Looking for a career that combines creativity, strategy, and strong earning potential? Missouri offers excellent opportunities for those interested in digital marketing. Professionals in the field earn an average annual salary of $55,405, with entry-level positions starting around $25,878.
The reputation of top schools on a resume can significantly enhance a candidate’s profile, opening up opportunities with highly competitive employers. Degrees are also recognized globally, giving graduates the freedom to pursue careers abroad or in multinational organizations. Employers often view a degree as a testament to dedication, adaptability, and a deep understanding of marketing principles, making it a powerful tool for career advancement.
For experienced marketers, earnings can reach up to $118,622, depending on expertise and career progression. A degree in digital marketing not only increases earning potential but also equips you with the skills to thrive in a variety of industries.
Bachelors in Digital Marketing in Missouri
A Bachelor’s degree in digital marketing is an excellent way to start your career. These programs provide a mix of foundational knowledge and hands-on skills, covering topics like SEO, content creation, social media management, and digital advertising. Beyond the technical aspects, you’ll also build essential soft skills like communication, problem-solving, and strategic thinking.
Educational Requirements
- High school diploma or GED
- Transcripts with a GPA ranging from 2.0 to 3.0 (depending on the institution)
- SAT/ACT scores may be required for some schools
Experience
- No prior marketing experience is needed, but internships or volunteer roles in related fields can strengthen your application.
Application Process
- Complete an online application
- Submit high school transcripts
- Provide letters of recommendation
- Write a personal statement explaining your career goals
- Submit SAT/ACT scores if required
Missouri’s growing business hubs, including Kansas City and St. Louis, offer a vibrant environment for digital marketing students. With local companies actively seeking fresh talent, earning your degree in Missouri can set you up for a successful career close to home.
University of Missouri St. Louis (College of Business Administration Marketing)
- St. Louis, Missouri
- Online + Campus
Program:
College of Business Administration Marketing
Modality: On-Campus or Online
Credit Hours: 18 credit hours
GRE: Not required
Resident Tuition: Request information
Program Overview:
UMSL’s Bachelor of Science in Business Administration with an emphasis on marketing provides students with an education in both traditional and digital marketing strategies. Students will gain essential skills in content creation, SEO, paid advertising, and social media management. By applying the four P’s—product, price, place, and promotion—students will learn how to develop effective marketing campaigns that meet consumer needs. The program also incorporates hands-on experience with industry-standard tools such as HubSpot, Salesforce, and Google Analytics, ensuring students are well-prepared for digital marketing. In addition to marketing-focused courses, UMSL’s program offers a solid foundation in business fundamentals like accounting, finance, and supply chain management, providing students with a broader understanding of the business world. This well-rounded approach equips graduates with various career opportunities, from digital marketing and brand management to business consulting and product development. With options to study both on-campus and online, UMSL’s flexible learning formats allow students to tailor their education to fit their personal schedules and career goals. The program’s focus on real-world experience, internships, and networking opportunities ensures that graduates are highly competitive in the job market.
Southeast Missouri State University (Marketing: Digital & Integrated Marketing Communications)
- Cape Girardeau, Missouri
- Campus
Program:
Marketing: Digital & Integrated Marketing Communications
Modality: On-Campus
Credit Hours: 120 credit hours
GRE: Not required
Resident Tuition: Calculate your cost
Program Overview:
The BSBA in Digital & Integrated Marketing Communications at UMSL equips students with the essential skills needed to thrive in marketing. With a focus on branding, advertising, social media, and public relations, students learn how to create and deliver impactful messages across various media platforms. The curriculum includes core courses in marketing strategy, consumer behavior, and digital marketing, complemented by business fundamentals like finance, management, and accounting. Students also benefit from real-world experience through hands-on projects with local businesses, providing practical applications of their skills and preparing them for a dynamic career in marketing. This program emphasizes experiential learning, offering internships, mentorships, and study abroad opportunities to broaden students’ understanding of global marketing practices.
