Students earning a digital marketing degree in Pennsylvania will graduate with a strong foundation in core marketing principles, consumer behavior, digital advertising platforms, and analytics tools. The curriculum equips them to develop strategies that drive business growth and adapt to the dynamic digital landscape.
Graduates from Pennsylvania’s digital marketing programs are well-prepared to thrive in various roles, from social media managers to data analysts, and contribute to the continuously evolving world of marketing and business.
With digital marketing professionals in Pennsylvania earning an average salary of around $66,620 annually, graduates can expect a solid return on their education. Entry-level roles typically start around $42,824, while experienced marketers can earn upwards of $103,637, depending on their skills and experience.
Bachelor’s in Digital Marketing in Pennsylvania
For those beginning their digital marketing careers, a Bachelor’s degree provides the essential foundation for success. These programs usually take about four years to finish and blend marketing theory with practical skills like SEO, social media management, and digital advertising. Many schools also offer flexible online or hybrid formats, allowing you to adjust your learning to fit your schedule.
Educational Requirements
- High school diploma or GED
- Transcripts from your previous education (usually with a GPA of 2.0–3.0)
- Some schools may ask for SAT/ACT scores (this depends on the program)
Experience
- You don’t need previous marketing experience to apply, but internships or volunteer work in marketing can help make your application stronger.
Application Process
- Complete an online application
- Submit your high school transcripts
- Provide letters of recommendation (usually from teachers or mentors)
- Write a personal statement or essay
- Some programs may ask for SAT/ACT scores or an interview
New Jersey has several respected universities offering Bachelor’s degrees in Digital Marketing, making it a great place to start your career.
Millersville University of Pennsylvania (BACHELOR OF SCIENCE IN MARKETING)
- Millersville, Pennsylvania
- Online
Modality: Online
Credit Hours: 120 hours
GRE: Not required
Resident Tuition: $431.25 per-credit-hour
Non-Resident Tuition: $927.25 per-credit-hour
Program Overview: The Bachelor of Science in Marketing program at Millersville University offers a comprehensive pathway to success in the dynamic field of marketing. Tailored for both recent high school graduates and transfer students, this online program provides essential skills and knowledge needed to thrive in the modern marketing landscape. Through a flexible curriculum covering key marketing concepts such as consumer behavior, advertising strategies, and international marketing principles, students gain hands-on experience and practical skills essential for success. With options for both full degree completion and degree-completion programs, students can choose the path that best fits their educational and career goals. This program ensures the quality and relevance of education, providing students with the tools they need to excel in marketing careers.
PennState World Campus (Bachelor of Science in Marketing)
- University Park, Pennsylvania
- Online
Modality: Online
Credit Hours: 120 hours
GRE: Not required
Resident Tuition: $626/$671 per-credit-hour
Non-Resident Tuition: Request information
Program Overview: Penn State’s AACSB-accredited online Bachelor’s in Marketing offers a dynamic blend of traditional marketing principles and innovative industry methods, empowering students to apply consumer behavior science to market research and strategy. With the flexibility of 100% online coursework, students can progress at their own pace, making education accessible and convenient. This nationally recognized program equips students with the skills to develop strategic marketing plans tailored for modern organizations, utilizing analytical tools to drive success in both brick-and-mortar and online marketing environments. With a curriculum designed to foster interdisciplinary understanding and problem-solving, graduates emerge prepared to tackle diverse business challenges and seize opportunities in the marketing landscape.
Pennsylvania Digital Marketing Masters Program
If you have a Bachelor’s degree, pursuing a Master’s in Digital Marketing can help you deepen your knowledge and stay ahead in a rapidly changing industry. These advanced programs focus on areas like digital strategy, analytics, and consumer behavior, preparing you for more complex roles and leadership positions. With these additional skills, you’ll be ready to take on higher-level responsibilities and guide teams through digital marketing challenges.
Educational Requirements
- A completed Bachelor’s degree (preferably in marketing, business, or a related field)
- A GPA of around 3.0 (requirements may vary by program)
- Some programs may prefer or require experience in marketing or business
Experience
- You’ll typically need 1-3 years of professional experience in marketing or a related field, although strong academic performance may help offset less work experience.
The Application Process:
- Submit an online application
- Provide your undergraduate transcripts
- Include 2-3 letters of recommendation (from professors or employers)
- Write a personal statement or essay outlining your goals and experiences
- Some programs may require GMAT/GRE scores
- An interview might be part of the selection process
New Jersey is home to several top universities that offer both Bachelor’s and Master’s degrees in Digital Marketing, giving you the skills you need to succeed in a competitive and evolving field.
Temple University (Digital Marketing MS)
- Philadelphia, Pennsylvania
- Online
Modality: Online
Credit Hours: 30 hours
GRE: Not required
Resident Tuition: $1,165.00 per-credit-hour
Non-Resident Tuition: $1,165.00 per-credit-hour
Program Overview: Temple University’s Fox School of Business offers a cutting-edge Master of Science in Digital Marketing, designed to elevate professionals’ expertise in navigating the rapidly evolving digital media landscape. Through a blend of market research, design thinking, and hands-on learning, students develop persuasive communication skills and gain insights into digital infrastructure, enabling them to integrate modern and traditional marketing strategies effectively. This 30-credit, part-time program, completed over five semesters, caters to working professionals with its flexible online platform and convenient weekly schedule. Ideal for digital marketing professionals seeking career advancement or recent graduates aiming to enhance their marketability, this program equips students with industry-relevant expertise and certifications, empowering them to shape brand interactions and drive organizational success in today’s competitive marketplace.
Drexel University, LeBow College of Business (Master of Science in MARKETING)
- Philadelphia, Pennsylvania
- Online + Campus
Modality: On-Campus or Online
Credit Hours: 45 hours
GRE: Not required
Resident Tuition: $1,173 per-credit-hour
Non-Resident Tuition: Request information
Program Overview: Drexel University’s LeBow Master of Science in Marketing has adapted to the rapidly evolving marketing landscape, offering two new STEM-designated concentrations in digital marketing technology and marketing technology and analytics. Through hands-on projects, case competitions, and industry seminars, students gain practical skills in communication management, consumer analytics, digital media management, and more. With faculty expertise in ongoing research projects and access to high-tech behavioral labs, students engage in industry-leading research and real-world experiences with companies like the Philadelphia Zoo and Saxbys. Experiential learning opportunities, including consulting projects and industry engagements, ensure students graduate with the skills and knowledge needed to excel in today’s dynamic marketing landscape.
Digital Marketing Degree in Other States
New Mexico
New York
Oklahoma
California
Louisiana
Florida