Digital marketing shapes how brands connect with people, from the ads in your feed to the content you can’t stop watching. Behind it all are professionals who mix creativity with data to craft strategies that get results. It’s a fast-moving field with endless opportunities—but the cost of getting started can feel overwhelming. On average, a digital marketing degree costs about $14,688 per year for undergrad programs, with graduate degrees averaging around $20,513 annually.
The reality is, a degree in digital marketing doesn’t have to come with a staggering price tag. Plenty of programs offer comprehensive courses in SEO, analytics, content strategy, and more—without leaving you buried in debt.
This guide is here to help you find affordable digital marketing degree on site and online programs that teach the skills employers really care about, for both bachelor’s and master’s degrees in digital marketing at a lower cost.
Affordable Bachelor’s in Digital Marketing Programs
Pursuing an affordable bachelor’s degree in digital marketing prepares students for success in today’s digital landscape. Through courses in SEO, social media marketing, content strategy, email marketing, and data analytics, students gain the knowledge needed to effectively reach and influence online audiences.
Cleary University (BBA – Digital Marketing)
- Howell, Michigan
- Online
Modality: Online
Credit Hours: 120 hours
GRE: Not required
Resident Tuition: $12,176 per-semester
Program Overview:
The Digital Marketing Bachelor of Business Administration from Cleary University equips students with an understanding of fundamental marketing principles, focusing on the intersection of technology and consumer behavior. Through courses that cover advertising, e-commerce, and consumer psychology, students gain the skills needed to analyze market trends, identify customer needs, and strategically promote products or services. This program emphasizes the importance of understanding digital platforms, enabling graduates to navigate and leverage the ever-evolving landscape of digital media to drive business growth. Graduates will emerge as well-rounded professionals, prepared to meet the growing demand for digital marketing expertise in various industries. The curriculum is designed to build a solid foundation in business essentials, including accounting, financial management, and business law, while also delving into specialized areas like social media marketing, SEO, and data analytics. With career opportunities spanning from sports and entertainment to industrial sectors, students will be equipped to excel in roles that require strategic thinking and digital marketing acumen.
Bryant & Stratton College (BBA Digital Marketing)
- Buffalo, New York
- Online + Campus
Modality: Online or On-Campus
Credit Hours: 120 hours
GRE: Not required
Resident Tuition: Request information
Program Overview:
The Bachelor of Business Administration in Digital Marketing from Bryant & Stratton College is designed to provide students with the skills and knowledge needed to thrive within the digital marketing world. By integrating traditional business principles with cutting-edge digital marketing techniques, the program offers a complete education in areas such as SEO, social media marketing, web analytics, and more. Students will also gain a solid foundation in business management, enabling them to pursue leadership roles within the marketing field. The curriculum is designed to provide both theoretical understanding and practical application, preparing graduates to make data-driven decisions and execute successful marketing strategies across various digital platforms. This program is offered in flexible formats to suit students’ diverse needs, including online and on-campus learning options. Whether studying online or in person, students will receive the same rigorous education, supported by faculty who are committed to their success. Graduates of the Digital Marketing program will be well-prepared to enter the business world with the confidence and skills needed to excel in a wide range of marketing roles.
North Park University (Digital Marketing (BA))
- Chicago, Illinois
- Online + Campus
Modality: Online or On-Campus
Credit Hours: 120 hours
GRE: Not required
Resident Tuition: $630 per-credit-hour
Program Overview:
The Bachelor of Arts in Digital Marketing at North Park University is designed for students eager to lead in digital media. This program provides a robust education in digital marketing fundamentals, including SEO, social media management, and online analytics. Through a blend of theoretical knowledge and practical application, students gain essential skills to thrive as digital strategists, content creators, or marketing analysts. The curriculum emphasizes hands-on learning, enabling students to develop and execute digital marketing strategies that address real-world challenges and capitalize on emerging trends. North Park University stands out with its commitment to flexibility and support, offering the program in both on-campus and online formats. This approach allows students to tailor their education to fit their personal and professional lives while benefiting from a curriculum that integrates the latest technological advancements. With a focus on both traditional and cutting-edge marketing techniques, graduates are well-prepared to enter the workforce in various roles, including digital marketing managers, SEO specialists, and content strategists. The program’s comprehensive approach ensures that students are equipped with the knowledge and skills needed to succeed as the digital world continues to change.
Los Angeles Pacific University (Bachelor of Science, Digital Marketing)
- San Dimas, California
- Online
Modality: Online
Credit Hours: 120 hours
GRE: Not required
Resident Tuition: $515 per-credit-hour
Program Overview:
Los Angeles Pacific University’s Bachelor of Science in Digital Marketing equips students with the expertise to leverage digital tools and technologies for effective consumer engagement and brand management. This program covers essential areas such as digital marketing analytics, social media, mobile marketing, SEO, and consumer behavior. Students will gain hands-on experience creating digital touchpoints, optimizing the buyer’s journey, and using data analytics to drive marketing strategies. Graduates are prepared for various roles, including Digital Content Manager, Marketing Manager, and Brand Manager, with a curriculum that includes courses in business analytics, project management, and strategic management.
