California is a vibrant hub for education and innovation and a prime destination for those looking to advance their careers in digital marketing. Home to some of the nation’s most prestigious universities and colleges, the state offers several academic programs that cater to the demands of the ever-changing digital landscape.
In the heart of the tech world, also known as Silicon Valley, the job prospects for digital marketing professionals are promising and potentially highly lucrative. The demand for roles in digital marketing is only expected to grow as businesses increasingly rely on data-driven strategies to reach consumers. This means digital marketing professionals can earn around $76,151 or more annually.
California’s educational institutions understand this demand and are equipping students with the skills and knowledge they need to excel in the industry. So, whether you’re just starting out or looking to enhance your expertise, a course in digital marketing can lead to numerous opportunities.
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Digital Marketing Degrees in California
California’s educational landscape is rich, with many opportunities in digital marketing at the bachelor’s and master’s levels. Institutions across the state offer programs that blend theoretical knowledge with practical, hands-on training in digital marketing strategies and tools.
Here are some bachelor’s and master’s degrees you can pursue to have a successful career in digital marketing:
Bachelors in Digital Marketing in California
Bachelors programs form a base for those who are inclined to learn marketing as a whole and explore some of its in-depth disciplines.
These programs introduce concepts and various tools (traditional and digital) that help students understand the real-life challenges marketers face today. With thorough research and collaborative projects, these programs prepare students for what lies ahead should they choose a profession in digital marketing.
Students who earn a Bachelor’s Degree in Digital Marketing can work as digital content managers, digital marketing managers, brand managers, market researchers, marketing and advertising account executives, and more.
Modality: Online
Credit Hours: 120
Resident/Non-Resident Tuition: $499/credit
Program Overview:
A Bachelor of Science in Digital Marketing (BSDM) degree focuses on preparing students to leverage the latest digital tools and technologies. Accredited by the WASC Senior College and University Commission (WSCUC), this program teaches students to find target audiences, create brand loyalty, and promote products and services to consumers successfully.
With this degree, students can learn how to use cutting-edge tools and technologies so they are equipped to solve real-world problems, generate analytic reports, streamline the buyer’s journey, and understand customer behavior to meet company goals.
Students who enroll in this program will have opportunities as digital content or brand managers, market researchers, and marketing and advertising account executives.
Modality: On-Campus
Credit Hours: 120
GRE: Contingent on GPA
Resident Tuition: $7,992/year
Non-Resident Tuition: $7,992/annual + $396/unit
Program Overview:
Through this program, students get a chance to learn not only about creating a product or service but also about managing relationships with customers. This course is specifically designed so that students can keep up with ever-changing Silicon Valley trends.
An up-to-date marketing program like this will spark innovation, leading to multi-disciplinary opportunities. Students will be more prepared for real-world marketing trends and struggles alike.
Modality: On-Campus
Credit Hours: 120
Resident Tuition: $47,862/year
Program Overview:
This Film and Digital Media program offered by the University of California provides an encompassing curriculum that covers the cultural impact of movies, television, and the internet. Students create video and interactive digital media for different classes.
Along with an understanding of films, students will gain creative and analytical skills, the ability to think critically, and advanced knowledge of online marketing tools and strategies. This provides a much-needed headstart in the field.
Modality: On-Campus
Credit Hours: 120
GRE: Contingent on GPA
Resident Tuition: $10,296/year
Program Overview:
Marketing involves learning, understanding, and meeting an entity’s needs, whether an individual or a business. It also involves effective methods of informing existing and potential customers of the availability of goods and services through traditional and digital channels.
California State University aims to provide in-depth information in an ever-changing landscape, ensuring students are equipped with what they need for a long and successful career.
California Digital Marketing Masters Programs
Educational institutions in California also offer advanced degree programs for those who want to deepen their expertise or pivot their careers to digital marketing. Graduate programs, such as the Master of Science in Digital Marketing from Contemporary Technology University or Masters in Marketing & Analytics from Hult International Business School, provide a more intensive curriculum.
These programs involve advanced courses in digital strategy, digital content management, and marketing analytics. They are largely populated by students who have just completed their bachelor’s degrees and are looking to take their credentials to another level or professionals looking to update their skills and gain a competitive edge for leadership roles in the industry.
