If you’re considering a career in digital marketing in Ohio, earning a degree can be a great way to set yourself up for long-term success. While shorter options like bootcamps or certificates can quickly teach specific skills, a Bachelor’s or Master’s degree offers a deeper, more comprehensive understanding of digital marketing.
A digital marketing degree from Ohio offers more than technical skills—it prepares students to navigate the ever-changing digital landscape with confidence. The interdisciplinary approach combines marketing expertise with insights from psychology, data analytics, and business strategy, offering a unique perspective on consumer behavior and decision-making.
Programs include emerging topics like AI-driven campaign optimization and sustainability in brand management. With a focus on strategic depth, students explore cultural marketing, ethical practices, and the complexities of international markets. The emphasis on holistic skill-building, from leadership to analytical thinking, ensures graduates are ready to thrive in diverse roles.
Which is why digital marketing professionals in Ohio typically earn an average salary of $57,067 per year. Entry-level roles usually start around $36,368, while more experienced professionals can earn upwards of $89,546, particularly those in specialized or management positions. A degree can increase your chances of securing these higher-paying opportunities and provide better job stability in this rapidly growing field.
The following outlines in-depth marketing bachelor’s and master’s degrees in digital marketing. It provides information about accreditation status, study options, and tuition fees, as well as opportunities to earn certificates and engage in bootcamps.
Bachelors in Digital Marketing in Ohio
A Bachelor’s in Digital Marketing will give you a solid foundation in the industry, covering everything from the basics of marketing theory to the practical skills you’ll need to succeed in areas like social media and digital advertising.
Educational Requirements
- High school diploma or GED
- Transcripts showing a GPA of about 2.5–3.0
- SAT/ACT scores may be required by some schools
Experience
- No prior professional experience is required, but internships or volunteer work in marketing can give your application an edge.
Application Process
- Submit your online application
- Provide high school transcripts
- Offer letters of recommendation (often from teachers or mentors)
- Write a personal statement or essay
- Some schools may request SAT/ACT scores or an interview
Ready to start your digital marketing career in Ohio? Consider checking out the top programs available at Ohio’s leading universities to get the skills and knowledge you need to thrive.
Ohio University (Marketing Major (B.B.A.))
- Athens, Ohio
- Campus
Modality: On-Campus
Credit Hours: 120 hours
GRE: Not required
Resident Tuition: $13,746
Non-Resident Tuition: $24,114
Program Overview: Ohio University’s Marketing Major degree program provides students with a broad overview of marketing, allowing them to build skills and experience in professional selling, marketing research, understanding consumer behavior, and marketing strategy. The course Digital Marketing and Sales Strategies ensures that students know how to design and implement digital marketing strategies that are developed for the ever-changing needs of modern-day consumers. The program includes an internship requirement to allow students to gain experience in the field and to put their education to use in real-world scenarios. It also teaches students Ethical Perspectives, a course designed to enable graduates to make difficult decisions based on ethical situations they may face in the world of digital marketing.
Hiram College (Digital Marketing)
- Hiram, Ohio
- Campus
Modality: On-Campus
Credit Hours: 117-122 hours
GRE: Not required
Resident Tuition: $27,100
Non-Resident Tuition: $40,657
Program Overview: Hiram College offers a Digital Marketing program specifically tailored for the needs of the virtual audience. Students learn to create integrated marketing strategies by understanding consumer behavior, leveraging social media, optimizing digital platforms, and analyzing data. This program’s extensive curriculum encompasses courses in consumer behavior, market research, social media, email marketing, and analytics. Students develop critical thinking and teamwork skills essential for success in the field. The program offers flexibility through elective courses, including options to explore multinational marketing or other business disciplines. Located centrally between Akron, Cleveland, and Youngstown, Hiram College provides students with a vibrant campus life and access to numerous off-campus activities like hiking or attending local festivals. With a low student-to-faculty ratio, diverse academic offerings, and immersive campus involvement opportunities, Hiram College ensures graduates of its Digital Marketing program are well-equipped for rewarding careers in digital marketing.
Cleveland State University (BBA – MARKETING MAJOR)
- Cleveland, Ohio
- Campus
Modality: On-Campus
Credit Hours: 120 hours
GRE: Not required
Resident Tuition: $6,972.55
Non-Resident Tuition: $10,561.20
Program Overview: The BBA Marketing Major offers students a comprehensive understanding of the principles and practices needed to be successful in marketing. This program explains the intricacies of consumer behavior, strategic marketing research, and crafting effective marketing strategies. With specializations available in consumer marketing, international marketing, and digital marketing, students can tailor their education to align with their career aspirations. The curriculum consists of a mix of foundational courses and elective options, allowing students to explore areas such as retail strategy, business-to-business marketing, and social media marketing. An internship requirement provides invaluable hands-on experience, while courses like Marketing Strategy and Consumer Behavior hone strategic thinking and analytical skills. Graduates emerge with a solid foundation in marketing, ready to navigate the dynamic landscape of today’s business world.
