Earning a digital marketing degree in Louisiana offers a thorough, multi-year approach to building expertise in the field. Unlike bootcamps, which focus on fast-paced, hands-on training, or certificates that hone in on specific skills, degree programs provide both a strong foundation in marketing principles and an in-depth understanding of advanced strategies.
With a degree, you’ll gain knowledge in areas like consumer behavior, marketing analytics, and digital campaign management. This well-rounded education prepares you not only for entry-level roles but also for leadership positions and long-term career growth.
Many programs encourage students to publish theses or collaborate on faculty research, providing valuable experience and industry recognition. This focus on academic rigor also lays the foundation for pursuing advanced degrees such as MBAs or PhDs, ensuring graduates are equipped for roles that require both strategic thinking and deep marketing expertis
In Louisiana, digital marketing professionals earn an average salary of around $47,000 annually, with salaries typically ranging from $33,000 to $65,000, depending on experience and job title. If you’re aiming to stand out in a competitive job market, a degree can give you the edge you need.
Bachelors in Digital Marketing in Louisiana
Bachelor’s programs are ideal for those seeking a solid marketing foundation while exploring specializations in areas like digital strategy, content creation, and analytics.
Educational Requirements
- High school diploma or GED
- Transcripts showing a minimum GPA (usually between 2.0 and 3.0)
- ACT/SAT scores (required by some programs)
Experience
- No prior work experience required. However, internships, volunteer work, or marketing-related extracurriculars can enhance your application.
Application Process
- Submit an online application form.
- Provide high school transcripts.
- Include ACT/SAT scores, if required.
- Submit letters of recommendation from teachers, counselors, or mentors.
- Write a personal statement detailing your goals and interest in marketing.
- Some programs may invite you to an optional interview.
Louisiana colleges and universities offer bachelor’s programs designed to blend classroom learning with practical experiences, helping students build a strong resume by graduation.r to aspiring digital marketing professionals, blending classroom theory with practical application.
Louisiana State University in Shreveport (Marketing, Bachelor of Science (B.S.))
- Shreveport, Louisiana
- Online + Campus
Modality: On-Campus or Online
Credit Hours: 120 hours
GRE: Not required
Resident Tuition: $305.28 per-credit-hour
Non-Resident Tuition: $548.09 per-credit-hour
Program Overview: The Bachelor of Science in Marketing at Louisiana State University in Shreveport (LSUS) provides students with a comprehensive education in marketing, blending quantitative analytics and creative problem-solving skills. This program prepares students to engage in key marketing activities such as product design, price analysis, market communications, and product placement. Students have the option to specialize in concentrations such as advertising design or international business, enhancing their marketability to employers. LSUS marketing majors benefit from experiential learning opportunities, including internships with well-known firms like Northwestern Mutual, State Farm, and Classic Marketing. These internships often lead to job offers, providing students with valuable real-world experience. The program also offers numerous networking and professional development opportunities through student organizations and honor societies. With flexible in-person and online options, the program caters to diverse student needs.
McNeese State University (Bachelor of Science in Business Administration, Marketing)
- Lake Charles, Louisiana
- Campus
Modality: On-Campus
Credit Hours: 120 hours
GRE: Not required
Resident Tuition: $4,500 per semester
Non-Resident Tuition: $5,000 per semester
Program Overview: The Bachelor of Science in Business Administration (B.S.B.A.) with a focus on marketing at McNeese State University equips students with the skills and knowledge necessary for successful careers in marketing and advertising. Emphasizing hands-on learning, the program integrates client-focused research projects to provide practical experience. Students dive into various marketing disciplines such as consumer behavior, digital marketing, retail marketing, professional selling, and international marketing. McNeese marketing majors benefit from extensive internship opportunities with local industries, gaining real-world experience through client-based research projects. The program supports student-driven learning, offering workshops and open forums tailored to individual needs. Students can specialize in concentrations like General Marketing or Digital Marketing, mastering fundamental marketing concepts and modern digital strategies. Graduates are well-prepared for various roles, including brand manager, marketing analyst, digital marketing manager, and more, or they can pursue advanced degrees in marketing, business administration, or integrated marketing communications.
