A digital marketing degree goes beyond just acquiring skills—it’s about shaping a future in a field that blends creativity with strategy. While bootcamps deliver quick, hands-on experience and certificate courses zero in on specific techniques, a digital marketing degree in Oklahoma offers a broader perspective. Over several years, students gain a mix of foundational knowledge and advanced expertise, making them well-prepared to tackle the evolving demands of the marketing world.
Through these programs, students dive into topics like marketing principles, consumer behavior, data analytics, and cutting-edge digital tools. This holistic approach opens doors to leadership roles and positions graduates for steady, meaningful career growth in the marketing sector.
In Oklahoma, digital marketing professionals earn an average salary of $57,251 annually, ranging from $33,734 to $98,144, depending on experience and role.
Whether you’re starting fresh or looking to take your marketing career to the next level, Oklahoma offers a variety of bachelor’s and master’s degree programs designed to equip you for success in this dynamic field.
Bachelors in Digital Marketing in Oklahoma
Bachelor’s programs lay the groundwork for students interested in marketing by exploring various specialized areas within the field. These programs typically cover essential topics such as consumer behavior, market research, branding, and digital marketing strategies. Students also gain valuable skills in communication, data analysis, and creative problem-solving, which are crucial for thriving in the competitive marketing industry.
Many bachelor’s programs incorporate hands-on projects and internships to provide real-world experience and help students build professional networks. By the time students graduate, they are well-prepared to pursue entry-level roles or further their education with advanced degrees.
Educational Requirements:
- High school diploma or GED certificate
- Official transcripts (minimum GPA requirements vary, typically 2.5 – 3.0)
- SAT/ACT scores may be required (depending on the institution)
Experience:
No prior professional experience is needed, though internships or volunteer work in marketing can improve applications.
Application Process:
- Complete an online application
- Submit high school transcripts
- Provide letters of recommendation (usually from teachers or mentors)
- Write a personal statement or essay
- Include SAT/ACT scores (if required)
Oklahoma Wesleyan University (Digital Media Marketing)
- Bartlesville, Oklahoma
- Campus
Modality: On-Campus
Credit Hours: 120 hours
GRE: Not required
Resident Tuition: Request information
Program Overview:
Oklahoma Wesleyan University’s Digital Media Marketing degree combines modern marketing techniques with Christian values, giving students the tools they need to succeed in today’s fast-paced digital world. The program covers everything from social media strategy and content creation to web design and SEO, all while emphasizing ethical practices. Students also get hands-on experience with industry-standard tools like Adobe Photoshop and After Effects and complete internships that build confidence and open doors to real-world opportunities.
Mid-America Christian University (Bachelor of Business Administration, Digital Marketing)
- Oklahoma City, Oklahoma
- Online + Campus
Modality: Online or On-Campus
Credit Hours: 122 hours
GRE: Not required
Resident Tuition: Request information
Program Overview:
At Mid-America Christian University (MACU), students can build the skills they need to thrive in digital marketing. This degree combines practical know-how in SEO, social media management, and data analytics with essential business knowledge such as consumer behavior and market economics. Along the way, students can earn industry-recognized certifications in tools like Google Ads and Salesforce, setting them apart in a competitive job market. Whether studying online or on campus, MACU offers small classes, real-world expertise from instructors, and a flexible schedule that fits into busy lives.
The University of Oklahoma Price College of Business (Marketing)
- Norman, Oklahoma
- Campus
Modality: On-Campus
Credit Hours: 120 hours
GRE: Not required
Resident Tuition: Request information
Program Overview:
In the marketing program at OU’s Price College of Business, students explore the exciting intersection of research, creativity, and strategy. From understanding what makes a brand stand out to mastering digital trends and consumer insights, students gain the tools they need to connect with customers in meaningful ways. With a focus on professional selling, negotiating, and marketing research, the program ensures graduates are ready to tackle real-world challenges and deliver value to clients and partners alike.
Oklahoma Digital Marketing Master’s Programs
Oklahoma offers advanced programs for those looking to deepen their expertise or transition into digital marketing. Master’s degrees are ideal for recent graduates or professionals aiming to refine their skills and stay ahead in digital marketing. These programs often focus on advanced concepts like marketing analytics, strategic planning, and innovative technologies shaping the digital landscape.
Students can expect to engage in research projects, case studies, and collaborative assignments that simulate real-world challenges. Oklahoma’s master’s programs also emphasize leadership and management skills, preparing graduates to take on roles such as marketing directors or digital strategists. With flexible formats, including online and hybrid options, these programs cater to both working professionals and full-time students.
Educational Requirements:
- A completed bachelor’s degree (preferably in marketing, business, communications, or a related field)
- Minimum GPA requirement (typically 3.0)
Experience:
Some programs may require 1-3 years of professional experience in marketing or a related field, though some accept applicants without prior experience.
Application Process:
- Submit an online application
- Provide undergraduate transcripts
- Include 2-3 letters of recommendation
- Write a personal statement or essay
- Submit GMAT/GRE scores (if required)
Oklahoma City University (MBA Digital Marketing)
- Oklahoma City, Oklahoma
- Online
Modality: Online
Credit Hours: 30 hours
GRE: Not required
Resident Tuition: $15,000
Program Overview:
Oklahoma City University’s 100% online MBA in Digital Marketing is designed for ambitious professionals eager to lead in the digital era. This program equips students with essential business skills and cutting-edge marketing strategies. From mastering digital platforms to enhancing customer engagement, students gain expertise in search engine marketing, content creation, and social media. The three specialization modules offer in-depth knowledge tailored to the demands of modern businesses, ensuring graduates excel in roles like Digital Marketing Manager, Brand Manager, and SEO/SEM Manager. Flexible and fully online, this MBA fits seamlessly into busy schedules, allowing students to learn part-time while advancing their careers.
Webster University (Marketing (MS))
- Fort Sill, Oklahoma
- Campus + Online + Hybrid
Modality: On-Campus, Online, Hybrid
Credit Hours: 39 hours
GRE: Not required
Resident Tuition: $690-per-credit-hour
Program Overview:
Webster University’s Master of Science in Marketing prepares students to lead in a fast-paced, dynamic industry. This program offers a comprehensive curriculum that blends strategic thinking, marketing analytics, and real-world applications. Students learn to tackle challenges in brand management, digital marketing, and global business while developing valuable skills in communication, leadership, and personal branding. With options to study in-person, online, or through a hybrid format, the program fits seamlessly into busy lifestyles. Small class sizes and experienced faculty mentors ensure a personalized and engaging learning experience.
