Digital marketers in New York earn an average of $74,426 per year, with experienced professionals making as much as $128,398? If you’re looking for a career that blends creativity and strategy—and offers strong earning potential—a degree in digital marketing could be your gateway to success.
Both Bachelor’s and Master’s degrees offer a broad education, combining marketing principles with areas like data analytics, consumer behavior, and advanced marketing strategies. Along the way, you’ll develop critical thinking, communication, and problem-solving skills—qualities that employers in every industry value.
New York is home to some of the top institutions offering digital marketing programs. Let’s explore how these programs can set you up for a successful career in digital marketing.
Bachelors in Digital Marketing in New York
If you’re starting your digital marketing career, a Bachelor’s degree provides a strong foundation. You’ll gain a solid understanding of core topics like SEO, social media management, content creation, and digital advertising. More importantly, you’ll learn to think critically, solve problems, and communicate effectively, all of which are key to success in any marketing role.
Educational Requirements
- High school diploma or GED
- Transcripts showing a GPA between 2.0 and 3.0 (varies by program)
- Some schools may ask for SAT or ACT scores
Experience
- No prior marketing experience is required, but internships or volunteer work can enhance your application.
Application Process
- Complete an online application
- Submit your high school transcripts
- Provide letters of recommendation from teachers or mentors
- Write a personal statement or essay explaining your goals
- Send SAT/ACT scores if required
Here are some programs you may want to consider:
Pace University – BBA in Digital Marketing
- New York City, NY
- Online + Campus
Program:
BBA in Digital Marketing
Modality: On-campus and online
Location: New York City, NY
Tuition Price: $49,550 per academic year
Program Overview:
Unlike other digital marketing programs, Pace’s BBA is stem-orientated, meaning you’ll be trained in areas of technology that are high in demand with United States employers. You’ll develop a conceptual background, as well as the tools for actionable digital strategies in digital content creation, e-commerce, search engine marketing, data science, and analytics.
Fordham University – Digital Marketing & Advertising
- Bronx, NY
- Online + Campus
Program:
Digital Marketing & Advertising
Modality: On-campus and online
Location: Rose Hill Campus in the Bronx or the Lincoln Center Campus in Manhattan
Tuition Price: $58,467 per academic year
Program Overview:
The curriculum focuses on leveraging real-time data to adapt marketing strategies effectively, emphasizing responsible marketing and consumer privacy. Students will gain skills in copywriting, creative development, data analytics, and strategic campaign management – equipping them for roles such as display marketing managers who oversee complex B2C digital campaigns.
Rochester Institute of Technology – New Media Marketing
- Rochester, NY
- Campus
Program:
New Media Marketing
Modality: On campus
Location: Rochester, NY
Tuition: $54,518 per academic year
Program Overview:
This program focuses on a comprehensive curriculum that includes internet marketing, graphic design, social media marketing, SEO, and more. It’s an interdisciplinary major that provides insights into both the present and future trends of graphic communications along with the dynamic field of digital marketing. Earning a digital marketing degree from RIT will equip you with the skills to enhance brand and product visibility, engage effectively with customers, and foster brand loyalty.
New York Digital Marketing Masters Programs
For professionals or recent graduates looking to elevate their careers, a Master’s degree in Digital Marketing can help you gain a competitive edge. These programs focus on advanced topics like digital strategy, consumer behavior, and analytics—skills that are critical to success in senior-level marketing roles. Whether you’re looking to specialize, step into leadership, or stay ahead of industry trends, a Master’s degree in digital marketing is a powerful tool.
Educational Requirements
- A completed Bachelor’s degree (preferably in marketing, business, or a related field)
- A GPA of 3.0 or higher is typically required
Experience
- Many programs prefer 1–3 years of work experience in marketing or a related field, though some may admit students with strong academic backgrounds.
Application Process
- Submit an online application
- Provide undergraduate transcripts
- Include 2–3 letters of recommendation from academic or professional contacts
- Write a personal statement or essay outlining your career goals and motivations
- Some programs may require GRE or GMAT scores
- You might also be invited for an interview
NYU SPS – MS in Integrated Marketing
- New York City, NY
- Campus
Program:
MS in Integrated Marketing
Modality: On-campus
Location: New York City, NY
Tuition Price: Approximately $25,483 per 10-12 credit hours
Program Overview:
NYU’s MS in Integrated Marketing, offered through the School of Professional Studies (SPS), provides a comprehensive curriculum designed to equip students with the necessary skills to excel in our digital world. One of its most promising features for students is landing internships at leading NYC advertising and digital firms, which can lead to full-time positions. Having the ability to complete the degree in 18 months also saves students money and allows for a better student-to-life ratio.
Pace University – MS in Social Media and Mobile Marketing
- New York City, NY
- Campus
Program:
MS in Social Media and Mobile Marketing
Modality: On-campus
Location: New York City, NY
Tuition Price: Approximately $25,029
Program Overview:
The Lubin School of Business is designed to provide students with advanced skills in digital marketing communications. This program is particularly beneficial for both new graduates and seasoned marketers looking to deepen their expertise in social and mobile media strategies. It integrates real-world projects and gives students access to leading industry professionals, enhancing their practical learning experience. The program also supports international students with STEM designation, allowing an extended stay in the U.S. post-graduation.
Yeshiva University – MS in Digital Marketing and Media
- New York City, NY
- Campus
Program:
MS in Digital Marketing and Media
Modality: On-campus
Location: New York City, NY
Tuition Price: $35,070
Program Overview:
Yeshiva University, a private Orthodox Jewish institution, offers a flexible MS program in digital marketing that can be completed full or part-time. The STEM-approved curriculum includes 10 courses focused on advanced marketing strategies such as SEO, SEM, mobile marketing, email campaigns, and video content, aimed at effectively identifying, segmenting, and engaging target audiences.
Digital Marketing Degree in Other States
New Mexico
New York
Oklahoma
California
Louisiana
Florida