If you’re looking for a way to deeply understand the world of digital marketing, earning a degree in Kansas is an excellent option. Unlike bootcamps, which focus on fast-paced, hands-on training, or certificates that target specific skills, a degree offers a more comprehensive and long-term approach. Over several years, you’ll gain a thorough understanding of the basics, such as consumer behavior and marketing theory, as well as advanced topics like data analysis and digital strategies.
This depth of knowledge prepares you for leadership roles and higher-level career opportunities. With the digital marketing industry continuing to grow, having this kind of well-rounded education can give you a competitive edge. In Kansas, digital marketers earn an average annual salary of $52,000, with entry-level positions starting at around $38,000 and more senior roles exceeding $75,000.
Explore digital marketing programs in Kansas, ranging from 4-year bachelor’s degrees to 1- to 2-year master’s programs, designed to boost your career.
Bachelor’s in Digital Marketing in Kansas
A bachelor’s is an undergraduate degree designed for high school graduates, but anyone can enroll in it if they satisfy certain criteria.
Educational Requirements
- High school diploma or GED
- Transcripts showing a minimum GPA (often 2.5–3.0)
- Optional: ACT/SAT scores (varies by institution)
Experience
- Professional experience is not required, but internships or volunteer work in marketing can make your application stand out.
Application Process
- Submit an online application.
- Provide high school transcripts.
- Submit letters of recommendation (usually from teachers or mentors).
- Write a personal statement or essay explaining your interest in marketing.
- Some programs may require interviews or optional test scores.
Typically offered as a college degree by leading educational institutions, programs can take four to five years to complete. Many institutions offer the option of acquiring a bachelor’s degree in digital marketing online.
Check out these bachelor’s in digital marketing degrees offered by top institutions in Kansas:
Modality: Hybrid
Credit Hours: 21
GRE: Undisclosed
Resident & Non-Resident Tuition: Undisclosed
Program Overview:
This bachelor’s program aims to build foundational skills in digital marketing and covers multiple disciplines, including content marketing, social media marketing, website strategy/development, and brand strategy.
The course comprises six mandatory papers on various aspects of traditional and digital marketing. You can choose your elective specialization from Brand Promotion and Activation, Advanced Topics in Marketing and Technology, or Digital Entrepreneurship.
You must complete 21 credit hours to get your degree, which is primarily taught online with some offline classes. However, you must score a C+ or above in the marketing paper to complete the program.
Modality: Online
Credit Hours: 120
GRE: Undisclosed
Resident & Non-Resident Tuition: $468.75 per credit hour
Program Overview:
This online bachelor’s degree is a unique course that covers the creative and technical aspects of digital marketing. In this course, you will learn to hone your skills as a new-age marketer, grow into an entrepreneurial mindset, and work as a programmer.
Ideal for tech-savvy students, the course covers topics such as Digital Brand Strategy, Digital Business, Social Media Strategy and Management, and Advanced Programming.
You will graduate with a major in Digital Innovation, a minor in entrepreneurship and innovation, and certificates in computer science and digital engagement. So, Digital Innovation in Media is a fantastic course for professionals who are on the lookout for a dynamic career or planning a shift.
Kansas Digital Marketing Masters Programs
A master’s degree is a postgraduate program that allows students to gain advanced knowledge in any subject of their choice. You can opt for a master’s degree immediately after completing your undergrad or pursue it at a later stage in your career. Like a bachelor’s degree, a master’s degree is also a full-time course offered by colleges and universities.
Here’s typically what you need to have when enrolling to a master’s degree in digital marketing:
Educational Requirements
- A completed bachelor’s degree (preferably in marketing, business, or a related field)
- Minimum GPA (generally 3.0 or higher)
- Some programs may require foundational knowledge in business or marketing
Experience
- Many programs prefer applicants with 1–3 years of professional marketing experience, though some accept candidates with strong academic records instead.
Application Process
- Submit an online application.
- Provide undergraduate transcripts.
- Submit 2-3 letters of recommendation from academic or professional contacts.
- Write a personal statement or essay outlining your career goals.
- Submit GMAT/GRE scores if required.
- Some programs may request an interview.
Check out this master’s degree in digital marketing offered by one of the most renowned educational institutions in Kansas below:
Modality: Online
Credit Hours: 30
GRE: Undisclosed
Resident & Non-Resident Tuition: $695 per credit hour
Program Overview:
Another KU online course par excellence, this master’s degree trains marketing graduates in managerial skills with a keen focus on advanced Digital Marketing, Social Media Strategy, and Integrated Marketing Communications. Upskill by enrolling in this course that will sharpen your skills through a mix of theoretical and practical lessons. You will also learn how to develop marketing strategies aligned with corporate objectives.
The degree is extensive and covers crucial aspects of digital marketing. Most importantly, it has a segment on Marketing Fundamentals. So anyone who has taken a sabbatical from digital marketing and needs a refresher can also sign up for this course.
Digital Marketing Degree in Other States
New Mexico
New York
Oklahoma
California
Louisiana
Florida