If you’re serious about building a career in digital marketing, a degree is one of the best ways to go. Compared to shorter programs like bootcamps or certificates, a degree gives you a much deeper understanding of the field. In Texas, this is especially valuable because of the state’s booming economy and diverse job opportunities.
Bootcamps are great for hands-on, fast learning, and certificates focus on specific skills, but a digital marketing degree gives you the big picture. You’ll spend several years learning everything from marketing basics to advanced strategies like consumer behavior, data analytics, and digital tactics. This kind of education not only prepares you for today’s challenges but also sets you up for leadership roles and long-term career growth.
Texas is also a fantastic place to start your digital marketing career. Professionals in this field earn an average salary of $58,209 a year, with entry-level roles starting around $30,000 and experienced marketers making upwards of $110,000. With its strong economy and business-friendly environment, Texas offers plenty of opportunities to thrive in marketing.
Bachelors in Digital Marketing in Texas
A bachelor’s degree is the perfect starting point if you’re just getting into marketing. These programs cover the basics of marketing while letting you dive deeper into areas like social media, SEO, and analytics. Students who have just completed high school can look at some of these programs.
Educational Requirements:
- High school diploma or GED
- Official transcripts (with a minimum GPA of 2.5–3.0, depending on the school)
- Some programs may require SAT/ACT scores (though many Texas institutions are now test-optional)
Experience:
- No professional experience is required, but internships or volunteer experience in marketing can enhance your application.
Application Process:
- Online application form
- High school transcripts
- Letters of recommendation (from teachers or mentors)
- Personal statement or essay
- Optional: SAT/ACT scores or an interview
Some of the top Bachelor’s programs in Texas include:
Modality: On-Campus
Credit Hours: 120
GRE: Contingent on GPA
Resident & Non-Resident Tuition: Undisclosed
Program Overview:
Under the University of Texas at Dallas, Naveen Jindal School of Management provides a comprehensive Bachelor of Science in Marketing course. The 120-credit hours program is taught by top-notch faculty members.
The program covers a lot of broad topics, including Professional and Business Communication, Principles of Marketing, and Digital and Internet Marketing. The course also has a mandatory marketing internship, which ensures that students get practical experience and knowledge that can be applied in their future professions. It also helps them stand out from other students after graduation.
Modality: On-Campus
Credit Hours: 120
GRE: Contingent on GPA
Resident & Non-Resident Tuition: Undisclosed
Program Overview:
This Bachelor of Business Administration (Marketing) program at Texas State University encompasses the core of modern-day digital marketing principles. Students will learn subjects like Introduction to Business, Business Communication, Services Marketing, Marketing for Social Change, Sports Marketing, Ethnic and Niche Marketing, and Digital Marketing.
This includes a marketing internship that will help you implement what you learned and demonstrate what you should expect in a corporate setting. Your CV will certainly stand out from the rest of your peers.
Modality: On-Campus
Credit Hours: 120
GRE: Contingent on GPA
Resident & Non-Resident Tuition: Undisclosed
Program Overview:
A bachelor’s degree in marketing is a great way to uncover the formula for developing a successful brand, product, or service. This course by UTA explores how companies show off their brands to audiences via traditional and digital advertising.
But marketing is more than communication; it’s about connecting and retaining customers. This program teaches all of this and more. Whether you’re looking for a career in advertising, sales, or digital marketing, the program is a fantastic option that will arm you for your future career.
Students can also choose to specialize in sports, event, and tourism marketing and management within the program. However, speaking with an academic advisor before choosing an elective is advised.
Modality: On-Campus & Online
Credit Hours: 120
GRE: Contingent on GPA
Resident Tuition: $4,212/Semester
Non-Resident Tuition: $9,108/Semester
Program Overview:
The Bachelor of Business Administration in Marketing program by Texas A&M University of Commerce provides a solid foundation in marketing. This course teaches students how to achieve their business objectives through effective marketing.
With a focus on areas like digital marketing, social media, consumer insights, and brand/product management, students will develop skills that they can employ in real life. In addition, the program provides an internship experience, where students work with various companies to learn the ins and outs of their marketing strategies.
Modality: On-Campus
Credit Hours: 120
GRE: Contingent on GPA
Resident and Non-Resident Tuition: Undisclosed
Program Overview:
The Marketing program at the University of North Texas equips students to become effective decision-makers by teaching them business and marketing fundamentals.
Students will learn to analyze marketing-related data, identify consumers’ wants and needs, and leverage effective communication channels. In addition, logistics management is included, making this program comprehensive and detailed for future professionals.
Those interested can use UNT’s tuition calculator, as the fees are contingent upon many factors.
Texas Digital Marketing Masters Programs
If you already have a bachelor’s degree and want to take your skills to the next level, a master’s degree is a great option. Whether you’re a recent grad trying to stand out or a professional looking to switch fields, Texas offers excellent master’s programs in digital marketing.
What you’ll need to apply:
Educational Requirements:
- A completed bachelor’s degree (in marketing, business, communications, or a related field)
- Minimum GPA of around 3.0 (varies by institution)
- Some programs may require prior coursework in business or marketing
Experience:
- 1–3 years of professional experience in marketing or a related field (though some programs may admit students without prior experience).
Application Process:
- Online application form
- Undergraduate transcripts
- 2–3 letters of recommendation (from professors or professional colleagues)
- Personal statement or essay
- Optional: GMAT/GRE scores and interviews
Some of the top master’s programs in marketing in Texas include:
Modality: On-Campus
Credit Hours: 10 months
GRE: None
Resident and Non-Resident Tuition: Undisclosed
Program Overview:
The Master of Science in Marketing program at the University of Texas at Austin teaches applied analytical training. It focuses on analytics and prepares you for a career in marketing, keeping in mind the changing times.
The program also teaches decision-making and action to take in the new world of data. Students studying will become familiar with various forms of communication, qualitative and quantitative skills, and meaningful business solutions.
Furthermore, the program provides networking opportunities and industry connections. Through events, guest lectures, and student leadership programs, students can be recruited by industry-leading organizations.
Modality: Online
Credit Hours: 30
GRE: None
Resident and Non-Resident Tuition: Undisclosed
Program Overview:
This Master of Science in Marketing and Marketing Analytics program uses cutting-edge analytics tools to teach analysis, customer insights, customer relationship management (CRM), digital marketing, and strategic decision-making. Students will learn how to create and use marketing plans based on these analytics.
It prepares students to evolve with the business and global environment with the goal of a lucrative and long-term career in marketing. This challenging and fast-paced program prepares students for a professional environment through coursework and collaboration. So, whether students want to expand their skills or add value to their portfolio, a marketing program like this one would make perfect sense.
Digital Marketing Degree in Other States
New Mexico
New York
Oklahoma
California
Louisiana
Florida