As more employers embrace skills-based hiring, leading colleges and universities have responded by offering an expanding range of short courses. There’s been a noticeable increase in the availability of digital marketing courses and certification programs as well, providing accessible ways to gain in-demand skills without the long commitment of traditional degrees.
Discovering low-cost digital marketing courses and certifications not only boosts your credentials but also paves the way for new professional opportunities—all while keeping your budget intact. But be sure to review the entry requirements, as you might need to refresh your knowledge or take a foundational course before diving in.
That said, here are an affordable digital marketing courses and certificates, covering a variety of skill areas, that could be worth exploring now:
University of California San Diego (Digital Marketing, Specialized Certificate)
- San Diego, California
- Online + Campus
Modality: Online or On-Campus
Duration: 6-12 months
GRE: Not required
Cost: $3,500
Program Overview:
The Digital Marketing Certificate program equips individuals with the skills to excel in modern marketing. Offered online and in person, the program provides hands-on training in digital, content, social, mobile, and data-driven marketing. Participants will gain practical expertise in campaign development, analytics, content creation, and digital strategy, preparing them to effectively navigate and leverage digital marketing. Ideal for aspiring marketing professionals and business practitioners, this program offers comprehensive insights into digital marketing channels and strategies. Students will learn to use web analytics to refine marketing plans and drive successful digital campaigns, making it a valuable asset for those seeking to advance in their current roles or transition into a marketing career.
Duke University (Program Name)
- Durham, North Carolina
- Online
Modality: Online
Duration: Self-paced
GRE: Not required
Cost: $3,195
Program Overview:
Duke University’s Digital Marketing Specialist program equips participants with both foundational and advanced marketing skills, focusing on current industry technologies. The curriculum includes interactive live sessions, real-world case studies, and practical use of over 30 digital marketing tools. The program covers key areas such as SEO, SEM, social media, email marketing, mobile marketing, and analytics. By engaging in more than 20 projects and case studies, students will gain knowledge in digital marketing strategy and tactics. The program is designed to prepare students for the digital marketing field, culminating in a Duke University certificate upon completion. It offers flexible learning formats and integrates well with Google Ads, Google Analytics, and Microsoft Bing certification exams. The program’s structure includes beginner, intermediate, and advanced courses, with optional modules available to tailor the learning experience.
University of Illinois Urbana-Champaign, Gies College of Business (Digital Marketing Graduate Certificate)
- Champaign, Illinois
- Online
Modality: Online
Credit Hours: 12 credit hours
GRE: Not required
Cost: $4,164
Program Overview:
The Digital Marketing Graduate Certificate program from the University of Illinois Urbana-Champaign, Gies College of Business equips participants with advanced skills in digital marketing analytics, SEO, social media marketing, and more. This 12-credit hour program, comprised of three 8-week courses, is designed for professionals seeking to enhance their marketing expertise or transition into marketing roles. Courses include Digital Marketing Analytics, Digital Media and Marketing, and Marketing in Our New Digital World, with options to complete the certificate in as little as 8 months. Students will learn to apply strategic marketing concepts, use analytics to drive performance, and understand consumer behavior to attract customers effectively. The program prepares graduates for roles such as Digital Marketing Analyst, Marketing Manager, and Digital Marketing Director.
Georgetown University (Online Certificate in Digital Marketing Strategy)
- Washington, D.C
- Online
Modality: Online
Duration: 12 weeks
GRE: Not required
Cost: $4,995
Program Overview:
Georgetown University’s 12-week Online Certificate in Digital Marketing Strategy equips professionals with advanced skills to lead multi-channel marketing efforts and develop effective strategies in digital media. The program combines lectures, individual and group exercises, and a capstone project, offering practical experience with current digital marketing tools. Students will gain expertise in creating and executing marketing strategies that drive business success, including calculating ROI and presenting strategies to stakeholders. Designed for entry- and mid-level professionals, the certificate is delivered online with classes held on Friday evenings and Saturdays, and the program can be completed in 12 weeks. Successful participants will be prepared to deploy digital marketing tactics effectively and optimize strategies to meet business objectives. Registration is open year-round, with courses available in fall, spring, and summer semesters.