State Technical College of Missouri (Digital Marketing)
- Linn, Missouri
- Campus
Program:
Digital Marketing
Modality: On-Campus
Credit Hours: 120 credit hours
GRE: Not required
Resident Tuition: $21,832
Program Overview:
State Tech College of Missouri’s Digital Marketing program equips students with the necessary skills of a digital marketer. By offering hands-on training in graphic design, live streaming, video and photo editing, and website management, the program ensures students are prepared for various roles in the marketing field. Students will also gain experience using industry-standard tools like Adobe Illustrator, InDesign, Photoshop, and Premiere, along with programming languages such as JavaScript and HTML. This diverse skill set provides a strong foundation for creating eye-catching digital content and marketing materials that resonate with online audiences. In addition to technical skills, the program emphasizes real-world learning. Students work with experienced instructors in lab settings and industry-simulated environments, fostering a deep understanding of digital marketing in action. With opportunities to apply their knowledge in practical scenarios, graduates are well-prepared to step into professional roles in digital marketing. The program offers a clear pathway into a high-demand industry, where students can pursue careers in content creation, web development, digital advertising, and more.
Missouri Digital Marketing Masters Programs
If you already hold a Bachelor’s degree, a Master’s program can help you advance your career. These programs focus on advanced topics like digital strategy, data analytics, and consumer psychology, preparing you for leadership roles or specialized positions in the marketing world.
Educational Requirements
- A completed Bachelor’s degree, preferably in marketing, business, or a related field
- A GPA of 3.0 or higher (requirements vary by program)
Experience
- 1–3 years of professional marketing experience is typically preferred, though strong academic performance can sometimes offset this.
Application Process
- Submit an online application
- Provide undergraduate transcripts
- Include 2–3 letters of recommendation from academic or professional contacts
- Write a personal statement or essay outlining your career goals
- GRE/GMAT scores may be required for some programs
- Some schools may invite you for an interview
Missouri’s universities offer Master’s programs designed for working professionals and recent graduates alike. With a focus on emerging trends and tools, these programs equip students with the knowledge and skills to thrive in a fast-changing industry.
Webster University (Marketing (MS))
- Webster Groves, Missouri
- Online + Campus
Program:
Marketing (MS)
Modality: On-Campus or Online
Credit Hours: 36 credit hours
GRE: Not required
Resident Tuition: Request information
Program Overview:
Webster University offers a Master of Science in Marketing that prepares students for leadership roles in a wide range of marketing fields. This comprehensive program covers essential marketing practices such as brand management, digital marketing, social media strategy, market research, and advertising. The curriculum focuses on analytical tools, data-driven decision-making, and value creation, equipping students with the knowledge to tackle real-world marketing challenges. The program also emphasizes personal development in communication, leadership, and ethics, ensuring students have the well-rounded skills necessary for professional success. Webster University offers flexible learning options, allowing students to choose between in-person, online, or hybrid formats to accommodate their busy schedules. Graduates are well-prepared to pursue careers in marketing management, product development, digital marketing, and other high-demand roles.
Lindenwood University (Social Media Marketing (MS))
- St. Charles, Missouri
- Online + Campus
Program:
Social Media Marketing (MS)
Modality: On-Campus or Online
Credit Hours: 30 credit hours
GRE: Not required
Resident Tuition: Request information
Program Overview:
The Master of Science in Social Media Marketing from Lindenwood University offers students the opportunity to develop skills in creating, analyzing, and optimizing social media content and campaigns. With a focus on data analysis and audience understanding, students gain expertise in measuring the success of social media strategies and applying information-gathering techniques. This program equips students to meet the demands of the ever-evolving digital marketing landscape by blending theoretical knowledge with practical application. Students can choose between a non-thesis/applied project option, where they complete a professional project for an organization, or a thesis option, which involves original research on a topic in the field. The program’s specialized coursework prepares graduates for professional roles in digital and social media marketing, with the flexibility to tailor their studies to specific areas of interest.
Digital Marketing Degree in Other States
New Mexico
New York
Oklahoma
California
Louisiana
Florida