Digital marketing courses and certificates give you a flexible, focused way to build skills without the big commitment of a full degree or the fast-paced demands of a bootcamp as it lets you target specific skills at your own pace, making them a great option for those who need flexibility.
Courses are available in multiple formats, including video lessons for interactive visual learning, written modules for those who prefer reading, and live sessions for real-time collaboration with instructors and peers.
Beyond foundational skills, California digital marketing courses prepare you for the future of marketing by diving into cutting-edge trends like AI-driven marketing, where you’ll learn to use tools such as ChatGPT and Jasper for automated, data-driven campaigns. They also cover programmatic advertising, teaching you how to navigate platforms like Google Ads and The Trade Desk to optimize ad buying and targeting.
For those looking to stay ahead, courses include insights into Web3 technologies, offering an introduction to blockchain, NFTs, and decentralized platforms as they intersect with digital marketing.
With this more relaxed entry process, courses and certificates are a convenient option for anyone looking to build specific skills in digital marketing without a long commitment. If you’re curious about where you can take these digital marketing courses and certificates in California, keep reading to discover schools offering digital marketing programs that can help you get started
Modality: Online
Credit Hours: 12.0
GRE: Unknown
Resident & Non-Resident Tuition: $3,415
Program Overview:
This course helps students learn how to create effective digital marketing plans, master platform-specific strategies, use advanced tools for analytics and engagement, and analyze market trends and customer data to improve communication strategies and campaign effectiveness. By understanding complex analytics, students can continuously improve and refine marketing efforts.
Students will also learn to navigate digital marketing regulations like GDPR and CCPA, ensuring compliance while maintaining consumer trust.
Program Overview:
This digital marketing course caters to beginners and seasoned marketers seeking to update their knowledge with the latest digital tools and strategies. Through this certification course, students will learn to strategically evaluate and apply digital marketing technologies to achieve specific marketing objectives, like improving campaigns, KPIs, and ROI.
Students will learn to manage customer needs and achieve business goals, producing effective content across various channels. The curriculum includes creating innovative digital experiences and effectively using targeted content, persona-driven messaging, and storytelling. Data analysis, strategy development, CRM, and content management are also covered.
Students who undergo this program will become adept at designing and implementing digital marketing campaigns to enhance customer engagement, build lasting relationships, and support sustainable business growth.
- For more details, the university asks students to schedule a call.
Modality: Online
Credit Hours: 15
GRE: Contentigent of GPA
Resident & Non-Resident Tuition: not listed
Program Overview:
This program is an excellent pathway for students who want to sharpen their analytical and technical skills to tackle the real-life challenges of modern-day marketing. It is ideally suited for those looking to enhance their decision-making capabilities, offering specialized knowledge of current marketing problems.
For those new to the field or contemplating a career switch, this certificate program provides a more comprehensive educational experience. It dives deeper into the marketing discipline and includes additional benefits—such as career services—to help students navigate the job market.
Digital Marketing Certificate, UCLA
- Online + Campus
Modality: Online / On-campus
Credit Hours: 15
GRE: Unknown
Resident & Non-Resident Tuition: $4,350
Program Overview:
As the digital space evolves, learning about emerging technologies, platforms, tools, and channels is essential. The Digital Marketing Certificate by UCLA is for those with a foundational understanding of marketing and who want to expand their knowledge.
It dives deep into how to grow and maintain brands online. Students will learn all about industry trends and explore marketing skills like never before, as the courses are taught by experts. The classes are interactive and incorporate real-world scenarios, case studies, and projects.
