A digital marketing degree is more than just learning skills—it’s about building a career in a field that blends creativity, strategy, and technology. While bootcamps and certificate programs focus on quick training, a degree in digital marketing from a Hawaii-based school provides a deeper understanding of the industry. Over several years, students gain both basic and advanced knowledge, preparing them for long-term success.
Hawaii’s programs cover topics like consumer behavior, marketing analytics, digital advertising, and new marketing technologies. Because of Hawaii’s strong tourism industry, students also learn about destination marketing and hospitality branding. This well-rounded education helps graduates land leadership roles and grow in the field.
Digital marketing professionals in Hawaii earn an average salary of $67,967 per year, with salaries ranging from $34,805 to $116,884, depending on experience. Whether starting a new career or moving up in the field, Hawaii offers bachelor’s and master’s degree programs that provide the right skills for success.
Bachelors in Digital Marketing in Hawaii
A bachelor’s degree in digital marketing teaches students key marketing strategies while focusing on digital tools. Courses cover branding, consumer psychology, search engine optimization (SEO), and social media marketing. Students also develop skills in communication, data analysis, and content creation.
Many universities in Hawaii offer hands-on learning, including internships and projects with local businesses. Because of the state’s tourism industry, students often work on real-world campaigns related to travel, culture, and sustainability. Graduates are ready for entry-level jobs in digital marketing, branding, and analytics.
Educational Requirements:
- High school diploma or GED
- Official transcripts (GPA requirements vary, usually 2.5 – 3.0)
- SAT/ACT scores (if required)
Experience:
No work experience is needed, but internships or volunteer work in marketing can help applications.
Application Process:
- Submit an online application
- Provide high school transcripts
- Send letters of recommendation
- Write a personal statement or essay
- Include SAT/ACT scores (if required)
Chaminade University of Honolulu (B.A. Integrated Marketing)
- Honolulu, Hawaii
- Campus
Modality: On-campus
Credit Hours: 120 credit hours
GRE: Not required
Resident Tuition: Request information
Program Overview:
The B.A. in Integrated Marketing Communication at Chaminade University equips students with the skills to craft compelling brand narratives across both traditional and digital platforms. This dynamic program blends creative storytelling with strategic marketing principles, ensuring graduates can adapt to the evolving media landscape. From television and radio to social media and podcasts, students learn to develop cohesive, impactful campaigns that engage diverse audiences. With expert faculty guidance, hands-on coursework, and access to cutting-edge digital tools, students gain real-world experience in content creation, media production, and brand communication.
Emphasizing a “business for good” philosophy, the program encourages students to leverage marketing strategies for social impact. Coursework spans digital media management, video production, photography, and public relations, fostering both creative and analytical expertise. Students also engage in marketing research and integrated campaign development, refining their ability to craft data-driven strategies. By the time they graduate, students are prepared to lead in the ever-changing marketing industry, equipped with the skills to create meaningful, cross-platform brand experiences.
Hawai’I Pacific University (Business Administration (BS))
- Honolulu, Hawaii
- Campus
Modality: On-campus
Credit Hours: 120 credit hours
GRE: Not required
Resident Tuition: Request information
Program Overview:
The Bachelor of Science in Business Administration at Hawai’I Pacific University provides students with a strong foundation in essential business disciplines, including accounting, finance, economics, management, and marketing. Designed to cultivate ethical leadership, critical thinking, and strategic decision-making, this program prepares students to navigate the complexities of today’s global business landscape. With a focus on real-world application, students gain valuable experience through case studies, data analysis, and business simulations that mirror industry challenges.
Students pursuing the Marketing concentration will explore consumer behavior, digital marketing strategies, brand management, and market research. Courses are designed to equip students with the skills needed to craft impactful campaigns, analyze market trends, and develop competitive strategies in an evolving digital economy. Whether leveraging social media for brand engagement or using data-driven insights for targeted advertising, graduates will be prepared to drive business growth in diverse industries. The marketing concentration, requiring a minimum of 12 credit hours, ensures students gain specialized expertise while maintaining a broad business administration perspective.
University of Hawaiʻi at Mānoa (BBA in Marketing)
- Honolulu, Hawaii
- Campus
Modality: On-campus
Credit Hours: 120 credit hours
GRE: Not required
Resident Tuition: Request information
Program Overview:
The Bachelor of Business Administration (BBA) in Marketing from the University of Hawai’I at Mānoa gives students a strong foundation in business principles while specializing in strategic marketing. This program prepares students for dynamic careers in brand management, digital marketing, market research, sales, and sustainability management.
With a focus on data-driven decision-making, consumer behavior analysis, and innovative communication strategies, students gain the expertise needed to develop and implement effective marketing campaigns. The curriculum blends core business knowledge with specialized marketing coursework, equipping graduates with the skills to succeed in competitive industries. Career opportunities include marketing manager, digital marketing specialist, market researcher, and sales strategist. This degree helps graduates to prepare to lead in a fast-paced, evolving global market.
Hawaii Digital Marketing Master’s Programs
For those looking to take their careers further, Hawaii offers master’s programs in digital marketing. These programs cover advanced topics like data analytics, brand strategy, and emerging digital tools. Some also focus on tourism marketing and global business.
Master’s students work on case studies, research projects, and team assignments that prepare them for leadership roles. Many programs offer flexible options, including online and hybrid classes, making it easier for working professionals to earn their degrees.
Educational Requirements:
- A bachelor’s degree in marketing, business, communications, or a related field
- Minimum GPA (typically 3.0)
Experience:
Some programs require 1-3 years of marketing experience, but many accept students without prior work experience.
Application Process:
- Submit an online application
- Provide undergraduate transcripts
- Send 2-3 letters of recommendation
- Write a personal statement or essay
- Submit GMAT/GRE scores (if required)
University of Hawaiʻi at Mānoa (Master of Science in Marketing Management (MSMM))
- Honolulu, Hawaii
- Campus
Modality: On-Campus
Credit Hours: 30 credit hours
GRE: Not required
Resident Tuition: Request information
Program Overview:
The Master of Science in Marketing Management (MSMM) is designed for individuals who want to advance their marketing expertise and increase their career potential in the competitive business world. Offered as a one-year, full-time program, the MSMM provides in-depth knowledge of key marketing principles, including customer relationship management, market analytics, global marketing strategies, and ethical, sustainable marketing practices. This program is ideal for recent graduates and professionals looking to further their careers in areas such as brand management, digital marketing, and marketing strategy.
Students will gain practical skills through hands-on coursework in analytics, consumer psychology, and digital marketing, while also benefiting from real-world experiences like internships or consulting practicums. Graduates of the MSMM program are prepared for high-level marketing roles, with the potential for significantly higher salaries compared to BBA graduates. Additionally, the program offers two pathways: the MSMM BAM (BBA + MSMM) for current Shidler College of Business undergraduate marketing students and the One-Year MSMM Program for individuals from other educational backgrounds.
The MSMM also provides access to valuable career development services, including networking opportunities with business professionals and alumni, ensuring that graduates are well-equipped to navigate the global marketing landscape.
