Michigan has a great variety of digital marketing courses, both online and on-campus, designed to help learners gain valuable certifications and practical skills. Whether you’re just starting or looking to improve your expertise, these programs offer something for everyone.
On top of being valuable, these courses are also affordable and easy to access. Online platforms like Udemy, Coursera, and HubSpot Academy have plenty of budget-friendly or free options that let you learn at your own pace. Plus, most programs don’t require any previous experience, so they’re perfect for beginners or professionals who want to sharpen their skills.
With flexible schedules, minimal barriers, and recognizable certifications, Michigan’s digital marketing courses make it easy to take the next step in your career.
Read further to find out which schools in Michigan offer programs that will help you succeed.
Modality: Online & On-Campus
Credit Hours: Undisclosed
GRE: Contingent on GPA
Resident and Non-Resident Tuition: Undisclosed
Program Overview:
In this program, students will learn about marketing, graphic design, and information technology for a well-rounded strategic approach. They will also learn to develop effective digital marketing strategies to capture their target markets, create interactive digital marketing materials, and analyze data.
From posting and tracking digital content to gauging the success of a campaign, students will learn to do it all. Naturally, all of these skills make them highly sought after for in-demand positions in the digital space.
Modality: On-Campus
Credit Hours: 120
GRE: Contingent on GPA
Resident and Non-Resident Tuition: Undisclosed
Program Overview:
This program covers everything from social media and SEO to web analytics and social network marketing. The course also covers market research and reputation management.
Students will learn all about important business disciplines and become effective communicators for big and small teams, with a sound understanding of digital technology. Through knowledge across diverse disciplines, students are encouraged to develop critical thinking skills to solve business problems.
Modality: Online & On-Campus
Credit Hours: 30
GRE: Contingent on GPA
Resident and Non-Resident Tuition: Undisclosed
Program Overview:
Whether you want to study online or in-person, Western Michigan University has got you. The Bachelor’s in Digital Marketing and eCommerce teaches communication, media, and technology skills to equip future marketers.
The university has some of the best professors who teach the latest techniques, trends, and tools so students can deliver their digital expertise to their future employment with ease. Subjects include content creation, Google Analytics, SEO, and social media strategy, all of which will help plan, execute, and track campaigns for success.
Modality: Online
Credit Hours: None
GRE: Contingent on GPA
Resident and Non-Resident Tuition: Undisclosed
Program Overview:
This program integrates online and offline marketing with multi-channel marketing, and students can learn how to create campaigns that boost business.
Skills like managing databases and catering to B2B and B2C can help students grow exponentially and execute effective marketing strategies. The course covers new, old, and trending internet-based marketing platforms that can enhance skills in direct marketing, advertising, and professional selling.
Digital Marketing Certificate, Jackson College
- Online + Campus
Modality: Online & On-Campus
Credit Hours: 24-27
GRE: Contingent on GPA
Resident and Non-Resident Tuition: Undisclosed
Program Overview:
Aspiring digital marketers will learn to communicate through various platforms and promote and create engaging content with subjects focused on creativity, communication, and technology skills for successful campaigns.
Those who finish this course will know how to build a brand, engage with its audience, and promote it effectively. They will also learn how to track the effectiveness of communication strategies and measure success against those goals.
Digital Media Graduate Certificate, Michigan State University
- Online + Campus
Modality: Online & On-Campus
Credit Hours: 9
GRE: None
Resident and Non-Resident Tuition: $867
Program Overview:
Professionals can elevate their careers by studying digital media at Michigan State University. The certificate course teaches students how to become leaders in marketing and apply the latest digital innovations such as mobile, social media, location-based services, and big data.
Students also learn to integrate marketing, advertising, sales, and logistics into traditional and digital channels to analyze and interpret data and make informed decisions.
Modality: Online & On-Campus
Credit Hours: 17-18
GRE: None
Resident Tuition: $10,076
Non-Resident Tuition: $14,224
Program Overview:
This program combines basics like accounting, Microsoft Office suite, computer programming, advertising, marketing, and even graphic design. It is designed to help professionals become more tech-savvy, improve their digital skills, and advance their careers.
Digital Marketing Courses and Certificates in Other States
Nevada
Oregon
New York
Washington
Texas
Florida