4+ Illinois Digital Marketing Courses (Online & Campus)

Amber Felton

Written by Amber Felton

Digital Marketing & Technical Writer

Updated & Fact Checked: 12.21.2024

Looking to break into the world of digital marketing in Illinois? Earning a specialized certificate can be your ticket to success. These programs focus on the essential skills and practical applications of digital marketing, making them an excellent choice for students, recent graduates, and working professionals alike.

In Illinois, digital marketing courses offer the perfect opportunity for experimentation without commitment, letting you explore a subject before diving into a full bootcamp or degree program. These courses are ideal for anyone curious about the field or considering a career shift but not ready to make a major investment. They give you a taste of digital marketing fundamentals, helping you decide if it’s the right path for you.

For those ready to focus, Illinois also offers industry-specific courses tailored to unique sectors like healthcare marketing, where compliance and patient engagement are key, or e-commerce, which emphasizes product optimization and sales conversion. You can even find programs for SaaS marketing, with a focus on customer acquisition and retention, or nonprofit digital strategy, which prioritizes community outreach and donor engagement.

Want to get into digital marketing? Explore Illinois schools that offer courses and certificates to help you take the next step.

Credit Hours: 12 hours

GRE: Not required

Resident Tuition: Request information

Non-Resident Tuition: Request information

Program Overview: Experience digital marketing with a Concentration in Digital Marketing, offered online in select programs at the University of Illinois Urbana-Champaign. Designed to equip leaders with the skills necessary to navigate the evolving digital landscape, this concentration provides a comprehensive understanding of marketing tools, strategies, and analytics in the digital realm. Students will explore topics such as marketing analytics, data visualization, and the utilization of digital channels, preparing them to thrive in today’s digital-centric marketing environment. This concentration offers students valuable opportunities to apply their digital marketing knowledge in real-world scenarios, setting them on a path toward success in digital marketing.

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Modality: On-Campus

Credit Hours: 28 hours

GRE: Not required

Resident Tuition: Request information

Non-Resident Tuition: Request information

Program Overview: Dive into the rapidly evolving landscape of digital marketing with DePaul University’s Digital Marketing Concentration, designed to equip students with the skills and knowledge needed to thrive in this dynamic industry. As the demand for digital marketers continues to soar, with a projected growth rate of 39%, this concentration provides a strategic pathway for students to enter this burgeoning field. Through a comprehensive curriculum encompassing courses such as Social Media Marketing, Search Engine Marketing & Analytics, and Digital Marketing Analytics and Planning, students gain practical insights and hands-on experience essential for success in digital marketing roles. Whether aspiring to work for large corporations, non-profit organizations, or startups, graduates of the Digital Marketing Concentration are well-equipped to make meaningful contributions in today’s marketplace.

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Modality: On-Campus

Credit Hours: 15 hours

GRE: Not required

Resident Tuition: Request information

Non-Resident Tuition: Request information

Program Overview: Dive into the roots of digital marketing with the Northern Illinois University College of Business Digital Marketing Certificate, designed to equip students with the latest industry best practices and hands-on experience. By integrating top-tier sales strategies with cutting-edge digital marketing tools and analytics, this certificate program prepares students for a successful career in the digital sphere. Throughout the program, students can hone their communication skills and develop an advanced understanding of key digital marketing concepts, enabling them to effectively engage with diverse clients and audiences. From mastering search engine marketing and website analytics to exploring social media strategies and integrated marketing communication, students will gain practical expertise that’s highly sought after in today’s job market. Plus, with the opportunity to complete the Google certification process, students can enhance their credentials and stand out as qualified digital marketing professionals.

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Modality: Online

Credit Hours: 12 hours

GRE: Not required

Cost: $3,984

Program Overview: Elevate your career in digital marketing with Gies Online Digital Marketing Certificate. Led by industry experts, this program equips students with the latest tools, techniques, and strategies essential for success in today’s digital landscape. Whether students are aiming to advance in their current role or transition into a marketing career, this certificate empowers them with the in-demand skills needed to thrive in various roles, from Digital Marketing Analyst to Marketing Manager. Designed for professionals seeking to adapt to the digital era, entrepreneurs, and leaders across different sectors, this program provides practical insights and hands-on experience that students can immediately apply in their work environment. From mastering digital marketing analytics to understanding consumer behavior and harnessing the power of social media marketing, each course offers valuable knowledge that drives real-world results. With a flexible structure consisting of three courses delivered in 8-week sessions, students can complete the certificate in as little as 8 months, making it convenient to balance their professional and educational commitments.

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Digital Marketing Courses and Certificates in Other States

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