University of New Orleans (Bachelor of Science in Marketing)
- New Orleans, Louisiana
- Campus
Modality: On-Campus
Credit Hours: 120 hours
GRE: Not required
Resident Tuition: $9,454 per semester
Non-Resident Tuition: $14,290 per semester
Program Overview: The Bachelor of Science in Marketing program at the University of New Orleans (UNO) equips students with the skills needed to thrive in the dynamic field of marketing. Emphasizing the study of connections and behaviors, the program explores how people, brands, and businesses interact to create mutual benefits. Students learn foundational strategic and analytical theories, consumer behavior, and both classic and emerging marketing techniques. The curriculum is designed to help students adapt to changing markets and consumer preferences, preparing them to confidently guide their future organizations. UNO’s marketing program offers various concentrations, including professional sales, which provides an additional dimension to understanding customer behavior and persuasion techniques. The program prepares graduates for diverse careers such as social media strategist, sales manager, product manager, and marketing analyst.
Louisiana Digital Marketing Masters Programs
For professionals or recent grads looking to enhance their knowledge or shift into digital marketing, master’s programs in Louisiana offer advanced, career-focused training.
Educational Requirements
- A completed bachelor’s degree (preferably in marketing, business, communications, or a related field)
- Minimum GPA requirement (typically around 3.0)
Experience
- 1-3 years of professional experience in marketing or a related area is preferred. However, some programs accept applicants without work experience, depending on their academic background.
Application Process
- Fill out an online application form.
- Provide undergraduate transcripts.
- Submit 2-3 letters of recommendation from academic or professional contacts.
- Write a personal statement or essay explaining your goals and why you’re pursuing the degree.
- Include GMAT/GRE scores if required by the program.
- Some schools may require an interview as part of the admissions process.
Master’s programs in Louisiana emphasize strategic thinking, leadership, and the latest trends in digital marketing, making them ideal for those aiming to take on senior roles or stay competitive in a rapidly changing industry.
Loyola University (Master of Science in Marketing and Communications)
- New Orleans, Louisiana
- Online
Modality: Online
Credit Hours: 30 hours
GRE: Not required
Resident Tuition: Request information
Non-Resident Tuition: Request information
Program Overview: Loyola University New Orleans offers an innovative Master of Science in Marketing and Communications program designed to accelerate careers in these dynamic fields. This online program allows students to customize their curriculum with tracks in marketing or communications, or even design their own path based on individual career goals. Students benefit from diverse perspectives and real-world insights in marketing, business, media, and communications. The curriculum includes core courses in strategic marketing, digital marketing, and journalism, complemented by elective tracks such as ethics and diversity, crisis communication, and consumer analysis. Students engage deeply with their cohort through interactive online platforms, participating in virtual field trips, guest lectures, and hands-on projects with real clients in New Orleans. The program culminates in a capstone project, providing an opportunity for students to apply their learning to real-world marketing and communications challenges. Graduates emerge prepared for a variety of roles including market research analyst, public relations specialist, advertising manager, and more.
Louisiana State University (Online Master of Business Administration with a Marketing Concentration)
- Baton Rouge, Louisiana
- Online
Modality: Online
Credit Hours: 30 hours
GRE: Required, but a wavier is available for qualified applicants
Resident Tuition: $14,370
Non-Resident Tuition: Request information
Program Overview: The Online Master of Business Administration (MBA) with a Marketing Concentration at LSU Shreveport is designed for working professionals seeking to enhance their expertise in marketing strategy and business leadership. This 30-credit program offers flexibility, with courses covering managerial accounting, economic analysis, financial management, and organizational behavior as core components. Students specializing in marketing explore advanced topics such as Data-Driven Decision Making, International Marketing, and Advanced Marketing Analytics, equipping them with skills to analyze quantitative data and formulate effective marketing strategies. Graduates emerge prepared to navigate complex marketing challenges, apply strategic insights, and drive organizational growth in diverse business environments.
