington institutions offering bachelor’s degrees often combine classroom learning with experiential opportunities like internships, ensuring graduates are well-prepared for the job market.
Ready to start building a successful career? Check out the bachelor’s programs below to find the perfect fit for your goals in Washington State.
Bellevue College (Digital Marketing)
- Bellevue, Washington
- Online + Campus
Program:
Digital Marketing
Modality: On-campus or Online
Location: Bellevue, Washington
Credit Hours: 180 hours
GRE: Not required
Resident Tuition: Request information
Non-Resident Tuition: Request information
Program Overview:
The Bachelor of Applied Science (BAS) in Digital Marketing at Bellevue College is designed to prepare students for high-earning roles in various industries. The curriculum is updated annually to meet the dynamic demands of the digital marketing industry, providing students with a comprehensive education in mobile marketing, online video content creation, social media marketing, SEO, paid search, display advertising, CRM, marketing analytics, and website design. Students gain practical, hands-on experience through project-based courses, including a year-long Capstone project with a real business client, ensuring they are well-equipped to tackle real-world digital marketing challenges. Graduates of the BAS in Digital Marketing program are distinguished by their robust technical skills and practical experience, making them highly attractive to employers. The program emphasizes applied learning, with students required to complete a capstone project before graduation.
Washington State University (Marketing)
- Pullman, Washington
- Online
Program:
Marketing
Modality: Online
Location: Pullman, Washington
Credit Hours: 120 hours
GRE: Not required
Resident Tuition: $583.90 per-credit-hour
Non-Resident Tuition: $651.00 per-credit-hour
Program Overview:
The Marketing Bachelor’s degree at Washington State is designed to prepare students for the dynamic global business environment. With a curriculum that covers consumer behavior, marketing research, promotion management, marketing management, and international marketing, students acquire both foundational business knowledge and specialized marketing skills. The program’s flexible course offerings, including a 7-week format for upper-division courses, allow students to manage their schedules effectively while gaining practical experience. This structure is ideal for working students and those seeking to complete their degree at an accelerated pace. Graduates of the WSU Marketing program are well-equipped to enter a variety of roles, such as sales representatives, marketing associates, retail managers, and advertising specialists.
Washington Digital Marketing Masters Programs
A master’s degree is ideal for professionals or recent graduates who want to deepen their expertise or transition into digital marketing. Programs in Washington typically last 1-2 years and often include hybrid or online options to fit your schedule.
Educational Requirements
- A completed bachelor’s degree (preferably in marketing, business, or a related field)
- Minimum GPA (generally 3.0 or higher)
- Some programs may expect foundational knowledge in marketing or business.
Experience
- Most programs prefer applicants with 1–3 years of professional marketing experience, though some welcome those without prior experience based on academic background.
Application Process
- Complete an online application.
- Submit undergraduate transcripts.
- Provide 2-3 letters of recommendation (from professors, mentors, or employers).
- Write a personal statement or essay outlining your career goals and interest in the program.
- Submit GMAT/GRE scores if required.
- Some schools may request an interview as part of the admissions process.
With the bachelor’s programs listed below, you can take the first step toward a successful and rewarding career in Washington, D.C.
Carson College of Business, Washing State University (Online MBA in Marketing)
- Pullman, Washington
- Online
Program:
Online MBA in Marketing
Modality: Online
Location: Pullman, Washington
Credit Hours: 9 hours
GRE: Not required
Resident Tuition: $898 per-credit-hour
Non-Resident Tuition: Request information
Program Overview:
Washington State University’s Online MBA in Marketing is designed to equip students with the advanced skills needed to excel in the marketing world. This comprehensive program emphasizes the importance of marketing beyond traditional sales and promotion, focusing on brand building and fostering consumer relationships. Students will explore consumer behavior patterns and the psychological factors that drive them, preparing to create value for customers through strategic marketing initiatives. The curriculum covers essential topics such as international marketing management, new product development, and promotional strategies, ensuring graduates are well-prepared to meet the demands of a globalized marketplace. The Online MBA in Marketing offers flexibility and efficiency, allowing students to balance their personal and professional commitments while completing the program in less than two years. Graduates will gain the expertise to identify and leverage marketing opportunities, apply research data for strategic decisions, and develop innovative marketing strategies. Career paths for graduates are diverse and lucrative, with roles such as Marketing Director, Business Development Manager, and Chief Marketing Officer.
Digital Marketing Degree in Other States
New Mexico
New York
Oklahoma
California
Louisiana
Florida