Pursuing a degree in digital marketing in Maryland can provide a thorough education that goes beyond what boot camps and certificates offer. While these shorter programs are useful for learning specific skills quickly, a Bachelor’s or Master’s degree offers a deeper understanding of essential areas like consumer behavior, data analytics, and advanced marketing strategies. With this knowledge, you’ll be well-equipped for a variety of roles in the industry, and it will give you an edge in a competitive job market.
Digital marketing professionals in Maryland earn an average of $62,537 per year. Entry-level positions typically start around $42,249, while experienced marketers can make as much as $92,569 annually, depending on experience and specialization. Holding a degree in digital marketing not only increases your earning potential but also enhances job stability and career growth.
Having a degree in digital marketing can open doors to higher-paying jobs and leadership positions, while also offering more stability in your career.
Bachelor’s in Digital Marketing in Maryland
With universities like John Hopkins, the University of Maryland, and other nationally recognized programs – Maryland is an excellent place to pursue a bachelor’s degree. Some programs also offer online or hybrid options to suit different learning preferences.
Educational Requirements:
- High school diploma or GED
- Transcripts with a GPA of 2.0 to 3.0
- Some schools may require SAT/ACT scores
Experience:
- No prior marketing experience is necessary, though internships or volunteer work can make your application stronger.
Application Process:
- Submit an online application
- Provide high school transcripts
- Submit letters of recommendation (often from teachers or mentors)
- Write a personal statement or essay
- Some programs may require SAT/ACT scores or an interview
Maryland is home to several universities that offer excellent Bachelor’s programs in Digital Marketing, providing the knowledge and hands-on experience needed to succeed.
University of Maryland – B.S. in Marketing
- College Park, MD
- In-person
Program:
B.S. in Marketing
Modality: In-person
Location: College Park, MD
Tuition: In-state: $5,904.50, Out-of-state: $20,593 per semester
Program Overview:
The University of Maryland’s B.S. in Marketing is ranked 12th nationally among the best undergraduate marketing programs. An impressive 42% of graduates secure full-time positions in the metro DC area, 24% in NYC, and 14% in Baltimore, demonstrating the program’s strong connections to careers in vibrant cities with competitive salaries. Students will delve into consumer behavior, understand what drives consumer decisions, design impactful marketing campaigns, master analytics, and adapt to the ever-evolving market landscape, all under the guidance of industry-leading professionals.
Program:
B.S. in Marketing
Modality: Online
Location: Online
Tuition: $324 per credit in-state, $499 per credit out-of-state
Program Overview:
UMGC’s online program covers key areas of digital marketing with courses like Social Media Marketing, Digital Marketing Principles, Global Marketing, Consumer Behavior, and more. This program is designed for students interested in nonprofit marketing, international marketing, customer relationship management, and organizational sustainability. Students may also be eligible to join organizations like UMGC’s Chapter of American Marketing Association which will provide them with professional growth opportunities, leadership development, and academic recognition.
Towson University – B.S. in Business Administration with Marketing Track
- Towson, MD
- In-person
Program:
B.S. in Business Administration with Marketing Track
Modality: In-person
Location: Towson, MD
Tuition: In-state: $11,728, Out-of-state: $29,820 per semester
Program Overview:
Towson University’s B.S. in Business Administration – Marketing provides a foundational understanding of business as a whole as well as requires students to take 24 credits in marketing-related classes. This is a competitive skill set for any graduate as it will allow them to understand the market and tailor business behavior accordingly. It’s a perfect opportunity for anyone interested in careers involving brand management, advertising, public relations, international marketing, supply chain management, social media, and more!
Maryland Digital Marketing Masters Programs
For those who already hold a Bachelor’s degree and want to further their expertise, a Master’s in Digital Marketing can be a great next step.
Educational Requirements:
- A completed Bachelor’s degree (preferably in marketing, business, or a related field)
- A minimum GPA of around 3.0 (this can vary by program)
- Some programs may prefer or require a background in marketing or business
Experience:
- Typically, 1-3 years of professional marketing experience is expected, though a strong academic background may suffice for some programs.
Application Process:
- Complete the online application
- Submit undergraduate transcripts
- Provide 2-3 letters of recommendation
- Write a personal statement or essay outlining your goals
- Some programs may require GMAT/GRE scores or an interview
University of Maryland – Master of Science in Marketing Analytics
- College Park, MD
- In-person
Program:
Master of Science in Marketing Analytics
Modality: In-person
Location: College Park, MD
Tuition: $62,160 for the entire program
Program Overview:
University of Maryland’s Robert Smith School of Business M.S. in Marketing Analytics teaches students how to refine massive amounts of consumer data to help businesses engage with the right audiences and launch cost-effective campaigns. This Stem-designed program focuses on turning students into experts who can address and understand companies’ target market, their goals, and price points. 82% of students have found employment within 6 months of graduating from this program. Plus, if you’re already attending the University of Maryland you can pursue your M.S. via their Plus 1 program to save thousands of dollars and time.
Loyola University Maryland – MBA Specialization in Data Analytics and Digital Technologies
- Baltimore, MD
- In-person + Hybrid
Program:
MBA Specialization in Data Analytics and Digital Technologies
Modality: In-person and hybrid options
Location: Baltimore, MD
Tuition: $1,115 per credit
Program Overview:
Loyola’s MBA program specialization in Data Analytics and Digital Techologies equips students with the skills to manage and apply analytics to business problems and influence strategic decisions. Students can earn a SAS Institute joint certificate in business intelligence and data mining by completing four specified courses. The curriculum includes electives such as Business Intelligence and Data Mining, Data Visualization for Decision Making, and Digital Marketing and Analytics, ensuring a comprehensive education in contemporary data analytics and digital technologies.
Johns Hopkins University – Master of Science in Marketing
- Baltimore, MD
- In-person
Program:
Master of Science in Marketing
Modality: In-person
Location: Baltimore, MD
Tuition: $36,000 per semester
Program Overview:
John Hopkins University’s Master of Science with a concentration in marketing analytics is a STEM-focused full-time program meant to provide students with a deeper understanding of market theory, analysis, and practical applications. Ranked as the 9th best college, Johns Hopkins offers students an extensive alumni network and valuable networking opportunities to secure high-profile jobs. With courses such as Social Media Analytics, Strategic Market Intelligence, and Pricing Analysis, graduates will be fully prepared for any career in the field after graduation.
Digital Marketing Degree in Other States
New Mexico
New York
Oklahoma
California
Louisiana
Florida