As technology continues to change, the need for skilled digital marketers in Oregon is increasing. On average, digital marketers in the state earn about $60,786 per year, with the potential for higher pay in specialized positions. Oregon’s active business scene, with its blend of tech startups and established companies, offers great opportunities for digital marketers to succeed.
If you’re considering a digital marketing career in Oregon, here’s a quick overview of what you’ll need to enroll in certificate programs or courses:
Educational Requirements
- A high school diploma or equivalent is usually all that’s needed to get started.
- Some programs may suggest having a basic understanding of marketing or business concepts, but this is rarely mandatory.
Experience
- Beginner-friendly courses require no prior professional experience.
- Familiarity with tools like Google Analytics or social media platforms can be helpful but isn’t a prerequisite.
Application Process
- Most programs have a straightforward online application or registration process.
- Some may include a short interview to discuss your goals and background.
- A few programs may ask for a basic skills assessment, but this depends on the course.
Ready to gain the skills that Oregon businesses are looking for? Certificate programs and courses are a fantastic starting point. Explore options from Oregon institutions and take the first step toward a rewarding digital marketing career.
Keep reading to learn about the schools and programs available in the stat
Willamette University (MBA Marketing Concentration)
- Salem and Portland Oregon
- Campus
Modality: On-campus
Credit Hours: Request information
GRE: Required
Resident Tuition: $59,950
Program Overview:
The MBA Marketing Concentration at Willamette University is designed for professionals eager to advance their careers while making meaningful contributions in the marketing field. This concentration equips students with a comprehensive understanding of marketing principles, strategies, and analytics, alongside essential skills in consumer behavior. Whether transitioning from a different academic background or looking to deepen marketing expertise, this program offers a robust framework to enhance a student’s professional capabilities.
The marketing program covers fundamental and advanced marketing concepts. It is open to students from various disciplines, even those without prior marketing experience. Graduates are well-prepared for careers such as Director of Marketing, Public Relations Manager, Account Executive, Marketing Analyst, and Product Manager. The program’s alumni have transitioned into diverse positions across marketing communications and executive leadership, demonstrating its effectiveness in preparing students for impactful careers.
Modality: Online
Credit Hours: 45 credit hours
GRE: Not required
Resident Tuition: $19,350
Program Overview:
The Master of Business Administration (MBA) with a Concentration in Marketing at Southern Oregon University (SOU) is designed to prepare professionals for leadership roles by equipping them with essential marketing skills grounded in real-world applications. This fully online program allows students to deepen their understanding of key marketing concepts while maintaining the flexibility needed for busy lifestyles. Students in the program will gain a solid foundation in business management, focusing on various aspects of marketing, including internal marketing, e-commerce, marketing channel management, pricing strategy, and the utilization of Geographic Information Systems (GIS). Graduates will be well-prepared for diverse roles such as Marketing Manager, Sales Manager, Brand Manager, Market Research Analyst, and Media Planner.
The curriculum emphasizes current industry trends and practical knowledge. Students will learn about one-to-one marketing, digital technology, online advertising, brand-building, and product development, as well as the formulation of marketing strategies and tactics. Coursework also covers inventory distribution, order processing, customer service, and the establishment of efficient transportation systems. A key component of the program is understanding how to leverage data to inform marketing decisions, ultimately enhancing decision-making processes.
University of Oregon (Become a certified Digital Marketer)
- Eugene, Oregon
- Online
Modality: Online
Duration: 10 weeks; 8 hours per week
GRE: Not required
Cost: $2,250
Program Overview:
The University of Oregon’s Digital Marketing certificate course is a fast-paced, 10-week program designed to provide students with the tactical and strategic skills needed as a digital marketer. Delivered through flexible, online learning with optional live mentor-led sessions, this program allows students to learn independently while benefiting from expert guidance. Key topics include digital marketing fundamentals, website analytics, email marketing, search engine marketing, and even integrating emerging technologies such as AI and ChatGPT into marketing strategies.
One of the standout features of this program is the emphasis on practical, hands-on experience. Students work through real-world scenarios and projects, receiving expert feedback to help them refine their skills and build confidence. Upon completing the course, students earn a valuable certificate of completion from the University of Oregon and three highly sought-after certifications in Google Analytics, Google Ads Search, and HubSpot Email Marketing.
With the ability to complete the program online, including optional live sessions with industry experts, students can learn from professionals working in the field. This blend of theoretical knowledge, hands-on practice, and career support makes the University of Oregon’s Digital Marketing certificate course an excellent choice for anyone looking to enhance their marketing career quickly.
Portland Community College (Marketing, 1 year certificate)
- Portland, Oregon
- Online
Modality: Online
Credit Hours: 48 credit hours
GRE: Not required
Cost: Request information
Program Overview:
The Business Administration program offers three Associate of Applied Science degrees: Accounting, Management, and Marketing. These one-year degrees are designed to equip students with practical skills directly applicable to the workforce upon graduation. They are not intended for those who wish to transfer to four-year institutions; students concerned about course transferability should consult their prospective institutions for guidance. Given the fast-paced changes in employment opportunities, technological advancements, and regulatory requirements from certifying agencies, the Business programs are regularly updated to reflect current industry needs. To graduate, students must meet the writing and math competencies established by Portland Community College (PCC). Placement tests are available for students needing assistance in these areas. Additional prerequisites for specific business courses can be found in the Course Description section of the catalog.
Digital Marketing Courses and Certificates in Other States
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