A degree in digital marketing offers more than a certificate—it delivers a comprehensive education that combines technical skills with general knowledge in areas like humanities, math, and science. This blend sharpens critical thinking, communication, and problem-solving skills, giving students a competitive edge in the job market. Courses delve into advanced topics, providing expertise that sets you apart as a professional.
Digital marketers in Oregon enjoy rewarding careers, with average annual salaries around $60,786. Entry-level roles typically start at $43,345, while experienced professionals can earn upwards of $85,243. With a growing tech and business ecosystem in cities like Portland, Oregon is an excellent place to build a career in digital marketing.
With so many paths available, students in Oregon can choose the option that best suits their career goals and lifestyle.
Bachelors in Digital Marketing in Oregon
A bachelor’s degree is the perfect way to kickstart a career in digital marketing. These programs blend foundational knowledge with practical skills, covering topics like SEO, social media, content creation, and analytics. They also foster creativity, critical thinking, and strategic communication—qualities essential for long-term success.
Educational Requirements
- High school diploma or GED
- Transcripts with a GPA of 2.0–3.0 (varies by school)
- SAT/ACT scores (may be required by some institutions)
Experience
- Prior marketing experience isn’t necessary, but internships or volunteer work can enhance your application.
Application Process
- Fill out an online application
- Submit transcripts from high school
- Provide letters of recommendation
- Write a personal statement or essay about your goals
- Send SAT/ACT scores if required
Oregon’s vibrant industries—ranging from tech and green energy to outdoor recreation and tourism—provide an exciting environment for digital marketing students. The state’s emphasis on innovation and sustainability opens doors to unique opportunities in niche markets.
Oregon State University (Digital Marketing)
- Corvallis, Oregon
- Online
Modality: Online
Credit Hours: 180 credit hours
GRE: Not required
Resident Tuition: $392 per credit
Program Overview:
The Digital Marketing option at Oregon State University equips students with the knowledge and skills needed for the marketing landscape. With the shift from traditional print and TV advertising to digital platforms, this program focuses on data-driven strategies for social media, websites, and email campaigns. Students gain proficiency in key areas like SEO, SEM, and business intelligence, preparing them to make informed marketing decisions that drive consumer engagement and business growth. Offered as part of the online Business Administration program through Ecampus, the Digital Marketing option allows students to balance other commitments. The program also emphasizes real-world application, with opportunities to study abroad and participate in hands-on experiences like the Microbusinesses project, where students launch their own business ventures. Graduates are well-positioned for roles such as market research analysts, public relations specialists, or sales managers.
Bushnell University (Digital Marketing)
- Eugene, Oregon
- Campus
Modality: On-campus
Credit Hours: 120 credit hours
GRE: Not required
Resident Tuition: Request information
Program Overview:
The Digital Marketing program at Bushnell University is designed to equip students with the skills and knowledge necessary to break into the field of digital marketing. With a focus on hands-on learning and real-world application, students will create high-quality content, analyze data, and launch digital marketing strategies for local non-profits. This face-to-face program offers opportunities to learn from industry experts who have worked for companies like Google and YouTube, giving students an edge. Bushnell’s emphasis on social good sets this program apart, as students are encouraged to align their marketing efforts with purpose-driven strategies that benefit both businesses and the community. The curriculum covers various topics, including SEO, social media marketing, digital analytics, content marketing, and multimedia communication. Students will also have the chance to build their portfolios by managing entire digital campaigns for non-profits, ensuring they graduate with the experience needed to succeed in the workplace.
With small class sizes, personalized instruction, and a 12:1 student-to-faculty ratio, students receive a focused education that prepares them for careers as SEO specialists, content strategists, social media managers, and digital marketing managers. Bushnell University’s Digital Marketing degree combines innovative practices with a commitment to social impact, providing graduates with the technical skills and the values needed to make a meaningful difference in the industry.
Oregon Tech (Marketing)
- Klamath Falls, Oregon
- Campus
Modality: On-campus
Credit Hours: 188-189 credit hours
GRE: Not required
Resident Tuition: Request information
Program Overview:
Oregon Tech’s Marketing degree equips students with cutting-edge technical skills in strategic marketing management, design, and research. The program offers various paths to match students’ interests, including market research, marketing design, and a customized curriculum that allows students to tailor their courses based on their professional goals. Students gain hands-on experience and practical skills, ensuring they are confidently prepared to enter the workforce.
With a strong focus on technical proficiency, students engage in coursework that covers essential topics such as marketing analytics, social media, graphic design, and advertising. The program also emphasizes hands-on learning through real-world projects and internships, allowing students to apply their business knowledge to solve real problems for local businesses and clients. The senior project experience is a capstone where students integrate their education by developing solutions for real-world business challenges, culminating in a presentation at the annual Oregon Tech Project Symposium.
Oregon Digital Marketing Masters Programs
For those ready to elevate their careers, a master’s program in digital marketing provides advanced education in areas like digital strategy, consumer behavior, and data analytics. This degree equips you to lead teams, take on specialized roles, or launch entrepreneurial ventures.
Educational Requirements
- A bachelor’s degree in marketing, business, or a related field
- GPA of at least 3.0 (varies by program)
Experience
- While 1–3 years of work experience in marketing is often preferred, strong academic performance may suffice for some programs.
Application Process
- Complete an online application
- Provide undergraduate transcripts
- Submit 2–3 letters of recommendation
- Write a personal essay outlining career goals
- Include GRE/GMAT scores if required
Oregon offers top Master’s programs in digital marketing, including:
Oregon State University (Marketing)
- Corvallis, Oregon
- Online + Hybrid
Modality: Online or Hybrid
Credit Hours: 60 credit hours
GRE: Not required
Resident Tuition: $49,800
Non-Resident Tuition: $95,700
Program Overview:
Oregon State University’s MBA in Marketing equips students with the skills and knowledge to make strategic marketing decisions across various industries. The program focuses on creating, communicating, and delivering valuable products and services, emphasizing the in-demand field of digital marketing. Students learn to develop marketing strategies by incorporating customer insights and problem-solving techniques, preparing them to direct marketing efforts in both for-profit and non-profit sectors.
Students can conduct market research with OSU’s Center for Marketing and Consumer Insights (CMCI) or participate in internships with leading firms. The program offers flexible learning formats, including fully online, in-person, and hybrid options, making it ideal for working professionals. With ten custom learning tracks designed in collaboration with industry advisory boards, the program ensures students develop forward-thinking business skills.
Modality: On-campus
Credit Hours: 46 credit hours
GRE: Not required
Resident Tuition: Request information
Program Overview:
The Master’s Degree in Advertising and Brand Responsibility is a pioneering program designed for professionals seeking to make a meaningful impact through their careers. This one-year graduate program focuses on equipping students with the skills to advise and work for brands that prioritize cultural and economic responsibility. As the first of its kind, this program prepares graduates to contribute to a global movement emphasizing ethical advertising practices.
Throughout the program, students will develop a comprehensive set of transferable skills, including creativity, critical thinking, strategic planning, storytelling, entrepreneurship, and data analysis. These skills are crucial for tackling the complex challenges faced by brands today. Students will engage in real-world campaigns, case studies, and client projects, applying their classroom learning to practical scenarios. The collaborative environment fosters a tight-knit cohort of like-minded individuals committed to using their talents for social good.
Digital Marketing Degree in Other States
New Mexico
New York
Oklahoma
California
Louisiana
Florida