Missouri’s digital marketing courses are designed to deliver targeted, actionable skills in a short amount of time, making them perfect for professionals with busy schedules. With courses ranging from just a few hours to a few weeks, you can quickly upskill and apply your new knowledge to real-world scenarios.
Courses in Missouri are structured with detailed modules that take you step by step through essential digital marketing tools and strategies, ensuring practical, hands-on learning. For example, you’ll learn PPC campaign creation, building and launching a full pay-per-click campaign on platforms like Google Ads, with a focus on writing effective ad copy, selecting the right keywords, and managing budgets.
You’ll also dive into Google Analytics, gaining the skills to track, analyze, and optimize website performance using industry-standard metrics. Additionally, modules on content strategy development will guide you in creating a complete content plan, including audience research, messaging, and a detailed publishing schedule. Each module is designed to leave you with a tangible result
Hoping to speed up your digital marketing career growth? Check out digital marketing courses and certificates in Missouri and take the next step.
North Central Missouri College (Business: Digital Media & Marketing Emphasis)
- Trenton, Missouri
- Campus
Program:
Business: Digital Media & Marketing Emphasis
Modality: On-Campus
Credit Hours: 65 credit hours
GRE: Not required
Resident Tuition: Request information
Program Overview:
The Business program with an emphasis on Digital Media & Marketing program provides students with a solid foundation in both business and marketing through approximately 65 credit hours of coursework. This Associate of Applied Science (AAS) degree equips students with the skills needed to pursue a career in digital media and marketing. Courses cover essential topics like accounting, management, and social media marketing, preparing graduates for entry-level positions in the field. Throughout the two-year program, students complete a variety of business and marketing courses, including Web Design, Multimedia Production, and Business Ethics. The curriculum also includes practical experience through internships, helping students apply their knowledge in real-world settings.
William Woods University (Business Administration Concentration in Marketing and Advertising)
- Fulton, Missouri
- Campus
Program:
Business Administration Concentration in Marketing and Advertising
Modality: On-Campus
Credit Hours: 15 credit hours
GRE: Not required
Resident Tuition: Request information
Program Overview:
The Business Administration degree with a concentration in Marketing and Advertising equips students with the skills to build and promote brands. This concentration focuses on teaching students how to develop strategies that enhance brand awareness, combining business acumen with creative content development. Students gain a comprehensive understanding of the marketing and advertising industry, preparing them for roles in management, leadership, account coordination, or creative positions within various sectors. Graduates with this concentration are prepared for diverse roles like brand manager, marketing director, strategist, or market research analyst in the fast-growing marketing industry.
Columbia College (Digital Marketing Certificate)
- Columbia, Missouri
- Online
Program:
Digital Marketing Certificate
Modality: Online
Credit Hours: 16-18 credit hours
GRE: Not required
Resident Tuition: Request information
Program Overview:
The Digital Marketing Certificate from Columbia College equips students with essential skills in digital marketing, providing a competitive edge in today’s job market. This program offers a foundational understanding of key marketing principles, consumer behavior, social media marketing, and marketing research and analytics. Whether students are pursuing a degree or seeking a standalone certificate, this program prepares them to plan and execute effective digital marketing campaigns and strategies. This certificate, requiring 16-18 credit hours, is designed to offer flexibility with online and on-campus learning options. Courses can be applied toward a Bachelor’s degree in Marketing or taken independently. Columbia College’s long-standing commitment to online education allows students worldwide to complete their studies in a way that fits their lifestyle, ensuring they stay competitive in the evolving field of digital marketing.
Robert J. Trulaske, Sr. College of Business, University of Missouri (Digital Marketing Certificate)
- Columbia, Missouri
- Online
Program:
Digital Marketing Certificate
Modality: Online
Credit Hours: 12 credit hours
GRE: Not required
Resident Tuition: Request information
Program Overview:
The Digital Marketing Certificate program at the Trulaske College of Business equips students with the skills to develop integrated, targeted, and measurable marketing strategies in an evolving digital landscape. This certificate focuses on understanding the digital customer experience, encompassing campaign development, user acquisition, digital advertising, content marketing, digital analytics, search engine optimization, and retention strategies. Students gain practical experience with industry-standard tools and technologies, including Google Ads, Google Analytics, Facebook Ads Manager, and more, preparing them for the dynamic field of digital marketing. Upon completing the 12 credit-hour curriculum, students will receive a Certificate in Digital Marketing, complementing their bachelor’s degree. To qualify, degree-seeking students must meet the requirements for a BSBA or a minor in business at the University of Missouri. With a minimum GPA requirement across specific courses, this program offers a pathway to careers such as Content Manager, SEO Specialist, Social Media Manager, and more, reflecting the growing demand for skilled professionals in the digital marketing arena.