Modality: Online
Credit Hours: 30
Resident Tuition: $12,000/year
Program Overview:
Master the art of social media, blogging, SEO, email, video, and WordPress development to create an impressively educated marketing plan. Thanks to this program, students can refine their skills through projects like promoting their digital portfolio to potential employers.
Some of the key focus areas of studies include effective and contemporary strategies in management, social media and marketing techniques, SEO, email, and other tools used for effective marketing campaigns and strategies.
The best part? Contemporary Technology University doesn’t charge a tuition fee until you get a high-paying job. Its Study Now Pay Later Model allows students to focus on the course and learn about the industry without worrying about paying for tuition.
Modality: On-Campus
Credit Hours: N/A
GRE: Unknown
Resident/Non-Resident Tuition: $56,700/year
Tuition: $868/credit
Program Overview:
Take your knowledge to the next level with data-driven leadership. Learn about data analysis, tackle real-world challenges, and understand customer journeys on a global level to develop impressive digital marketing strategies, conduct product research, and explore global expansion opportunities.
Thanks to this program, students can become data-savvy and find themselves in leadership roles right after graduation. Hult has a centrally located campus and is one of the world’s most influential business hubs, making it a great place for job placements.
Hult is recognized by business education’s three most prestigious international accrediting bodies: The Association to Advance Collegiate Schools of Business (AACSB International), the Association of MBAs (AMBA), and EQUIS (The European Quality Improvement System).
Modality: On-Campus & Online
Credit Hours: 34
GRE: None
Resident/Non-Resident Tuition: $825/credit unit
Program Overview:
The AACSB has accredited this program, so the school surpasses teaching, research, curriculum, and learner success standards. The MS in Digital Marketing program is designed for students and business professionals who want to advance their digital marketing and marketing data science knowledge.
This STEM-centered curriculum combines the implementation of modern and traditional skills so that every student is prepared for all roles, from social media and digital marketing to customer analytics and data science. The curriculum is ever-changing due to industry developments and offers the support needed through research seminars, expert speaker series, virtual workshops, and other student success programs.
Marketing Degrees with Digital Concentrations
These degrees take students through the basics of marketing; however, their core focus is digital marketing. These courses are perfect for professionals who want to switch to digital marketing or want a degree to help them get better job opportunities.
Modality: On-Campus
Credit Hours: 47
GRE: Unknown
Resident Tuition: $18,200
Program Overview:
Understand the ins and outs of social media blogging, SEO, and more to create effective marketing plans. In this post-grad program, you’ll learn about some of the most effective strategies and tools, including video and audio production, WordPress, SEO, email, and other tools in marketing campaigns. This will open many doors to a bright future in digital marketing.
Anyone with a bachelor’s degree or a professional with several years of experience who wants to expand their knowledge in the field can apply for this program. It is a fantastic course that will keep you updated with current practices.
Digital Marketing Certificates and Courses in California
Certificate programs focus on specific industry skills and are not quite as time- and study-intensive as bachelor’s or master’s degrees. They are still excellent avenues for education and job opportunities.
Modality: Online
Credit Hours: 12.0
GRE: Unknown
Resident & Non-Resident Tuition: $3,415
Program Overview:
This course helps students learn how to create effective digital marketing plans, master platform-specific strategies, use advanced tools for analytics and engagement, and analyze market trends and customer data to improve communication strategies and campaign effectiveness. By understanding complex analytics, students can continuously improve and refine marketing efforts.
Students will also learn to navigate digital marketing regulations like GDPR and CCPA, ensuring compliance while maintaining consumer trust.
Program Overview:
This digital marketing course caters to beginners and seasoned marketers seeking to update their knowledge with the latest digital tools and strategies. Through this certification course, students will learn to strategically evaluate and apply digital marketing technologies to achieve specific marketing objectives, like improving campaigns, KPIs, and ROI.
Students will learn to manage customer needs and achieve business goals, producing effective content across various channels. The curriculum includes creating innovative digital experiences and effectively using targeted content, persona-driven messaging, and storytelling. Data analysis, strategy development, CRM, and content management are also covered.
