While programs like boot camps and certificates are useful for quickly acquiring certain skills, a Bachelor’s or Master’s degree offers a more thorough, well-rounded education. You’ll dive deep into key areas such as consumer behavior, data analytics, and advanced marketing strategies, preparing you for a variety of roles within the industry.
Students can specialize in emerging fields like neuromarketing, AI-powered analytics, or sustainable branding strategies, aligning their studies with the latest industry trends. Many programs encourage academic contributions, allowing students to publish thesis papers or collaborate on faculty-led research that shapes the future of marketing.
Digital marketers in Florida can expect an average annual salary of around $59,957. Entry-level positions typically start around $33,968, while seasoned professionals can earn up to $105,833, depending on their experience and specialization. A degree can help you not only stand out in this competitive field but also open doors to higher-paying positions and leadership roles.
If you’re ready to develop your skills and excel in digital marketing, here are some bachelor’s and master’s programs in Florida that can help you launch a successful career.
Bachelors in Digital Marketing in Florida
Bachelor’s degree programs in digital marketing are readily available across Florida, providing students with the skills and knowledge needed to build successful careers in the growing field of online marketing. These programs combine core business and marketing courses with specialized training in areas like social media strategies, SEO, content creation, and market research.
Educational Requirements
- High school diploma or equivalent (GED).
- Transcripts showing a GPA of 2.0–3.0, depending on the program.
- Some schools may ask for standardized test scores, like the SAT or ACT, but this isn’t always required.
Experience
- Prior work experience isn’t necessary, though internships, volunteer work, or school projects related to marketing can help strengthen your application.
Application Process
- Complete an online application form.
- Submit high school transcripts.
- Provide recommendation letters from teachers, counselors, or mentors.
- Write a personal statement or essay describing why you’re interested in digital marketing.
- Include SAT/ACT scores if the program requires them.
- Some schools may offer an optional interview to discuss your interests and career goals.
If you’re ready to start your journey in digital marketing, Florida has several excellent schools offering bachelor’s programs to prepare you for this exciting career path.
Program:
Bachelors in Marketing
Tuition: $5,656
Program Overview:
At Florida State University, students can pursue a degree in marketing via a variety of coursework that is formulated to equip them with the necessary skills to thrive in the digital marketing troposphere. FSU offers a Marketing Bachelor’s program with courses including communications, technology, and an overall holistic review of digital marketing strategies and procedures. Furthermore, FSU places a valuable emphasis on learning through an experiential methodology. In other words, students are exposed to theory and real-world applications. This is achieved through shadowing, internships, and hands-on work.
One thing that stands out about FSU’s Marketing program is its thorough emphasis on analytics, research, consumer behavior, and, more importantly, ethics. In fact, FSU is one of the only known Florida-based universities that places a specific emphasis on the ethical barriers of marketing, both digital and traditional. In addition to this, FSU possesses a faculty of well-rounded executives and industry professionals who provision and design the curriculum, thus emphasizing more than just knowledge; they apply it with real-world application.
Program:
B.B.A in Marketing
Tuition: $60,720
Program Overview:
University of Miami has become a known university due to its stellar reputation of a rather poignant, albeit fascinating football experience, but behind the nuance is a reputable Digital Marketing curriculum that places a strong focus on the latest advancements in the industry. UM stands out through a customized and constantly-evolving program, with students focusing less on the actual concepts of Digital Marketing and instead, putting them into a scenario where they are focused on career goals. In other words, UM sets a standard for preparing their students for the future. This does not mean the school fails to deliver a standard curriculum. Of course, they cover everything from social media marketing to digital advertising, e-commerce, and so much more. They are also a known research-oriented university, heralding over 50 hands-on platforms that put their Digital Marketing Bachelor’s students to the test.