Modality: Online
Credit Hours: 120 hours
GRE: Not required
Resident Tuition: $60,240
Program Overview:
The Bachelor of Science in Digital Marketing from Cambridge College offers a flexible path for students looking to enter the field of digital marketing. Designed to accommodate both newcomers and seasoned professionals, this online degree program provides an in-depth education in key areas such as SEO, social media engagement, web analytics, and digital content creation. With three specialized concentrations—Marketing Analytics, Strategic Marketing, and Virtual Marketing—students can tailor their studies to align with their career goals and interests. The curriculum emphasizes practical skills and contemporary digital strategies, preparing graduates to lead and innovate in various marketing roles. The program’s online format ensures accessibility and convenience, allowing students to balance their education with professional and personal commitments. Students will benefit from a curriculum that integrates cutting-edge technologies and theories from leading experts, alongside practical assignments and real-world applications. Graduates of the program are equipped to pursue diverse career opportunities in digital marketing, from social media specialists to marketing managers, with competitive salaries and strong job prospects. This degree not only provides the skills needed for immediate career advancement but also lays a foundation for long-term success in digital marketing.
Modality: Online
Credit Hours: 48 hours
GRE: Not required
Resident Tuition: $455 per-credit-hour
Program Overview:
The Online Bachelor of Science in Marketing with a specialization in Digital Media Business Strategies from Indiana Wesleyan University equips students with essential skills for a career in digital marketing. The program, designed for completion in approximately 22 months, offers a comprehensive curriculum that covers social media management, branding, advertising, and more. Students will gain practical knowledge in digital platforms and media, preparing them for diverse roles such as marketing manager or market analyst. The program’s 100% online format provides flexibility for busy professionals, allowing them to balance their studies with personal and work commitments.
Johnson & Wales University (Bachelor of Science, Digital Marketing & Social Media)
- Providence, Rhode Island
- Online
Modality: Online
Credit Hours: 123 hours
GRE: Not required
Resident Tuition: $495 per-credit-hour
Program Overview:
The Bachelor of Science in Digital Marketing & Social Media at Johnson & Wales University prepares students to excel in digital marketing. This online program focuses on essential skills such as SEO, content marketing, and data analysis. Students will learn to craft effective social media strategies, analyze data, and enhance brand presence across various digital platforms. The curriculum, delivered in a flexible online format, is designed to help students achieve career growth in roles such as social media manager or digital marketing strategist. The program is designed to accommodate working professionals with its flexible scheduling and online format, making it easier to balance education with personal and professional commitments.
Modality: Online
Credit Hours: 120 hours
GRE: Not required
Resident Tuition: $399 per-credit-hour
Program Overview:
The Bachelor of Science in General Business with a concentration in Digital Marketing from LSU Online equips students with a comprehensive understanding of business principles and specialized digital marketing skills. This 120-credit hour program covers essential areas such as marketing analytics, e-commerce, and integrated campaign management. Students will gain expertise in using data to drive marketing strategies, manage social media campaigns, and enhance online brand presence. The flexible online format allows students to balance their studies with professional and personal commitments. Offered by LSU’s E. J. Ourso College of Business, this program delivers a rigorous education focusing on practical, real-world applications. The curriculum integrates business fundamentals with advanced digital marketing techniques, ensuring students are equipped to handle the complexities of modern marketing environments. Additionally, the opportunity to earn credits through prior learning assessments and a flexible online format support students in balancing their academic pursuits with other commitments. Graduates emerge ready to excel in various digital marketing roles, including SEO/SEM specialist and digital marketing manager.
University of California, Los Angeles (Marketing with Concentration in Digital Marketing)
- Los Angeles, California
- Online + Campus
Modality: Online or On-Campus
GRE: Not required
Resident Tuition: $6,900.00
Program Overview:
University of California, Los Angeles Marketing with a Concentration in Digital Marketing allows students to gain expertise in marketing with a strong emphasis on digital strategies through this comprehensive program. Whether delivered online or in person, the curriculum covers essential topics such as social media, SEO, email marketing, and advanced digital tools. The program is ideal for those aspiring to build a career in marketing, business professionals seeking formal training, and individuals considering a career change. This program provides a thorough understanding of marketing fundamentals, including brand management, integrated marketing communications, and digital analytics. By integrating cutting-edge online tools with traditional marketing practices, students develop a robust foundation that prepares them for diverse roles in the digital marketing field. No prior marketing experience is required to benefit from this program, making it accessible to newcomers and experienced professionals alike.