If you’re ready to make a career into the world of digital marketing, Colorado offers fantastic opportunities through comprehensive bachelor’s and master’s degree programs. These degrees not only build a strong foundation in marketing principles but also prepare you to excel in advanced areas like data analytics, SEO, and digital advertising.
For digital marketers in Colorado, salaries range from entry-level positions at approximately $47,300 to experienced roles exceeding $89,842 annually, with an average salary around $65,188.
From bachelor’s degrees to master’s programs, Colorado offers digital marketing education that can help take your career to the next level.
Bachelor’s in Digital Marketing in Colorado
A bachelor’s degree is a great way to build a solid foundation in the field, covering topics like digital advertising, SEO, and consumer behavior while fostering critical thinking and communication skills.
Educational Requirements
- High school diploma or GED
- Minimum GPA (generally 2.5–3.0)
- Optional ACT/SAT scores, depending on the institution
Experience
- No prior work experience required, though marketing internships or volunteer experience can make your application stand out.
Application Process
- Submit an online application
- Provide high school transcripts
- Include letters of recommendation (teachers or mentors)
- Write a personal statement outlining your goals and interests
Programs often run for four years, with many Colorado schools offering flexible online or hybrid options for busy learners.
Daniels College of Business (Bachelor’s Degree in Marketing)
- Denver, Colorado
- Campus
Modality: On-Campus
Credit Hours: 185 hours
GRE: Not required
Resident Tuition: Request information
Non-Resident Tuition: Request information
Program Overview: Daniels College of Business at the University of Denver offers a comprehensive Bachelor’s Degree in Marketing that prepares students for success in today’s dynamic business landscape. With a focus on both traditional and digital marketing principles, this program equips students with the skills and knowledge needed to excel in a variety of marketing roles. From introductory courses in marketing fundamentals to specialized classes in consumer behavior, business-to-business marketing, and digital advertising, students gain a well-rounded understanding of the marketing discipline. Hands-on projects, internships, and industry partnerships provide students with real-world experience and opportunities to apply their learning in practical settings. The Bachelor’s Degree in Marketing from Daniels College of Business prepares students for rewarding careers in marketing and beyond.
CU Denver Business School (Major in Marketing (Bachelor’s))
- Denver, Colorado
- Online + Campus
Modality: On-Campus and Online
Credit Hours: 120 hours
GRE: Not required
Resident Tuition: $720 per-credit-hour
Non-Resident Tuition: $1,549 per-credit-hour
Program Overview: Students pursuing a Bachelor’s degree in Marketing at CU Denver dive into the intricacies of modern marketing strategies, honing their ability to craft compelling messages and effectively reach target audiences. With a curriculum emphasizing both theoretical foundations and practical skills, students explore topics such as buyer behavior, internet marketing, sports marketing, advertising, and customer relationship management. The program combines business and liberal arts courses to provide students with a well-rounded education, including coursework in areas such as professional speaking, business statistics, and operations management. Through real-world experiences such as internships and project-based courses, students gain valuable insights and hands-on skills to thrive in the field of marketing.
Colorado Christian University (Marketing and Sales Bachelor Degree)
- Lakewood, Colorado
- Online
Modality: Online
Credit Hours: 120 hours
GRE: Not required
Resident Tuition: $40,442 per 12-18 credit semester
Non-Resident Tuition: Request information
Program Overview: The Bachelor of Science in Marketing and Sales program at Colorado Christian University is tailored for busy adult students seeking to advance their careers while managing work and family commitments. With a focus on essential marketing and sales skills such as problem-solving, decision-making, and critical thinking, students engage in coursework covering advertising, branding, market research, sales, and digital marketing, including social media strategies. Delivered entirely online, the program offers students direct access to professors who are experienced sales and marketing professionals across various industries. Through a blend of core business courses and specialized marketing electives, students gain the knowledge and practical skills needed for roles such as Marketing Manager, Advertising and Promotions Manager, Market Research Analyst, Sales Manager, and more. With opportunities for internships and career advancement, graduates are prepared to excel in diverse marketing and sales environments, contributing to the growth and success of businesses worldwide.