Students who undergo this program will become adept at designing and implementing digital marketing campaigns to enhance customer engagement, build lasting relationships, and support sustainable business growth.
- For more details, the university asks students to schedule a call.
Modality: Online
Credit Hours: 15
GRE: Contentigent of GPA
Resident & Non-Resident Tuition: not listed
Program Overview:
This program is an excellent pathway for students who want to sharpen their analytical and technical skills to tackle the real-life challenges of modern-day marketing. It is ideally suited for those looking to enhance their decision-making capabilities, offering specialized knowledge of current marketing problems.
For those new to the field or contemplating a career switch, this certificate program provides a more comprehensive educational experience. It dives deeper into the marketing discipline and includes additional benefits—such as career services—to help students navigate the job market.
Digital Marketing Certificate, UCLA
- Online + Campus
Modality: Online / On-campus
Credit Hours: 15
GRE: Unknown
Resident & Non-Resident Tuition: $4,350
Program Overview:
As the digital space evolves, learning about emerging technologies, platforms, tools, and channels is essential. The Digital Marketing Certificate by UCLA is for those with a foundational understanding of marketing and who want to expand their knowledge.
It dives deep into how to grow and maintain brands online. Students will learn all about industry trends and explore marketing skills like never before, as the courses are taught by experts. The classes are interactive and incorporate real-world scenarios, case studies, and projects.
Digital Marketing Bootcamps in California
Digital marketing bootcamps in California help accelerate the growth of professionals through practical, industry-relevant digital marketing skills. These intensive, part-time programs span several weeks and are tailored for individuals looking to enter or advance in the digital marketing field.
Bootcamps cover essential skills such as SEO, content strategy, digital advertising, and analytics. Those who want to switch careers or enhance their skills will especially love the hands-on learning and real-world project experience approach.
Modality: On-Campus
Credit Hours: 18 weeks
GRE: None
Resident & Non-Resident Tuition: Undisclosed
Program Overview:
The Digital Marketing Boot Camp offered by UCI Irvine is an intensive, part-time program designed to equip professionals with foundational and advanced skills needed for a career in digital marketing. Over 18 weeks, students engage in evening sessions that do not disrupt their work schedules and learn from dedicated instructors through hands-on projects.
The curriculum covers a wide range of topics, including digital advertising, SEO, and content strategy, using tools like Google Ads and Facebook Ads Manager. Participants receive a certificate upon completion, enhancing their credentials in the digital marketing field.
Modality: Online
Credit Hours: 18 weeks
GRE: None
Resident & Non-Resident Tuition: Undisclosed
Program Overview:
The Berkeley Digital Marketing Boot Camp is a part-time, 18-week program tailored for professionals looking to enter or advance in the digital marketing field. The course offers a hands-on approach to learning, covering essential digital marketing skills such as SEO, content strategy, digital advertising, and analytics.
It provides a welcoming learning environment for students who want to switch careers or those who wish to enhance their skills. Participants also benefit from real-world applications through micro-internships, enhancing their job skills upon completion.
Other popular courses include:
- Certificate in Digital Marketing and Analytics, Cal State (East Bay)
- Certificate Program in Marketing, University of California, Berkeley Extension
- Digital Marketing & Communications Certificate Program, University of California, Irvine Division of Continuing Education
- Digital Marketing Certificate Program, California State University (Long Beach)
- Digital Marketing Professional Certificate, University of California, Santa Barbara Professional and Continuing Education
- Digital Marketing Program, University of San Franciso
- Digital Marketing Certificate Program, UC San Diego
- Marketing Certificate, University of La Verne
- Master’s in Marketing, Santa Clara University
Digital Marketing in California
California offers a rich landscape for those seeking a career in digital marketing, from foundational courses to specialized master’s programs. Whether you’re a recent graduate seeking a career in this field or an experienced professional looking to take your skills and knowledge to another level, the state offers diverse educational courses.
These programs prepare students for dynamic and high-paying roles and ensure they are well-versed in the latest digital tools and strategies, ready to meet the demands of an ever-evolving industry. With many degrees, certificates, and boot camps available, California is a true hub for aspiring digital marketers.
Digital Marketing Degree in Other States
Nevada
Oregon
New York
Washington
Texas
Florida