Did you know digital marketers in the Michigan earn an average of $56,001 per year, with seasoned experts making as much as $76,574? If you’re dreaming of a career where creativity meets strategy—and want to unlock that earning potential—a degree in digital marketing could be your next step.
Digital marketing programs aren’t just about mastering social media or running ads. A Bachelor’s or Master’s degree offers a well-rounded education, blending humanities, sciences, and advanced marketing strategies. You’ll develop critical thinking, communication, and problem-solving skills that employers value across industries.
If you’re ready to take the next step, Michigan offers outstanding institutions with Bachelor’s and Master’s programs in digital marketing. Here’s how these programs can shape your future.
Bachelors in Digital Marketing in Michigan
Starting out in digital marketing? A Bachelor’s degree is the perfect foundation. You’ll get to explore key areas like SEO, social media management, content creation, and data analysis. More importantly, you’ll gain the skills needed to think critically, communicate effectively, and solve real-world problems.
Educational Requirements
- High school diploma or GED
- Transcripts showing a GPA between 2.0 and 3.0 (depending on the program)
- Some schools may ask for SAT or ACT scores
Experience
- No marketing experience is required, but internships or volunteer work can strengthen your application
Application Process
- Complete an online application form
- Submit your transcripts
- Provide letters of recommendation from teachers or mentors
- Write a personal statement or essay about your goals
- Send SAT/ACT scores (if required)
- Some programs may also invite you for an interview
Michigan’s blend of a strong business community and a tech-driven economy provides an excellent backdrop for earning a Bachelor’s degree in digital marketing. Graduating here positions you for roles with local startups or established international companies, giving you the flexibility to shape your career path.
Some of the best digital marketing bachelor’s courses in Michigan include:
Modality: Online
Credit Hours: 120
GRE: Contingent on GPA
Resident and Non-Resident Tuition: Undisclosed
Program Overview:
A career in marketing, specifically digital marketing, calls for creativity and analytical thinking. In a fast-paced industry, these skills are essential. Baker College’s online marketing program teaches these and so much more so students can have a successful career.
Students are taught by marketing professionals with years of firsthand experience working in the industry. As a result, they will be equipped to take on real-life challenges with ease. Through a combination of classroom learning and hands-on experience, students will learn all about the principles of marketing, sales, and business concepts. They will also acquire the technical knowledge and skills to meet business goals.
Modality: On-Campus
Credit Hours: 120
GRE: Contingent on GPA
Resident and Non-Resident Tuition: Undisclosed
Program Overview:
This digital marketing major at the University of Michigan-Dearborn teaches students how to connect with their audience across various mediums for effective and cohesive communication. They will learn how to connect the right audience to a product, service, or experience on offer.
The University of Michigan-Dearborn has some of the best faculty members at the top of their field, covering social media marketing, email marketing, mobile strategies, and other marketing campaigns. Through tactical and data-driven decisions, the course teaches an amalgamation of traditional and digital marketing so students can tackle problems and implement contemporary marketing campaigns in any organization. Students will also learn how to handle different social media platforms, how to measure campaign success, SEO/SEM, and web analytics.
Modality: Online
Credit Hours: 138
GRE: Contingent on GPA
Resident and Non-Resident Tuition: Undisclosed
Program Overview:
A marketing degree is an excellent place to start if someone wants to pursue a career in advertising, sales, consumer research, or product development. The marketing curriculum offered by the University of Michigan – Flint emphasizes these subjects so that students can learn how to price, place, distribute, and promote any product or service.
In addition, the marketing program covers different areas of study, including market research, advertising, selling, and delivering products to consumers or other businesses. This ensures everyone is ready to take on business challenges with ease.
Michigan Digital Marketing Masters Programs
A master’s program is appropriate for students who have just completed their undergraduate degree or are working professionals. It is usually a one to two-year course held online or on campus, depending on the institution. A master’s degree is incredibly valuable and could help you get the salary hike you seek.
Educational Requirements
- A completed Bachelor’s degree (preferably in marketing, business, or a related field)
- Most programs require a minimum GPA of 3.0
Experience
- Many programs prefer 1–3 years of work experience in marketing or a related field, but strong academics can sometimes make up for less experience
Application Process
- Submit an online application
- Provide your undergraduate transcripts
- Include 2–3 letters of recommendation from academic or professional contacts
- Write a personal essay or statement outlining your career goals and why you’re pursuing this degree
- Some programs may require GRE/GMAT scores
- You might also be invited to interview
Here are some master’s programs in Michigan you can look at:
Modality: Online
Credit Hours: 30
GRE: Contingent on GPA
Resident and Non-Resident Tuition: Undisclosed
Program Overview:
This 20-month course offered by Michigan State University is an all-encompassing program. All subjects are conducted by the same professors who conduct full-time classes, ensuring students get top-quality education.
By the end of the course, students will be well-versed and skilled in traditional marketing analytics techniques and the latest technologies, methodologies, and software packages. Furthermore, all students have access to graduate career services, virtual career fairs, and virtual mentorship from senior executives, helping them build connections at an early stage.
Master of Science in Marketing, Walsh College
- Online + Campus + Hybrid
Modality: Online, On-Campus, Hybrid
Credit Hours: 36
GRE: Contingent on GPA
Resident and Non-Resident Tuition: Undisclosed
Program Overview:
Want to become a marketing expert? Get on the top of your game by learning marketing, its strategies, and resources. Students will develop the skills they need to manage their marketing responsibilities with ease.
This degree program is all about creating marketing leaders equipped with the expertise and knowledge essential for success in this ever-evolving field. Students will be fluent in advanced marketing strategies, in-depth market research, and consumer behavior. The comprehensive curriculum is excellent for addressing real-world marketing problems and finding sustainable solutions.
Master of Science in Marketing, University of Michigan-Dearborn
- Online + Campus + Hybrid
Modality: Online, On-Campus, Hybrid
Credit Hours: 30
GRE: Contingent on GPA
Resident and Non-Resident Tuition: Undisclosed
Program Overview:
As marketing professionals, students need to upskill constantly and be interested in the business or communication side of things. This is where the University of Michigan-Dearborn’s Master of Science in Marketing course can help them succeed.
The program teaches all of the above, along with how to satisfy customers’ needs and wants. It teaches students how to manage the core marketing functions within any type of organization and tailors the program to specific expertise.
Modality: Online
Credit Hours: 36
GRE: Contingent on GPA
Resident and Non-Resident Tuition: Undisclosed
Program Overview:
Aspiring professionals passionate about marketing and communications will find this program beneficial. It has been designed to teach real-world techniques as students collaborate with other professionals to gain critical skills.
The course is taught by some of the most distinguished faculty members who ensure students understand and practice branding, messaging, and innovative marketing strategies. Marketing consultants, executives, directors, managers, and even entrepreneurs—everyone can benefit from this program.
Digital Marketing Degree in Other States
New Mexico
New York
Oklahoma
California
Louisiana
Florida