Concordia University, St. Paul (Online B.S. in Digital Marketing Degree)
- Saint Paul, Minnesota
- Online
Modality: Online
Credit Hours: 120 hours
GRE: Not required
Resident Tuition: $420 per-credit-hour
Program Overview:
The online Bachelor of Science in Digital Marketing at Concordia University, St. Paul offers a comprehensive and practical education designed to equip students with skills in key areas such as social media marketing, SEO, and data analysis. The program is 100% online and features a project-based curriculum that includes a portfolio capstone project to showcase a student’s abilities to future employers. Students benefit from a career-connected curriculum, industry-experienced faculty, and additional certificates in data analysis, digital marketing, and e-commerce.
Affordable Digital Marketing Master’s Programs Online & Accredited
An affordable master’s degree in digital marketing gives students the chance to deepen their knowledge and specialize in advanced areas of the field. These programs are designed for students who may already have some experience in digital marketing or a related area and are looking to advance their careers. Throughout the program, students explore complex topics like advanced data analytics, digital strategy, consumer behavior, and emerging marketing technologies.
Rutgers Business School (Master of Science in Digital Marketing)
- Newark, New Jersey
- Online
Modality: Online
Credit Hours: 30 hours
GRE: Optional but preferred
Resident Tuition: $15,576.00 per-semester
Program Overview:
The Master of Science in Digital Marketing from Rutgers Business School is a comprehensive, 30-credit program offered entirely online, designed to enhance the expertise of marketing professionals. The program addresses the growing need for advanced digital marketing skills by providing students with current, relevant content delivered by industry experts. With the flexibility to complete the degree in 9-12 months or up to 4.5 years, students can balance their studies with professional and personal commitments. The curriculum includes an option to earn certifications in popular marketing platforms and offers a residency option to complement online learning. Graduates of this AACSB-accredited program will gain practical knowledge in digital marketing, preparing them for advanced roles in the field. The program’s rigorous coursework and career development resources support students in applying their skills effectively.
St. Edward’s University (Master of Science in Digital Marketing and Analytics)
- Austin, Texas
- Online
Modality: Online
Credit Hours: 30 hours
GRE: Not required
Resident Tuition: $36,000
Program Overview:
Students earning their Master of Science in Digital Marketing and Analytics from St. Edward’s University will be equipped to stand out in digital marketing. This 100% online program, which can be completed in as little as 16 months, provides comprehensive training in areas like business intelligence, digital and social media analytics, and marketing automation systems. The curriculum integrates practical, real-world projects to enhance learning and application, preparing graduates for leadership roles in various industries. St. Edward’s University stands out for its AACSB accreditation, reflecting its high academic standards and commitment to quality education. The program benefits from a flexible 7-week class schedule and small class sizes, which foster personalized learning experiences. Graduates emerge ready to tackle advanced marketing challenges, supported by a network of industry connections and a prestigious degree that opens doors to opportunities in various sectors.
Brandeis Online (Digital Marketing and Design Online Master’s Degree)
- Waltham, Massachusetts
- Online
Modality: Online
Credit Hours: 30 hours
GRE: Not required
Resident Tuition: $1,220 per-credit-hour
Program Overview:
The Digital Marketing and Design Online Master’s Degree from Brandeis Online blends digital marketing skills with in-depth design principles. This program, which can be completed in as little as one year for full-time students or up to two and a half years for part-time students, offers a comprehensive curriculum that prepares graduates to stand out in digital fields. The program covers essential topics such as multichannel marketing campaigns, marketing and customer analytics, and digital marketing strategy. It integrates technical and creative aspects, ensuring graduates can design and manage effective marketing campaigns across various platforms. With small class sizes and courses taught by industry professionals, students benefit from personalized instruction and real-world insights.
Fairleigh Dickinson University Online (Master of Science Digital Marketing)
- Teaneck, New Jersey
- Online
Modality: Online
Credit Hours: 30 hours
GRE: Not required
Resident Tuition: $1,038 per-credit-hour
Program Overview:
The Master of Science in Digital Marketing from Fairleigh Dickinson University offers an online program designed to equip students with advanced digital marketing skills. The curriculum provides in-depth training across essential areas such as content creation, social media management, and digital strategy. Students benefit from a program that integrates real-world applications and experiential learning, preparing them for leadership roles in a variety of marketing fields. The program is accredited by AACSB International and is recognized for its rigorous academic standards. Graduates of this program are well-prepared to advance their careers in digital marketing, leveraging their expertise to excel in roles such as marketing director, SEO manager, and user experience director. The program’s flexible online format allows students to balance their studies with professional and personal commitments, while the focus on practical skills and industry certifications, such as Google Analytics and Hootsuite, enhances their marketability and readiness for digital fields.
Northern Illinois University (Online Master of Science in Digital Marketing)
- DeKalb, Illinois
- Online
Modality: Online
Credit Hours: 30 hours
GRE: Not required
Resident Tuition: Request information
Program Overview:
The Online Master of Science in Digital Marketing from Northern Illinois University provides students with a robust foundation in digital marketing strategy and analysis. This accelerated program allows students to complete their degree in just 18 months if studying full-time or at a more flexible pace if part-time. As the only AACSB-accredited online M.S. in Digital Marketing program in Illinois, it ensures that students receive a high-quality education aligned with industry standards, covering key areas such as artificial intelligence in marketing and data-driven decision-making. Graduates are well-prepared to excel in dynamic marketing roles with competitive salaries, including positions such as marketing manager, public relations manager, and creative director. The program emphasizes practical skills and offers certification preparation for key industry tools like Google Ads and Facebook Blueprint. Through small class sizes and experienced faculty, students benefit from personalized attention and a curriculum designed to meet the evolving demands of the digital marketing field, all while maintaining the flexibility of an online format.