The University of Akron (Marketing Major)
- Akron, Ohio
- Campus
Modality: On-Campus
Credit Hours: 120 hours
GRE: Not required
Resident Tuition: $12,799.20
Non-Resident Tuition: $17,239.20
Program Overview: The University of Akron’s Marketing program stands out as a top-tier choice for aspiring marketing professionals. With its hands-on approach, students are immersed in state-of-the-art classrooms and experiential learning labs, gaining practical skills and interacting with both national and local firms. The program boasts a strong reputation, ranking among the top 5 undergraduate business schools in Ohio. The curriculum spans key areas such as Digital Marketing, Consumer Behavior, and Marketing Research, preparing students for diverse roles like Director of Digital Marketing, Content Strategist, or Market Research Analyst. Experiential learning opportunities are abundant, with focus group facilities, survey software, and mentorship from the Marketing Advisory Board enriching the educational experience.
Ohio Digital Marketing Masters Programs
If you’ve already completed your undergraduate degree and want to deepen your expertise, a Master’s in Digital Marketing might be the next step for you. These programs offer advanced coursework in areas such as digital strategy, consumer behavior, and analytics, which are key to leading in the marketing field.
Educational Requirements
- A completed Bachelor’s degree (preferably in marketing, business, or a related field)
- A minimum GPA of around 3.0 (requirements may vary)
- Some programs may prefer or require prior knowledge in marketing or business
Experience
- Typically, 1-3 years of professional experience in marketing or a related field is preferred, though strong academic records can also be beneficial.
Application Process
- Complete the online application
- Submit your undergraduate transcripts
- Provide 2-3 letters of recommendation
- Write a personal statement or essay outlining your goals
- Some programs may require GMAT/GRE scores or an interview
Ohio is home to many reputable schools offering Master’s degrees in Digital Marketing, preparing you for leadership roles and a competitive edge in the job market.
John Carroll University (Online Master of Science (M.S.) in Digital Marketing & Communication Strategy)
- University Heights, Ohio
- Online
Modality: Online
Credit Hours: 30-33 hours
GRE: Not required
Resident Tuition: $48,700
Non-Resident Tuition: $48,700
Program Overview: The Online Master of Science in Digital Marketing & Communication Strategy at John Carroll University offers a comprehensive and interdisciplinary approach to mastering the digital marketing landscape. This program seamlessly blends coursework from communication and business disciplines, equipping students with a well-rounded understanding of marketing, communication, public relations, and advertising. Students delve into key concepts such as marketing analytics, social media strategies, digital advertising, and content marketing, drawing from the best practices and theories of each field. The curriculum emphasizes essential digital tools like search engine optimization and audience research, preparing students to lead teams and make data-driven decisions in today’s digital-centric world.
University of Cincinnati (Master of Science in Marketing)
- Cincinnati, Ohio
- Online + Campus
Modality: On-Campus and Online
Credit Hours: 48 hours
GRE: Required
Resident Tuition: $11,159.00
Non-Resident Tuition: $15,696.00
Program Overview: The Master of Science in Marketing program at the University of Cincinnati offers a comprehensive and innovative curriculum designed to equip students with the latest tools and practical experience needed to excel today. With core courses focusing on strategy, analytics, and consulting, students also have the flexibility to specialize in areas such as digital marketing, consumer psychology, and branding through elective courses. Taught by world-renowned faculty ranked in the top ten for publications in consumer psychology journals, the program emphasizes real-world field-study experiences and interdisciplinary learning. The capstone project provides students with hands-on experience, partnering with organizations to solve real-world marketing challenges. Additionally, the program offers flexibility with courses available on campus or online, full-time or part-time, making it accessible to students with diverse backgrounds and career goals.
Tiffin University (MASTER OF BUSINESS ADMINISTRATION, STRATEGIC BRAND & DIGITAL MARKETING)
- Tiffin, Ohio
- Online + Campus
Modality: On-Campus and Online
Credit Hours: 32-36 hours
GRE: Not required
Resident Tuition: $32,790
Non-Resident Tuition: $33,500
Program Overview: Tiffin University’s MBA with a concentration in Strategic Brand & Digital Marketing offers a dynamic 14-month program either online or on campus, with multiple start dates for flexibility. Designed to make graduates highly marketable, this program equips students with advanced skills in marketing, emphasizing strategic brand management, global marketing, and digital strategies. Students benefit from an accelerated 7-week course format, allowing them to balance education with personal commitments, and can complete the program in as few as 15 months. With a faculty of experienced marketing professionals, the program provides comprehensive training that prepares students for management and executive roles.
Digital Marketing Degree in Other States
New Mexico
New York
Oklahoma
California
Louisiana
Florida