Undergraduate and master’s degrees aren’t the only paths for aspiring digital marketing professionals. Certificate programs offer an alternative route, equipping you with industry-relevant skills in a shorter time frame. Unlike traditional degree programs that can take years to complete, certificates can often be earned in just a few days or weeks, depending on the course.
Digital marketing professionals in Texas earn an average salary of $58,670 annually. Entry-level positions start around $31,230, with top earners making as much as $110,217.
One of the benefits of these certificate programs is their straightforward admission process. Common requirements include:
Educational Requirements
- A high school diploma or equivalent is usually sufficient.
- While some programs may recommend familiarity with basic marketing or business concepts, prior knowledge is not always required.
Experience
- Professional experience is generally not necessary. Most courses are designed to accommodate beginners.
- Familiarity with tools like Google Analytics or social media platforms can be helpful but isn’t mandatory.
Application Process
- Fill out an online registration or application form.
- Some programs may ask for a brief consultation or interview to discuss your career goals.
- A few courses might include a basic skills assessment, but this varies by provider.
If you’re ready to step into the fast-growing field of digital marketing, certificate programs in Texas can help you build the skills you need to succeed. Explore local options to find a program that matches your goals and schedule.
Modality: On-Campus
Credit Hours: 120
GRE: None
Resident and Non-Resident Tuition: Undisclosed
Program Overview:
This Bachelor of Business Administration in Marketing – Digital Marketing from St. Mary’s University pays particular attention to the changing trends in the industry to accommodate the needs of a digital marketing professional.
It also covers other necessary areas, like economics, various sciences, and business ethics. However, the program’s primary focus is on covering the nuances of digital marketing in depth. It teaches students how to create and execute social media and content marketing strategies, SEO marketing, and so much more.
Those who complete this program will have the knowledge and experience needed to meet the demands of a fast-paced organization.
Modality: On-Campus & Online
Credit Hours: 12 months
GRE: Contingent on GPA and Incoming GMAT score
Resident Tuition: $30,100
Non-Resident Tuition: $45,300
Program Overview:
This MS in Marketing program provides foundational knowledge to understand modern-day marketing strategies, including data analytics, social media marketing, search engine optimization, and more. You can also choose from various electives, like Digital Marketing, Selling And Sales Management, Marketing Research And Analysis, and Marketing Communications.
The digital space is always changing, and this program helps acquaint students with traditional and modern-day communication. Some of the areas covered under this elective include email, search engine marketing, social media, and more.
The program is available on campus and online, so it’s great for full-time students and working professionals alike.
Modality: Online
Credit Hours: 30
GRE: None
Resident and Non-Resident Tuition: Undisclosed
Program Overview:
Professionals can take their knowledge and experience to the next level with this Master of Science in Digital Marketing and Analytics degree program. It focuses on SEO and social, email, and mobile marketing within the digital space. It takes a closer look at how to solve marketing problems and achieve business goals.
Students will also learn the various forms of effective communication, optimize processes, and create a sound ecosystem in digital marketing. Needless to say, this course works as an exceptional foundational and advanced learning base for students and professionals.
Modality: Online
Credit Hours: 5
GRE: None
Resident and Non-Resident Tuition: Undisclosed
Program Overview:
Need to advance your skills in digital marketing? The Marketing Certificate program by the University of Texas is an excellent option to consider. It is designed to help students understand marketing theory and practices, strategic planning and management, and market research.
This certification will give students a strong foundation to build marketing campaigns, analyze target audiences, and launch effective communication and marketing applications.
Modality: Undisclosed
Credit Hours: 4-day program
GRE: None
Resident and Non-Resident Tuition: $4,950
Program Overview:
This four-day certification program is the one to choose if you want to get a head start in the digital marketing game. It covers Search Engine Optimization and how to make decisions based on that. It also covers Search Engine Advertising, which will help individuals learn how to enhance their company’s position in SERPs. Furthermore, it covers content marketing and web analytics.
Students also learn about social media marketing and the various strategies used to maximize engagement. This will help students communicate effectively and put themselves ahead of their competitors.
Modality: Undisclosed
Credit Hours: 4-day program
GRE: None
Resident and Non-Resident Tuition: Undisclosed
Program Overview:
Companies are realizing the importance of digital marketing, which has caused them to enforce various checks, including a grip on cutting-edge technology. The best way to ensure you’re up-to-date on the latest trends is a digital marketing certification program.
This one from Texas State University covers pay-per-click (PPC), SEO, social media, and email marketing. And since you have to undergo the Online Marketing Certified Associate (OMCA) certification exam, it would add significant value to your portfolio.
Digital Marketing Courses and Certificates in Other States
Nevada
Oregon
New York
Washington
Texas
Florida