Opting for a marketing degree with a concentration in digital marketing, rather than a full digital marketing degree, can be a smart choice for students in Virginia who want a broader understanding of the marketing field. This approach gives you a solid foundation in traditional marketing while allowing you to explore digital marketing to see if it’s the right path for you—without limiting yourself to one specialty.
The average salary for digital marketing professionals in Virginia is $58,973 per year. Newcomers start at approximately $38,957, while top-earning experts can make up to $89,275, based on experience and job responsibilities.
Digital marketing certificate programs and short courses in Virginia provide a focused, flexible learning option with fewer admission barriers compared to degree programs. Here’s a look at what’s typically required:
Educational Requirements:
- A high school diploma or equivalent.
- Some programs might suggest a basic understanding of marketing or business, but this is usually optional.
Experience:
- No professional experience is required; these courses are designed for beginners.
- Familiarity with tools like Google Analytics or social media platforms can be helpful but isn’t mandatory.
Application Process:
- Complete a simple online registration or application form.
- Some programs may include a brief interview or consultation to better understand your goals.
- A basic assessment or quiz may be required for certain programs.
For those who want a more general marketing degree that provides some exposure to digital media, these courses may be for you.
Marketing with a Major in Digital Marketing, Old Dominion University
- Norfolk, Virginia
- Campus
Modality: On-campus
Credit hours: 120 – 126
GRE: Verbal reasoning score of 150
Resident tuition: $408 per credit
Non-resident tuition: $1,109 per credit
Program Overview:
This marketing degree program at Old Dominion University offers comprehensive training in marketing, communication, and analytics. It prepares students for various marketing careers and has three specialized tracks: Digital Marketing, Marketing Analytics and Research, and Professional Sales.
If you major in digital marketing, you’ll learn how to leverage digital marketing platforms like search engines and social media.
Meanwhile, students of marketing analytics and research will focus on customer insights and developing data-driven marketing strategies. This major can also be useful for students looking for a graduate degree in marketing.
Finally, those who want to concentrate on professional sales will acquire the skills to conduct business-to-business sales.
Bachelor of Business Administration – Digital Marketing, Radford University
- Radford, Virginia
- Campus
Modality: On-campus
Credit hours: 42
GRE: Equivalent of a 400 GMAT score
Resident/Non-resident tuition: $522 per credit (includes comprehensive and technology fees)
Program Overview:
Radford will help you understand what drives customer decisions and how to create successful strategies. Students will uncover the nitty-gritty of consumer behavior, learn to develop compelling brand messages, launch targeted ads, connect with audiences on social media, and much more.
Radford’s program covers everything from data analysis to digital marketing and professional sales techniques. This program will help participants learn the latest trends in social media marketing, search engine optimization, and email marketing. Students will also get hands-on experience in digital marketing campaigns, data analysis, campaign strategy refinement, and content creation.
Marketing Management in Digital Marketing Strategy, Virginia Tech
- Blacksburg, Virginia
- Campus
Modality: On-campus
Credit hours: 125
GRE: No minimum scores specified
Resident/Non-resident tuition: $12,698
Program Overview:
Virginia Tech’s Marketing Management degree has two specializations: Digital Marketing Strategy (DMS) and Professional Selling. With the digital marketing major, participants get to explore the dynamic world of online advertising and consumer engagement. Students will also learn the intricacies of social media marketing, search engine optimization, and email marketing.
Those who choose to specialize in professional selling will learn how to implement sales techniques and theories for their future organizations.
Overall, the program will equip students with practical skills through hands-on experience with real-world digital marketing campaigns. A degree like this opens doors for career opportunities in advertising and promotional management, brand management, consumer research, business development, and digital marketing.
Program Overview:
This Digital Marketing Certificate Program covers all the essentials of digital marketing, including analyzing campaigns, designing tools, website development, and more.
Students get one-on-one mentoring from experienced digital marketing professionals and hands-on learning in small group settings, ensuring personalized attention. Even though it is only 133 hours long, it offers a thorough understanding of essential digital marketing principles. In addition, you can retake the course within a year.
Upon completion, students will receive a verified certificate from the American Graphics Institute, which the Massachusetts Department of Private Licensed Schools licenses.
Program Overview:
Dive into the world of digital marketing with Virginia Commonwealth University. The program offers a comprehensive course, perfect for beginners and advanced marketers. Students will learn about the essentials of digital marketing strategies and practices. So, whether you’re a part of an organization or run your own business, you’ll be equipped with the necessary knowledge to promote different types of companies online.
Digital Marketing Certificate, Shenandoah University
- Winchester, Virginia
- Online + Campus
Modality: Online or on-campus
Credit hours: 12
GRE: Unspecified
Resident/Non-resident tuition: $565 per credit
Program Overview:
The Digital Marketing Course of Shenandoah University can be taken by beginners in digital marketing and more experienced professionals. The program teaches the principles shared by industry giants such as Google Ads, Google Analytics, HubSpot Inbound, and the American Marketing Association, making it the perfect addition to your digital marketing portfolio.
Digital Marketing Courses and Certificates in Other States
Nevada
Oregon
New York
Washington
Texas
Florida