Colorado Mesa University (Marketing, Business Administration (BBA))
- Grand Junction, Colorado
- Campus
Modality: On-Campus
Credit Hours: 120 hours
GRE: Not required
Resident Tuition: $5,074.20 per semester
Non-Resident Tuition: $9,798.05 per semester
Program Overview: The Bachelor of Business Administration (BBA) program at Colorado Mesa University equips students with the knowledge and skills to excel in the world of business. Offering specialization options in areas like management, marketing, finance, economics, or hospitality management, the BBA provides a versatile and valuable degree sought after by employers globally. Marketing is a focal point of the curriculum, covering areas such as promotion, consumer behavior, sales management, and advanced marketing strategies. With an emphasis on applied learning, critical thinking, and ethical decision-making, BBA graduates are prepared to tackle diverse challenges in the business world. CMU’s BBA program fosters strong communication skills, quantitative fluency, teamwork, and social responsibility, ensuring that graduates are well-rounded professionals ready to make meaningful contributions to businesses and society at large.
Colorado Digital Marketing Masters Program
If you already have a bachelor’s degree and want to deepen your expertise, Colorado’s master’s programs are designed to refine your skills and prepare you for leadership roles in digital marketing.
Educational Requirements:
- Bachelor’s degree (preferably in business, marketing, or a related field)
- Minimum GPA of 3.0
- Some programs may require familiarity with marketing concepts or prior coursework.
Experience:
- Professional experience (1–3 years) is often preferred, but strong academic achievements may suffice for some programs.
Application Process:
- Submit an online application
- Provide undergraduate transcripts
- Include 2–3 recommendation letters from academic or professional contacts
- Write a personal essay about your career aspirations
- GMAT/GRE scores may be required for certain programs
Master’s programs typically last 1–2 years and are ideal for professionals looking to advance their careers or specialize in areas like data-driven marketing or brand strategy.
University of Colorado Denver (MS Marketing)
- Denver, Colorado
- Online
Modality: Online
Credit Hours: 30 hours
GRE: Not available
Resident Tuition: $720 per-credit-hour
Non-Resident Tuition: $839 per-credit-hour
Program Overview: The online Master of Science in Marketing program at the University of Colorado Denver offers a comprehensive education tailored for aspiring marketing leaders. Specializations in brand communication, marketing intelligence, and global sustainability allow students to blend marketing management skills with digital trends. Students develop expertise in modern marketing strategies through practical projects and industry insights, preparing them for diverse career opportunities. Designed for working professionals, the program provides flexibility without compromising quality. Courses cover essential topics like market research analytics, consumer behavior, and social media marketing. The curriculum emphasizes hands-on learning using advanced digital tools, ensuring graduates are well-equipped for marketing management roles.
Daniels College of Business (Master of Science in Marketing)
- Denver, Colorado
- Campus
Modality: On-Campus
Credit Hours: 16 hours
GRE: Not required
Resident Tuition: $75,060
Non-Resident Tuition: Request information
Program Overview: The Master of Science in Marketing program at Daniels College of Business offers a comprehensive curriculum designed to equip students with the skills needed for success in today’s marketing field. Students gain valuable insights into consumer behavior and business innovation through a combination of core concepts, technical skills, and real-world applications. With a focus on experiential learning, students have the opportunity to conduct in-depth audience research for real-world clients in the Consumer Insights and Business Innovation Center. The program offers professional development workshops and mentorship opportunities, helping students tailor their career paths and secure internships or full-time positions. With flexible entry points and customizable electives, students can complete the program in as little as 9 months, making it an ideal choice for those looking to advance their careers in marketing.
Digital Marketing Degree in Other States
New Mexico
New York
Oklahoma
California
Louisiana
Florida