Program:
Bachelor’s in Digital Marketing
Tuition: $6,381
Program Overview:
The University of Florida’s Digital Marketing program is far too underrated. In recent years, they have struggled with budget constraints, but as COVID lifted, they took a rather daring approach that rewarded them an honorary grant from the “Best Degrees Institution,” and a nomination as the top-rated Digital Marketing program under this degree. UF’s Digital Marketing program is like all others, focusing the Bachelor’s years on the basics: digital strategy, analytics, and content creation, among many other aspects. However, they are set apart by incorporating a unique methodology: they draw in other curriculums, ranging from MBA-level specialized courses to psychology, emphasizing a value on consumer behavior, which is a necessity in Digital Marketing. Lastly, they provide an emphasis on entrepreneurship, facilitating a strong network of alumni who provide valuable insight. With a 20:1 student-to-teacher ratio, they have an immense focus on mentorship, job placement, and a transition from school to the workplace.
Program:
B.B.A in Marketing
Program Overview:
Florida International University stands a test of time. Though on the Undergraduate level, the focus seems to stem from a standard marketing program, but despite this, they have a purpose for this: to prepare their undergraduate students in a more business-oriented curriculum so that they can proceed to an affluent Graduate program. FIU has an experiential learning environment, and has been voted one of the top-rated student life programs. They place a 50/50 ratio on the Undergraduate level between academia and sociality, utilizing a technique most schools seem to neglect: the power of student organizations. In turn, their core curriculum is based more on standard business and marketing procedures, but they do so to advance their students into Graduate programs, where their Digital Marketing programs truly shine.
Florida Masters Degrees In Digital Marketing
If you’ve already earned your Bachelor’s degree and want to refine your skills further, a Master’s in Digital Marketing is an excellent way to deepen your knowledge and stay ahead in the field. These programs focus on advanced topics like digital strategy, consumer psychology, and data-driven marketing, which can help you move into leadership positions.
Educational Requirements
- A completed Bachelor’s degree (preferably in marketing, business, or a related field)
- A minimum GPA of around 3.0 (varies by program)
- Some programs may require or prefer a background in marketing or business
Experience
- Typically, 1-3 years of professional marketing experience is expected, although strong academic records can also be sufficient for some programs.
Application Process
- Complete the online application
- Submit your undergraduate transcripts
- Provide 2-3 letters of recommendation
- Write a personal statement or essay outlining your goals
- Some programs may require GMAT/GRE scores or an interview
Program:
Masters in Mass Communication with a Digital Strategy Concentration
Tuition: $12,740 per year
Program Overview:
UF’s concentration in digital strategy provides students with an up to date and relevant curriculum aligned with today’s best practices for effective digital marketing. From multi-channel approaches, to funnel creation for lead generation or e-commerce sales, the master’s degree program covers the foundations needed to be a successful digital marketer. The program also blends both the creative and analytical aspects of digital marketing, and allows students a hands-on approach to creating their own digital marketing strategies and campaigns that provide a real-world experience.
Program:
Master of Arts in Digital Media
Tuition: $369.65 per credit hour
Program Overview:
UCF’s Master or Arts in Digital Media combines both a theoretical and hands-on approach to students in an effort to produce strategics and actionable digital media leaders. With a first year focused on theory, students understand the why’s behind digital media, and how it can be used by organizations to enact consumer behaviors. The second year of the program provides students with real-world experience through relationships with private organizations in Orlando, including many top digital marketing agencies.
Program:
Master of Digital Marketing
Modality: 100% Online Program
Tuition: $5,440
Program Overview:
The Continental University of Florida is a new university located in the state of Florida with a large international influence in it’s courses and instruction. Most of the university’s leadership comes from across the world, and this factor influences the type of courses they teach and the students that attend. The program itself has a primary focus on creating campaigns that speak directly to today’s digital consumers.
Nova Southeastern University
- Online
Program:
M.S. in Digital Marketing
Modality: Online
Tuition: $1,089/credit hour
Program Overview:
NSU’s M.S. in Digital Marketing combines a sustainable focus with data and storytelling backed digital marketing strategies. The program touches on all the core traffic channels, including social media, SEO, display, and search, to provide students with a well-rounded approach to driving visibility towards services or products. The program is also fully online, allowing students outside of the south Florida area access to the degree program.
Digital Marketing Degree in Other States
New Mexico
New York
Oklahoma
California
Louisiana
Florida