Earning a degree can offer far more than certificates, providing a broad and in-depth education that prepares you for a variety of career paths. Digital marketing degree programs include technical skills alongside general education in humanities, math, and sciences, helping students sharpen critical thinking, communication, and problem-solving abilities. With courses that dig deep into advanced topics, a degree equips you with expertise that sets you apart in the competitive job market.
Digital marketers in Utah can look forward to rewarding careers, with average salaries around $63,586 annually. Entry-level roles start at approximately $42,195, while experienced professionals can earn upwards of $95,823. Thinking about advancing your career? Utah has excellent institutions offering Bachelor’s and Master’s degrees in digital marketing.
Utah has a good selection of prestigious colleges that offer some of the best digital marketing programs. From Bachelor’s to Master’s degrees, there are plenty of educational curricula that one can enroll in for a lucrative and rewarding career.
Let’s take a look at some of them.
Bachelors in Digital Marketing in Utah
A Bachelor’s or undergraduate degree is usually a four-year, full-time program. This learning path is perfect for students who have just gotten out of high school and are looking to earn a valuable degree while learning the principles of digital marketing.
Educational Requirements
- High school diploma or GED
- Transcripts showing a GPA of 2.0–3.0 (varies by program)
- Some schools may request SAT or ACT scores
Experience
- No prior marketing experience is necessary, though internships or volunteer roles in relevant fields can boost your application.
Application Process
- Complete an online application
- Submit high school transcripts
- Provide letters of recommendation
- Write a personal statement or essay
- Submit SAT/ACT scores (if required)
Here are Utah’s top Bachelor’s degree programs in digital marketing:
Modality: On-Campus
Credit Hours: 120
GRE: Contingent on GPA
Resident & Non-Resident Tuition: Undisclosed
Program Overview:
Most universities understand the importance of digital marketing and offer well-rounded curricula based on current industry standards. Utah Tech University is one such institution. The university’s Bachelor of Science in Marketing prepares students with all the skills they need in the new age of online marketing.
Their curriculum focuses on traditional marketing along with modern techniques. It teaches students how to evaluate real-world situations in various fields. The course also shows students how to analyze and address relevant business issues.
By the end of the program, students will know how to create a comprehensive, integrated marketing plan through internships and practical projects.
Bachelor’s in Marketing, Southern Utah University (SUU)
- Location
- Campus
Modality: On-Campus
Credit Hours: 120-125.5
GRE: Contingent on GPA
Resident & Non-Resident Tuition: Undisclosed
Program Overview:
If traditional and modern marketing skills are what you want to study, Southern Utah University is the perfect place. It teaches the principles of marketing, with a focus on online advertising, social media, search engine optimization (SEO), pay-per-click (PPC), and other digital marketing approaches. Thanks to a partnership with the Leavitt School of Business, participants can study luxury brands in Paris, enhancing their profiles.
In addition, enrollees gain real-world knowledge in digital marketing through projects that include the study of actual marketing and business experiences. This helps ensure individuals have successful careers in product and brand management, sales, public relations, advertising, research, and more.
Modality: On-Campus and Online
Credit Hours: 120
GRE: Contingent on GPA
Resident & Non-Resident Tuition: Undisclosed
Program Overview:
Marketing is undoubtedly one of the most multidisciplinary career paths. Students who learn it discover so much more than they anticipated. For example, they are exposed to different socioeconomic and political environments while learning how to create marketing plans, set prices, execute successful campaigns, and distribute goods and services.
At Utah State University, students gain an understanding of buyer and seller behavior as well as how to influence them. This degree empowers participants to take on numerous career opportunities, including roles in advertising, media, and sales. Projects and study prepare students for real-life working environments so they can face the next chapter in their professional lives with confidence and the necessary digital marketing skills.
Bachelor of Science in Marketing, Brigham Young University
- Online + Campus
Modality: On-Campus and Online
Credit Hours: 120
GRE: Contingent on GPA
Resident & Non-Resident Tuition: Pro Rata basis
Program Overview:
Brigham Young University’s marketing program is unique. It covers topics like marketing research, consumer insights, advertising and promotion, and the development of marketing strategies. In addition, it also adopts a practical and meticulous approach to mentoring students so they can track their efforts.
The course also provides instruction on global supply chain management and marketing, ensuring it covers all bases. It also involves statistical programming, which can be applied in the execution of various projects and sales.
Hence, students will have all the knowledge they need to succeed in life, no matter which sub-field of digital marketing they choose.
Utah Digital Marketing Masters Programs
A Master’s program is suitable for graduates or working professionals who want to boost their qualifications. It’s a great way to enhance one’s credentials, take on more challenging opportunities, and receive more competitive compensation. Usually, these programs are one to two years long depending on the chosen modality and university.
Educational Requirements
- Bachelor’s degree in marketing, business, or a related field
- Minimum GPA of 3.0 (varies by school)
Experience
- 1–3 years of professional marketing experience is typically preferred, but strong academic performance may suffice for some programs.
Application Process
- Submit an online application
- Provide undergraduate transcripts
- Include 2–3 letters of recommendation
- Write a personal statement outlining career goals
- GMAT/GRE scores may be required
Some of Utah’s best Master’s programs in digital marketing include:
Modality: Online
Credit Hours: 36
GRE: Contingent on GPA
Resident & Non-Resident Tuition: $16,005
Program Overview:
Immerse yourself in the world of marketing with South Utah University’s Master of Business Administration in Marketing. The program covers a broad range of marketing lessons along with real-world applications, such as promoting campaigns and management, traditional and digital advertising, sales, direct marketing, and public relations.
The course also highlights fundamental operational responsibilities like accounting, economics, and finance. This helps participants understand all the relevant aspects of product marketing.
Aside from the MBA, South Utah University offers an integrated capstone course. This enables students to apply what they learned in the real world. Students can develop strategic solutions and manage challenges in any organization with South Utah University’s Marketing MBA.
Digital Marketing Degree in Other States
New Mexico
New York
Oklahoma
California
Louisiana
Florida